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GSWS 2014 predicts ten future factors to affect the spa industry
By Helen Andrews 18 Sep 2014
Bjarke Ingels, architect and founding partner of Bjarke Ingels Group said Asian-themed spas have had their day
Delegates from over 45 nations gathered at the eighth annual Global Spa & Wellness Summit (GSWS) in Marrakech, Morocco last week, to discuss the future of the US$3.4tn (€2.6tn, £2.1tn) global wellness industry.

On the second day of the Summit, 12 September, it was revealed that the GSWS 2015 will be held in Mexico City, Mexico, and it will be co-chaired by Gina Diez Barroso de Franklin, CEO of Grupo Diarq and Alfredo Carvajal, COO at WTS International. Carvajal's appointment as vice chair was announced that day.

Talks held during the 2014 Summit focused on ten major global trends that are set to impact the industry in the future. These discussion topics ranged from how design and architecture will influence sustainability, as well as the user’s experience, to the effect that technology will have on human interaction.

• Danish maverick architect Bjarke Ingels signalled it was time for an architecture and design reboot. He informed delegates that they have a responsibility to change the spaces we live in and he discouraged the uptake of commonplace Asian-influenced spa design and menus.

• The rise of millennials has increased the need for ‘can’t get anywhere else’ experiences, according to Peter Greenberg, CBS travel editor: “Generic luxury no longer satisfies most of us; there is a growing desire to find the heartbeat of a place and culture and then share it with the rest of the world on social networks.” Greenberg added that social networks provide a competitive “experience one-upmanship”, which he believes that traditional marketing can’t achieve. Thus, the experience itself markets the destination nowadays.

• Personalised genetic testing will allow people to predict health issues and prevent them, according to Dr Nasim Ashraf of DNA Health Corp. “Epigenetic testing is essentially the science of outsmarting your genes,” Ashraf said. This method of testing is already being performed at medical and destination spas around the world.

• Spa and wellness marketers have been urged to cast a wider net by focusing more on emerging generations including millennials and Generation Z – the first to have never lived without the influences of social media and technology. Not only are young people a key demographic for the spa market, but a massive demographic shift from male to female is also occurring – due in part to their longer lives and increasing wealth and education, according to Kjell Nordstrom, the Swedish economist and co-author of Funky Business.

• Nordstrom also told delegates that the futures will have a marked move away from suburbanisation to urbanisation and in 2030, 90 per cent of all people will live in urban settings. Inhabitants of a highly urbanised world will crave nature, simplicity but also extreme fitness, beauty and wellness, said Nordstrom.

• 30 years from now, 60 per cent of households will be single, according to Nordstrom's third trend forecast at the summit. He believes people will begin to die of loneliness, rather than old age, due to urbanisation, technology and demographic shifts that are emphasising an overarching sense of ‘aloneness’. He hopes spas will help to abate this loneliness.

• Governments and companies across the world are embracing the concept of wellness tourism, coined less than a year ago by SRI International. This key market segment is worth an estimated value of US$494 billion (€382bn, £302bn) and growth of 12.5 per cent year-on-year.

• The Summit predicts Africa will be at the heart of a wellness tourism explosion, with spa revenue on the continent already on the rise. New data shows a 186 per cent growth from 2007 to 2013 in Sub-Saharan Africa. The Moroccan Agency for Tourism Development (SMIT) has focused on its spa and wellness market and has US$253m (€195m, £155m) in annual spa revenues.

• Retail and marketing expert Paul Price warned delegates not to allow technology to drive decision-making. He said technology departments should be driven by marketers and not the other way around. At some point - amid the development of new currencies, 3D printing delivering products on demand and an information overload - people will look for a health and wellness option to simplify choices.

Wellness communities are also expected to take off in the form of mixed-use properties, such as a new sustainable project in Serenbe, a community outside Atlanta, US, which focuses on organic farming, culture and green building. Delos’ WELL Building Standard – informed by seven ‘wellness’ aspects: air, water, nourishment, light, fitness, comfort and mind – is being embraced by the mainstream medical community. Delos has teamed with the Mayo Clinic on a Well Living Lab, whose research will explore the interaction between health, wellness and the building environment.


News
1 to 12 of 7179 news stories
06 Dec 2019
On-demand massage service, Soothe, has rolled out CBD massages to customers in Southern California. The massage is available through the Soothe app to citizens of Los Angeles, Orange County, Inland Empire, Palm Springs and San ... More
06 Dec 2019
Architects Bertil Harström and Johan Krauppi have created a free-floating hotel on one of Sweden's longest rivers, with the micro-destination featuring a spa among its offerings. Owned and conceptualised by the architectural duo, the circular ... More
05 Dec 2019
The Global Wellness Summit (GWS) has announced the launch of its first podcast series, recorded live during the 2019 conference in Singapore. The 21-episode series features in-depth interviews with wellness speakers who attended the GWS ... More
04 Dec 2019
Victoria Beckham Beauty (VBB) has announced a partnership with stem-cell biomedical scientist, Prof Augustinus Bader. Originally from Germany, Bader is known for his eponymous skin-care range which uses patented stem-cell TFC8 technology, which took 30 ... More
03 Dec 2019
Four Seasons Hotel and Resorts has announced plans to add a fourth Mexican Resort – Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol – which is slated to open in 2022. ... More
03 Dec 2019
HRH The Prince of Wales has officially opened Monart Destination Spa’s first UK property – The Monart Spa - Poundbury, in Dorset. Owned by the Griffin Group, the seven treatment room spa has been built ... More
03 Dec 2019
Amrit Resort & Residences – due to open on Singer Island, Florida in Spring 2020 – has named industry veteran David Erlich as co-general manager, spa division. Set on over seven acres of the Atlantic ... More
02 Dec 2019
Bernhard Mayer-Klenk, founder of spa supplier Kemitron GmbH, passed away on 6 November 2019 at age 78. Kemitron is a German company specialising in the development and manufacture of high-quality products for the sauna, spa ... More
29 Nov 2019
The Chedi Club Tanah Gajah Ubud resort, Bali, is undergoing a change of management and a rebrand, with the handover scheduled for 1 January 2020. Owned by Singapore-based General Hotel Management (GHM), the 20-villa-property will ... More
02 Dec 2019
English hotel collection, De Vere, has announced a partnership with JustBe Botanicals. Spas at De Vere Tortworth Court and De Vere Cotswold Water Park have been selected to include JustBe Botanicals’ product line and six ... More
28 Nov 2019
Anantara has recently launched its first Mauritian destination – Iko Mauritius Resort and Villas – on Le Chaland beach, Mauritius. Owned by Currimjee Jeewanjee & Co, the 164-bedroom property resort was created by Australia-based Ground ... More
27 Nov 2019
SHA Wellness Clinic has announced the second phase of an ambitious global expansion plan, with SHA Emirates at AlJurf in Abu Dhabi, UAE, in partnership with Abu Dhabi-based place-maker IMKAN. The property will be the ... More
     
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Jobs   News   Products   Magazine
NEWS
GSWS 2014 predicts ten future factors to affect the spa industry
POSTED 18 Sep 2014 . BY Helen Andrews
Delegates from over 45 nations gathered at the eighth annual Global Spa & Wellness Summit (GSWS) in Marrakech, Morocco last week, to discuss the future of the US$3.4tn (€2.6tn, £2.1tn) global wellness industry.

On the second day of the Summit, 12 September, it was revealed that the GSWS 2015 will be held in Mexico City, Mexico, and it will be co-chaired by Gina Diez Barroso de Franklin, CEO of Grupo Diarq and Alfredo Carvajal, COO at WTS International. Carvajal's appointment as vice chair was announced that day.

Talks held during the 2014 Summit focused on ten major global trends that are set to impact the industry in the future. These discussion topics ranged from how design and architecture will influence sustainability, as well as the user’s experience, to the effect that technology will have on human interaction.

• Danish maverick architect Bjarke Ingels signalled it was time for an architecture and design reboot. He informed delegates that they have a responsibility to change the spaces we live in and he discouraged the uptake of commonplace Asian-influenced spa design and menus.

• The rise of millennials has increased the need for ‘can’t get anywhere else’ experiences, according to Peter Greenberg, CBS travel editor: “Generic luxury no longer satisfies most of us; there is a growing desire to find the heartbeat of a place and culture and then share it with the rest of the world on social networks.” Greenberg added that social networks provide a competitive “experience one-upmanship”, which he believes that traditional marketing can’t achieve. Thus, the experience itself markets the destination nowadays.

• Personalised genetic testing will allow people to predict health issues and prevent them, according to Dr Nasim Ashraf of DNA Health Corp. “Epigenetic testing is essentially the science of outsmarting your genes,” Ashraf said. This method of testing is already being performed at medical and destination spas around the world.

• Spa and wellness marketers have been urged to cast a wider net by focusing more on emerging generations including millennials and Generation Z – the first to have never lived without the influences of social media and technology. Not only are young people a key demographic for the spa market, but a massive demographic shift from male to female is also occurring – due in part to their longer lives and increasing wealth and education, according to Kjell Nordstrom, the Swedish economist and co-author of Funky Business.

• Nordstrom also told delegates that the futures will have a marked move away from suburbanisation to urbanisation and in 2030, 90 per cent of all people will live in urban settings. Inhabitants of a highly urbanised world will crave nature, simplicity but also extreme fitness, beauty and wellness, said Nordstrom.

• 30 years from now, 60 per cent of households will be single, according to Nordstrom's third trend forecast at the summit. He believes people will begin to die of loneliness, rather than old age, due to urbanisation, technology and demographic shifts that are emphasising an overarching sense of ‘aloneness’. He hopes spas will help to abate this loneliness.

• Governments and companies across the world are embracing the concept of wellness tourism, coined less than a year ago by SRI International. This key market segment is worth an estimated value of US$494 billion (€382bn, £302bn) and growth of 12.5 per cent year-on-year.

• The Summit predicts Africa will be at the heart of a wellness tourism explosion, with spa revenue on the continent already on the rise. New data shows a 186 per cent growth from 2007 to 2013 in Sub-Saharan Africa. The Moroccan Agency for Tourism Development (SMIT) has focused on its spa and wellness market and has US$253m (€195m, £155m) in annual spa revenues.

• Retail and marketing expert Paul Price warned delegates not to allow technology to drive decision-making. He said technology departments should be driven by marketers and not the other way around. At some point - amid the development of new currencies, 3D printing delivering products on demand and an information overload - people will look for a health and wellness option to simplify choices.

Wellness communities are also expected to take off in the form of mixed-use properties, such as a new sustainable project in Serenbe, a community outside Atlanta, US, which focuses on organic farming, culture and green building. Delos’ WELL Building Standard – informed by seven ‘wellness’ aspects: air, water, nourishment, light, fitness, comfort and mind – is being embraced by the mainstream medical community. Delos has teamed with the Mayo Clinic on a Well Living Lab, whose research will explore the interaction between health, wellness and the building environment.
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The list of mentors for the recently announced spa manager mentorship programme – as part of the Global Spa Management Education Initiative – have been revealed at the Global Spa and Wellness Summit (GSWS) currently taking place in Marrakech, Morocco.
Spa leaders gather in Morocco for the start of GSWS


The eighth annual Global Spa & Wellness Summit (GSWS) has kicked off today at the Four Seasons Resort Marrakech, Morocco, and will continue until 12 September – with an agenda full of discussion panels, talks and workshops.
NZ$18.5m hot spring development planned by Wyndham Hotel Group


International hotel chain Wyndham Hotel Group has announced plans to increase its portfolio of properties in New Zealand to include two apartment hotels in Christchurch and Queenstown, as well as a resort and spa in hot spring town Rotorua.
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Architects Bertil Harström and Johan Krauppi have created a free-floating hotel on one of Sweden's longest rivers, with the micro-destination featuring a spa among its offerings.
The motherload of wellness content: GWS launches podcasts
The Global Wellness Summit (GWS) has announced the launch of its first podcast series, recorded live during the 2019 conference in Singapore.
Stem-cell specialist Augustinus Bader collaborates with Victoria Beckham Beauty
Victoria Beckham Beauty (VBB) has announced a partnership with stem-cell biomedical scientist, Prof Augustinus Bader.
Four Seasons to expand luxury Mexico collection
Four Seasons Hotel and Resorts has announced plans to add a fourth Mexican Resort – Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol – which is slated to open in 2022.
Prince Charles opens Monart’s first UK sister-site
Prince Charles has officially opened Monart Destination Spa’s first UK property – The Monart Spa - Poundbury, in Dorset.
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08-09 Dec 2019

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