08-09 Apr 2024
St. Martins Spa & Lodge,
Frauenkirchen,
Austria
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14-15 Apr 2024
ExCel,
London,
United Kingdom
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22-24 Apr 2024
Galgorm Resort,
York,
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23-25 Apr 2024
Phoenix Convention Center,
Phoenix,
United States
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28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
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08-08 May 2024
Hotel Melià ,
Milano ,
Italy
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10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
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13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
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Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel |
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By Jane Kitchen 08 Nov 2017 |
Photi spoke at the Wellness Travel Symposium, organised by the Global Wellness Institute, at the World Travel Market in London this week Credit: Jane Kitchen
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The wellness travel market will continue the dramatic change seen over the last decade, according to Stella Photi, founder of Wellbeing Escapes.
Photi spoke at the Wellness Travel Symposium – organised by the Global Wellness Institute and held as part of the World Travel Market in London this week.
She shared her insights into consumer behaviour and interests gained from working directly with her large base of wellness travel consumers.
Photi said that when she first started her business 12 years ago, much of the focus in wellness travel was about looking good on the outside. “We didn’t hear a lot about stress – stress was worn in those days as a badge of honour,” she said. “Today, that has changed so much – 50 per cent of the people who call us openly admit to suffering from huge levels of stress and burnout.”
Photi, whose London-based agency was named ‘Best Specialist Tour Operator’ by The Telegraph, said customers today are looking for a place that they can rest and find themselves again – and sleep.
“We have a market obsessed with wellness or wellbeing, and people are really feeling that they want a slice of it,” said Photi.
Emotional healing is also very important in wellness travel, said Photi, whose company markets a series of holidays under a section called ‘Heartbreak Healers’ – consistently one of the most popular sections of the website.
“It’s a big area – people feel like they want to heal from traumatic events in their lives, and they’re looking for nurturing, caring environments,” said Photi. “Things like learning a new skill or meditation workshops are popular."
She added that retreats are becoming increasingly important – so much so that she has backed a new retreat business, Queen of Retreats. Retreats can often help guests make connections with others, an important component of wellbeing, and which people may be missing at large luxury hotels.
“People are looking to be in a small group environment, and connect with like-minded people,” Photi explained, adding that wellness holidays can be addictive. “People come back again and again – the repeat customer level is very high, and every time people come back, they add a bit more."
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News |
1 to 12 of 8680 news stories |
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28 Mar 2024
Reservations are now open for Rosewood Hotels and Resorts' second Austrian property in Salzburger Land, called Rosewood Schloss Fuschl. Launching on 1 July, the luxury lakeside property is situated on the banks of Lake Fuschl ... More
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27 Mar 2024
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table event in Bangkok, Thailand. Among the distinguished guests ... More
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26 Mar 2024
Luxury hospitality group Aman Resorts and Hotels has announced plans to debut in the UAE with an all-suite hotel and spa in Dubai. Designed by Kerry Hill Architects, Aman Dubai will have a prime coastal ... More
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25 Mar 2024
Luxury health and wellness brand The Ranch is gearing up to open its first East Coast destination in the Hudson Valley near Tuxedo Park, New York, on 18 April. The Ranch Hudson Valley will open ... More
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22 Mar 2024
Four Seasons Hotels and Resorts is the latest brand to join the collection of luxury hospitality partners at Saudi Arabia's upcoming regenerative tourism destination Amaala. Positioned as the premier global integrated family wellness destination, Amaala ... More
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21 Mar 2024
The Covery, a lifestyle optimisation wellness brand, has announced a new licensing partnership with Aura Spa, solidifying its commitment to broadening access to recovery and wellness therapies throughout the US. This strategic partnership will introduce ... More
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20 Mar 2024
The International Spa Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative, shedding light on the behaviours and preferences of regular spa-goers in the US. This research series, commissioned by ... More
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19 Mar 2024
The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which will be available either as a standalone franchise, or as a club-in-club concept, aiming to take the exercise modality into the ... More
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19 Mar 2024
Wello Works, a new concept which mixes a wellness centre and a co-working office, has launched its first site in Sydney. The brainchild of wellness veteran, Tony de Leede, Wello Works has been designed to ... More
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18 Mar 2024
The International Sauna Association's (ISA) Sauna Aid initiative is asking for donations to establish a sauna complex in Ukraine to provide a sanctuary for Ukrainians amid the conflict with Russia. The organisation wants to realise ... More
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14 Mar 2024
Janu – Aman’s highly-anticipated sister brand – has opened its inaugural hotel in Tokyo, marking the first in its pipeline of 13 properties across city, country and coastal destinations. Meaning ‘soul’ in Sanskrit, Janu was ... More
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14 Mar 2024
The World Happiness Summit (WOHASU) is gearing up to hold its first-ever World Wellbeing Policy Forum in London on 18 March 2024. Founded by Karen Guggenheim in 2016, WOHASU is dedicated to elevating global wellbeing ... More
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Power Plate |
Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health
[more] |
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Living Earth Crafts refreshes market-leading Century City bed
Living Earth Crafts (LEC) has re-launched its best-selling multipurpose spa treatment table
the Century City™, redesigned to include both the ultra-luxurious Strata Cloudfill™
replaceable SpaMattress™ and the only Thermasoft™ Dual-Zone Embedded Table Warmer on the
market. ... more
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