PRODUCT NEWS
Merlin launches Attractions.io app across Legoland resorts
05 Dec 2018 . BY Lauren Heath-Jones
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa jobs, Spa Therapist jobs, Spa Manager jobs, Spa Director Jobs, Beauty Jobs | Spa Opportunities
Sign up for FREE ezine
Spa Jobs spa Industry News spa training spa oppportunities magazine spa opportunities blog spa-kit.net spa industry products Submit your news Advertise on Spa Opportunities Contact us at Leisure Media Follow us on Twitter Like us on Facebook

Jobs Search






diarydates

  Powered by leisurediary.com
24-25 Apr 2019
FUTR (Formerly Millennial 20/20)
Business Design Centre, London, United Kingdom
05-08 May 2019
GSN Buyers Conference
Civana Carefree Resort, Carefree, United States

spa-kit
suppliers news


A truly holistic approach to wellness and beauty

Frella, established in 2014 has been an industry changer with its authentic concepts of bringing holistic wellness into the modern wellness market.

beauty-kit


Gain greater insight into business performance with SpaSoft
Without the ability to understand how your spa is performing at all levels, making decisions to improve the business can be challenging to say the least.


   
Catalogue gallery



Featured supplier




Invest in your employees – and your company – with FH Joanneum’s MBA in spa management

The FH Joanneum University of Applied Sciences offers a unique MBA programme in International Hospitality and Spa Management, and for the first time, is offering substantial financial grants for students who begin the course this year.


Company profile



Amac offer fully-accredited training courses which are recognised nationally by employers. Fitness education is our area of expertise and the quality of our teaching remains unrivalled by any other provider.
View full profile>>

spa directory

Hydrotherapy / spa fragrances

Skincare

Consultancy & management

Spa training

Architects/designers

Spa equipment and treatment products

Spa and beauty equipment

Trade associations

Consultancy & management



Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd