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Top 10 spa business trends for 2015: Sonal Uberoi
By Sonal Uberoi 05 Feb 2015
Sonal Uberoi is director of Spa Balance Consulting
Sonal Uberoi, director of Spa Business Consulting, outlines the top 10 spa business trends for 2015 to stay ahead of the curve, exclusively in Spa Opportunities:

1. Tighter relations between investors, spa operators and hotel operators.
Hotel owners and investors will look at how much spas add to the hotel’s bottom line beyond what happens within the spa’s treatment rooms.

2. More specialisation
In 2015, spas will further leverage their USPs, whether that means specialising in the medical market or promoting their hot springs.

3. A lean spa business approach
Spas will take inspiration from the lean business approach, which is about learning what your customers want, testing your vision continuously and adjusting.

4. More specialist spa managers
As the industry has become more mature, there is a growing trend for spa managers to become more specialised.

5. Spa managers will self-educate
Spa managers on tight budgets will look to free resources on the internet to continue their education. Companies still seem reluctant to invest in training.

6. KPI focus
We predict that 2015 will see an increased focus on the essential KPIs that spas need to follow for their type of spa.

7. Growing interest in user experience
In increasingly competitive markets, spas will be much more engaged with the experience of their customers and it will be tracked in more sophisticated ways.

8. Spa software is no longer a luxury
For 2015, the question will not be: “Should we use spa software?” but “Which spa software should we use?”

9. Increased importance of scientific proof
Customers are getting tougher in terms of wanting proof that a new treatment will work. We’ll see spa evidence playing a greater role in spas’ daily operations, as consumers demand this evidence.

10. Increase in guest therapists
Just as the hotel industry works hard to attract guest chefs, we’ll also see specialist spa therapists and visiting practitioners taking the lead.


News
1 to 12 of 7715 news stories
25 Feb 2021
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water-based recreation. The 80-hectare Ashwicken Lake site is situated ... More
24 Feb 2021
The Hot Springs Connection has announced its third-annual conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021. Established in 2018, the convention is claimed ... More
24 Feb 2021
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign. Christopher Cowdray, CEO of the Dorchester Collection – luxury operating company of the Beverly ... More
23 Feb 2021
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures. Heyday has ... More
22 Feb 2021
UK Prime Minister Boris Johnson has announced non-essential retail, including spas, salons, close-contact services and gyms, could reopen by 12 April 2021, at the very earliest. Johnson revealed the news today as part of step ... More
22 Feb 2021
A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures. These include a VAT cut for reopened salon and ... More
22 Feb 2021
Luxury Hawaiian wellness enclave, Sensei Lāna‘i, A Four Seasons Resort has launched an Optimal Wellbeing Programme in partnership with WHOOP, the human performance and wearable tech company. Located at the island resort on Lāna‘i, the ... More
18 Feb 2021
Aman is planning to debut its sister hotel brand Janu in the heart of Tokyo in an urban redevelopment project, called Toranomon-Azabudai development. Janu was unveiled in 2020 with a fresh philosophy based on social ... More
19 Feb 2021
As evidence grows around nature’s wellbeing and health benefits, the team behind the UK’s Lost Gardens of Heligan has created an initiative to demonstrate how its guests can harness nature to boost wellbeing. Heligan has ... More
18 Feb 2021
Barefoot luxury hotel group Soneva has upgraded its secluded Maldivian island retreat, Soneva Jani. Developed by Eva and Sonu Shivdasani, Soneva’s philosophy is SLOW LIFE – sustainable, local, organic, wellness, learning, inspiring, fun experiences. The ... More
17 Feb 2021
Spa education centre Chiva-Som International Academy in Bangkok has upgraded its online course offering for spa and wellness students worldwide. Chiva-Som started offering digital courses in 2020 as an alternative training and education resource during ... More
17 Feb 2021
The Global Wellness Summit (GWS) has announced the appointment of Nicola Finley, MD, to its advisory board. Finley works for US destination spa Canyon Ranch in Tucson and is a board-certified internal medicine physician who ... More
     
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NEWS
Top 10 spa business trends for 2015: Sonal Uberoi
POSTED 05 Feb 2015 . BY Sonal Uberoi
Sonal Uberoi is director of Spa Balance Consulting
Sonal Uberoi, director of Spa Business Consulting, outlines the top 10 spa business trends for 2015 to stay ahead of the curve, exclusively in Spa Opportunities:

1. Tighter relations between investors, spa operators and hotel operators.
Hotel owners and investors will look at how much spas add to the hotel’s bottom line beyond what happens within the spa’s treatment rooms.

2. More specialisation
In 2015, spas will further leverage their USPs, whether that means specialising in the medical market or promoting their hot springs.

3. A lean spa business approach
Spas will take inspiration from the lean business approach, which is about learning what your customers want, testing your vision continuously and adjusting.

4. More specialist spa managers
As the industry has become more mature, there is a growing trend for spa managers to become more specialised.

5. Spa managers will self-educate
Spa managers on tight budgets will look to free resources on the internet to continue their education. Companies still seem reluctant to invest in training.

6. KPI focus
We predict that 2015 will see an increased focus on the essential KPIs that spas need to follow for their type of spa.

7. Growing interest in user experience
In increasingly competitive markets, spas will be much more engaged with the experience of their customers and it will be tracked in more sophisticated ways.

8. Spa software is no longer a luxury
For 2015, the question will not be: “Should we use spa software?” but “Which spa software should we use?”

9. Increased importance of scientific proof
Customers are getting tougher in terms of wanting proof that a new treatment will work. We’ll see spa evidence playing a greater role in spas’ daily operations, as consumers demand this evidence.

10. Increase in guest therapists
Just as the hotel industry works hard to attract guest chefs, we’ll also see specialist spa therapists and visiting practitioners taking the lead.
MORE NEWS
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
Montana hot springs resort unveils new bathing area in time to host global hot springs convention
The Hot Springs Connection conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021.
Beverly Hills Hotel unveils newly renovated spa with design details by Champalimaud Design
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign.
Heyday secures US$20m in funding to underpin expansion plans
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures.
English spas and salons could reopen by mid-April
UK Prime Minister Boris Johnson has announced non-essential retail, including spas, salons, close-contact services and gyms, could reopen by 12 April 2021, at the very earliest.
British Beauty Council urging Government to provide industry lifelines to ‘minimise already-extensive damage’
A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures.
+ More news   
 
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28 Feb - 02 Mar 2021

World Spa & Wellness Online Conference

Online,
03-04 Mar 2021

Saltex

NEC, Birmingham, United Kingdom
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