NEWS
The wellness resort is the new destination spa: WTA introduces glossary of industry terms
POSTED 17 Apr 2018 . BY Jane Kitchen
Fulfilling one of its first objectives, the newly founded Wellness Tourism Association has created a WTA Glossary of Industry Terms designed to become the basis for common understanding and further define and establish standards for the growing global wellness tourism industry.

The Glossary currently consists of the following eight terms: Wellness Destination, Wellness Tourism, Wellness Travel, Wellness Traveler, Wellness Resort, Wellness Retreat, Wellness Vacation and Wellness Visitor, and new terms will be added as the industry continues to evolve.

“The definitions have taken considerable time and thoughtful debate among the WTA Board of Directors,” said Andrew Gibson, WTA chair and Accor Hotels vice president of wellbeing. “We feel the terms will provide clarification and benefits not only to our members, but to anyone with an interest in the wellness tourism industry.”

One of the more noteworthy terms of the new WTA Glossary is Wellness Resorts, which will replace, for the purposes of the WTA, the Destination Spa category.

“The Destination Spa category had its day as a ‘one-size fits all’ qualifier, but it never truly defined integrative spas with offerings far beyond standard treatments,” said Thomas Klein, Canyon Ranch president and COO.

Klein said at at Canyon Ranch, for instance, the term Wellness Resort “is much more aligned with our philosophy because wellness is not an amenity, an afterthought or trend – it’s our focus.

“A true Wellness Resort is more than just a place to relax and shed a few pounds; it is a place to make transformative life changes that last well beyond the vacation,” he continued.

The use of the term “Destination” has been re-purposed to Wellness Destination, to identify a geographic region with a strategic approach to develop and market its wellness-related assets.

The WTA has also introduced the term ‘Wellness Visitor’ to distinguish between the “primary” and “secondary” wellness travelers as identified by the Global Wellness Institute.

The WTA Glossary of Industry Terms is as follows:

Wellness Tourism

A specific division of the global tourism industry that is defined by the common goal of marketing natural assets and activities primarily focused on serving the Wellness Traveler and those who want to be.

Wellness Travel

Travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.

Wellness Traveler

Often referred to as the “primary wellness traveler,” an individual who makes wellness the primary purpose of their travels.

Wellness Visitor

Often referred to as the ‘secondary wellness traveller’, an individual who works elements of wellness into their travels for business or pleasure.

Wellness Vacation/Holiday

Wellness Vacation / Holiday is Wellness Travel powered by a wellness-focused intention. Wellness Vacations/Holidays are typically self-directed with the traveler setting his or her own timetable and schedule. They may also include a Wellness Retreat.

Wellness Retreat

A guided, intention-driven, multi-day programme with a set or semi-set schedule, and hosted by one or more facilitators. The programme may include learning and lifestyle workshops such as meditation and healthy eating, as well as fitness activities such as yoga, nature walks and hiking.

Wellness Resort (also referred to as a Wellness Sanctuary or Wellness Clinic in some parts of the world)

Any facility with accommodations and a range of hospitality services where the primary purpose is to provide programs and experiences for the Wellness Traveler. The Wellness Resort is comprised of four primary elements: accommodations, a variety of wellness activities, healthy dining options and wellness-related facilities.

Wellness Destination

A geographical area that fosters and promotes wellness as an integral part of life within the community and economics of the region.

“We are thankful and appreciative of our industry colleagues for their input, encouragement and support, and we look to the global wellness tourism community at large to embrace the definitions,” said Gibson.

Susie Ellis, Global Wellness Institute chair and CEO, said the GWI applaud's the formation of the WTA. “It makes total sense to have a dedicated global association that represents this fast-growing and fast-evolving travel segment,” she said.

Registered as a non-profit in the State of Colorado, the Wellness Tourism Association is working to support and further the growth and development of the wellness tourism industry through networking, education, communication and marketing.

Founding members are Accor Hotels, Art of Living Retreat Center, Canyon Ranch, the Monaco Government Tourist Office and TraveltoWellness.com. Unicomm is a founding partner.


