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Men prefer couples treatments and women like to spa solo: Good Spa Guide consumer survey
By Helen Andrews 10 Feb 2015
Daphne Metland is founder and managing director of the Good Spa Guide
Men prefer to spa with loved ones but women prefer to have private solo treatments, according to a consumer survey by the UK-based Good Spa Guide.

The survey, based on feedback from 530 respondents, studied the behaviour and opinions of spa-goers. The results show that nearly 60 per cent of men want to spend time with someone they love and 41 per cent of men prefer couples’ treatments to individual therapies. This compares to the 18 per cent of women who prefer treatments with their partners in the same room.

Respondents answered 15 questions in total, such as “why do you go to a spa?” The highest ranking answer to this particular question for men and women, at 82 per cent, was “to get some down time and unwind”. 11 per cent selected the answer: “so I can look good”.

93 per cent of spa-goers feel the facilities are what make for a “perfect spa day”, with 85 per cent saying that good customer service is the second most important aspect of a spa. Being “well looked after” follows at 82 per cent.

Poor customer service was the most selected answer to the question: “What ruins a spa day?” 89 per cent of respondents said this was a problem. Noise levels were the second most likely factor to ruin a spa day, at 88 per cent.

Daphne Metland, founder and managing director of the Good Spa Guide said: “Many spas are introducing quiet zones or signs. This is appreciated by customers and can help to tackle problematic noise levels . Anything to pull a customer back is a bonus and if quiet signs are needed then they should certainly be used.”

More than 66 per cent of spa-goers are loyal to a favourite local spa but the survey showed that men and people under 40 are slightly less loyal than their demographic counterparts. A total of 70 per cent of over-40s said they have a favourite spa near their home, compared to 56 per cent of those under 40.

Massage was the respondents’ most favoured treatment, selected by 93 per cent of people, while facials came second, at 65 per cent. New and unusual treatments were also popular, winning approval from 50 per cent of respondents.

Age also seemed to be a factor in terms of whether to spa with others or alone. Over-40s were more likely to take friends or spa alone, but those under 40 are much more likely to go to a spa as a couple.

92 per cent of spa-goers want water facilities including pools, hydrotherapy areas and experience showers at their chosen wellbeing facility.

Forty per cent of respondents are also happy to travel more than 50 miles (80km) to get to a spa.
The Good Spa Guide hosted its branded awards ceremony during a gala dinner in November 2014 at the Spa Life UK event held at Center Parcs Woburn Forest.


News
1 to 12 of 7321 news stories
07 Apr 2020
Four Seasons Resort The Nam Hai, Hoi An, Vietnam, will host a range of wellness industry pioneers as part of its 2020 Visiting Masters programme. The programmes – which will run in the resort’s The ... More
07 Apr 2020
Hotel group Banyan Tree is opening a luxury beachfront wellness resort – called Angsana Teluk Bahang – in Penang, Malaysia. The company has confirmed it still plans to open in Q3 2020, in spite of ... More
06 Apr 2020
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GOCO Spa Daios Cove will embrace ancient holistic healing traditions to improve health and wellbeing with visiting wellness practitioners in Crete, Greece, in Q2 2020. Located at Daios Cove Luxury Resort and Villas, the GOCO-operated ... More
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German skincare brand Babor has launched a global solidarity campaign in the face of the coronavirus lockdowns. Called #baborunited, the scheme has seen Babor ask their partner spas around the globe to donate disinfectant and ... More
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Spa software company, Zenoti, has produced insights into the impact coronavirus is having on its customers. The company has 10,000 customers in 50 countries around the world and has collected data on the impact the ... More
     
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Jobs   News   Products   Magazine
NEWS
Men prefer couples treatments and women like to spa solo: Good Spa Guide consumer survey
POSTED 10 Feb 2015 . BY Helen Andrews
Men prefer to spa with loved ones but women prefer to have private solo treatments, according to a consumer survey by the UK-based Good Spa Guide.

The survey, based on feedback from 530 respondents, studied the behaviour and opinions of spa-goers. The results show that nearly 60 per cent of men want to spend time with someone they love and 41 per cent of men prefer couples’ treatments to individual therapies. This compares to the 18 per cent of women who prefer treatments with their partners in the same room.

Respondents answered 15 questions in total, such as “why do you go to a spa?” The highest ranking answer to this particular question for men and women, at 82 per cent, was “to get some down time and unwind”. 11 per cent selected the answer: “so I can look good”.

93 per cent of spa-goers feel the facilities are what make for a “perfect spa day”, with 85 per cent saying that good customer service is the second most important aspect of a spa. Being “well looked after” follows at 82 per cent.

Poor customer service was the most selected answer to the question: “What ruins a spa day?” 89 per cent of respondents said this was a problem. Noise levels were the second most likely factor to ruin a spa day, at 88 per cent.

Daphne Metland, founder and managing director of the Good Spa Guide said: “Many spas are introducing quiet zones or signs. This is appreciated by customers and can help to tackle problematic noise levels . Anything to pull a customer back is a bonus and if quiet signs are needed then they should certainly be used.”

More than 66 per cent of spa-goers are loyal to a favourite local spa but the survey showed that men and people under 40 are slightly less loyal than their demographic counterparts. A total of 70 per cent of over-40s said they have a favourite spa near their home, compared to 56 per cent of those under 40.

Massage was the respondents’ most favoured treatment, selected by 93 per cent of people, while facials came second, at 65 per cent. New and unusual treatments were also popular, winning approval from 50 per cent of respondents.

Age also seemed to be a factor in terms of whether to spa with others or alone. Over-40s were more likely to take friends or spa alone, but those under 40 are much more likely to go to a spa as a couple.

92 per cent of spa-goers want water facilities including pools, hydrotherapy areas and experience showers at their chosen wellbeing facility.

Forty per cent of respondents are also happy to travel more than 50 miles (80km) to get to a spa.
The Good Spa Guide hosted its branded awards ceremony during a gala dinner in November 2014 at the Spa Life UK event held at Center Parcs Woburn Forest.
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Airport spa operator XpresSpa is joining the efforts to combat coronavirus by offering its airport locations to the US government as testing facilities.
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