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WTA unveils nine-point list for those marketing themselves as 'Wellness Destinations'
By Jane Kitchen 05 Aug 2019
'There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,' says WTA president Anne Dimon
With the wellness tourism sector spreading globally, geographic destinations around the world are seeking to position themselves on the radar of wellness-minded travelers from near and far.

With booming growth as a backdrop, the Wellness Tourism Association (WTA) has unveiled a list of suggested assets and attributes that geographic destinations should possess as they seek to market themselves as 'Wellness Destinations'.

Should a tourism board, convention and visitor bureau (CVB), or destination marketing organization (DMO) representing a small town, province, state, or even an entire country seek to launch a national programme to position a specific region as a “Wellness Destination,” WTA is calling for that geographic destination to, first and foremost, live up to certain basic criteria so as not to confuse the travel consumer.

To this end, WTA has announced a list of suggested assets and attributes that geographic destinations – towns, regions, counties, and countries alike – should possess as they look to market themselves to consumers as Wellness Destinations. The nine-point list is as follows:

• A safe/secure environment in both perception and reality
• A clean and sanitary infrastructure for both locals and visitors
• A quality-of-life for locals who benefit from tourism dollars – e.g. the creation of jobs within the industry and the creation of a market for locally made produce/products/services
• Natural assets such as hot springs/mountains/bodies of water/forests/resources for thalassotherapy or other natural assets within the confines of the destination and easily accessible to visitors
• Since Wellness Tourism and Wellness Travel encompass wellness for the planet, the destination must have substantial sustainability policies and practices in place
• The availability and accessibility of a wide range of wellness-professionals and practitioners, including those who offer holistic and alternative modalities
• A selection of hotel restaurants and independent restaurants offering healthful cuisine prepared by chefs committed to clean eating and who work in partnership with local growers
• Availability of a range of fitness-based activities and tours – e.g. yoga, hiking, cycling, fitness classes, kayaking, stand-up paddle boarding
• A physical environment that is somewhat removed from the noise that has become “daily life” in the 21st century

“There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,” said Anne Dimon, president of the Wellness Tourism Association. “WTA sees the nine-point criteria as a necessary foundation for any region proclaiming itself a ‘Wellness Destination,’ and suggests that tourism boards, CVBs and DMOs intending to call or promote themselves as such possess and/or have these basic assets and attributes in place.”

The year-old Wellness Tourism Association, incorporated as a non-profit in Colorado, now has 80-plus members and partners from 15 countries.

Its mission is to support and further the growth of the wellness tourism industry through networking, education, communication and marketing.


News
1 to 12 of 7117 news stories
18 Oct 2019
Six Senses has opened its fourth Himalayan guest lodge in Bhutan, Six Senses Gangtey, named the “Traditional Bird Watching Bridge”. This eight suite lodge is part of a multi-location project – Six Senses Bhutan– composed ... More
18 Oct 2019
Medical treatments and spa and wellness interventions are offered side by side at the new €25m Longevity Health and Wellness Hotel in Alvor, Portugal. Developed by HPA Group and Longevity Wellness Worldwide, the 70-room resort ... More
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design and engineering. Its technology fuses neuroscience and artificial intelligence to ... More
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective ... More
15 Oct 2019
The Global Wellness Institute (GWI) has partnered with American consumer magazine, Prevention to promote the Wellness Moonshot – a GWI initiative which is the first global commitment to eradicate preventable, chronic diseases. In support of ... More
15 Oct 2019
Sangha Retreat by Octave has appointed John Reed as chief operating officer. Originally from the US, Reed spent 25 years with luxury hotel group Aman Resorts in Asia, gaining insights into the markets of Southern ... More
15 Oct 2019
The International Spa Association (ISPA) has announced Seth Mattison, an international expert on workforce trends and strategy, as its keynote speaker at the ISPA Talent Symposium which is taking place on 15 April 2020. The ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by 2023. The figure comes from a large-scale economic study by ... More
14 Oct 2019
CIDESCO International, the standards setter for the global spa and beauty industries, has announced that Sandy Fuhr has been elected as its new president. Fuhr, who hails from South Africa, replaces Anna-Cari Gund who has ... More
14 Oct 2019
Amatara has announced it will run a six-day Mindfulness Silent Retreat in Phuket, Thailand, from 2-7 June 2020. The retreat will focus on practical and theoretical aspects of meditation, using body and breath awareness training, ... More
11 Oct 2019
Jumeirah Group has partnered with London-based Embody Fitness to launch a lifestyle and wellness destination called the J Club at Dubai’s Jumeirah Beach Hotel. The club fuses fitness and leisure facilities, with a spa, fitness ... More
11 Oct 2019
Thai hotel company Dusit International has partnered with Tibetan-based Hotel Lhasa International to develop and operate a new Dusit Princess hotel in central Kathmandu, Nepal. Facilities at the 108-room hotel will include an outdoor swimming ... More
     
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NEWS
WTA unveils nine-point list for those marketing themselves as 'Wellness Destinations'
POSTED 05 Aug 2019 . BY Jane Kitchen
'There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,' says WTA president Anne Dimon
With the wellness tourism sector spreading globally, geographic destinations around the world are seeking to position themselves on the radar of wellness-minded travelers from near and far.

With booming growth as a backdrop, the Wellness Tourism Association (WTA) has unveiled a list of suggested assets and attributes that geographic destinations should possess as they seek to market themselves as 'Wellness Destinations'.

Should a tourism board, convention and visitor bureau (CVB), or destination marketing organization (DMO) representing a small town, province, state, or even an entire country seek to launch a national programme to position a specific region as a “Wellness Destination,” WTA is calling for that geographic destination to, first and foremost, live up to certain basic criteria so as not to confuse the travel consumer.

To this end, WTA has announced a list of suggested assets and attributes that geographic destinations – towns, regions, counties, and countries alike – should possess as they look to market themselves to consumers as Wellness Destinations. The nine-point list is as follows:

• A safe/secure environment in both perception and reality
• A clean and sanitary infrastructure for both locals and visitors
• A quality-of-life for locals who benefit from tourism dollars – e.g. the creation of jobs within the industry and the creation of a market for locally made produce/products/services
• Natural assets such as hot springs/mountains/bodies of water/forests/resources for thalassotherapy or other natural assets within the confines of the destination and easily accessible to visitors
• Since Wellness Tourism and Wellness Travel encompass wellness for the planet, the destination must have substantial sustainability policies and practices in place
• The availability and accessibility of a wide range of wellness-professionals and practitioners, including those who offer holistic and alternative modalities
• A selection of hotel restaurants and independent restaurants offering healthful cuisine prepared by chefs committed to clean eating and who work in partnership with local growers
• Availability of a range of fitness-based activities and tours – e.g. yoga, hiking, cycling, fitness classes, kayaking, stand-up paddle boarding
• A physical environment that is somewhat removed from the noise that has become “daily life” in the 21st century

“There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,” said Anne Dimon, president of the Wellness Tourism Association. “WTA sees the nine-point criteria as a necessary foundation for any region proclaiming itself a ‘Wellness Destination,’ and suggests that tourism boards, CVBs and DMOs intending to call or promote themselves as such possess and/or have these basic assets and attributes in place.”

The year-old Wellness Tourism Association, incorporated as a non-profit in Colorado, now has 80-plus members and partners from 15 countries.

Its mission is to support and further the growth of the wellness tourism industry through networking, education, communication and marketing.
 


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