NEWS
Exclusive: new Wellness Tourism Association wants to be ‘voice of the industry’
POSTED 31 Jan 2018 . BY Jane Kitchen
A new not-for-profit business has been created to be the voice of the wellness travel industry, and to create more networking, education and marketing opportunities.

Headed up by chair Andrew Gibson, Accor Hotels’ vice president of wellbeing, the Wellness Tourism Association (WTA) hopes to create a network for destination marketing organisations, hotels and resorts, tour operators and travel agencies with an interest in the growing wellness tourism industry.

“As an association, it's crucial we work together to help define our industry, as well as to educate the public so they can recognise legitimate and credible wellness suppliers and operators,” said Gibson.

He is joined by founding members Anne Dimon, CEO of Travel to Wellness, who serves as the WTA’s president; Thomas Klein, president and COO of US destination spa Canyon Ranch, who is the organisation’s treasurer; Madeleine Marentette, founder of Canada’s Grail Springs Retreat Center for Wellbeing; and Nilendu Srivastava, managing director of The Art of Living Retreat Center in North Carolina, US.

The association’s first tourism board member – the Monaco Government Tourist Office – will be represented by Cindy Hoddeson, Monaco’s director, North America. The wellness history of this city-state dates back to 1860 and the Etablissement des Bains, Monaco’s first baths, where people traveled to benefit from the curative powers of the Mediterranean.

US-based New Life Hiking Spa signed up as one of the first retreat members; the first tour operator to join is Sojourn Bicycling and Active Vacations.

“The WTA will define the industry and unite all the various categories that fall under the umbrella of wellness tourism for a common purpose – which is the benefit and sustainability of the industry for the ultimate good of all, including the consumer,” said Dimon.

The WTA’s goals are to create a common set of standards and definitions of wellness travel categories; educate and increase awareness of wellness tourism, especially among tour operators and travel agents; and to provide a networking platform for those involved in the industry.

But the first step is to create the industry definitions for various terms within the sector. As Gibson explained: “We want to elevate standards and give credibility to the industry. There’s so much vagueness, so much lack of clarity – when we get the industry speaking with a unified voice, then we can go to the consumer with it.”

That includes clear-cut criteria of the definition of a destination spa versus a resort spa, for instance, and a look at defining wellness retreats, wellness travel and wellness vacations.

“The wellness tourism market is working overtime to keep up with the growing consumer demand, and that includes Canyon Ranch,” said Klein.

“Wellness tourism – travel engaged for the purpose of enriching or sustaining the state of wellness – will continue to evolve, and as a trailblazer in the integrative wellness industry, it’s crucial that we are at the centre of the discussion and movement, working with the industry to define and develop this booming travel sector, along with the immersive wellness experience.”

The WTA made its official debut in late January at the Travel & Adventure Show in Washington DC, and will also have a presence at three other Travel & Adventure Shows in 2018: in Chicago, Los Angeles and Denver, Colorado.

“We saw a lot of interest at the Washington show,” said Dimon. “Suppliers were interested in what they need to do to qualify, agents wanted to know how to get into the ‘niche,’ and consumers were asking all the expected questions: what wellness tourism is, how to work wellness into their travels, and where to go.”

Qualifying hotels, resorts, retreats, destination spas, tour operators and wellness travel companies may join as members, and organisations with a specific interest in the sector may join as partners.

Membership packages range from US$300 (€242, £214) for travel advisors to US$2,000 (€1,615, £1,425) for hotels and destination spas and US$3,500 (€2,826, £2,495) for tourism boards and DMOs.

“If an organisation has a true interest and investment in the travel sector, they will want to be part of this industry-focused collective,” said Dimon. “For some, it will be for credibility, for others it will be a combination of networking, education and marketing opportunities.”

The networking opportunities will begin immediately; WTA is planning an annual meeting, the first of which will take place in Q2 or Q3 2018, most likely in North America – possibly at one of the member locations – and will highlight what wellness tourism is and, based on the first WTA survey, what consumers are looking for in a wellness vacation. Gibson said he expects between 25 to 50 people to attend.

Moving forward, the WTA plans to collaborate with the Global Wellness Summit’s Wellness Tourism Initiative, and to have a presence at the Arabian Travel Market in Dubai in April and the World Travel Market in London in November.

 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Opportunities: - Exclusive: new Wellness Tourism Association wants to be ‘voice of the industry’...
Sign up for FREE ezine
Spa Jobs spa Industry News spa training spa oppportunities magazine spa opportunities blog spa-kit.net spa industry products Submit your news Advertise on Spa Opportunities Contact us at Leisure Media Follow us on Twitter Like us on Facebook

Jobs Search






diarydates

  Powered by leisurediary.com
19-22 May 2019
SPATEC Spring North America
JW Marriott Turnberry Resort & Spa, Miami, United States
23 May 2019
Forum HOTel&SPA
Four Seasons Hotel George V, Paris, France

spa-kit
suppliers news


Can your spa uniforms take the heat?

Combining comfort and style is never easy, but when it comes to the demands of life as a spa therapist in a hot climate can your spa uniforms take the heat?

beauty-kit


Vinésime launches Élixir Du Temps to combat signs of ageing round the eyes
Vinésime, a professional vino-cosmetics brand based in France, has launched a new eye emulsion that is designed to combat the signs of ageing.


 
latest spa jobs
1 to 26 of 26 Jobs
Wellbeing and Fitness Manager
Champneys Tring
Salary: Competitive
Job location: Tring, UK More>>
 


Spa Sales and Reservationist
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Senior Spa Therapist
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Spa Therapists

Brandshatch Place Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Fawkham, UK More>>
Spa Therapists

Fawsley Hall Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Fawsley, Daventry, UK More>>
Spa Therapists

L'Horizon Beach Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Jersey More>>
Spa Therapists

Norton House Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Ingliston, Edinburgh, UK More>>
Spa Therapist

Nutfield Priory Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Redhill, Surrey, UK More>>
Spa Therapists

Rhinefield House Hotel

Salary: Competitive salary plus benefits
Job location:
Brockenhurst, Hampshire, UK More>>
Spa Therapists

Rookery Hall Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Nantwich, UK More>>
Spa Therapists

St Pierre Park Hotel and Golf Resort

Salary: Competitive salary plus benefits
Job location:
Guernsey More>>
Spa Therapists

Wood Hall Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Wetherby, West Yorkshire, UK More>>
Spa Manager

The Headland Hotel

Salary: £30,000 plus bonus + benefits
Job location:
Newquay, Cornwall, UK More>>
Spa Therapist

No1 Lounges Ltd

Salary: £24,000 - £25,500 pa
Job location:
London, UK More>>
Spa Therapist

The K Club

Salary: Competitive
Job location:
Straffan, County Kildare, Ireland More>>
Head of Department Roles

Aspria

Salary: Competitive
Job location:
Europe More>>
Deputy General Manager

Aspria

Salary: Competitive
Job location:
Europe More>>
General Manager

Aspria

Salary: Competitive
Job location:
Europe More>>
General Manager

Aspria

Salary: Competitive
Job location:
Belgium More>>
General Manager

Aspria

Salary: Competitive
Job location:
Germany More>>
Deputy General Manager

Aspria

Salary: Competitive
Job location:
Belgium More>>
Deputy General Manager

Aspria

Salary: Competitive
Job location:
Germany More>>
Head of Department Roles

Aspria

Salary: Competitive
Job location:
Belgium More>>
Head of Department Roles

Aspria

Salary: Competitive
Job location:
Germany More>>
Head of Department Roles

Aspria

Salary: Competitive
Job location:
Italy More>>
Deputy General Manager

Aspria

Salary: Competitive
Job location:
Italy More>>
General Manager

Aspria

Salary: Competitive
Job location:
Italy More>>
Spa Therapists

New Hall Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Sutton Coldfield, UK More>>
Spa Therapists

Grand Jersey Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
St Helier, Jersey More>>

Spa Therapist
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Spa Attendant
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Therapist
Strip Wax Bar & Boutique
Salary: Competitive Salary and Benefits
Job location: London, UK More>>
 


Jobs page: 1


 
latest spa news

31 Jan 2018

Exclusive: new Wellness Tourism Association wants to be ‘voice of the industry’

BY Jane Kitchen

Andrew Gibson, Accor Hotels’ vice president of wellbeing, is chair of the new association
photo: Accor Hotels

A new not-for-profit business has been created to be the voice of the wellness travel industry, and to create more networking, education and marketing opportunities.


Headed up by chair Andrew Gibson, Accor Hotels’ vice president of wellbeing, the Wellness Tourism Association (WTA) hopes to create a network for destination marketing organisations, hotels and resorts, tour operators and travel agencies with an interest in the growing wellness tourism industry.

“As an association, it's crucial we work together to help define our industry, as well as to educate the public so they can recognise legitimate and credible wellness suppliers and operators,” said Gibson.

He is joined by founding members Anne Dimon, CEO of Travel to Wellness, who serves as the WTA’s president; Thomas Klein, president and COO of US destination spa Canyon Ranch, who is the organisation’s treasurer; Madeleine Marentette, founder of Canada’s Grail Springs Retreat Center for Wellbeing; and Nilendu Srivastava, managing director of The Art of Living Retreat Center in North Carolina, US.

The association’s first tourism board member – the Monaco Government Tourist Office – will be represented by Cindy Hoddeson, Monaco’s director, North America. The wellness history of this city-state dates back to 1860 and the Etablissement des Bains, Monaco’s first baths, where people traveled to benefit from the curative powers of the Mediterranean.

US-based New Life Hiking Spa signed up as one of the first retreat members; the first tour operator to join is Sojourn Bicycling and Active Vacations.

“The WTA will define the industry and unite all the various categories that fall under the umbrella of wellness tourism for a common purpose – which is the benefit and sustainability of the industry for the ultimate good of all, including the consumer,” said Dimon.

The WTA’s goals are to create a common set of standards and definitions of wellness travel categories; educate and increase awareness of wellness tourism, especially among tour operators and travel agents; and to provide a networking platform for those involved in the industry.

But the first step is to create the industry definitions for various terms within the sector. As Gibson explained: “We want to elevate standards and give credibility to the industry. There’s so much vagueness, so much lack of clarity – when we get the industry speaking with a unified voice, then we can go to the consumer with it.”

That includes clear-cut criteria of the definition of a destination spa versus a resort spa, for instance, and a look at defining wellness retreats, wellness travel and wellness vacations.

“The wellness tourism market is working overtime to keep up with the growing consumer demand, and that includes Canyon Ranch,” said Klein.

“Wellness tourism – travel engaged for the purpose of enriching or sustaining the state of wellness – will continue to evolve, and as a trailblazer in the integrative wellness industry, it’s crucial that we are at the centre of the discussion and movement, working with the industry to define and develop this booming travel sector, along with the immersive wellness experience.”

The WTA made its official debut in late January at the Travel & Adventure Show in Washington DC, and will also have a presence at three other Travel & Adventure Shows in 2018: in Chicago, Los Angeles and Denver, Colorado.

“We saw a lot of interest at the Washington show,” said Dimon. “Suppliers were interested in what they need to do to qualify, agents wanted to know how to get into the ‘niche,’ and consumers were asking all the expected questions: what wellness tourism is, how to work wellness into their travels, and where to go.”

Qualifying hotels, resorts, retreats, destination spas, tour operators and wellness travel companies may join as members, and organisations with a specific interest in the sector may join as partners.

Membership packages range from US$300 (€242, £214) for travel advisors to US$2,000 (€1,615, £1,425) for hotels and destination spas and US$3,500 (€2,826, £2,495) for tourism boards and DMOs.

“If an organisation has a true interest and investment in the travel sector, they will want to be part of this industry-focused collective,” said Dimon. “For some, it will be for credibility, for others it will be a combination of networking, education and marketing opportunities.”

The networking opportunities will begin immediately; WTA is planning an annual meeting, the first of which will take place in Q2 or Q3 2018, most likely in North America – possibly at one of the member locations – and will highlight what wellness tourism is and, based on the first WTA survey, what consumers are looking for in a wellness vacation. Gibson said he expects between 25 to 50 people to attend.

Moving forward, the WTA plans to collaborate with the Global Wellness Summit’s Wellness Tourism Initiative, and to have a presence at the Arabian Travel Market in Dubai in April and the World Travel Market in London in November.




Connect with
Spa Opportunities
Magazine:
View latest issue
Sign up:
Instant Alerts/zines

Print edition
 

Kempinski Hotels takes inspiration from Hemingway for Cuban resort
Four Seasons opens second hotel in India
CBG Architects complete set of wellness villas in Australia’s spa country
Revealed: Foster + Partners' major hotel project with LVMH
UK’s The Massage Company expands into India, with plans for 50 franchise locations
Rosewood Ningbo set for ‘new green landmark’ in the heart of ancient Chinese city
 
Catalogue gallery



Featured supplier




Invest in your employees – and your company – with FH Joanneum’s MBA in spa management

The FH Joanneum University of Applied Sciences offers a unique MBA programme in International Hospitality and Spa Management, and for the first time, is offering substantial financial grants for students who begin the course this year.


Company profile



Amac offer fully-accredited training courses which are recognised nationally by employers. Fitness education is our area of expertise and the quality of our teaching remains unrivalled by any other provider.
View full profile>>

spa directory

Consultancy & management

Skincare

Spa & beauty infrared treatment beds

Spa and beauty equipment

Spa training

Hydrotherapy / spa fragrances

Skincare

Architects/designers

Skincare



Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd