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National Spa Week 2017 signs two major sponsors
By Rebecca Barnes 27 Mar 2017
Charlie Thompson believes all UK spas would benefit from signing up to National Spa Week
National Spa Week 2017, which will run from 30 October-5 November, has announced two major sponsors – Aromatherapy Associates and Groupon.

National Spa Week is the annual flagship PR and communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry.

It is the only UK event of its kind that unites the spa and salon industry to increase consumer awareness around the health benefits of regular treatments and spa attendance, while actively driving additional sales through participating outlets during a dedicated week of promotions, activities and offers.

Last year, more than 300 spas and salons joined forces to provide introductory offers on treatments, the target for 2017 is to get over 1000 UK spas and salons involved.

“The goal is to drive more people, into more spas, more often,” said Lisa Barden, UK Spa Association board member for National Spa Week. “However, the consumer PR and media campaign will only have real impact if all the UK spas and salons actively get involved.”

This year’s theme will once again be ‘Spa for everybody and mind’. The idea is to educate the public that going to a spa or salon shouldn’t be viewed as a one-off annual luxury, but a regular and essential investment in physical and emotional wellbeing, just like gym attendance.

‘’Throughout Europe and the world, entire families will choose to spend their free time together at a spa, and the UKSA sees no reason why we shouldn’t be educating the hard working people of this country to do the same,” Barden concluded.

The UKSA is driving the campaign and the website www.spaweek.co.uk behind the scenes - registration is free.

“We ran a follow-up survey across the 320 participating spas and salons in 2016 to find out how effective National Spa Week had been in driving an increase in sales,” said Charlie Thompson, chairman of the UKSA. “Over 40 per cent felt they saw additional client footfall and sales because of National Spa Week.

“Interestingly, those spas were also the ones that went over and above to promote their participation in the week in their local area using the ideas, materials and tools provided. This year, we will offering even more free materials, hints and tips so I would encourage all spas and salons to sign up now and start planning for October.”

Mandara Spa is just one spa that saw results from last years’ National Spa Week.

“2016 was the first year that Mandara Spa London took part in National Spa Week, and we found that the campaign helped raise our profile in the local community and drove an estimated uplift of 20 per cent new customers through our doors,” said Erinn Cracknell, spa cluster manager, Mandara Spa.




News
1 to 12 of 7120 news stories
21 Oct 2019
A $470,000 (€422,000, £362,000) spa renovation is being carried out by Topo Design Studio at the Sheraton Maldives Full Moon Resort, with treatment villas being revamped and an upgrade to the VIP suite. Topo's work ... More
21 Oct 2019
Mia Kyricos, senior vice president and global head of wellbeing for Hyatt Hotels, was presented with the Leading Woman in Wellness award at the Global Wellness Summit in Singapore last week. Kyricos, who has a ... More
20 Oct 2019
The Global Wellness Institute (GWI) has released a white paper – Opportunities and Impacts of the Wellness Economy for Regional Development – to guide policymakers, researchers and business people. Researched and written by GWI senior ... More
18 Oct 2019
Six Senses has opened its fourth Himalayan guest lodge in Bhutan, Six Senses Gangtey, named the “Traditional Bird Watching Bridge”. This eight suite lodge is part of a multi-location project – Six Senses Bhutan– composed ... More
18 Oct 2019
Medical treatments and spa and wellness interventions are offered side by side at the new €25m Longevity Health and Wellness Hotel in Alvor, Portugal. Developed by HPA Group and Longevity Wellness Worldwide, the 70-room resort ... More
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design and engineering. Its technology fuses neuroscience and artificial intelligence to ... More
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective ... More
15 Oct 2019
The Global Wellness Institute (GWI) has partnered with American consumer magazine, Prevention to promote the Wellness Moonshot – a GWI initiative which is the first global commitment to eradicate preventable, chronic diseases. In support of ... More
15 Oct 2019
Sangha Retreat by Octave has appointed John Reed as chief operating officer. Originally from the US, Reed spent 25 years with luxury hotel group Aman Resorts in Asia, gaining insights into the markets of Southern ... More
15 Oct 2019
The International Spa Association (ISPA) has announced Seth Mattison, an international expert on workforce trends and strategy, as its keynote speaker at the ISPA Talent Symposium which is taking place on 15 April 2020. The ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by 2023. The figure comes from a large-scale economic study by ... More
14 Oct 2019
CIDESCO International, the standards setter for the global spa and beauty industries, has announced that Sandy Fuhr has been elected as its new president. Fuhr, who hails from South Africa, replaces Anna-Cari Gund who has ... More
     
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NEWS
National Spa Week 2017 signs two major sponsors
POSTED 27 Mar 2017 . BY Rebecca Barnes
Charlie Thompson believes all UK spas would benefit from signing up to National Spa Week
National Spa Week 2017, which will run from 30 October-5 November, has announced two major sponsors – Aromatherapy Associates and Groupon.

National Spa Week is the annual flagship PR and communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry.

It is the only UK event of its kind that unites the spa and salon industry to increase consumer awareness around the health benefits of regular treatments and spa attendance, while actively driving additional sales through participating outlets during a dedicated week of promotions, activities and offers.

Last year, more than 300 spas and salons joined forces to provide introductory offers on treatments, the target for 2017 is to get over 1000 UK spas and salons involved.

“The goal is to drive more people, into more spas, more often,” said Lisa Barden, UK Spa Association board member for National Spa Week. “However, the consumer PR and media campaign will only have real impact if all the UK spas and salons actively get involved.”

This year’s theme will once again be ‘Spa for everybody and mind’. The idea is to educate the public that going to a spa or salon shouldn’t be viewed as a one-off annual luxury, but a regular and essential investment in physical and emotional wellbeing, just like gym attendance.

‘’Throughout Europe and the world, entire families will choose to spend their free time together at a spa, and the UKSA sees no reason why we shouldn’t be educating the hard working people of this country to do the same,” Barden concluded.

The UKSA is driving the campaign and the website www.spaweek.co.uk behind the scenes - registration is free.

“We ran a follow-up survey across the 320 participating spas and salons in 2016 to find out how effective National Spa Week had been in driving an increase in sales,” said Charlie Thompson, chairman of the UKSA. “Over 40 per cent felt they saw additional client footfall and sales because of National Spa Week.

“Interestingly, those spas were also the ones that went over and above to promote their participation in the week in their local area using the ideas, materials and tools provided. This year, we will offering even more free materials, hints and tips so I would encourage all spas and salons to sign up now and start planning for October.”

Mandara Spa is just one spa that saw results from last years’ National Spa Week.

“2016 was the first year that Mandara Spa London took part in National Spa Week, and we found that the campaign helped raise our profile in the local community and drove an estimated uplift of 20 per cent new customers through our doors,” said Erinn Cracknell, spa cluster manager, Mandara Spa.


 


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