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What three things are necessary to be considered a 'wellness community'? New paper from GWI Initiative aims to define growing real estate segment
By Jane Kitchen 07 Oct 2016
Initiative chair Mia Kyricos said the report has been written with a wide, cross-functional audience in mind
The Global Wellness Institute’s Wellness Communities Initiative has written a white paper to address critical issues surrounding the fast-growing wellness real estate market – estimated by the GWI to be a US$100bn (€90bn, £81bn) global marketplace.

The initiative focuses on communities developed with proactive health and wellness, ecological sensitivity and social connectivity in mind, and the paper seeks to define what makes something a wellness community, what the minimum criteria to deem a community ‘well’ are, and what measures should be considered when attempting to attract, justify or measure investment in wellness real estate.

“(This is) an industry first that offers a baseline definition of what a wellness community is, inclusive of global perspectives from pioneers in the space,” said Initiative chair Mia Kyricos, who is also founder of strategic advisory firm Kyricos & Associates. “We hope it will both inform and attract research and investment in the greater wellness lifestyle real estate sector, already sized at $100bn and growing.”

Kyricos said the report has been written with a wide, cross-functional audience in mind, including owners, developers and operators in real estate, hospitality, wellness and sustainability sectors.

In the paper, the initiative defines a wellness community as “communities and buildings proactively developed with the holistic health of its residents, guests, environment – both natural and built – and local community in mind.”

It sets minimum criteria that are recommended in order to deem a community ‘well,’ including:

• Environmental consciousness, demonstrated by sustainable development and operating practices
• Holistic health and wellness demonstrated by offering residents opportunities via soft programmes and facilities – whether indoor or outdoor – to proactively take care of themselves and enhance their overall quality of life and wellbeing
• Social connections demonstrated by both physical and programmatic elements that foster intergenerational socialisation and connectivity among fellow residents.

The initiative committee also outlined 11 additional criteria that may be considered in defining a community as ‘well.’

“Ultimately, there’s a shift taking place in the wellness industry where we are no longer talking about just the places we visit, but also where we hope to live, and with that comes the opportunity to leverage everything we’ve learned to date,” said Kyricos.

The paper makes note of the fact that while many communities have started to embrace the principles of wellbeing, often the offerings are “thin and seemingly related more to marketing and actual product.”

The initiative hopes to change that – starting with this paper – by driving a more holistic viewpoint during the initial planning stages of any residential project, said Kyricos.

The Wellness Communities Initiative is one of 16 Initiatives launched by the GWI earlier this year.

The Initiative includes 13 other members from across the world, including Kara Bauer, Mexico; Anna Bjurstam, Sweden; Alfredo Carvajal, US; Gloria Caulfield, US; Lisa Clarke, US; Samantha Foster, Thailand; Andrew Gibson, UAE; Ben Gill, UK; Kevin M. Kelly, US; Joy Menzies, Thailand; Steve Nygren, US; Robert Ranzi, Austria; and Brooke Warrick, US.

Kryicos will present more on the Initiative and the white paper at the upcoming Global Wellness Summit
in Tyrol, Austria, 17-19 October.


News
1 to 12 of 7155 news stories
15 Nov 2019
The celebrated Chiva-Som International Health Resort in Hua Hin, Thailand, has reopened after the most recent phase of a five-year renovation that has seen accommodation and facilities upgraded, with a new Qatar presence also announced. ... More
15 Nov 2019
The University of Derby, UK is axing its Spa Management degree as of 2022. The University is yet to confirm the reason, but the UK Spa Association (UKSPA) has attributed it to reduced demand for ... More
15 Nov 2019
Mia Kyricos, senior vice president and global head of wellbeing for Hyatt, has received a second award in as many months recognising her contributions to the field of wellness and hospitality. Kyricos was named as ... More
15 Nov 2019
Mandarin Oriental hotel group’s Silent Night programme will take place this year on the 11 December. All Mandarin Oriental spas will offer their normal treatment menu until 5.00pm, after which time there will be no ... More
14 Nov 2019
Green Spa Network (GSN) has announced its upcoming Self-care and Personal Sustainability Summit, which will take place from 1-3 December 2020, at Kripalu Center for Yoga and Health, Massachusetts, US. The workshop is designed to ... More
14 Nov 2019
Private equity firm CI Capital Partners has acquired a majority interest in spa consultancy and management firm WTS International. The deal – for which no financials were released – will see the WTS management team ... More
13 Nov 2019
Destination spa Canyon Ranch has opened its first retreat model, Canyon Ranch Wellness Retreat – Woodside, set on 16 acres of ancient redwood forest in California, US. The property is designed as a “true retreat ... More
13 Nov 2019
Sordo Madaleno Arquitectos (SMA) have created a branched, undulating design for Chablé's planned Sea of Cortez spa resort that blends with the natural landscape and gives guests both privacy and ocean views. Located on the ... More
13 Nov 2019
Finnish organisation World Sauna Challenge will host an attempt to break the Guinness World record for ‘Most Nationalities in a Sauna’ at Suomenlinna Naval Academy sauna, Finland, on 14 November. Known as the home of ... More
13 Nov 2019
Lanserhof at The Arts Club – a private members’ medi-gym in London’s Mayfair – has partnered with personalised health-system provider, bioniq Health Tech Solutions, to offer members a bespoke supplement programme, bioniq LIFE. In-depth blood, ... More
11 Nov 2019
Portuguese eco-spa Douro41 has partnered with Irish product house, Moss of the Isles, after a €500,000 (US$551907, £429372) refurbishment of its spa, located on the banks of the Douro river, Vista Alegre. Douro41 is a ... More
11 Nov 2019
US-based skincare brand KNESKO has appointed Aldo Celeste as national sales director for its spa division. Founded by Reiki master Lejla Cas, KNESKO has international spa partnerships with brands including Canyon Ranch, The Ritz-Carlton, Fairmont, ... More
     
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Founded in 2000 by Frank Pitsikalis, ResortSuite is a cutting-edge software company specialising [more]
 
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Fashion that contributes to a Well World: pioneering designer reinvents the spa uniform once again
The Noel Asmar Group’s founder, Noel Asmar, is credited with creating the first designer spa uniform that was equal parts fashion and function in 2002. ... more
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Unlock your spa's revenue potential with Spa Professional training from Lobster Ink and Resense
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NEWS
What three things are necessary to be considered a 'wellness community'? New paper from GWI Initiative aims to define growing real estate segment
POSTED 07 Oct 2016 . BY Jane Kitchen
Initiative chair Mia Kyricos said the report has been written with a wide, cross-functional audience in mind
Ultimately, there’s a shift taking place in the wellness industry where we are no longer talking about just the places we visit, but also where we hope to live
– Mia Kyricos
The Global Wellness Institute’s Wellness Communities Initiative has written a white paper to address critical issues surrounding the fast-growing wellness real estate market – estimated by the GWI to be a US$100bn (€90bn, £81bn) global marketplace.

The initiative focuses on communities developed with proactive health and wellness, ecological sensitivity and social connectivity in mind, and the paper seeks to define what makes something a wellness community, what the minimum criteria to deem a community ‘well’ are, and what measures should be considered when attempting to attract, justify or measure investment in wellness real estate.

“(This is) an industry first that offers a baseline definition of what a wellness community is, inclusive of global perspectives from pioneers in the space,” said Initiative chair Mia Kyricos, who is also founder of strategic advisory firm Kyricos & Associates. “We hope it will both inform and attract research and investment in the greater wellness lifestyle real estate sector, already sized at $100bn and growing.”

Kyricos said the report has been written with a wide, cross-functional audience in mind, including owners, developers and operators in real estate, hospitality, wellness and sustainability sectors.

In the paper, the initiative defines a wellness community as “communities and buildings proactively developed with the holistic health of its residents, guests, environment – both natural and built – and local community in mind.”

It sets minimum criteria that are recommended in order to deem a community ‘well,’ including:

• Environmental consciousness, demonstrated by sustainable development and operating practices
• Holistic health and wellness demonstrated by offering residents opportunities via soft programmes and facilities – whether indoor or outdoor – to proactively take care of themselves and enhance their overall quality of life and wellbeing
• Social connections demonstrated by both physical and programmatic elements that foster intergenerational socialisation and connectivity among fellow residents.

The initiative committee also outlined 11 additional criteria that may be considered in defining a community as ‘well.’

“Ultimately, there’s a shift taking place in the wellness industry where we are no longer talking about just the places we visit, but also where we hope to live, and with that comes the opportunity to leverage everything we’ve learned to date,” said Kyricos.

The paper makes note of the fact that while many communities have started to embrace the principles of wellbeing, often the offerings are “thin and seemingly related more to marketing and actual product.”

The initiative hopes to change that – starting with this paper – by driving a more holistic viewpoint during the initial planning stages of any residential project, said Kyricos.

The Wellness Communities Initiative is one of 16 Initiatives launched by the GWI earlier this year.

The Initiative includes 13 other members from across the world, including Kara Bauer, Mexico; Anna Bjurstam, Sweden; Alfredo Carvajal, US; Gloria Caulfield, US; Lisa Clarke, US; Samantha Foster, Thailand; Andrew Gibson, UAE; Ben Gill, UK; Kevin M. Kelly, US; Joy Menzies, Thailand; Steve Nygren, US; Robert Ranzi, Austria; and Brooke Warrick, US.

Kryicos will present more on the Initiative and the white paper at the upcoming Global Wellness Summit
in Tyrol, Austria, 17-19 October.
RELATED STORIES
GWI launches Mental Wellness Initiative


The Global Wellness Institute has launched a Mental Wellness Initiative, which aims to understand the pathways that help people stay well and thrive mentally as well as physically.
 


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