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Online communities shaping market trends in the beauty industry
By Tom Anstey 28 Nov 2013
Social media is having a massive influence on beauty industry trends
Online beauty discussion in forums and on social media is rapidly changing the beauty market and could hold the key to future industry trends, according to a new report.

The research, carried out by Diagonal Reports has found that the number of online groups and communities dedicated to discussing beauty care and products has grown significantly over the past few years.

Diagonal Reports has used vocabulary and terminology used to interpret the data, which has been collected since 2009 and has tracked digital beauty communities, investigating beauty conversations and discussions.

These discussions are considered trustworthy by the consumer and represent the traditional word-of-mouth recommendation moving to an online platform and setting a new beauty agenda.

According to the report, digital communities are becoming just as important as the product house and retailer when it comes to shaping trends and ideas in the beauty market, helping to create “new cultural formations.”

Online chatter has been under-documented and under-analysed because it consists of unstructured and complex data. Because of this there is a high volume of informal discussions on blogs, Facebook, Twitter, YouTube and various other social media outlets that the beauty industry knows very little about.


News
1 to 12 of 7190 news stories
13 Dec 2019
Accor and Arora Group, have signed a deal for a new hotel and spa to be operated under the Fairmont brand. The 200-room Fairmont Windsor Park is undergoing a £140m redevelopment and will open in ... More
12 Dec 2019
The new spa at Singapore’s iconic Raffles Hotel has partnered with British product house ISUN, which specialises in gemstone-infused products, and Japanese skincare brand Mikimoto, the sister company to the famous cultured pearl business. The ... More
12 Dec 2019
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, Essex. Located on several acres of countryside, the retreat offers an all-inclusive approach to health and wellness, working with guests ... More
11 Dec 2019
The first One&Only Spa by Chenot will open at the One&Only Desaru Coast, Malaysia, on 23 March 2020. One&Only is owned by resort developer and operator, Kerzner International. The new spa is a result of ... More
11 Dec 2019
Bvlgari Spa London, UK, has recently launched an exclusive collaboration with CBD brand KLORIS for the creation of the KLORIS Stress Melting Ritual. The 90-minute treatment uses KLORIS’ natural CBD balm, with aromatherapy oil and ... More
11 Dec 2019
Hard Rock International will add a Prague location to its portfolio, with the new property opening in 2023. Owned by EP Real Estate, the 523-room hotel will have a three-storey feature wall with a 5,900sq ... More
10 Dec 2019
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020. Anna-Cari Gund, Raison d’Etre’s MD, spoke to Spa Business about the new initiative: “We hope that our ... More
10 Dec 2019
Italian skincare brand, Comfort Zone, has announced two new appointments to its team. Hervé Bouvier has been appointed as global brand director and has been tasked with reinforcing the identity and the growth of Comfort ... More
09 Dec 2019
The Asia Pacific Spa and Wellness Coalition (APSWC), an umbrella organisation for spa associations and businesses across Asia, is creating a sustainability programme in response to the United Nations’ (UN) 17 Sustainable Development Goals (SDGs). ... More
09 Dec 2019
Private island resort, St.Regis Maldives Vommuli, has partnered with five wellness experts to create a visiting practitioner series, which will run until April 2020. Guests at the 77-villa resort will have exclusive one-on-one sessions in ... More
09 Dec 2019
Clare Anderson, the founder of brands Lava Shells and kokolokahi, has launched a product house and holistic wellbeing brand called Sensory Retreats. The brand offers three restorative massage treatments, a range of retail products and ... More
08 Dec 2019
Anantara Spa has reformulated its signature skincare products with natural ingredients. The range was developed in collaboration with Thailand’s I Plus Q House of Aromatherapy, which specialises in providing customised wellness options. The cruelty-free collection ... More
     
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Melt specialises in bringing concepts and wellness brands to market. [more]
 
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Biologique Recherche launches new tinted skin serums
Biologique Recherche was founded by a family of passionate skincare experts. Today, the business is managed by Rupert Schmid and Pierre-Louis Delapalme, while the son of the founders, Philippe Allouche leads the R&D team. ... more
The Wellness
Product news
New Thémaé treatment inspired by Asian tea ceremonies
New Thémaé treatment inspired by Asian tea ceremonies
Urb'n Nature launches sustainable spa slippers for multi-use
Urb'n Nature launches sustainable spa slippers for multi-use
'Pure light experience' opens at the Jaavu Spa at Amilla Fushi
'Pure light experience' opens at the Jaavu Spa at Amilla Fushi
Proven commercial and operational expertise for spas
Proven commercial and operational expertise for spas
13th Forum HOTelSPA unites leaders from hotel, spa and thalassotherapy
13th Forum HOTelSPA unites leaders from hotel, spa and thalassotherapy
The Rocks Push to launch in Europe following distribution partnership
The Rocks Push to launch in Europe following distribution partnership
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Jobs   News   Products   Magazine
NEWS
Online communities shaping market trends in the beauty industry
POSTED 28 Nov 2013 . BY Tom Anstey
Online beauty discussion in forums and on social media is rapidly changing the beauty market and could hold the key to future industry trends, according to a new report.

The research, carried out by Diagonal Reports has found that the number of online groups and communities dedicated to discussing beauty care and products has grown significantly over the past few years.

Diagonal Reports has used vocabulary and terminology used to interpret the data, which has been collected since 2009 and has tracked digital beauty communities, investigating beauty conversations and discussions.

These discussions are considered trustworthy by the consumer and represent the traditional word-of-mouth recommendation moving to an online platform and setting a new beauty agenda.

According to the report, digital communities are becoming just as important as the product house and retailer when it comes to shaping trends and ideas in the beauty market, helping to create “new cultural formations.”

Online chatter has been under-documented and under-analysed because it consists of unstructured and complex data. Because of this there is a high volume of informal discussions on blogs, Facebook, Twitter, YouTube and various other social media outlets that the beauty industry knows very little about.
MORE NEWS
Fairmont Windsor Park announces spa plans
Accor and Arora Group, have signed a deal for a new hotel and spa to be operated under the Fairmont brand.
Raffles Singapore Spa is offering precious gemstone treatments
The new spa at Singapore’s iconic Raffles Hotel has partnered with American product house ISUN, which specialises in gemstone-infused products, and Japanese skincare brand Mikimoto, the sister company to the famous cultured pearl business.
Eco-friendly wellness Glass House Retreat opens in Essex
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, Essex.
One&Only set to launch first One&Only Spa by Chenot
The first One&Only Spa by Chenot will open at the One&Only Desaru Coast, Malaysia, on 23 March 2020. One&Only is owned by resort developer and operator, Kerzner International.
Hard Rock Prague to open in 2023, featuring full-service Rock Spa
Hard Rock International will add a Prague location to its portfolio, with the new property opening in 2023.
A blueprint for the industry: Raison d’Etre launches green strategy
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020.
+ More news   
 
COMPANY PROFILES
GOCO Hospitality

GOCO Hospitality has taken on over 400 projects worth more than US$1.4bn across upwards of 42 co [more...]
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DIRECTORY
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DIARY

 

14 Jan 2020

BALPPA Annual General Meeting

ExCel, London, United Kingdom
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
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CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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