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Nationwide, UK,
European health hotel spa brand Ensana launches with 26 properties
By Lauren Heath-Jones 17 Sep 2019
Danubius Hotels Group (DHG), one of Europe's largest health spa operators, has launched a brand for its health spa hotels.

Called Ensana Health Spa Hotels, the portfolio will consist of 26 rebranded DHG sites across Europe which treat millions of people a year and are famous for tapping into local/natural resources – from thermal bathing in Hungary to mud pools in Slovakia and salt baths in Romania (see SB05/3 p18). The DHG brand will still be used for its 16 city hotels, while Ensana will focus on natural healing and modern medical expertise.

Ensana, derived from the Latin "mens sana" meaning "healthy mind", was created in response to the worldwide growth in the wellness tourism market, worth a reported €580bn (£519bn, $640bn), and aims to meet the growing demand for natural health and wellbeing treatments and experiences.

It will place a significant focus on safeguarding guests from future health issues using its “hundreds” of naturally occurring, healing resources. The therapeutic properties of thermal and mineral waters, muds and salt, have been harnessed to treat a range of health conditions affecting the muscles, bones, organs, metabolism and skin, as well as enhance future wellbeing. They’re suitable for guests who want to simply boost their wellbeing or for those seeking support for a variety of conditions such as people who are recovering from cancer, as well as others experiencing mobility or fertility issues or other health challenges.

In addition, the brand will offer Active Life, a series of programmes developed by group spa director Sven Huckenbeck, that feature a blend of fitness and relaxation activities, including massage, acupuncture and physical training to improve guests overall health and wellbeing.

The majority of Ensana hotels are located in traditional spa towns in central and eastern Europe, but next year it will operate its first site in the UK in Buxton, Derbyshire. The Buxton Crescent & Thermal Spa, part of a multi-million-pound project, is set to be one of the most significant openings in the UK as it taps into natural thermal waters and, aside from Bath, will be one of the only ‘genuine’ spa hotels in the country. Plans for it were put forward more than 15 years ago and construction began in 2013. Owners include a number of stakeholders including local authority High Peak Borough Council.

Ensana's wider business strategy to expand across Europe, through a combination of asset-acquisition and management agreements with third-party owners.

Mark Hennebry, chairman of Ensana, said: "We are custodians of some of Europe's most powerful and historic natural resources and we're harnessing them in new and increasingly innovative ways to enhance the health of our guests. Our ability to do this makes us totally unique and sets us apart as a highly-experienced brand founded on decades of knowledge, which people can trust with their most precious commodity - their health."

"We are continually seeking to expand and seek new opportunities for the brand. We have already invested significantly in our existing spa hotels and over the coming years, we have plans to innovate and invest in numerous ways - creating inspiring new treatments, facilities and of course, jobs."

DHG is owned by CP Holdings Ltd, a UK incorporated company. CP Holdings first invested in DHG in the early 90s and then bought a controlling stake in the group in August 2015.

One of its most famous properties is Nove Lazne in the Czech spa town of Marianske Lazne which features Roman baths dating back to 1896, once used by historic figures such as Chopin and England’s King Edward VII. Others include two hotels on Budapest’s Margaret Island, known for its mineral waters and Thermia Palace in Slovakia, with its thermal mud pool, that dates back to 1912.


Ensana-branded health spas will have a focus on natural healing experiences, such as mineral springs and thermal waters
News
1 to 12 of 7117 news stories
18 Oct 2019
Six Senses has opened its fourth Himalayan guest lodge in Bhutan, Six Senses Gangtey, named the “Traditional Bird Watching Bridge”. This eight suite lodge is part of a multi-location project – Six Senses Bhutan– composed ... More
18 Oct 2019
Medical treatments and spa and wellness interventions are offered side by side at the new €25m Longevity Health and Wellness Hotel in Alvor, Portugal. Developed by HPA Group and Longevity Wellness Worldwide, the 70-room resort ... More
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design and engineering. Its technology fuses neuroscience and artificial intelligence to ... More
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective ... More
15 Oct 2019
The Global Wellness Institute (GWI) has partnered with American consumer magazine, Prevention to promote the Wellness Moonshot – a GWI initiative which is the first global commitment to eradicate preventable, chronic diseases. In support of ... More
15 Oct 2019
Sangha Retreat by Octave has appointed John Reed as chief operating officer. Originally from the US, Reed spent 25 years with luxury hotel group Aman Resorts in Asia, gaining insights into the markets of Southern ... More
15 Oct 2019
The International Spa Association (ISPA) has announced Seth Mattison, an international expert on workforce trends and strategy, as its keynote speaker at the ISPA Talent Symposium which is taking place on 15 April 2020. The ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by 2023. The figure comes from a large-scale economic study by ... More
14 Oct 2019
CIDESCO International, the standards setter for the global spa and beauty industries, has announced that Sandy Fuhr has been elected as its new president. Fuhr, who hails from South Africa, replaces Anna-Cari Gund who has ... More
14 Oct 2019
Amatara has announced it will run a six-day Mindfulness Silent Retreat in Phuket, Thailand, from 2-7 June 2020. The retreat will focus on practical and theoretical aspects of meditation, using body and breath awareness training, ... More
11 Oct 2019
Jumeirah Group has partnered with London-based Embody Fitness to launch a lifestyle and wellness destination called the J Club at Dubai’s Jumeirah Beach Hotel. The club fuses fitness and leisure facilities, with a spa, fitness ... More
11 Oct 2019
Thai hotel company Dusit International has partnered with Tibetan-based Hotel Lhasa International to develop and operate a new Dusit Princess hotel in central Kathmandu, Nepal. Facilities at the 108-room hotel will include an outdoor swimming ... More
     
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NEWS
European health hotel spa brand Ensana launches with 26 properties
POSTED 17 Sep 2019 . BY Lauren Heath-Jones
Ensana-branded health spas will have a focus on natural healing experiences, such as mineral springs and thermal waters
We are custodians of some of Europe's most powerful and historic natural resources and we're harnessing them in new and increasingly innovative ways to enhance the health of our guests
– Mark Hennebry, chairman of the Danubius Hotels Group
Danubius Hotels Group (DHG), one of Europe's largest health spa operators, has launched a brand for its health spa hotels.

Called Ensana Health Spa Hotels, the portfolio will consist of 26 rebranded DHG sites across Europe which treat millions of people a year and are famous for tapping into local/natural resources – from thermal bathing in Hungary to mud pools in Slovakia and salt baths in Romania (see SB05/3 p18). The DHG brand will still be used for its 16 city hotels, while Ensana will focus on natural healing and modern medical expertise.

Ensana, derived from the Latin "mens sana" meaning "healthy mind", was created in response to the worldwide growth in the wellness tourism market, worth a reported €580bn (£519bn, $640bn), and aims to meet the growing demand for natural health and wellbeing treatments and experiences.

It will place a significant focus on safeguarding guests from future health issues using its “hundreds” of naturally occurring, healing resources. The therapeutic properties of thermal and mineral waters, muds and salt, have been harnessed to treat a range of health conditions affecting the muscles, bones, organs, metabolism and skin, as well as enhance future wellbeing. They’re suitable for guests who want to simply boost their wellbeing or for those seeking support for a variety of conditions such as people who are recovering from cancer, as well as others experiencing mobility or fertility issues or other health challenges.

In addition, the brand will offer Active Life, a series of programmes developed by group spa director Sven Huckenbeck, that feature a blend of fitness and relaxation activities, including massage, acupuncture and physical training to improve guests overall health and wellbeing.

The majority of Ensana hotels are located in traditional spa towns in central and eastern Europe, but next year it will operate its first site in the UK in Buxton, Derbyshire. The Buxton Crescent & Thermal Spa, part of a multi-million-pound project, is set to be one of the most significant openings in the UK as it taps into natural thermal waters and, aside from Bath, will be one of the only ‘genuine’ spa hotels in the country. Plans for it were put forward more than 15 years ago and construction began in 2013. Owners include a number of stakeholders including local authority High Peak Borough Council.

Ensana's wider business strategy to expand across Europe, through a combination of asset-acquisition and management agreements with third-party owners.

Mark Hennebry, chairman of Ensana, said: "We are custodians of some of Europe's most powerful and historic natural resources and we're harnessing them in new and increasingly innovative ways to enhance the health of our guests. Our ability to do this makes us totally unique and sets us apart as a highly-experienced brand founded on decades of knowledge, which people can trust with their most precious commodity - their health."

"We are continually seeking to expand and seek new opportunities for the brand. We have already invested significantly in our existing spa hotels and over the coming years, we have plans to innovate and invest in numerous ways - creating inspiring new treatments, facilities and of course, jobs."

DHG is owned by CP Holdings Ltd, a UK incorporated company. CP Holdings first invested in DHG in the early 90s and then bought a controlling stake in the group in August 2015.

One of its most famous properties is Nove Lazne in the Czech spa town of Marianske Lazne which features Roman baths dating back to 1896, once used by historic figures such as Chopin and England’s King Edward VII. Others include two hotels on Budapest’s Margaret Island, known for its mineral waters and Thermia Palace in Slovakia, with its thermal mud pool, that dates back to 1912.
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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