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Sensitive skin product sales have taken off this year
By Helen Andrews 23 Jun 2014
21 per cent of consumers are interested in items that are specifically designed for sensitive skin Credit: Shutterstock / NinaMalyna
Almost a quarter of facial skincare users in the US say they look for products with natural, organic ingredients – claiming they have sensitive skin – according to Mintel’s Global New Products Database (GNPD) based on results from between 1 January and 1 April of this year.

People who claim their skin is sensitive represent 25 per cent of total skincare users, compared to 15 per cent in 2009. Meanwhile, 71 per cent of facial skincare users say they are interested in ultra-gentle products.

Mintel estimates that sales of gentle/ sensitive products are more than US$202m (€148m, £118m) with the majority of sales being generated by the facial cleanser and facial moisturiser segments. Sensitive and gentle skincare products are also capturing a greater percentage of facial cleanser and moisturiser sales.

“While facial skincare products have typically highlighted the addition of ingredients such as vitamins and botanicals, the category appears to be moving toward highlighting what’s not in the formula – dyes, fragrance etc,” said Shannon Romanowski, a senior beauty and personal care analyst for Mintel. “This move toward gentle skincare is a reflection of consumers’ desire for performance combined with increased concern and awareness regarding what is being put on their skin.”

22 per cent of facial skincare users seek out products that are free from certain ingredients such as parabens or fragrances and 21 per cent are interested in items that are specifically designed for sensitive skin.

“While future growth is expected to remain slow, there are opportunities for more customised and convenience-driven product options.” Romanowski added. “Value-added products that enhance health and wellness, extend usage occasions, or tap into the convenience-driven mindset of male and multicultural shoppers stand to gain.”

“In addition, a consumer shift toward gentle skincare benefits also reflects an opportunity, especially among women and black consumers,” Romanowski concluded.


News
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06 Dec 2021
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries. The free virtual conference is hosted by industry body the World Halotherapy Association ... More
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The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by 2025, according to new research by the Global Wellness Institute (GWI). Named The Global Wellness Economy: Looking Beyond Covid, the ... More
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26 Nov 2021
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart ... More
26 Nov 2021
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
Jobs    News   Products   Magazine
NEWS
Sensitive skin product sales have taken off this year
POSTED 23 Jun 2014 . BY Helen Andrews
21 per cent of consumers are interested in items that are specifically designed for sensitive skin Credit: Shutterstock / NinaMalyna
Almost a quarter of facial skincare users in the US say they look for products with natural, organic ingredients – claiming they have sensitive skin – according to Mintel’s Global New Products Database (GNPD) based on results from between 1 January and 1 April of this year.

People who claim their skin is sensitive represent 25 per cent of total skincare users, compared to 15 per cent in 2009. Meanwhile, 71 per cent of facial skincare users say they are interested in ultra-gentle products.

Mintel estimates that sales of gentle/ sensitive products are more than US$202m (€148m, £118m) with the majority of sales being generated by the facial cleanser and facial moisturiser segments. Sensitive and gentle skincare products are also capturing a greater percentage of facial cleanser and moisturiser sales.

“While facial skincare products have typically highlighted the addition of ingredients such as vitamins and botanicals, the category appears to be moving toward highlighting what’s not in the formula – dyes, fragrance etc,” said Shannon Romanowski, a senior beauty and personal care analyst for Mintel. “This move toward gentle skincare is a reflection of consumers’ desire for performance combined with increased concern and awareness regarding what is being put on their skin.”

22 per cent of facial skincare users seek out products that are free from certain ingredients such as parabens or fragrances and 21 per cent are interested in items that are specifically designed for sensitive skin.

“While future growth is expected to remain slow, there are opportunities for more customised and convenience-driven product options.” Romanowski added. “Value-added products that enhance health and wellness, extend usage occasions, or tap into the convenience-driven mindset of male and multicultural shoppers stand to gain.”

“In addition, a consumer shift toward gentle skincare benefits also reflects an opportunity, especially among women and black consumers,” Romanowski concluded.
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