22-24 Apr 2024
Galgorm Resort,
York,
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23-25 Apr 2024
Phoenix Convention Center,
Phoenix,
United States
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28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
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08-08 May 2024
Hotel Melià ,
Milano ,
Italy
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10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
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13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
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14 May 2024
JPMorgan Chase Headquarters,
New York City,
United States
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18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
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Gen X consumers are being ignored by marketing strategies: study |
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By Helen Andrews 27 Aug 2014 |
The Hartman Group asks how the generation that includes Angelina Jolie, Brad Pitt, Barack and Michelle Obama can be ignored by marketing strategies Credit: Shutterstock / PAN Photo Agency
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Sandwiched between millennials (ages 19-33) and baby boomers (ages 51-68), Gen X consumers (ages 34-50) are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group. The study, fielded in February 2014 in the US, provides in-depth data and insights into culture and lifestyle, health and wellness, food and beverage consumption, technology and communications in addition to shopping behaviour. The Hartman Group has revealed that while Gen X seems to be largely ignored by marketing circles, this tranche of consumers has a strong influence on the marketplace. The study also found that this category of consumer is particularly interested in health and wellbeing. Of the 422 Gen X consumers included in the survey, 50 per cent look for and read nutritional information when deciding what foods or beverages to purchase, according to the data.
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News |
1 to 12 of 8699 news stories |
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23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural daylight on the hotel’s 29th floor, Dior Spa The Lana ... More
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22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home. Nestled amid rich tropical ... More
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18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
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19 Apr 2024
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, the event will see competitors from across the UK showcasing ... More
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17 Apr 2024
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
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16 Apr 2024
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand. Tri Vananda, envisioned as a ... More
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15 Apr 2024
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque beachfront setting and surrounded by verdant hills, Six Senses La Sagesse ... More
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12 Apr 2024
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025. Situated 30 minutes from the majestic Zion National Park, the US$60 million ... More
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11 Apr 2024
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths. The UK is currently lagging ... More
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11 Apr 2024
A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s disease. Benefits included restoring neural pathways, preventing brain matter decline and ... More
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10 Apr 2024
Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover. Spanning 27,000sq ft, the newly renovated spa will feature entirely ... More
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09 Apr 2024
Europe’s first Evian Spa has opened at the five-star Hôtel Royal in Evian-les-Bains, France – the birthplace of the Danone-owned mineral water brand Evian. The spa has been realised following a comprehensive 12-month renovation of ... More
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Lemi Group |
Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and
[more] |
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