French skincare brand Phytomer has opened a flagship city spa in the heart of Paris. Phytomer Spa Etoile, which had its soft opening this month, occupies a prime corner location where Rue Washington meets the Champs-Elysees.
The historic building is the site of a former independent day spa and has undergone an extensive refurbishment. The 250sq m (2,691sq ft) spa is on two levels and offers eight treatment rooms, including one dedicated to nail treatments, and a hair salon.
There’s also a whole-body cryotherapy chamber and a Japanese infrared sauna that will be integrated into some of Phytomer’s skin and body treatment protocols.
“We felt this was the right step in our evolution,” said Tristan Lagarde, director of sales and digital development for Phytomer. “It took us a while to find the right site, but eventually we found the perfect location, building and team to bring it all together.”
Breton designer Dominique Tosiani was commissioned to create the Phytomer Spa Etoile interiors.
“His task was to bring the raw, natural environment of Brittany and blend it with a more opulent look – a kind of contemporary coastal retreat meets classic Parisian salon,” said Lagarde.
Tosiani used natural materials combined with pure lines, bright natural lighting and open spaces, as well as Baroque wallpaper, brass fittings and ornate ceiling moulds. Phytomer’s signature blue is in evidence throughout the spa, along with natural stone and warm walnut woods.
RKF Luxury Linens has supplied the spa linens, matched to Phytomer’s brand colours, with treatment tables supplied by Lemi and eco-friendly uniforms from Fashionizer Spa.
The treatment menu has been created with city living in mind. The Citylife is a 60-minute facial designed “to de-pollute city-dwellers’ skin and revive asphyxiated and dehydrated faces”, while the Phytomer Spa Etoile Ritual is a nearly three-hour treatment that combines an anti-ageing facial and a body massage.
Alongside Phytomer’s original range of products will be its Vie Collection, a cosmeceutical brand specialising in facial protocols inspired by aesthetic medicine.Phytomer already has one branded spa
– Phytomer Spa and Wellness – which opened at its headquarters in St Malo, France in 2015.
“We have designed the Phytomer Spa Etoile treatment menu for those clients who don’t have time to make the 2.5 hour trip from Paris to St Malo to experience the Phytomer brand in its original setting,” said Lagarde. “As well as serving the residents of Paris, Spa Etoile will be a valuable touchpoint for the industry to experience the Phytomer brand in all its forms.”