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Top 10 spa business trends for 2015: Sonal Uberoi
By Sonal Uberoi 05 Feb 2015
Sonal Uberoi is director of Spa Balance Consulting
Sonal Uberoi, director of Spa Business Consulting, outlines the top 10 spa business trends for 2015 to stay ahead of the curve, exclusively in Spa Opportunities:

1. Tighter relations between investors, spa operators and hotel operators.
Hotel owners and investors will look at how much spas add to the hotel’s bottom line beyond what happens within the spa’s treatment rooms.

2. More specialisation
In 2015, spas will further leverage their USPs, whether that means specialising in the medical market or promoting their hot springs.

3. A lean spa business approach
Spas will take inspiration from the lean business approach, which is about learning what your customers want, testing your vision continuously and adjusting.

4. More specialist spa managers
As the industry has become more mature, there is a growing trend for spa managers to become more specialised.

5. Spa managers will self-educate
Spa managers on tight budgets will look to free resources on the internet to continue their education. Companies still seem reluctant to invest in training.

6. KPI focus
We predict that 2015 will see an increased focus on the essential KPIs that spas need to follow for their type of spa.

7. Growing interest in user experience
In increasingly competitive markets, spas will be much more engaged with the experience of their customers and it will be tracked in more sophisticated ways.

8. Spa software is no longer a luxury
For 2015, the question will not be: “Should we use spa software?” but “Which spa software should we use?”

9. Increased importance of scientific proof
Customers are getting tougher in terms of wanting proof that a new treatment will work. We’ll see spa evidence playing a greater role in spas’ daily operations, as consumers demand this evidence.

10. Increase in guest therapists
Just as the hotel industry works hard to attract guest chefs, we’ll also see specialist spa therapists and visiting practitioners taking the lead.


News
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16 Apr 2021
In August 2021, an authentic Middle Eastern retreat named Zoya Wellbeing & Health Resort Zoya at Al Zorah ​will open in Ajman, UAE, developed and operated by Premedion ; an international spa consultancy and management ... More
15 Apr 2021
Katie Towersey has been appointed as the new spa director for Rockliffe Hall, the five-star luxury golf and spa resort in Northern England’s County Durham countryside. Towersey has over 20 years of experience within the ... More
15 Apr 2021
Global art collective teamLab has combined art and sauna to offer an immersive exhibition in Roppongi, Tokyo, called teamLab & TikTok, teamLab Reconnect: Art with Rinkan Sauna Roppongi. Running until the end of August 2021, ... More
14 Apr 2021
US-based beauty and wellness training institute Bellus Academy is seeking to advance skincare and spa education by launching new CBD wellness training, with guidance from leading industry trainer and Bellus Academy’s own director of spa ... More
14 Apr 2021
GM of Miraval Austin, Anthony Duggan, has been appointed area vice president of Miraval Group and its three award-winning wellness resorts – Miraval Arizona, Miraval Austin and Miraval Berkshires. In his new role, Duggan will ... More
13 Apr 2021
Relais & Chateaux's Summer Lodge Country House Hotel ​in Dorset, England, has launched an insightful masterclass to inspire guests about the benefits of fermentation. Fermentation describes the transformative action of microorganisms on other molecules and ... More
13 Apr 2021
The International Spa Association (ISPA) has named 12 winners of the 2021 ISPA Innovate Awards. This year’s awards highlighted solutions and innovations implemented specifically in response to the COVID-19 pandemic in three categories: business practices, ... More
13 Apr 2021
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now in its ninth year, the award celebrates organisations that have implemented creative solutions which foster local, national or international leisure ... More
12 Apr 2021
Industry figure and founder of Spa Balance Consulting Sonal Uberoi has penned a new book, named The Wellness Asset: How wellness can transform and future-proof your hotel. The book guides readers through Uberoi’s unique Essence ... More
09 Apr 2021
The First 1000 Days of Wellness (F1000 Days) will introduce specialised practitioner training for conception, pregnancy, and family integrative wellness, in partnership with respected industry trainers Christine Clinton and Joanne Berry. Launching in May 2021, ... More
09 Apr 2021
Ghislain Waeyaert, former VP of French wellness brand and consultancy Deep Nature, has been appointed president of the new French branch of Italy-based global spa consultancy bbSpa_Group. Waeyaert and bbSpa have worked collaboratively to produce ... More
08 Apr 2021
Michael Bruggeman, CEO of OM4 Organic Male and haia, is leading a new nonprofit charitable foundation supported by a host of leading beauty, wellness and healthcare industry experts. Called One Well World, the initiative’s mission ... More
     
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ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
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NEWS
Top 10 spa business trends for 2015: Sonal Uberoi
POSTED 05 Feb 2015 . BY Sonal Uberoi
Sonal Uberoi is director of Spa Balance Consulting
Sonal Uberoi, director of Spa Business Consulting, outlines the top 10 spa business trends for 2015 to stay ahead of the curve, exclusively in Spa Opportunities:

1. Tighter relations between investors, spa operators and hotel operators.
Hotel owners and investors will look at how much spas add to the hotel’s bottom line beyond what happens within the spa’s treatment rooms.

2. More specialisation
In 2015, spas will further leverage their USPs, whether that means specialising in the medical market or promoting their hot springs.

3. A lean spa business approach
Spas will take inspiration from the lean business approach, which is about learning what your customers want, testing your vision continuously and adjusting.

4. More specialist spa managers
As the industry has become more mature, there is a growing trend for spa managers to become more specialised.

5. Spa managers will self-educate
Spa managers on tight budgets will look to free resources on the internet to continue their education. Companies still seem reluctant to invest in training.

6. KPI focus
We predict that 2015 will see an increased focus on the essential KPIs that spas need to follow for their type of spa.

7. Growing interest in user experience
In increasingly competitive markets, spas will be much more engaged with the experience of their customers and it will be tracked in more sophisticated ways.

8. Spa software is no longer a luxury
For 2015, the question will not be: “Should we use spa software?” but “Which spa software should we use?”

9. Increased importance of scientific proof
Customers are getting tougher in terms of wanting proof that a new treatment will work. We’ll see spa evidence playing a greater role in spas’ daily operations, as consumers demand this evidence.

10. Increase in guest therapists
Just as the hotel industry works hard to attract guest chefs, we’ll also see specialist spa therapists and visiting practitioners taking the lead.
MORE NEWS
Premedion to open integrative health and wellbeing retreat in Middle Eastern wildlife oasis
In August 2021, an authentic Middle Eastern retreat named Zoya Wellbeing & Health Resort Zoya at Al Zorah will open in Ajman, UAE, developed and operated by Premedion; an international spa consultancy and management company with expertise in wellbeing, fitness and health.
Katie Towersey named as Rockliffe Hall’s new spa director
Katie Towersey has been appointed as the new spa director for Rockliffe Hall, the five-star luxury golf and spa resort in Northern England’s County Durham countryside.
Sauna trance: art and sauna bathing collide at mesmerising new Tokyo art exhibition
Global art collective teamLab has combined art and sauna to offer an immersive exhibition in Roppongi, Tokyo, called teamLab & TikTok, teamLab Reconnect: Art with Rinkan Sauna Roppongi.
Bellus Academy launches CBD curriculum to elevate spa education
US-based beauty and wellness training institute Bellus Academy is seeking to advance skincare and spa education by launching new CBD wellness training, with guidance from leading industry trainer and Bellus Academy’s director of spa and wellness education Joanne Berry.
Miraval promotes Anthony Duggan to group area vice president
GM of Miraval Austin, Anthony Duggan, has been appointed area vice president of Miraval Group and its three award-winning wellness resorts – Miraval Arizona, Miraval Austin and Miraval Berkshires.
Rural English retreat launches masterclass to reveal secrets and health benefits of fermentation
Relais & Chateaux's Summer Lodge Country House Hotel ​in Dorset, England, has launched an insightful masterclass to inspire guests about the benefits of fermentation.
+ More news   
 
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13-20 Apr 2021

Beauty meetings - for professional beauty

Online,
18-19 Apr 2021

Natural Beauty & Spa Show

ExCeL, London, United Kingdom
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