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Nationwide, UK,
Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser
By Liz Terry 08 Aug 2019
Equinox and SoulCycle are reportedly busy taking cancellations after it was reported that owner, Stephen Ross, will host a fundraising event for Donald Trump
Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.

Ross is head of Related Companies, which owns the fitness brands and will reportedly throw a US$100k-$250k-a-ticket bash at his home in the Hamptons, NY this Friday.

Members have taken to social media to express their outrage, with many stating their intention to cancel their membership of the high-end chains.

The clubs' front desks are reportedly busy taking cancellations. The hashtags #BoycottEquinox and #BoycottSoulCycle are currently trending.

Equinox, which runs health clubs and spas and has just opened its first hotel, has carefully and consistently focused its marketing and company culture on a liberal agenda.

The company has also focused on wellness and developed a reputation for supporting causes such as Pride, meaning the fundraiser puts it directly at loggerheads with members who have bought in to this philosophy.

The issue is likely to cause the company significant damage, with the risk both fitness brands will become toxic.

Ross also owns the Miami Dolphins which looks likely to get caught up in the controversy and the overall business is backed by investment company, L Catterton.

A selection of comments from Twitter follow. We'll keep you posted as this story develops.

EQUINOX AND SOULCYCLE TWEETS









News
1 to 12 of 7117 news stories
18 Oct 2019
Six Senses has opened its fourth Himalayan guest lodge in Bhutan, Six Senses Gangtey, named the “Traditional Bird Watching Bridge”. This eight suite lodge is part of a multi-location project – Six Senses Bhutan– composed ... More
18 Oct 2019
Medical treatments and spa and wellness interventions are offered side by side at the new €25m Longevity Health and Wellness Hotel in Alvor, Portugal. Developed by HPA Group and Longevity Wellness Worldwide, the 70-room resort ... More
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design and engineering. Its technology fuses neuroscience and artificial intelligence to ... More
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective ... More
15 Oct 2019
The Global Wellness Institute (GWI) has partnered with American consumer magazine, Prevention to promote the Wellness Moonshot – a GWI initiative which is the first global commitment to eradicate preventable, chronic diseases. In support of ... More
15 Oct 2019
Sangha Retreat by Octave has appointed John Reed as chief operating officer. Originally from the US, Reed spent 25 years with luxury hotel group Aman Resorts in Asia, gaining insights into the markets of Southern ... More
15 Oct 2019
The International Spa Association (ISPA) has announced Seth Mattison, an international expert on workforce trends and strategy, as its keynote speaker at the ISPA Talent Symposium which is taking place on 15 April 2020. The ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by 2023. The figure comes from a large-scale economic study by ... More
14 Oct 2019
CIDESCO International, the standards setter for the global spa and beauty industries, has announced that Sandy Fuhr has been elected as its new president. Fuhr, who hails from South Africa, replaces Anna-Cari Gund who has ... More
14 Oct 2019
Amatara has announced it will run a six-day Mindfulness Silent Retreat in Phuket, Thailand, from 2-7 June 2020. The retreat will focus on practical and theoretical aspects of meditation, using body and breath awareness training, ... More
11 Oct 2019
Jumeirah Group has partnered with London-based Embody Fitness to launch a lifestyle and wellness destination called the J Club at Dubai’s Jumeirah Beach Hotel. The club fuses fitness and leisure facilities, with a spa, fitness ... More
11 Oct 2019
Thai hotel company Dusit International has partnered with Tibetan-based Hotel Lhasa International to develop and operate a new Dusit Princess hotel in central Kathmandu, Nepal. Facilities at the 108-room hotel will include an outdoor swimming ... More
     
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NEWS
Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser
POSTED 08 Aug 2019 . BY Liz Terry
Equinox and SoulCycle are reportedly busy taking cancellations after it was reported that owner, Stephen Ross, will host a fundraising event for Donald Trump Credit: Getty Images
Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.

Ross is head of Related Companies, which owns the fitness brands and will reportedly throw a US$100k-$250k-a-ticket bash at his home in the Hamptons, NY this Friday.

Members have taken to social media to express their outrage, with many stating their intention to cancel their membership of the high-end chains.

The clubs' front desks are reportedly busy taking cancellations. The hashtags #BoycottEquinox and #BoycottSoulCycle are currently trending.

Equinox, which runs health clubs and spas and has just opened its first hotel, has carefully and consistently focused its marketing and company culture on a liberal agenda.

The company has also focused on wellness and developed a reputation for supporting causes such as Pride, meaning the fundraiser puts it directly at loggerheads with members who have bought in to this philosophy.

The issue is likely to cause the company significant damage, with the risk both fitness brands will become toxic.

Ross also owns the Miami Dolphins which looks likely to get caught up in the controversy and the overall business is backed by investment company, L Catterton.

A selection of comments from Twitter follow. We'll keep you posted as this story develops.

EQUINOX AND SOULCYCLE TWEETS







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