NEWS
Exclusive: Luckow launches wellness venture SolaVieve
POSTED 19 Jan 2018 . BY Jane Kitchen
Joshua Luckow, former executive director of US destination spa Canyon Ranch, has launched SolaVieve, a company which will design, develop and operate holistic, immersive wellness properties.

While he was at Canyon Ranch, Luckow worked in every key area of the business, while overseeing the company’s complicated operations and running the flagship property in Arizona.

Now, working with several other former Canyon Ranch employees, he wants to use his experience to bring a similar type of wellness destination to Europe and beyond.

“This is the dawn of a consumer-led revolution within the booming wellness market,” said Luckow. “Vacationing is moving from indulgence to purpose; hospitality from conventional to experiential.

"At the same time, healthcare is shifting from sick care to optimal living, while spa is moving from a glamorous extravagance to a meaningful pursuit.”

Joining him in the venture is Jerry Cohen, who co-founded Canyon Ranch in 1979 and will serve as SolaVieve’s executive chairman; and Natalie Rushton, who spent seven of her 12 years at Canyon Ranch as the senior operations manager for the At Sea SpaClub division, and who is SolaVieve’s vice president of operations.

SolaVieve, which is headquartered in Geneva, Switzerland, is focused on generating a sustainable triple-bottom-line return – people, planet, and profit – said Luckow.

He is working with key members of the World Economic Forum and the United Nations to “realise a shared vision of a healthier and happier world".

“Our aim is to develop an ecosystem that harmoniously ties in hospitality environments, living communities and digital platforms to service all socioeconomic classes,” he explained.

Key to that is bringing on expert staff who are encouraged to find purpose, mastery and autonomy in creating programming to engage guests at a transformational level in health and wellbeing.

“We're not about momentary detoxifications or mere escapism, but nurturing one’s lifestyle,” said Rushton.

Programming falls under one of six divisions: Health & Healing, Fitness and Movement, Spiritual & Creative, Rest & Relaxation, Food and Nutrition, and Personal Growth.

The categories offer everything from integrative western medicine, traditional Chinese medicine and Ayurveda, to strength training and dance classes, to mindfulness, painting, watsu, cooking demos, art appreciation and philosophy.

“We always start where the guest is on their evolutionary path and create sufficient variation in our programming to stay relevant throughout a guest’s lifetime,” said Rushton.

“SolaVieve will enable people from all around the world to live consciously, healthily and enthusiastically – reducing the burden of preventable illness on individuals and society while being in harmony with our shared ecosystem,” Luckow explained.

But the breadth of programming means coordinating a complex set of operations.

“We’re undaunted by complexity and expert in servicing the whole person – mind, body and spirit,” said Luckow.

“Orchestrating the vast array of market intricacies and consumer interests, capabilities and demographics – coupled with a diversified and passionate staff-base – is a complex endeavour, for which we have honed our skills and developed best practices over the past four decades.”

Similar to Canyon Ranch, the business model will bring an all-inclusive model, in order to “minimize the transactional costs that might prevent someone from pursuing their passion, curiosity, or recommended health action,” said Luckow.

Plans are underway for the first SolaVieve location in Europe, but Luckow and the team are keeping specifics under wraps for now. The business hopes to have three locations within the next five years.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Opportunities: - Exclusive: Luckow launches wellness venture SolaVieve...
Sign up for FREE ezine
Spa Jobs spa Industry News spa training spa oppportunities magazine spa opportunities blog spa-kit.net spa industry products Submit your news Advertise on Spa Opportunities Contact us at Leisure Media Follow us on Twitter Like us on Facebook

Jobs Search





joblink

Latest operator jobs
WTS International
Celtic Manor Resort
To advertise call
+44 (0)1462 431385


traininglink

  Training Directory
Train as a Les Mills Instructor
To advertise call
+44 (0)1462 431385


diarydates

  Powered by leisurediary.com
25-26 Feb 2018
Professional Beauty London
ExCeL London, London, United Kingdom
25-26 Feb 2018
World Spa & Wellness Convention London
ExCeL London, London, United Kingdom

spa-kit
suppliers news


Monarch Cypress names Hillary Georges as president of Hotel Division

Monarch Cypress, a leading supplier of hotel and spa amenities, has announced the appointment of Hillary Georges as president of its Hotel Division.

beauty-kit


Elemis launches vegan-friendly Superfood skincare range
Elemis is expanding its Superfood Facial Oil into an entire vegan-friendly range of skincare with three new products.


 
latest spa jobs
1 to 11 of 11 Jobs
Spa Therapist
Grayshott Spa
Salary: Competitive salary
Job location: Surrey, UK More>>
 


Spa Director
WTS International
Salary: $80,000 + Bonus
Job location: New York, NY, United States More>>
 


Hydrothermal Spa Designer
Design for Leisure Ltd
Salary: c £40,000
Job location: London, UK More>>
 


Spa Assistant

Center Parcs Ltd

Salary: £8.70 per hour
Job location:
Wiltshire, UK More>>
Spa Lifeguard

Center Parcs Ltd

Salary: £8.70 per hour
Job location:
Bedfordshire, UK More>>
Spa Assistants

Center Parcs Ltd

Salary: £7.56 per hour
Job location:
Cumbria, UK More>>
Spa Assistant

Center Parcs Ltd

Salary: £8.70 per hour
Job location:
Nottinghamshire, UK More>>
Senior Beauty Therapist - Spa Trainer

Sanctum Spa & Fitness at Limassol Marina

Salary: Competitive Salary & Benefits
Job location:
Limassol, Cyprus More>>
Product Trainer and Business Development Manager

Spa Voyage

Salary: Competitive Salary
Job location:
Guildford, UK More>>
Beauty Therapists

Center Parcs Ltd

Salary: £18,631 per annum, pro rata plus commission
Job location:
Suffolk, UK More>>
Spa and Wellness Receptionist

Mandarin Oriental London

Salary: Competitive Salary & Benefits
Job location:
London, UK More>>
Spa Therapist

GLL

Salary: Up to £9.75 per hour
Job location:
London More>>
Recreation Assistants

Mytime Active

Salary: £15,600
Job location:
The Spa at Beckenham, London, United Kingdom More>>
Spa Therapist

Celtic Manor Resort

Salary: Competitive
Job location:
Newport, United Kingdom More>>

Spa Manager
Four Seasons
Salary: Competitive Salary & Benefits
Job location: Landaagiraavaru, Maldives More>>
 


Retail Therapist / Facial Trainer
FACEGYM
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Spa Therapist
Hanbury Manor Hotel and Country Club
Salary: £18,500 + 10% Retail Commission
Job location: Ware, United Kingdom More>>
 


Jobs page: 1


 
latest spa news

19 Jan 2018

Exclusive: Luckow launches wellness venture SolaVieve

BY Jane Kitchen

Luckow is the former executive director of US destination spa Canyon Ranch

Joshua Luckow, former executive director of US destination spa Canyon Ranch, has launched SolaVieve, a company which will design, develop and operate holistic, immersive wellness properties.


While he was at Canyon Ranch, Luckow worked in every key area of the business, while overseeing the company’s complicated operations and running the flagship property in Arizona.

Now, working with several other former Canyon Ranch employees, he wants to use his experience to bring a similar type of wellness destination to Europe and beyond.

“This is the dawn of a consumer-led revolution within the booming wellness market,” said Luckow. “Vacationing is moving from indulgence to purpose; hospitality from conventional to experiential.

"At the same time, healthcare is shifting from sick care to optimal living, while spa is moving from a glamorous extravagance to a meaningful pursuit.”

Joining him in the venture is Jerry Cohen, who co-founded Canyon Ranch in 1979 and will serve as SolaVieve’s executive chairman; and Natalie Rushton, who spent seven of her 12 years at Canyon Ranch as the senior operations manager for the At Sea SpaClub division, and who is SolaVieve’s vice president of operations.

SolaVieve, which is headquartered in Geneva, Switzerland, is focused on generating a sustainable triple-bottom-line return – people, planet, and profit – said Luckow.

He is working with key members of the World Economic Forum and the United Nations to “realise a shared vision of a healthier and happier world".

“Our aim is to develop an ecosystem that harmoniously ties in hospitality environments, living communities and digital platforms to service all socioeconomic classes,” he explained.

Key to that is bringing on expert staff who are encouraged to find purpose, mastery and autonomy in creating programming to engage guests at a transformational level in health and wellbeing.

“We're not about momentary detoxifications or mere escapism, but nurturing one’s lifestyle,” said Rushton.

Programming falls under one of six divisions: Health & Healing, Fitness and Movement, Spiritual & Creative, Rest & Relaxation, Food and Nutrition, and Personal Growth.

The categories offer everything from integrative western medicine, traditional Chinese medicine and Ayurveda, to strength training and dance classes, to mindfulness, painting, watsu, cooking demos, art appreciation and philosophy.

“We always start where the guest is on their evolutionary path and create sufficient variation in our programming to stay relevant throughout a guest’s lifetime,” said Rushton.

“SolaVieve will enable people from all around the world to live consciously, healthily and enthusiastically – reducing the burden of preventable illness on individuals and society while being in harmony with our shared ecosystem,” Luckow explained.

But the breadth of programming means coordinating a complex set of operations.

“We’re undaunted by complexity and expert in servicing the whole person – mind, body and spirit,” said Luckow.

“Orchestrating the vast array of market intricacies and consumer interests, capabilities and demographics – coupled with a diversified and passionate staff-base – is a complex endeavour, for which we have honed our skills and developed best practices over the past four decades.”

Similar to Canyon Ranch, the business model will bring an all-inclusive model, in order to “minimize the transactional costs that might prevent someone from pursuing their passion, curiosity, or recommended health action,” said Luckow.

Plans are underway for the first SolaVieve location in Europe, but Luckow and the team are keeping specifics under wraps for now. The business hopes to have three locations within the next five years.



Connect with
Spa Opportunities
Magazine:
View latest issue
Sign up:
Instant Alerts/zines

Print edition
 

Soothe to expand footprint with new Melt acquisition
Six Senses Kaplankaya to reopen following Clodagh-led redesign
Sheila McCann leaves Chiva-Som for Lanserhof UK
Mallorcan monastery hotel adds nature-focused spa
Green Spa Network to host GWI Roundtable
Scotland’s Kohler Waters Spa reopens after multi-million pound renovation
 
Catalogue gallery



Featured supplier




Invest in your employees – and your company – with FH Joanneum’s MBA in spa management

The FH Joanneum University of Applied Sciences offers a unique MBA programme in International Hospitality and Spa Management, and for the first time, is offering substantial financial grants for students who begin the course this year.


Company profile



We take time at the outset to understand your unique customer journey. Then we work together to build a programme that is designed to drive your customer experience strategy.
View full profile>>

spa directory

Skincare

Linen

Trade associations

Skincare

Consultancy & management

Whole body cryotherapy

Aesthetic products

Architects/designers

Skincare

Salt therapy products

Spa ceramics



Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd