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Pure Massage launches training courses for trainers
By Lauren Heath-Jones 12 Jul 2019
The training will be offered to spa therapists to expand their skillsets
Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to deliver optimal massage training experiences every time.

It is designed to equip trainers with the skills to help them engage with therapists and give them skills beyond massage techniques and is available in four distinct options: Method, Advanced, Knowledge and Basics, for international spa and hotel groups and product houses.

The Method training spans 16 days and teaches trainers how to develop optimal massage treatments and how to deliver those treatments in a way that is beneficial to both the client and the trainers themselves. The course will be based on three pillars: coaching, emotional intelligence and self-care and will cover three Pure Massage treatments: back and body, face massage and pregnancy. Training will also include personal development plans, wellness guidance follow-up and post-training support.

The Advanced programme takes place over 10 intensive days and focuses on the back and body massage. Participants will develop their emotional intelligence and learn techniques to deliver a more intuitive, better quality massage, while the Knowledge course offers certification and takes place over the course of three days. It focuses on mental, physical and emotional self-care, as well as postural awareness, effective communication and prevention of burnout and injury. Both courses include personal development plans and wellness guidance.

The Basics is a four-hour workshop that looks at the essentials such as staying motivated and keeping healthy. It is designed to boost confidence and commitment.

Also on offer is an Annual Bootcamp programmed for trainers who have completed any of the training courses. The two-day workshop is billed as a 'reboot', allowing trainers to refocus and reset their goals. The Bootcamp is tailored to the needs of each group and features both group exercises and one-to-one coaching.

Aleksandrowicz said: "I recognised a need in the industry for an advanced programme which would enable trainers to educate, instruct and deliver optimum massage training each and every time."

"The various levels of education that can be offered to spas and hotel groups will equip the trainers with unique skills, beyond massage techniques. This unique training will help them to connect with their therapy teams and work to transform therapists to a whole new level of self-awareness. I am very proud to be able to offer this platform to hotel groups and product houses as I believe it offers the very best there is."


News
1 to 12 of 7120 news stories
21 Oct 2019
A $470,000 (€422,000, £362,000) spa renovation is being carried out by Topo Design Studio at the Sheraton Maldives Full Moon Resort, with treatment villas being revamped and an upgrade to the VIP suite. Topo's work ... More
21 Oct 2019
Mia Kyricos, senior vice president and global head of wellbeing for Hyatt Hotels, was presented with the Leading Woman in Wellness award at the Global Wellness Summit in Singapore last week. Kyricos, who has a ... More
20 Oct 2019
The Global Wellness Institute (GWI) has released a white paper – Opportunities and Impacts of the Wellness Economy for Regional Development – to guide policymakers, researchers and business people. Researched and written by GWI senior ... More
18 Oct 2019
Six Senses has opened its fourth Himalayan guest lodge in Bhutan, Six Senses Gangtey, named the “Traditional Bird Watching Bridge”. This eight suite lodge is part of a multi-location project – Six Senses Bhutan– composed ... More
18 Oct 2019
Medical treatments and spa and wellness interventions are offered side by side at the new €25m Longevity Health and Wellness Hotel in Alvor, Portugal. Developed by HPA Group and Longevity Wellness Worldwide, the 70-room resort ... More
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design and engineering. Its technology fuses neuroscience and artificial intelligence to ... More
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective ... More
15 Oct 2019
The Global Wellness Institute (GWI) has partnered with American consumer magazine, Prevention to promote the Wellness Moonshot – a GWI initiative which is the first global commitment to eradicate preventable, chronic diseases. In support of ... More
15 Oct 2019
Sangha Retreat by Octave has appointed John Reed as chief operating officer. Originally from the US, Reed spent 25 years with luxury hotel group Aman Resorts in Asia, gaining insights into the markets of Southern ... More
15 Oct 2019
The International Spa Association (ISPA) has announced Seth Mattison, an international expert on workforce trends and strategy, as its keynote speaker at the ISPA Talent Symposium which is taking place on 15 April 2020. The ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by 2023. The figure comes from a large-scale economic study by ... More
14 Oct 2019
CIDESCO International, the standards setter for the global spa and beauty industries, has announced that Sandy Fuhr has been elected as its new president. Fuhr, who hails from South Africa, replaces Anna-Cari Gund who has ... More
     
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NEWS
Pure Massage launches training courses for trainers
POSTED 12 Jul 2019 . BY Lauren Heath-Jones
The training will be offered to spa therapists to expand their skillsets
Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to deliver optimal massage training experiences every time.

It is designed to equip trainers with the skills to help them engage with therapists and give them skills beyond massage techniques and is available in four distinct options: Method, Advanced, Knowledge and Basics, for international spa and hotel groups and product houses.

The Method training spans 16 days and teaches trainers how to develop optimal massage treatments and how to deliver those treatments in a way that is beneficial to both the client and the trainers themselves. The course will be based on three pillars: coaching, emotional intelligence and self-care and will cover three Pure Massage treatments: back and body, face massage and pregnancy. Training will also include personal development plans, wellness guidance follow-up and post-training support.

The Advanced programme takes place over 10 intensive days and focuses on the back and body massage. Participants will develop their emotional intelligence and learn techniques to deliver a more intuitive, better quality massage, while the Knowledge course offers certification and takes place over the course of three days. It focuses on mental, physical and emotional self-care, as well as postural awareness, effective communication and prevention of burnout and injury. Both courses include personal development plans and wellness guidance.

The Basics is a four-hour workshop that looks at the essentials such as staying motivated and keeping healthy. It is designed to boost confidence and commitment.

Also on offer is an Annual Bootcamp programmed for trainers who have completed any of the training courses. The two-day workshop is billed as a 'reboot', allowing trainers to refocus and reset their goals. The Bootcamp is tailored to the needs of each group and features both group exercises and one-to-one coaching.

Aleksandrowicz said: "I recognised a need in the industry for an advanced programme which would enable trainers to educate, instruct and deliver optimum massage training each and every time."

"The various levels of education that can be offered to spas and hotel groups will equip the trainers with unique skills, beyond massage techniques. This unique training will help them to connect with their therapy teams and work to transform therapists to a whole new level of self-awareness. I am very proud to be able to offer this platform to hotel groups and product houses as I believe it offers the very best there is."
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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