25-27 Jun 2022
Las Vegas Convention Center,
Las Vegas,
United States
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25-27 Jun 2022
Las Vegas Convention Center,
Las Vegas,
United States
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27-28 Jun 2022
St. Martins Spa & Lodge,
Frauenkirchen,
Austria
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12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort,
Lake Buena Vista,
United States
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12-14 Sep 2022
Galgorm Spa & Golf Resort ,
Ballymena,
Ireland
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20-23 Sep 2022
Anantara Vilamoura Algarve Resort,
Quarteira,
Portugal
|
25-26 Sep 2022
Bespoke,
San Francisco,
United States
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26-28 Sep 2022
Gwel an Mor,
United Kingdom
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| Online communities shaping market trends in the beauty industry
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| By Tom Anstey 28 Nov 2013 |
Social media is having a massive influence on beauty industry trends Credit: Shutterstock
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Online beauty discussion in forums and on social media is rapidly changing the beauty market and could hold the key to future industry trends, according to a new report.
The research, carried out by Diagonal Reports has found that the number of online groups and communities dedicated to discussing beauty care and products has grown significantly over the past few years.
Diagonal Reports has used vocabulary and terminology used to interpret the data, which has been collected since 2009 and has tracked digital beauty communities, investigating beauty conversations and discussions.
These discussions are considered trustworthy by the consumer and represent the traditional word-of-mouth recommendation moving to an online platform and setting a new beauty agenda.
According to the report, digital communities are becoming just as important as the product house and retailer when it comes to shaping trends and ideas in the beauty market, helping to create “new cultural formations.”
Online chatter has been under-documented and under-analysed because it consists of unstructured and complex data. Because of this there is a high volume of informal discussions on blogs, Facebook, Twitter, YouTube and various other social media outlets that the beauty industry knows very little about.
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| News |
| 1 to 12 of 8160 news stories |
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24 Jun 2022
The Global Wellness Summit (GWS) has kicked off the sixth season of its wellness podcast which has recently been renamed Global Wellness Conversations (GWC). First recorded at the 2019 GWS in Singapore, GWC has grown ... More
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23 Jun 2022
A new report by Deloitte, outlining the social and economic value of the global health and fitness industry, has been released by The Global Health & Fitness Alliance (GHFA), in collaboration with IHRSA. The 418-page ... More
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23 Jun 2022
Industry veteran Jacqueline Berry has been appointed group director of spa and wellbeing at Miraval. She will oversee the company's Life in Balance spas at Miraval Arizona, Miraval Austin and Miraval Berkshires. Berry was previously ... More
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23 Jun 2022
Rosewood Hotels & Resorts is continuing its strategic global growth plan and will open its first property in Venice, Italy, in 2025. Rosewood announced it has been selected to manage the Hotel Bauer in Venice, ... More
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22 Jun 2022
A new spa and wellness retreat has launched at The Fontanelle Estate in Tuscany, a countryside property nestled among the rolling hills and vineyards of Italy’s Chianti wine region. Completed with the help of Lahra ... More
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21 Jun 2022
The winners of the 13th annual Good Spa Guide Awards were announced last night (20 June) at industry conference Spa Life UK taking place this year in the Cotswolds. The awards celebrate the best in ... More
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16 Jun 2022
Mandarin Oriental Hotel Group (MOHG) has signed a long term management agreement with Attestor Limited to rebrand and manage Hotel Cristallo in Cortina d’Ampezzo, Italy. Currently operated by Marriott International within its Luxury Collection, the ... More
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16 Jun 2022
Newly-formed industry body The Great Spa Towns of Europe association has appointed Stefan Szirucsek as its new board chair. As of July 2021, The Great Spa Towns of Europe was established as a UNESCO World ... More
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15 Jun 2022
On 24 June 2022, skincare specialist and therapist trainer Jennifer Young will launch a new training course called Hormonal Wellness Touch Therapies. The new qualification is designed to enable spa therapists to help guests address ... More
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13 Jun 2022
Hotels with wellness revenues exceeding US$1m generated 126 per cent more in total revenue per available room (TRevPAR) in 2021 than those with wellness revenues of less than US$1m, according to the latest Wellness Real ... More
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10 Jun 2022
After a two-year hiatus due to the pandemic, the 14th annual HOTel&SPA event returned last week, bringing together top hospitality and spa executives from across Europe and beyond for a day of talks and networking. ... More
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09 Jun 2022
Global lifestyle brand Nobu Hospitality, founded by Robert De Niro, Nobu Matsuhisa and Meir Teper, has announced plans to open its fifth Spanish destination in Madrid. Centrally positioned in the heart of the Spanish capital’s ... More
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