NEWS
Dana Buchman joins Burke Williams
POSTED 10 Jan 2019 . BY Jane Kitchen
US urban day spa brand Burke Williams has named Dana Buchman as its vice president of marketing and public relations. Buchman has spent the last 15 years driving marketing on behalf of global consumer brands including Apple, Disney, Barbie, and Activision.

“Dana’s passion for wellness and marketing is infectious. She’s an amazing storyteller and her strong creative vision has the power to create even deeper, more meaningful connections with our guests,” said Theresa Armour, co-founder, Burke Williams. “We’re thrilled to have such a talented individual leading our most important mission, to transform your day, backed by her authentic connection to our company’s values.”

Buchman’s career has spanned a variety of industries from consumer products to gaming, technology to athleisure fashion.

She began her career at a startup in Australia, providing corporate leadership training based on martial arts principles and The Art of War by Sun Tzu.

After making her way back to the US, she drove innovation with Barbie at Mattel across digital and physical products, concluding with Barbie’s 50th Anniversary.

Buchman then joined Activision and launched the DJ Hero, garnering numerous awards before she was recruited to Disney, where she led the creation of multiple new Disney Interactive products and brands.

She left Disney for Apple, where she spent four years helping reinvent the retail industry, merging digital and physical retail experiences and launching initiatives including digital signage and Today at Apple, the Cannes Grand Prix and Titanium Lion award-winning global retail workshop and event initiative.

Prior to joining Burke Williams, Buchman served as head of marketing at Lorna Jane, leading the US omni-channel campaign that empowers women.

Now, Buchman will focus her Marketing and PR leadership on elevating Burke Williams to new heights.

“It’s an honour and a privilege to join such an incredible brand that inspires all of us to prioritise wellness and self-care,” said Buchman. “Burke Williams has been a revolutionary leader in the wellness industry, transforming lives for over three decades. I look forward to telling their amazing stories, connecting authentically with their audiences, and innovating to build upon their success.”

 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Opportunities: - Dana Buchman joins Burke Williams...
Sign up for FREE ezine
Spa Jobs spa Industry News spa training spa oppportunities magazine spa opportunities blog spa-kit.net spa industry products Submit your news Advertise on Spa Opportunities Contact us at Leisure Media Follow us on Twitter Like us on Facebook

Jobs Search






diarydates

  Powered by leisurediary.com
24-25 Feb 2019
International Manufacturers & Distributors Forum
ExCeL, London, United Kingdom
24-25 Feb 2019
Active Wellness
ExCeL London, London, United Kingdom

spa-kit
suppliers news


Elemis expands Superfood range

Elemis has expanded its Superfood range to include four new products, including a multi-use hydrating mist, a jelly exfoliator and two treatment masks.

beauty-kit


Made for Life Organics launches at The Spa at Cameron House
The Spa at Cameron House in Loch Lomond, Scotland, has expanded its treatment menu to include wellness rituals and products from Made for Life Organics.


 
latest spa jobs
1 to 0 of 0 Jobs
Beauty Therapist
Urban Retreat
Salary: Competitive Salary and Benefits
Job location: Doha, Qatar More>>
 


Senior Beauty Therapist
Center Parcs
Salary: £21,200 plus commission and amazing benefits
Job location: Wiltshire, UK More>>
 


Spa Sales and Reservationist
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 



Therapist
Strip Wax Bar & Boutique
Salary: Competitive Salary and Benefits
Job location: London, UK More>>
 


Senior Colourist/Stylist
Urban Retreat
Salary: Competitive Salary and Benefits
Job location: Doha, Qatar More>>
 


Senior Spa Therapist
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Jobs page:


 
latest spa news

10 Jan 2019

Dana Buchman joins Burke Williams

BY Jane Kitchen

Buchman has spent the last 15 years driving marketing on behalf of global consumer brands including Apple, Disney, Barbie, and Activision

US urban day spa brand Burke Williams has named Dana Buchman as its vice president of marketing and public relations. Buchman has spent the last 15 years driving marketing on behalf of global consumer brands including Apple, Disney, Barbie, and Activision.


“Dana’s passion for wellness and marketing is infectious. She’s an amazing storyteller and her strong creative vision has the power to create even deeper, more meaningful connections with our guests,” said Theresa Armour, co-founder, Burke Williams. “We’re thrilled to have such a talented individual leading our most important mission, to transform your day, backed by her authentic connection to our company’s values.”

Buchman’s career has spanned a variety of industries from consumer products to gaming, technology to athleisure fashion.

She began her career at a startup in Australia, providing corporate leadership training based on martial arts principles and The Art of War by Sun Tzu.

After making her way back to the US, she drove innovation with Barbie at Mattel across digital and physical products, concluding with Barbie’s 50th Anniversary.

Buchman then joined Activision and launched the DJ Hero, garnering numerous awards before she was recruited to Disney, where she led the creation of multiple new Disney Interactive products and brands.

She left Disney for Apple, where she spent four years helping reinvent the retail industry, merging digital and physical retail experiences and launching initiatives including digital signage and Today at Apple, the Cannes Grand Prix and Titanium Lion award-winning global retail workshop and event initiative.

Prior to joining Burke Williams, Buchman served as head of marketing at Lorna Jane, leading the US omni-channel campaign that empowers women.

Now, Buchman will focus her Marketing and PR leadership on elevating Burke Williams to new heights.

“It’s an honour and a privilege to join such an incredible brand that inspires all of us to prioritise wellness and self-care,” said Buchman. “Burke Williams has been a revolutionary leader in the wellness industry, transforming lives for over three decades. I look forward to telling their amazing stories, connecting authentically with their audiences, and innovating to build upon their success.”




Connect with
Spa Opportunities
Magazine:
View latest issue
Sign up:
Instant Alerts/zines

Print edition
 

Aman unveils first holistic wellness centre
UK Spa Association appoints Lisa Barden as new chair
Homefield Grange opens £1.7m spa
Calistoga mud, grape seeds and olive oil: new details revealed for Four Seasons’ upcoming Napa Valley spa
Mehmet Er returns to Gharieni in new international role
Vila Vita Parc opens first Sisley Spa in Portugal
 
Catalogue gallery



Featured supplier




Invest in your employees – and your company – with FH Joanneum’s MBA in spa management

The FH Joanneum University of Applied Sciences offers a unique MBA programme in International Hospitality and Spa Management, and for the first time, is offering substantial financial grants for students who begin the course this year.


Company profile



Amac offer fully-accredited training courses which are recognised nationally by employers. Fitness education is our area of expertise and the quality of our teaching remains unrivalled by any other provider.
View full profile>>

spa directory

Pedi/manicure

Brand consulting

Trade associations

Design and installation

Consultancy & management

Skincare

Consultancy & management

Spa and beauty equipment

Spa marketing

Architects/designers

Skincare



Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd