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The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank
By Jane Kitchen 16 Jun 2019
The one-day panel was hosted at the EHL Swiss School of Tourism and Hospitality (SSTH)
The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland.

This one-day forum saw leading industry experts, academics and students come together to compile the status quo, reflect on examples of best practice and identify areas of potential for the future when combining new medical and spa trends in the hospitality industry.

With self-care and wellbeing becoming increasingly high-profile topics, the demand for medical services in the hospitality and tourism sectors is growing.

“Growth in the global medical spa market is driven by the increasing number of aesthetic medicine and cosmetic treatment options for beauty enhancement, and by the growth in wellness trends among developed nations,” said CV Wijeratne, head of spa & wellness management majory at SSTH. “The rise in medical tourism in developing economies like India, China and Brazil is also expected to be a driver of growth.”

Delving deeper, the Think Tank speakers revealed that the demand for hospitality expertise and talent is also felt in the provision of traditional medical treatments.

As Dr Peter Yesawich of Brown Legacy Group explained, it is the orientation towards the guest experience inherent in hospitality – or indeed the patient experience in this case – that lies behind the “Mother Standard” of care practiced at Cancer Treatment Centers of America.

This same holistic approach, striving to optimise the guest experience at each touchpoint, has enabled Lisa Clarke of the Destination Medical Center’s Economic Development Agency to overhaul the infrastructure surrounding Mayo Clinic in Rochester, Minnesota, US.

The clinic itself had an outstanding reputation but lacked hoteliers to provide a safe haven between treatments and an accessible, engaging environment to detract from the physical and emotional burden of undergoing treatment.

Further expert input was received from: Dr Radesh Palikurthi of the University of Memphis, who spoke on ‘Outbound Health and Wellness Tourism Destination Choice by U.S. Consumers: A Trade-off Analysis of the Significant Decision Factors’; Dr Ali Poorani of the University of Delaware, who spoke on ‘Hospitality Associates for Research & Training: Marketing & Sensory Evaluations; Dr Frederick J De Micco of the University of Delaware and CV Wijeratne of SSTH presented research and an expert panel on ‘Bridging Healthcare to Hospitality (H2H)’.

Forming a panel, the speakers then discussed the key forces driving change and opportunities in the global health, spa and wellness, medical and hospitality industry, as well as potential components of a corresponding curriculum.

SSTH managing director Michael Hartmann has developed a Swiss Professional Degree programme with an option to major in Spa & Wellness Management that not only conveys functional management expertise, but also strengthens soft skills.

“People want an experience. People want all of their senses to be stimulated,” he said. “People want us to build on their childhood imprints. This is particularly relevant for health and wellbeing tourism, where guests have very specific expectations and needs. The medical and hospitality fields are connecting their expertise to provide patients and guests with a higher quality experience on all aspects.”



News
1 to 12 of 7164 news stories
21 Nov 2019
Aman is set to expand its Utah desert resort with a standalone luxury desert encampment, billed to open in April 2020. Called Camp Sarika by Amangiri, the destination is a 30-minute hike or five-minute drive ... More
21 Nov 2019
The Good Spa Guide (GSG), in association with ESPA Skincare, recently revealed the winners of its 10th annual awards at the UK SpaLife conference. Eight of the awards were selected by consumers, while the winner ... More
20 Nov 2019
Industry veteran Deborah Szekely has reached out for donations to support the community of Tecate in Baja California, Mexico – the nearest settlement to wellness destination, Rancho La Puerta – following wildfires which claimed four ... More
19 Nov 2019
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US. Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a ... More
19 Nov 2019
CIDESCO International, the beauty education body, has announced it will open a training salon at its head office in Zurich, Switzerland in 2020. The 30sq m salon will be used predominately for training but will ... More
21 Nov 2019
The Cristallo Resort and Spa in the Northern Italian ski resort of Cortina d'Ampezzo has undergone a major refurbishment of its 1,600sq m spa. Located in the Dolomites and owned by the Gualandi family, the ... More
18 Nov 2019
Chiva-Som International Health Resort in Hua Hin, Thailand, has completed a THB800million (US$24m, €21m, £19m) renovation project, which has seen resort accommodation, facilities and public areas redesigned, after five years. The renovation has been completed ... More
19 Nov 2019
The Majestic Hotel in the historic thermal spa town Harrogate, UK, has a new £15m (US$19m, €18m) spa following an overhaul of the entire property. The hotel, which operates as a DoubleTree by Hilton, was ... More
18 Nov 2019
Rosewood Hotels and Resorts has launched its Asaya wellness destination concept in the 27-storey Rosewood Hong Kong hotel, designed by New York interior designer Tony Chi. The 3,716sq m (40,000sq ft) space spans two floors ... More
15 Nov 2019
Biologique Recherche plans to expand its global reach as part of a "new phase for the business". The French skincare brand’s current owners and co-presidents – Pierre-Louis Delapalme, Rupert Schmid and Phillipe Allouche (son of ... More
15 Nov 2019
The celebrated Chiva-Som International Health Resort in Hua Hin, Thailand, has reopened after the most recent phase of a five-year renovation that has seen accommodation and facilities upgraded, with a new Qatar presence also announced. ... More
15 Nov 2019
The University of Derby, UK is axing its Spa Management degree as of 2022. The University is yet to confirm the reason, but the UK Spa Association (UKSPA) has attributed it to reduced demand for ... More
     
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NEWS
The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank
POSTED 16 Jun 2019 . BY Jane Kitchen
The one-day panel was hosted at the EHL Swiss School of Tourism and Hospitality (SSTH)
The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland.

This one-day forum saw leading industry experts, academics and students come together to compile the status quo, reflect on examples of best practice and identify areas of potential for the future when combining new medical and spa trends in the hospitality industry.

With self-care and wellbeing becoming increasingly high-profile topics, the demand for medical services in the hospitality and tourism sectors is growing.

“Growth in the global medical spa market is driven by the increasing number of aesthetic medicine and cosmetic treatment options for beauty enhancement, and by the growth in wellness trends among developed nations,” said CV Wijeratne, head of spa & wellness management majory at SSTH. “The rise in medical tourism in developing economies like India, China and Brazil is also expected to be a driver of growth.”

Delving deeper, the Think Tank speakers revealed that the demand for hospitality expertise and talent is also felt in the provision of traditional medical treatments.

As Dr Peter Yesawich of Brown Legacy Group explained, it is the orientation towards the guest experience inherent in hospitality – or indeed the patient experience in this case – that lies behind the “Mother Standard” of care practiced at Cancer Treatment Centers of America.

This same holistic approach, striving to optimise the guest experience at each touchpoint, has enabled Lisa Clarke of the Destination Medical Center’s Economic Development Agency to overhaul the infrastructure surrounding Mayo Clinic in Rochester, Minnesota, US.

The clinic itself had an outstanding reputation but lacked hoteliers to provide a safe haven between treatments and an accessible, engaging environment to detract from the physical and emotional burden of undergoing treatment.

Further expert input was received from: Dr Radesh Palikurthi of the University of Memphis, who spoke on ‘Outbound Health and Wellness Tourism Destination Choice by U.S. Consumers: A Trade-off Analysis of the Significant Decision Factors’; Dr Ali Poorani of the University of Delaware, who spoke on ‘Hospitality Associates for Research & Training: Marketing & Sensory Evaluations; Dr Frederick J De Micco of the University of Delaware and CV Wijeratne of SSTH presented research and an expert panel on ‘Bridging Healthcare to Hospitality (H2H)’.

Forming a panel, the speakers then discussed the key forces driving change and opportunities in the global health, spa and wellness, medical and hospitality industry, as well as potential components of a corresponding curriculum.

SSTH managing director Michael Hartmann has developed a Swiss Professional Degree programme with an option to major in Spa & Wellness Management that not only conveys functional management expertise, but also strengthens soft skills.

“People want an experience. People want all of their senses to be stimulated,” he said. “People want us to build on their childhood imprints. This is particularly relevant for health and wellbeing tourism, where guests have very specific expectations and needs. The medical and hospitality fields are connecting their expertise to provide patients and guests with a higher quality experience on all aspects.”

 


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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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