 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Opportunities: - The wellness resort is the new destination spa: WTA introduces glossary of industry terms ...
Sign up for FREE ezine
Spa Jobs spa Industry News spa training spa oppportunities magazine spa opportunities blog spa-kit.net spa industry products Submit your news Advertise on Spa Opportunities Contact us at Leisure Media Follow us on Twitter Like us on Facebook

Jobs Search





joblink

Latest operator jobs
Celtic Manor Resort
To advertise call
+44 (0)1462 431385


traininglink

  Training Directory
Train as a Les Mills Instructor
To advertise call
+44 (0)1462 431385


diarydates

  Powered by leisurediary.com
22-26 Oct 2018
Bali Study Tour
Various, Bali, Indonesia
23-26 Oct 2018
SPATEC Middle East
The St. Regis Dubai Al Habtoor Polo Resort & Club, Dhabi, United Arab Emirates

spa-kit
suppliers news


Spatex unveils programming for 2019 show

Spatex has revealed details of its programming for its 2019 show.

beauty-kit


The|Tides Wellness launches BrainBody™ spa & wellness Treatments
Modern living is extremely exhausting on our minds and bodies. Today’s 24/7 connectivity, stress and sensory overload, can easily drain our vitality


 
latest spa jobs
1 to 12 of 12 Jobs
Spa Therapist
Sofitel London Heathrow
Salary: Competitive Salary & Benefits
Job location: Longford, UK More>>
 


Spa Therapist
Celtic Manor Resort
Salary: Competitive
Job location: Newport, United Kingdom More>>
 


Masseur / Therapist
Bayerischer Hof
Salary: Competitive Salary
Job location: München, Germany More>>
 


Spa Receptionist

The Lanesborough

Salary: £20,000 per annum
Job location:
Hyde Park, London, UK More>>
Spa Therapists - Accommodation Available

Beaverbrook Hotel

Salary: Competitive Salary and Benefits
Job location:
Surrey, UK More>>
Spa Cleaning Attendant - Accommodation Available

Beaverbrook Hotel

Salary: Competitive Salary and Benefits
Job location:
Surrey, UK More>>
Spa Receptionist

Beaverbrook Hotel

Salary: Competitive Salary
Job location:
Surrey, UK More>>
Senior Spa Therapist

The Calcot Collection

Salary: Competitive Salary and Benefits
Job location:
Gloucestershire, UK More>>
Spa Sales Representative

Beauty Leaders

Salary: Competitive Salary & Benefits
Job location:
London, UK More>>
Spa Sales Manager (Skincare)

Beauty Leaders

Salary: Attractive package with basic salary, housing allowance, benefits
Job location:
London, UK More>>
Spa Sales Representative

Beauty Leaders

Salary: Competitive Salary & Benefits
Job location:
London, UK More>>
Spa Sales Manager (Skincare)

Beauty Leaders

Salary: Attractive package with basic salary, housing allowance, benefits
Job location:
London, UK More>>
Spa Therapist

GLL

Salary: Up to £10.48 per hour
Job location:
Epsom, Surrey More>>
Spa Therapist

GLL

Salary: Up to £10.48 per hour
Job location:
East, London, UK More>>
Spa Therapist

GLL

Salary: Up to £10.48 per hour
Job location:
Wimbledon, South West London More>>

Casual Spa Therapist
Sofitel London Heathrow
Salary: Competitive Salary & Benefits
Job location: Longford, UK More>>
 


Spa Receptionist
Sofitel London Heathrow
Salary: Competitive Salary & Benefits
Job location: Longford, UK More>>
 


Spa Therapist
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Jobs page: 1


 
latest spa news

17 Apr 2018

The wellness resort is the new destination spa: WTA introduces glossary of industry terms

BY Jane Kitchen

WTA chair Andrew Gibson says the glossary will provide clarification and benefits to anyone with an interest in the wellness tourism industry

Fulfilling one of its first objectives, the newly founded Wellness Tourism Association has created a WTA Glossary of Industry Terms designed to become the basis for common understanding and further define and establish standards for the growing global wellness tourism industry.


The Glossary currently consists of the following eight terms: Wellness Destination, Wellness Tourism, Wellness Travel, Wellness Traveler, Wellness Resort, Wellness Retreat, Wellness Vacation and Wellness Visitor, and new terms will be added as the industry continues to evolve.

“The definitions have taken considerable time and thoughtful debate among the WTA Board of Directors,” said Andrew Gibson, WTA chair and Accor Hotels vice president of wellbeing. “We feel the terms will provide clarification and benefits not only to our members, but to anyone with an interest in the wellness tourism industry.”

