NEWS
WTA unveils nine-point list for those marketing themselves as 'Wellness Destinations'
POSTED 05 Aug 2019 . BY Jane Kitchen
With the wellness tourism sector spreading globally, geographic destinations around the world are seeking to position themselves on the radar of wellness-minded travelers from near and far.

With booming growth as a backdrop, the Wellness Tourism Association (WTA) has unveiled a list of suggested assets and attributes that geographic destinations should possess as they seek to market themselves as 'Wellness Destinations'.

Should a tourism board, convention and visitor bureau (CVB), or destination marketing organization (DMO) representing a small town, province, state, or even an entire country seek to launch a national programme to position a specific region as a “Wellness Destination,” WTA is calling for that geographic destination to, first and foremost, live up to certain basic criteria so as not to confuse the travel consumer.

To this end, WTA has announced a list of suggested assets and attributes that geographic destinations – towns, regions, counties, and countries alike – should possess as they look to market themselves to consumers as Wellness Destinations. The nine-point list is as follows:

• A safe/secure environment in both perception and reality
• A clean and sanitary infrastructure for both locals and visitors
• A quality-of-life for locals who benefit from tourism dollars – e.g. the creation of jobs within the industry and the creation of a market for locally made produce/products/services
• Natural assets such as hot springs/mountains/bodies of water/forests/resources for thalassotherapy or other natural assets within the confines of the destination and easily accessible to visitors
• Since Wellness Tourism and Wellness Travel encompass wellness for the planet, the destination must have substantial sustainability policies and practices in place
• The availability and accessibility of a wide range of wellness-professionals and practitioners, including those who offer holistic and alternative modalities
• A selection of hotel restaurants and independent restaurants offering healthful cuisine prepared by chefs committed to clean eating and who work in partnership with local growers
• Availability of a range of fitness-based activities and tours – e.g. yoga, hiking, cycling, fitness classes, kayaking, stand-up paddle boarding
• A physical environment that is somewhat removed from the noise that has become “daily life” in the 21st century

“There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,” said Anne Dimon, president of the Wellness Tourism Association. “WTA sees the nine-point criteria as a necessary foundation for any region proclaiming itself a ‘Wellness Destination,’ and suggests that tourism boards, CVBs and DMOs intending to call or promote themselves as such possess and/or have these basic assets and attributes in place.”

The year-old Wellness Tourism Association, incorporated as a non-profit in Colorado, now has 80-plus members and partners from 15 countries.

Its mission is to support and further the growth of the wellness tourism industry through networking, education, communication and marketing.
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Spa Opportunities: - WTA unveils nine-point list for those marketing themselves as 'Wellness Destinations'...
Sign up for FREE ezine
Spa Jobs spa Industry News spa training spa oppportunities magazine spa opportunities blog spa-kit.net spa industry products Submit your news Advertise on Spa Opportunities Contact us at Leisure Media Follow us on Twitter Like us on Facebook

Jobs Search





joblink

Latest operator jobs
Urban Retreat
111 Skin
Strip Wax Bar & Boutique
To advertise call
+44 (0)1462 431385


diarydates

  Powered by leisurediary.com
03 Sep 2019
Spa Business Bootcamp Course
Laico Hotels & Resorts Regency, Nairobi, Kenya
05 Sep 2019
Spa Business Bootcamp Course
Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya

spa-kit
suppliers news


Elemis' Ultra Smart mask reduces water loss and seals in moisture

Luxury product house Elemis has launched a new face mask that is designed to protect the skin's moisture barrier.

beauty-kit


Voya appoints Maggie Wright following significant growth in the US
Voya, an Irish thalassotherapy skincare brand, has announced the appointment of Maggie Wright to the role of Western USA business development manager.


 
latest spa jobs
Spa Attendant
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Therapist
Strip Wax Bar & Boutique
Salary: Competitive Salary and Benefits
Job location: London, UK More>>
 


Spa Therapist
The Bulgari Hotel London
Salary: Competitive Salary & Benefits
Job location: London, UK More>>
 


Spa Therapist

GLL

Salary: Up to £18,305 per annum
Job location:
Belfast, Northern Ireland, UK More>>
Senior Spa Therapist

GLL

Salary: Up to £23,894 per annum
Job location:
Walthamstow, London, UK More>>
Therapists

Coworth Park

Salary: Up to £24,000 + commission
Job location:
Ascot, UK More>>
Facialist

GLL

Salary: Up to £12.24 per hour (including annual leave)
Job location:
Chelsea, London, UK More>>
Spa Therapist

GLL

Salary: Up to £12.24 per hour (including annual leave)
Job location:
Chelsea, London, UK More>>
Treatment Trainer

111 Skin

Salary: Competitive
Job location:
London, UK More>>
Spa Therapist

GLL

Salary: Up to £12.24 per hour (including annual leave)
Job location:
London, UK More>>
Massage Therapist

No1 Lounges Ltd

Salary: Competitive
Job location:
London Borough of Hillingdon, UK More>>
Spa Therapist

No1 Lounges Ltd

Salary: £24,000 - £25,500 pa
Job location:
London, UK More>>
Spa Therapists

L'Horizon Beach Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Jersey More>>
Spa Therapists

Norton House Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Ingliston, Edinburgh, UK More>>
Spa Therapist

Nutfield Priory Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Redhill, Surrey, UK More>>
Spa Therapists

Rhinefield House Hotel

Salary: Competitive salary plus benefits
Job location:
Brockenhurst, Hampshire, UK More>>
Spa Therapists

Rookery Hall Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Nantwich, UK More>>
Spa Therapists

St Pierre Park Hotel and Golf Resort

Salary: Competitive salary plus benefits
Job location:
Guernsey More>>
Spa Therapists

Wood Hall Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Wetherby, West Yorkshire, UK More>>
Spa Therapists

Rookery Hall Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Nantwich, UK More>>
Spa Therapists

Rhinefield House Hotel

Salary: Competitive salary plus benefits
Job location:
Brockenhurst, Hampshire, UK More>>
Spa Therapists

Nutfield Priory Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Redhill, Surrey, UK More>>
Spa Therapists

Norton House Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Ingliston, Edinburgh, UK More>>
Spa Therapists

New Hall Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Sutton Coldfield, UK More>>
Spa Therapists

Grand Jersey Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
St Helier, Jersey More>>
Spa Therapists

Brandshatch Place Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Fawsley, Daventry, UK More>>
Spa Therapists

Brandshatch Place Hotel and Spa

Salary: Competitive salary plus benefits
Job location:
Fawkham, UK More>>

Jobs page: 1


 
latest spa news

05 Aug 2019

WTA unveils nine-point list for those marketing themselves as 'Wellness Destinations'

BY Jane Kitchen

'There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,' says WTA president Anne Dimon

With the wellness tourism sector spreading globally, geographic destinations around the world are seeking to position themselves on the radar of wellness-minded travelers from near and far.


With booming growth as a backdrop, the Wellness Tourism Association (WTA) has unveiled a list of suggested assets and attributes that geographic destinations should possess as they seek to market themselves as 'Wellness Destinations'.

Should a tourism board, convention and visitor bureau (CVB), or destination marketing organization (DMO) representing a small town, province, state, or even an entire country seek to launch a national programme to position a specific region as a “Wellness Destination,” WTA is calling for that geographic destination to, first and foremost, live up to certain basic criteria so as not to confuse the travel consumer.

To this end, WTA has announced a list of suggested assets and attributes that geographic destinations – towns, regions, counties, and countries alike – should possess as they look to market themselves to consumers as Wellness Destinations. The nine-point list is as follows:

• A safe/secure environment in both perception and reality
• A clean and sanitary infrastructure for both locals and visitors
• A quality-of-life for locals who benefit from tourism dollars – e.g. the creation of jobs within the industry and the creation of a market for locally made produce/products/services
• Natural assets such as hot springs/mountains/bodies of water/forests/resources for thalassotherapy or other natural assets within the confines of the destination and easily accessible to visitors
• Since Wellness Tourism and Wellness Travel encompass wellness for the planet, the destination must have substantial sustainability policies and practices in place
• The availability and accessibility of a wide range of wellness-professionals and practitioners, including those who offer holistic and alternative modalities
• A selection of hotel restaurants and independent restaurants offering healthful cuisine prepared by chefs committed to clean eating and who work in partnership with local growers
• Availability of a range of fitness-based activities and tours – e.g. yoga, hiking, cycling, fitness classes, kayaking, stand-up paddle boarding
• A physical environment that is somewhat removed from the noise that has become “daily life” in the 21st century

“There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,” said Anne Dimon, president of the Wellness Tourism Association. “WTA sees the nine-point criteria as a necessary foundation for any region proclaiming itself a ‘Wellness Destination,’ and suggests that tourism boards, CVBs and DMOs intending to call or promote themselves as such possess and/or have these basic assets and attributes in place.”

The year-old Wellness Tourism Association, incorporated as a non-profit in Colorado, now has 80-plus members and partners from 15 countries.

Its mission is to support and further the growth of the wellness tourism industry through networking, education, communication and marketing.



Connect with
Spa Opportunities
Magazine:
View latest issue
Sign up:
Instant Alerts/zines

Print edition
 

Emma Darby named COO of Resense
ISPA research: More men visiting spas than ever before
Global Wellness Summit relocates from Hong Kong to Singapore
Healing Holidays opens Singapore office
Expanded spa and new treatment menu for Azerai La Residence, Hue
Lanserhof opens its doors at London's iconic Arts Club
 
Catalogue gallery



Featured supplier




Invest in your employees – and your company – with FH Joanneum’s MBA in spa management

The FH Joanneum University of Applied Sciences offers a unique MBA programme in International Hospitality and Spa Management, and for the first time, is offering substantial financial grants for students who begin the course this year.


Company profile



Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer courses. Flexible learning with full and part time courses available at venues across the UK.
View full profile>>

spa directory

Spa furniture

Trade associations

Skincare

Software

Linen

Consultancy & management

Skincare

Consultancy & management

Whole body cryotherapy

Architects/designers



Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd