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Noel Asmar Group launches new textile recycling initiative for hotels and spas
By Jane Kitchen 16 Oct 2019
Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected]



News
1 to 12 of 7160 news stories
19 Nov 2019
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US. Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a ... More
19 Nov 2019
CIDESCO International, the beauty education body, has announced it will open a training salon at its head office in Zurich, Switzerland in 2020. The 30sq m salon will be used predominately for training but will ... More
18 Nov 2019
Chiva-Som International Health Resort in Hua Hin, Thailand, has completed a THB800million (US$24m, €21m, £19m) renovation project, which has seen resort accommodation, facilities and public areas redesigned, after five years. The renovation has been completed ... More
19 Nov 2019
The Majestic Hotel in the historic thermal spa town Harrogate, UK, has a new £15m (US$19m, €18m) spa following an overhaul of the entire property. The hotel, which operates as a DoubleTree by Hilton, was ... More
18 Nov 2019
Rosewood Hotels and Resorts has launched its Asaya wellness destination concept in the 27-storey Rosewood Hong Kong hotel, designed by New York architect Tony Chi. The 3,716sq m space spans two floors and includes private ... More
15 Nov 2019
Biologique Recherche plans to expand its global reach as part of a "new phase for the business". The French skincare brand’s current owners and co-presidents – Pierre-Louis Delapalme, Rupert Schmid and Phillipe Allouche (son of ... More
15 Nov 2019
The celebrated Chiva-Som International Health Resort in Hua Hin, Thailand, has reopened after the most recent phase of a five-year renovation that has seen accommodation and facilities upgraded, with a new Qatar presence also announced. ... More
15 Nov 2019
The University of Derby, UK is axing its Spa Management degree as of 2022. The University is yet to confirm the reason, but the UK Spa Association (UKSPA) has attributed it to reduced demand for ... More
15 Nov 2019
Mia Kyricos, senior vice president and global head of wellbeing for Hyatt, has received a second award in as many months recognising her contributions to the field of wellness and hospitality. Kyricos was named as ... More
15 Nov 2019
Mandarin Oriental hotel group’s Silent Night programme will take place this year on the 11 December. All Mandarin Oriental spas will offer their normal treatment menu until 5.00pm, after which time there will be no ... More
14 Nov 2019
Green Spa Network (GSN) has announced its upcoming Self-care and Personal Sustainability Summit, which will take place from 1-3 December 2020, at Kripalu Center for Yoga and Health, Massachusetts, US. The workshop is designed to ... More
14 Nov 2019
Private equity firm CI Capital Partners has acquired a majority interest in spa consultancy and management firm WTS International. The deal – for which no financials were released – will see the WTS management team ... More
     
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NEWS
Noel Asmar Group launches new textile recycling initiative for hotels and spas
POSTED 16 Oct 2019 . BY Jane Kitchen
Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected]

 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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