One of the more noteworthy terms of the new WTA Glossary is Wellness Resorts, which will replace, for the purposes of the WTA, the Destination Spa category.

“The Destination Spa category had its day as a ‘one-size fits all’ qualifier, but it never truly defined integrative spas with offerings far beyond standard treatments,” said Thomas Klein, Canyon Ranch president and COO.

Klein said at at Canyon Ranch, for instance, the term Wellness Resort “is much more aligned with our philosophy because wellness is not an amenity, an afterthought or trend – it’s our focus.

“A true Wellness Resort is more than just a place to relax and shed a few pounds; it is a place to make transformative life changes that last well beyond the vacation,” he continued.

The use of the term “Destination” has been re-purposed to Wellness Destination, to identify a geographic region with a strategic approach to develop and market its wellness-related assets.

The WTA has also introduced the term ‘Wellness Visitor’ to distinguish between the “primary” and “secondary” wellness travelers as identified by the Global Wellness Institute.

The WTA Glossary of Industry Terms is as follows:

Wellness Tourism

A specific division of the global tourism industry that is defined by the common goal of marketing natural assets and activities primarily focused on serving the Wellness Traveler and those who want to be.

Wellness Travel

Travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.

Wellness Traveler

Often referred to as the “primary wellness traveler,” an individual who makes wellness the primary purpose of their travels.

Wellness Visitor

Often referred to as the ‘secondary wellness traveller’, an individual who works elements of wellness into their travels for business or pleasure.

Wellness Vacation/Holiday

Wellness Vacation / Holiday is Wellness Travel powered by a wellness-focused intention. Wellness Vacations/Holidays are typically self-directed with the traveler setting his or her own timetable and schedule. They may also include a Wellness Retreat.

Wellness Retreat

A guided, intention-driven, multi-day programme with a set or semi-set schedule, and hosted by one or more facilitators. The programme may include learning and lifestyle workshops such as meditation and healthy eating, as well as fitness activities such as yoga, nature walks and hiking.

Wellness Resort (also referred to as a Wellness Sanctuary or Wellness Clinic in some parts of the world)

Any facility with accommodations and a range of hospitality services where the primary purpose is to provide programs and experiences for the Wellness Traveler. The Wellness Resort is comprised of four primary elements: accommodations, a variety of wellness activities, healthy dining options and wellness-related facilities.

Wellness Destination

A geographical area that fosters and promotes wellness as an integral part of life within the community and economics of the region.

“We are thankful and appreciative of our industry colleagues for their input, encouragement and support, and we look to the global wellness tourism community at large to embrace the definitions,” said Gibson.

Susie Ellis, Global Wellness Institute chair and CEO, said the GWI applaud's the formation of the WTA. “It makes total sense to have a dedicated global association that represents this fast-growing and fast-evolving travel segment,” she said.

Registered as a non-profit in the State of Colorado, the Wellness Tourism Association is working to support and further the growth and development of the wellness tourism industry through networking, education, communication and marketing.

Founding members are Accor Hotels, Art of Living Retreat Center, Canyon Ranch, the Monaco Government Tourist Office and TraveltoWellness.com. Unicomm is a founding partner.





Connect with
Spa Opportunities
Magazine:
View latest issue
Sign up:
Instant Alerts/zines

Print edition
 

Six Senses to operate hotel, residences at flagship Bangkok wellness community
Large, lavish spa opens in newly branded Reno casino hotel
‘Pilgrimage of self-discovery’: Yên Tu Village to include herbal spa with 13th century roots
Traditional Chinese Medicine centre to be built for Beijing 2022 Olympic Games
Kennedy named business development officer for Cidesco
Equinox to launch retreats as the brand expands into travel
 
Catalogue gallery



Featured supplier




Invest in your employees – and your company – with FH Joanneum’s MBA in spa management

The FH Joanneum University of Applied Sciences offers a unique MBA programme in International Hospitality and Spa Management, and for the first time, is offering substantial financial grants for students who begin the course this year.


Company profile



Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer courses. Flexible learning with full and part time courses available at venues across the UK.
View full profile>>

spa directory

Skincare

Pedi/manicure

Skincare

Consultancy & management

Brand consulting

Hydrotherapy / spa fragrances

Spa software

Spa design & concept

Computer solutions

Skincare



Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd