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Hyatt to build first Alila-branded resort in Europe
By Jane Kitchen 27 Jun 2019
Alila La Gruyère will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination
Hyatt Hotels will bring the Alila brand to Europe for the first time with the Alila La Gruyère, an 85-bedroom resort set to open in Switzerland in 2023.

Overlooking a picturesque lake, Alila La Gruyère will offer a wellness retreat as well as a high-end golf course and 27 residences, enhancing Hyatt’s lifestyle and wellbeing offerings for guests. The resort marks a significant growth milestone for Hyatt since the Alila brand integrated into the Hyatt portfolio in late 2018.

“Following the recent acquisition of Two Roads Hospitality, we are thrilled to announce plans for the first Alila property in Europe. The region of La Gruyère with its medieval Gruyères town is a great location for a brand that embodies a contemporary expression of centuries-old traditions,” said Guido Fredrich, Hyatt's regional vice president of development for Europe.

“Moreover, the Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel. We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences," he continued.

Alila La Gruyère will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. The property will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination and guided by local experts.

Alila La Gruyère, Switzerland will add to Hyatt’s growing Alila brand portfolio, joining hotels and resorts in Indonesia, India, China, Cambodia, Malaysia, Oman and the United States.



News
1 to 12 of 7120 news stories
21 Oct 2019
A $470,000 (€422,000, £362,000) spa renovation is being carried out by Topo Design Studio at the Sheraton Maldives Full Moon Resort, with treatment villas being revamped and an upgrade to the VIP suite. Topo's work ... More
21 Oct 2019
Mia Kyricos, senior vice president and global head of wellbeing for Hyatt Hotels, was presented with the Leading Woman in Wellness award at the Global Wellness Summit in Singapore last week. Kyricos, who has a ... More
20 Oct 2019
The Global Wellness Institute (GWI) has released a white paper – Opportunities and Impacts of the Wellness Economy for Regional Development – to guide policymakers, researchers and business people. Researched and written by GWI senior ... More
18 Oct 2019
Six Senses has opened its fourth Himalayan guest lodge in Bhutan, Six Senses Gangtey, named the “Traditional Bird Watching Bridge”. This eight suite lodge is part of a multi-location project – Six Senses Bhutan– composed ... More
18 Oct 2019
Medical treatments and spa and wellness interventions are offered side by side at the new €25m Longevity Health and Wellness Hotel in Alvor, Portugal. Developed by HPA Group and Longevity Wellness Worldwide, the 70-room resort ... More
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design and engineering. Its technology fuses neuroscience and artificial intelligence to ... More
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective ... More
15 Oct 2019
The Global Wellness Institute (GWI) has partnered with American consumer magazine, Prevention to promote the Wellness Moonshot – a GWI initiative which is the first global commitment to eradicate preventable, chronic diseases. In support of ... More
15 Oct 2019
Sangha Retreat by Octave has appointed John Reed as chief operating officer. Originally from the US, Reed spent 25 years with luxury hotel group Aman Resorts in Asia, gaining insights into the markets of Southern ... More
15 Oct 2019
The International Spa Association (ISPA) has announced Seth Mattison, an international expert on workforce trends and strategy, as its keynote speaker at the ISPA Talent Symposium which is taking place on 15 April 2020. The ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by 2023. The figure comes from a large-scale economic study by ... More
14 Oct 2019
CIDESCO International, the standards setter for the global spa and beauty industries, has announced that Sandy Fuhr has been elected as its new president. Fuhr, who hails from South Africa, replaces Anna-Cari Gund who has ... More
     
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Fashion that contributes to a Well World: pioneering designer reinvents the spa uniform once again
The Noel Asmar Group’s founder, Noel Asmar, is credited with creating the first designer spa uniform that was equal parts fashion and function in 2002. ... more
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NEWS
Hyatt to build first Alila-branded resort in Europe
POSTED 27 Jun 2019 . BY Jane Kitchen
Alila La Gruyère will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination
Hyatt Hotels will bring the Alila brand to Europe for the first time with the Alila La Gruyère, an 85-bedroom resort set to open in Switzerland in 2023.

Overlooking a picturesque lake, Alila La Gruyère will offer a wellness retreat as well as a high-end golf course and 27 residences, enhancing Hyatt’s lifestyle and wellbeing offerings for guests. The resort marks a significant growth milestone for Hyatt since the Alila brand integrated into the Hyatt portfolio in late 2018.

“Following the recent acquisition of Two Roads Hospitality, we are thrilled to announce plans for the first Alila property in Europe. The region of La Gruyère with its medieval Gruyères town is a great location for a brand that embodies a contemporary expression of centuries-old traditions,” said Guido Fredrich, Hyatt's regional vice president of development for Europe.

“Moreover, the Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel. We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences," he continued.

Alila La Gruyère will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. The property will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination and guided by local experts.

Alila La Gruyère, Switzerland will add to Hyatt’s growing Alila brand portfolio, joining hotels and resorts in Indonesia, India, China, Cambodia, Malaysia, Oman and the United States.

 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

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