NEWS
New CEO, new funding and new locations for on-demand provider Soothe
POSTED 09 May 2018 . BY Jane Kitchen
On-demand massage service Soothe has named Simon Heyrick as its new CEO. Heyrick replaces founder Merlin Kauffman, who has moved from his role as CEO to be executive chair of Soothe’s board of directors in a move the company says will help it further expand.

Heyrick has been CFO of Soothe since July 2016, and will now be responsible for the day-to-day operations of the company. Prior to joining Soothe, he was CFO of MarketShare, an advanced marketing analytics company.

“As an experienced senior executive, Simon has earned a reputation for developing strategic solutions that have helped businesses grow,” said Kauffman. “Seeing him in action for the past two years, I’m thrilled to welcome Simon as the new CEO of Soothe.

Soothe has also raised US$31m (£23m, €26m) in in additional funding led by The Riverside Company, which it said will allow it to continue to pay its therapists a premium salary, innovate its technology and support its efforts to hire more talent.

“As Soothe approaches 11,000 massage therapists, further international expansions, and a newly secured Series C round of financing, I’m confident that this is the moment to find a new CEO to lead us into the next stage of growth,” Kauffman continued. “Since Simon joined us in 2016, he has been an instrumental leader, and I couldn’t be happier to see him become our CEO.”

Soothe has also expanded to more locations in the US, the UK and Australia, with new locations in Manchester, UK; Gold Coast, Australia; Pittsburgh, Pennsylvania, US; and Hartford and Coastal Connecticut, US.
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09 May 2018

New CEO, new funding and new locations for on-demand provider Soothe

BY Jane Kitchen

Soothe has named Simon Heyrick as its new CEO

On-demand massage service Soothe has named Simon Heyrick as its new CEO. Heyrick replaces founder Merlin Kauffman, who has moved from his role as CEO to be executive chair of Soothe’s board of directors in a move the company says will help it further expand.


Heyrick has been CFO of Soothe since July 2016, and will now be responsible for the day-to-day operations of the company. Prior to joining Soothe, he was CFO of MarketShare, an advanced marketing analytics company.

“As an experienced senior executive, Simon has earned a reputation for developing strategic solutions that have helped businesses grow,” said Kauffman. “Seeing him in action for the past two years, I’m thrilled to welcome Simon as the new CEO of Soothe.

Soothe has also raised US$31m (£23m, €26m) in in additional funding led by The Riverside Company, which it said will allow it to continue to pay its therapists a premium salary, innovate its technology and support its efforts to hire more talent.

“As Soothe approaches 11,000 massage therapists, further international expansions, and a newly secured Series C round of financing, I’m confident that this is the moment to find a new CEO to lead us into the next stage of growth,” Kauffman continued. “Since Simon joined us in 2016, he has been an instrumental leader, and I couldn’t be happier to see him become our CEO.”

Soothe has also expanded to more locations in the US, the UK and Australia, with new locations in Manchester, UK; Gold Coast, Australia; Pittsburgh, Pennsylvania, US; and Hartford and Coastal Connecticut, US.



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