NEWS
Sweaty Betty launches fitness studio and continues to build partnerships with boutique operators
POSTED 31 Aug 2017 . BY Ben Coxon
UK based athletic fashion brand, Sweaty Betty, is getting further into fitness with the opening of a three-floor flagship store in London's Soho this September, set to include a fitness studio, cafe, and blow dry bar.

The studio will host workouts run by boutique fitness groups, including Frame, Gymclass and Paola's Bodybarre.

Located at No.1 Carnaby Street, the 3,500sq ft (325sq m) retail space will be the company’s largest store in Europe.

The move is part of Sweaty Betty’s strategy of expanding into the growing market for experience-driven retail.

Founder and creative director, Tamara Hill-Norton, wants to create a fun environment, where people can socialise, work out, eat and shop, she said: “We’ve curated a space where you can work out daily with London’s hottest studios, shop our new collection and eat the best healthy food in town.”

This isn't the first time Sweaty Betty has looked to draw customers in through exercise. The company has spent much of the last decade offering weekly yoga sessions and workouts at its stores, with more than 600 women taking part in classes every week.

Sweaty Betty collaborated with 1Rebel in 2016 in a strategic tie-up which saw the boutique operator's Rumble class offered free in UK Sweaty Betty retail stores for a limited period. The Sweaty Betty website had a dedicated 1Rebel section offering a free Rumble video workout, as well as curated content, suggested workout looks and interviews with 1Rebel instructors.

The company will also run its Sweaty Betty Live event on 16 September in London, hosting a line up of speakers on wellbeing topics, as well as offering workouts and a range of retail and foodservice options, under the strapline, 'Fashion, fitness and food'.

Workouts by BLOK Boxing, Third Space, Barry's Bootcamp, Psychle and Third Space will be available, while talks will be by Tanya Burr, Hemsley & Hemsley, Alice Liveing and Tess Ward, among others. You can view the full programme here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Opportunities: - Sweaty Betty launches fitness studio and continues to build partnerships with boutique operators ...
Sign up for FREE ezine
Spa Jobs spa Industry News spa training spa oppportunities magazine spa opportunities blog spa-kit.net spa industry products Submit your news Advertise on Spa Opportunities Contact us at Leisure Media Follow us on Twitter Like us on Facebook

Jobs Search





joblink

Latest operator jobs
WTS International
Celtic Manor Resort
To advertise call
+44 (0)1462 431385


traininglink

  Training Directory
Train as a Les Mills Instructor
To advertise call
+44 (0)1462 431385


diarydates

  Powered by leisurediary.com
25-26 Feb 2018
Professional Beauty London
ExCeL London, London, United Kingdom
25-26 Feb 2018
World Spa & Wellness Convention London
ExCeL London, London, United Kingdom

spa-kit
suppliers news


Monarch Cypress names Hillary Georges as president of Hotel Division

Monarch Cypress, a leading supplier of hotel and spa amenities, has announced the appointment of Hillary Georges as president of its Hotel Division.

beauty-kit


Elemis launches vegan-friendly Superfood skincare range
Elemis is expanding its Superfood Facial Oil into an entire vegan-friendly range of skincare with three new products.


 
latest spa jobs
1 to 11 of 11 Jobs
Retail Therapist / Facial Trainer
FACEGYM
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Spa Manager
Four Seasons
Salary: Competitive Salary & Benefits
Job location: Landaagiraavaru, Maldives More>>
 


Spa Director
WTS International
Salary: $80,000 + Bonus
Job location: New York, NY, United States More>>
 


Spa Assistant

Center Parcs Ltd

Salary: £8.70 per hour
Job location:
Wiltshire, UK More>>
Spa Lifeguard

Center Parcs Ltd

Salary: £8.70 per hour
Job location:
Bedfordshire, UK More>>
Spa Assistants

Center Parcs Ltd

Salary: £7.56 per hour
Job location:
Cumbria, UK More>>
Spa Assistant

Center Parcs Ltd

Salary: £8.70 per hour
Job location:
Nottinghamshire, UK More>>
Senior Beauty Therapist - Spa Trainer

Sanctum Spa & Fitness at Limassol Marina

Salary: Competitive Salary & Benefits
Job location:
Limassol, Cyprus More>>
Product Trainer and Business Development Manager

Spa Voyage

Salary: Competitive Salary
Job location:
Guildford, UK More>>
Beauty Therapists

Center Parcs Ltd

Salary: £18,631 per annum, pro rata plus commission
Job location:
Suffolk, UK More>>
Spa and Wellness Receptionist

Mandarin Oriental London

Salary: Competitive Salary & Benefits
Job location:
London, UK More>>
Spa Therapist

GLL

Salary: Up to £9.75 per hour
Job location:
London More>>
Recreation Assistants

Mytime Active

Salary: £15,600
Job location:
The Spa at Beckenham, London, United Kingdom More>>
Spa Therapist

Celtic Manor Resort

Salary: Competitive
Job location:
Newport, United Kingdom More>>

Spa Therapist
Mandarin Oriental London
Salary: £23000 - £24000 per annum + commissions
Job location: London, United Kingdom More>>
 


Hydrothermal Spa Designer
Design for Leisure Ltd
Salary: c £40,000
Job location: London, UK More>>
 


Spa Therapist
Grayshott Spa
Salary: Competitive salary
Job location: Surrey, UK More>>
 


Jobs page: 1


 
latest spa news

31 Aug 2017

Sweaty Betty launches fitness studio and continues to build partnerships with boutique operators

BY Ben Coxon

Sweaty Betty is partnering with leading boutique fitness operators to offer classes
photo: Sweaty Betty

UK based athletic fashion brand, Sweaty Betty, is getting further into fitness with the opening of a three-floor flagship store in London's Soho this September, set to include a fitness studio, cafe, and blow dry bar.


The studio will host workouts run by boutique fitness groups, including Frame, Gymclass and Paola's Bodybarre.

Located at No.1 Carnaby Street, the 3,500sq ft (325sq m) retail space will be the company’s largest store in Europe.

The move is part of Sweaty Betty’s strategy of expanding into the growing market for experience-driven retail.

Founder and creative director, Tamara Hill-Norton, wants to create a fun environment, where people can socialise, work out, eat and shop, she said: “We’ve curated a space where you can work out daily with London’s hottest studios, shop our new collection and eat the best healthy food in town.”

This isn't the first time Sweaty Betty has looked to draw customers in through exercise. The company has spent much of the last decade offering weekly yoga sessions and workouts at its stores, with more than 600 women taking part in classes every week.

Sweaty Betty collaborated with 1Rebel in 2016 in a strategic tie-up which saw the boutique operator's Rumble class offered free in UK Sweaty Betty retail stores for a limited period. The Sweaty Betty website had a dedicated 1Rebel section offering a free Rumble video workout, as well as curated content, suggested workout looks and interviews with 1Rebel instructors.

The company will also run its Sweaty Betty Live event on 16 September in London, hosting a line up of speakers on wellbeing topics, as well as offering workouts and a range of retail and foodservice options, under the strapline, 'Fashion, fitness and food'.

Workouts by BLOK Boxing, Third Space, Barry's Bootcamp, Psychle and Third Space will be available, while talks will be by Tanya Burr, Hemsley & Hemsley, Alice Liveing and Tess Ward, among others. You can view the full programme here.



Connect with
Spa Opportunities
Magazine:
View latest issue
Sign up:
Instant Alerts/zines

Print edition
 

Soothe to expand footprint with new Melt acquisition
Six Senses Kaplankaya to reopen following Clodagh-led redesign
Sheila McCann leaves Chiva-Som for Lanserhof UK
Mallorcan monastery hotel adds nature-focused spa
Green Spa Network to host GWI Roundtable
Scotland’s Kohler Waters Spa reopens after multi-million pound renovation
 
Catalogue gallery



Featured supplier




Invest in your employees – and your company – with FH Joanneum’s MBA in spa management

The FH Joanneum University of Applied Sciences offers a unique MBA programme in International Hospitality and Spa Management, and for the first time, is offering substantial financial grants for students who begin the course this year.


Company profile



Amac offer fully-accredited training courses which are recognised nationally by employers. Fitness education is our area of expertise and the quality of our teaching remains unrivalled by any other provider.
View full profile>>

spa directory

Spa ceramics

Skincare

Linen

Trade associations

Skincare

Saunas, steamrooms and spas

Spa furniture

Spa and beauty equipment

Whole body cryotherapy

Consultancy & management

Lockers



Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd