Who owns Zulal and who’s running it?
Zulal Wellness Resort by Chiva-Som is owned by Msheireb Properties, a Qatari real estate developer – it will be operated by Chiva-Som.
This is Chiva-Som’s first location outside Thailand, where it operates its flagship property in Hua Hin and a Wellness Academy in Bangkok.
The Zulal resort is in Khasooma, a private development in the north of Qatar, with stunning sea views and a peaceful setting. It’s the largest wellbeing resort in the region at 280,000sq m, and has been designed as a wellness getaway.
What’s the story behind the development?
The vision behind Zulal Wellness Resort is aligned with Qatar’s National Vision 2030 and its goals of environmental management and social development.
The objective is to revive the ancient wisdom of Traditional Arabic and Islamic Medicine (TAIM) by raising awareness of its therapeutic benefits using locally sourced medicinal herbs, alongside traditional methods and spiritual practices.
We’re aiming to encourage an appreciation and understanding of the ancient knowledge of TAIM, which is an intrinsic part of Qatari heritage, and share the lasting health benefits of mindful living – not just locally, but around the world.
We want to become the reference point in the region when it comes to holistic family wellness. Our ethos is to offer the most efficient, time-tested practices while using cutting-edge techniques, a unique wellness cuisine and professional guidance in health-related matters to inspire our guests to adopt healthy habits in the long term.
Tell us about the name
Zulal means ‘purified water’ and the choice was inspired by the historic journey across land to the sea that people have been following for centuries in the search for water – the stuff of life.
It’s a quest that sits at the heart of the history, culture and heritage of Qatar.
Drawing on Chiva-Som’s years of experience and aimed at a discerning global audience, Zulal is aiming to hit international service standards, while retaining a connection with local culture and traditional Qatari hospitality.
We’ll deliver on our commitment to sustainability, using local produce and supply chains.
What is Zulal’s target market?
Qatar is attracting interest as a health and wellness tourism destination. We expect significant interest and a good geographic mix of guests because of the resort’s location, expertise and diverse offering and also – importantly – the Chiva-Som connection.
The domestic market will be key, as this is the largest wellness resort in the region and the TAIM and family offering is unique.
With the backdrop of the dramatic desert landscape overlooking the sea, the setting is uniquely and distinctly Qatari; the menu of services and products further highlights local treasures.
Our aim is to educate international guests on this incredible country, by offering an immersive experience inclusive of local family values.
What makes Zulal different?
The resort is divided into two sections; ‘Zulal Discovery’ offers a stimulating environment for families and ‘Zulal Serenity’ has been designed to be a peaceful, adults-only space.
We have more than 130 spa therapists who ensure all guests get undivided attention, with specialist treatments for children.
Sustainability is a major focus in Zulal Discovery, as well as its approach to family wellness. We’re educating all generations about the responsible approach to nature, and the Zulal team designs its retreat programmes to bring families together to learn about local flora and fauna and contribute to their protection by taking part in the Zulal Mangrove Planting initiative.
Tell us more about TAIM
The development of TAIM started in the eighth century with the translation of the medical works of Galen and Hippocrates, philosophical works by Aristotle and Plato and mathematical works of Archimedes and Euclid into Arabic.
The final phase of its development started in the 12th century. The most noteworthy works are the translation of Ibn Sina’s Canon of Medicine, in addition to Al-Razi’s book The Comprehensive, which continued to dominate medical teachings in Europe and remained a mandatory textbook for more than 300 years.
TAIM has also built on the ancient knowledge of systems of medicine, such as Traditional Chinese Medicine, Ayurveda, Unani, Ancient Egyptian Medicine, and Persian Medicine and combines their knowledge with the wisdom and knowledge acquired from Islamic medicine and the Prophetic Tradition.
At Zulal we combine TAIM with modern science to bring guests a true harmony of healing. All our treatments are performed with strict adherence to the traditional methods and teachings, but we employ the latest tools and techniques to maximise health benefits and bring the most out of this amazing art.
Many of our TAIM concepts and philosophy originate in Ibn Sina’s work, especially his Six Essential Pillars of Health, which are: air and breathing; diet and nutrition; physical movement and rest; digestion and elimination; adequate sleep and wakefulness; and mental movement and rest.
At Zulal, we cover all six pillars, with the use of TAIM products and services that cover aesthetic beauty, diet and nutrition, physiotherapy, physical fitness, spa therapies and holistic therapies – as well as meditation and spiritual healing.
Tell us about the customer journey
Before arrival guests choose their retreat offering and on arrival, they’re welcomed by our team of health and wellness advisors who assess their health status.
Each guest’s needs are assessed during a consultation, with the client intake form providing in-depth information. We then work with guests to schedule a range of treatments and therapies for each day of the retreat, offering them a customised holistic wellness experience. Arabic and Mediterranean wellness cuisine complements the journey.
Our Zulal Wellness advisors monitor each guest’s progress and provide them with long-term recommendations to ensure the impact of their stay is sustained.
More: www.zulal.com
