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Six Senses appoints Neil Jacobs as CEO as part of new 'era of expansion'
By Tom Walker 06 Feb 2013
Neil Jacobs and Anna Bjurstam at the 2012 Global Spa & Wellness Summit in Aspen Credit: GSWS 2012
Operator Six Senses Hotels Resorts Spas is embarking on a new "era of expansion" after appointing a new top team and announcing plans to build five more resorts.

Industry veteran Neil Jacobs has been named the new CEO while Wolf Hengst has joined as executive chair.

The group has also recruited Anna Bjurstam, owner and managing director of Swedish-based spa consultancy Raison d'Etre, as the vice president of spa and wellness.

Jacobs joins Six Senses from hotel giant Starwood Capital, where he was president of global hotel operations. At Starwood Jacobs was responsible for the development of the Baccarat and 1 Hotels brands.

Previous to that he was vice president of operations for Four Seasons in the Asia Pacific (see Spa Business issue 2, 2005, p18) and acted as the head of the hotel group's spa task force when it launched in 2003.

Wolf Hengst, a former president of Four Seasons, is another wellness industry leader who was instrumental in introducing full-service spas into hotels in the mid-1980s. He is also the chair of health, beauty and wellness website Wahanda.

Bjurstam, who co-founded Raison d'Etre in 2000 (see Spa Business issue 3, 2006, p66), became sole owner of the company in May 2011. She will spend the majority of her time (around 75 per cent) with Six Senses but will still be involved with Raison d'Etre. To assist this, Raison d'Etre has appointed a new managing director - Annika Jackson.

The top appointments come as Six Senses also announced that it's to add five new-build properties to its portfolio across five countries by 2016.

The additions will include the brand's western hemisphere debut, with properties under development in St Lucia, the Dominican Republic and Colombia; its first presence in Bhutan, and the opening of Six Senses Qing Cheng Mountain, China at the end of 2013.

New CEO Jacobs said: "Six Senses is positioned for exciting growth into new markets, reaching new audiences and creating new experiences for our guests.

"There is a strong and organic emphasis at Six Senses to our commitment to sustainability. It is part of the brand DNA and influences aspects of the business ranging from materials used in daily operations to how we engage with the local community."

In addition to the physical expansion, Six Senses is introducing a fresh visual identity, which will be introduced with an redesigned and updated site in early March.

In a company statement, it was reported that the new branding will focus on the "refined and modern traits of Six Senses", while preserving its philosophy of being part of the local culture, yet in tune with the wider world.

Six Senses currently operates 29 Six Senses Spas-branded properties as well as eight Six Senses and three Evason-branded resort properties.

The group is owned by private equity group Pegasus Capital Advisors, which acquired the brand in April 2012.

Established in 1995, Pegasus currently manages more than US$2.5bn (1.9bn euro, £1.6bn) in assets through several private equity funds.

The Soneva brand and resorts, formerly part of Six Senses, were not included in the Pegasus deal. Soneva is still led by Sonu Shivdasani, the original founder and CEO of Six Senses, who serves as chair and CEO and principal shareholder of The Soneva Group.


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Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award. During a poignant ceremony, Mrs Friedland was recognised with the award for her support and dedication ... More
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Oakworks Inc
Oakworks Inc
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Jobs    News   Products   Magazine
NEWS
Six Senses appoints Neil Jacobs as CEO as part of new 'era of expansion'
POSTED 06 Feb 2013 . BY Tom Walker
Neil Jacobs and Anna Bjurstam at the 2012 Global Spa & Wellness Summit in Aspen Credit: GSWS 2012
Operator Six Senses Hotels Resorts Spas is embarking on a new "era of expansion" after appointing a new top team and announcing plans to build five more resorts.

Industry veteran Neil Jacobs has been named the new CEO while Wolf Hengst has joined as executive chair.

The group has also recruited Anna Bjurstam, owner and managing director of Swedish-based spa consultancy Raison d'Etre, as the vice president of spa and wellness.

Jacobs joins Six Senses from hotel giant Starwood Capital, where he was president of global hotel operations. At Starwood Jacobs was responsible for the development of the Baccarat and 1 Hotels brands.

Previous to that he was vice president of operations for Four Seasons in the Asia Pacific (see Spa Business issue 2, 2005, p18) and acted as the head of the hotel group's spa task force when it launched in 2003.

Wolf Hengst, a former president of Four Seasons, is another wellness industry leader who was instrumental in introducing full-service spas into hotels in the mid-1980s. He is also the chair of health, beauty and wellness website Wahanda.

Bjurstam, who co-founded Raison d'Etre in 2000 (see Spa Business issue 3, 2006, p66), became sole owner of the company in May 2011. She will spend the majority of her time (around 75 per cent) with Six Senses but will still be involved with Raison d'Etre. To assist this, Raison d'Etre has appointed a new managing director - Annika Jackson.

The top appointments come as Six Senses also announced that it's to add five new-build properties to its portfolio across five countries by 2016.

The additions will include the brand's western hemisphere debut, with properties under development in St Lucia, the Dominican Republic and Colombia; its first presence in Bhutan, and the opening of Six Senses Qing Cheng Mountain, China at the end of 2013.

New CEO Jacobs said: "Six Senses is positioned for exciting growth into new markets, reaching new audiences and creating new experiences for our guests.

"There is a strong and organic emphasis at Six Senses to our commitment to sustainability. It is part of the brand DNA and influences aspects of the business ranging from materials used in daily operations to how we engage with the local community."

In addition to the physical expansion, Six Senses is introducing a fresh visual identity, which will be introduced with an redesigned and updated site in early March.

In a company statement, it was reported that the new branding will focus on the "refined and modern traits of Six Senses", while preserving its philosophy of being part of the local culture, yet in tune with the wider world.

Six Senses currently operates 29 Six Senses Spas-branded properties as well as eight Six Senses and three Evason-branded resort properties.

The group is owned by private equity group Pegasus Capital Advisors, which acquired the brand in April 2012.

Established in 1995, Pegasus currently manages more than US$2.5bn (1.9bn euro, £1.6bn) in assets through several private equity funds.

The Soneva brand and resorts, formerly part of Six Senses, were not included in the Pegasus deal. Soneva is still led by Sonu Shivdasani, the original founder and CEO of Six Senses, who serves as chair and CEO and principal shareholder of The Soneva Group.
MORE NEWS
Well tech firm Timeshifter launches circadian app for the shift worker market
Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them to form and maintain healthier lifestyles.
Susan Friedland honoured with Leading Woman in Wellness award at 2021 Global Wellness Summit
Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award.
Tammy Pahel, Kathryn Moore and Anni Hood to headline World Halotherapy Symposium
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries.
Six Senses to debut in Japan with Japanese Zen-inspired spa and bathing rituals
Global hotel and spa operator Six Senses will open its first Japanese property in Kyoto in 2024.
Raffles launches opulent five-star resort and Cinq Mondes spa on Dubai coastline
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23- treatment-room spa to reflect the city’s lavish character.
GWI partners with BBC for its new film series demystifying wellness
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness.
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