NEWS
Japanese ‘spa-amusement’ park draws in the crowds
POSTED 10 Aug 2017 . BY Tom Walker
A spa-themed amusement park, which first started as an internet campaign intended to promote the 2,000 onsens (or hot springs) in the Japanese city of Beppu, became a reality this month.

The existing Rakutenchi theme park in Beppu was “re-purposed” over a single weekend and renamed “Yu-Enchi” – a play on the words fun and spa – with a number of rides being transformed into having an onsen theme.

Riders on the park’s roller coaster were drenched in soapy foam before going out onto the track, a merry-go-round featuring bath tubs was introduced and a number of spa-themed group activities were organised around the park.

The park is a result of a tongue-in-cheek video – showing guests sitting in a roller coaster, waist deep in onsen water – launched by the mayor Beppu last year.

Mayor Yasuhiro Nagano promised to make the ‘spamusement park’ a reality if the video got one million views – which it did in the matter of days.

Beppu is famous for having more than 2,000 onsen – or hot springs – and the video was part of the mayor’s plans to promote the city as a wellness tourism destination.

Once the 1m view milestone had been hit, Nagano kept his promise and the city raised more than ¥33m ($US300,000) through crowdfunding alone in order to bring the park to life.

The park was opened for three days – from 29 July to 31 August – and attracted more than 12,000 visitors.

See the original video of the park below


The media attention created by the park and the viral campaign over the past year has seemingly worked, too.

In June, hotel giant InterContinentalGroup (IHG) announced that it would be opening its first ever onsen resort in Beppu in 2019.

The ANA InterContinental Beppu Resort & Spa will include a public onsen bath, spa and pool, and the 89 bedrooms will each feature their own private onsen with water from a local hot spring.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Opportunities: - Japanese ‘spa-amusement’ park draws in the crowds...
Saturday 20 January 2018 | Daily spa news & jobs
Sign up for FREE ezine
Spa Jobs spa Industry News spa training spa oppportunities magazine spa opportunities blog spa-kit.net spa industry products Submit your news Advertise on Spa Opportunities Contact us at Leisure Media Follow us on Twitter Like us on Facebook

Jobs Search





joblink

Latest operator jobs
Celtic Manor Resort
Pennyhill Park Hotel and Spa
WTS International
To advertise call
+44 (0)1462 431385


traininglink

  Training Directory
Train as a Les Mills Instructor
To advertise call
+44 (0)1462 431385


diarydates

  Powered by leisurediary.com
27-29 Jan 2018
International Salon and Spa Expo
Long Beach Convention Center, Long Beach, United States
30 Jan - 01 Feb 2018
Spatex 2018
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom

spa-kit
suppliers news


The Art of Caviar immersive exhibition opens at Zürich Airport

Luxury skincare brand La Prairie has launched an immersive exhibition, The Art of Caviar, to celebrate the thirtieth anniversary of its iconic Skin Caviar collection.

beauty-kit


Sothys introduces new NO2ctuelle range, a technology-packed formula for ultra-effective night-time targeting
Skin suffers every day from numerous external aggressions, including sleep deprivation, stress and pollution. Sothys tackles this problem with its night range.


 
latest spa jobs
1 to 6 of 6 Jobs
Membership Sales Supervisor
The Massage Company
Salary: £18,000 plus good commission structure and free massage
Job location: Camberley, United Kingdom More>>
 


Spa Director
WTS International
Salary: $80,000 + Bonus
Job location: Monticello, NY, United States More>>
 


General Manager
Hair and Beauty Spa
Salary: Competitive Salary & Benefits
Job location: London, United Kingdom More>>
 


Spa Therapist

Pennyhill Park Hotel and Spa

Salary: £19,500 plus fantastic benefits
Job location:
Pennyhill Park, Bagshot, United Kingdom More>>
Nail Technician

Pennyhill Park Hotel and Spa

Salary: Competitive salary plus fantastic benefits
Job location:
Pennyhill Park, Bagshot, United Kingdom More>>
Advanced Therapist

Pennyhill Park Hotel and Spa

Salary: £21,000 plus fantastic benefits
Job location:
Pennyhill Park, Bagshot, United Kingdom More>>
Spa Director

GOCO Hospitality

Salary: Competitive Salary & Benefits Package
Job location:
Venice, Italy More>>
Complementary and Beauty Therapists

Thermae Bath Spa

Salary: £10.00 per hour + Commission on Product Sales
Job location:
Bath, United Kingdom More>>
Spa Therapist

Celtic Manor Resort

Salary: Competitive
Job location:
Newport, United Kingdom More>>

Spa Therapies Supervisor
Bedruthan - The Scarlet
Salary: £20,696
Job location: Mawgan Porth, Cornwall, United Kingdom More>>
 


Project Designer - Spa and Hospitality
WTS International
Salary: Competitive Salary & Benefits
Job location: Rockville, Maryland, United States More>>
 


Spa Therapist
Hanbury Manor Hotel and Country Club
Salary: £18,500 + 10% Retail Commission
Job location: Ware, United Kingdom More>>
 


Jobs page: 1


 
latest spa news

10 Aug 2017

Japanese ‘spa-amusement’ park draws in the crowds

BY Tom Walker

The 'spamusement' park included a roller coaster filled with foam

A spa-themed amusement park, which first started as an internet campaign intended to promote the 2,000 onsens (or hot springs) in the Japanese city of Beppu, became a reality this month.


The existing Rakutenchi theme park in Beppu was “re-purposed” over a single weekend and renamed “Yu-Enchi” – a play on the words fun and spa – with a number of rides being transformed into having an onsen theme.

Riders on the park’s roller coaster were drenched in soapy foam before going out onto the track, a merry-go-round featuring bath tubs was introduced and a number of spa-themed group activities were organised around the park.

The park is a result of a tongue-in-cheek video – showing guests sitting in a roller coaster, waist deep in onsen water – launched by the mayor Beppu last year.

Mayor Yasuhiro Nagano promised to make the ‘spamusement park’ a reality if the video got one million views – which it did in the matter of days.

Beppu is famous for having more than 2,000 onsen – or hot springs – and the video was part of the mayor’s plans to promote the city as a wellness tourism destination.

Once the 1m view milestone had been hit, Nagano kept his promise and the city raised more than ¥33m ($US300,000) through crowdfunding alone in order to bring the park to life.

The park was opened for three days – from 29 July to 31 August – and attracted more than 12,000 visitors.

See the original video of the park below


The media attention created by the park and the viral campaign over the past year has seemingly worked, too.

In June, hotel giant InterContinentalGroup (IHG) announced that it would be opening its first ever onsen resort in Beppu in 2019.

The ANA InterContinental Beppu Resort & Spa will include a public onsen bath, spa and pool, and the 89 bedrooms will each feature their own private onsen with water from a local hot spring.



Connect with
Spa Opportunities
Magazine:
View latest issue
Sign up:
Instant Alerts/zines

Print edition
 

Fusion rebrands Cam Ranh resort as family spa retreat
Details revealed for luxury spa at historic The Langley hotel
Heritage property in Singapore to be home to Six Senses’ first city hotel
Luckow launches wellness venture SolaVieve
UK appoints minister to tackle loneliness
PilatesPT founder Hollie Grant takes up residence at Mandarin Oriental London
 
Catalogue gallery



Featured supplier




Invest in your employees – and your company – with FH Joanneum’s MBA in spa management

The FH Joanneum University of Applied Sciences offers a unique MBA programme in International Hospitality and Spa Management, and for the first time, is offering substantial financial grants for students who begin the course this year.


Company profile



Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer courses. Flexible learning with full and part time courses available at venues across the UK.?
View full profile>>

spa directory

Spa design & concept

Computer solutions

Salt therapy products

Skincare

Consultancy & management

Skincare

Architects/designers

Skincare

Spa equipment and treatment products



Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd