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House of Elemis represents 'new era' for the brand ahead of 25th anniversary
By Helen Andrews 11 Jun 2015
In the basement, the ‘Speed Spa’ offers affordable shorter treatments for the consumer who has limited time or just wants a taster session Credit: House of Elemis
Elemis co-founders Oriele Frank and Noella Gabriel have revealed the thinking behind the re-conceptualised House of Elemis that recently opened in London’s Mayfair area – stating that the luxury British skincare brand is now in a new era and it’s time to bring the client there.

“Elemis is about skin energy,” said Gabriel at a press event ahead of the brand's 25th anniversary in July. “The skin is an organ – it’s alive. In our new couture beauty house, designed by Oriele Frank in collaboration with Virgile & Partners, we plan to tune into the rhythm of our clients’ individual lives.

“In our spa boutique, the service is about more than just ‘booking time’,” continued Gabriel. “For us at Elemis, it’s about identifying clients’ hidden need via an in-depth consultation and shaping the time we have with them into a more tailored experience.

“As a lifestyle brand – with products that can be used anywhere, stored in the bathroom, gym bag, or one’s pocket – we have a loyal customer base who are confident about the results our formulations can achieve. This is the reason we have revamped our beauty house and developed six new treatments – to reward these customers.”

There are various experiences a client can pay for at the boutique. For example, the most luxurious and lengthy services are provided in the penthouse – a space designed by Carlos Virgile and decorated with porcelain petals by sculptor Valeria Nascimento – to cater for mothers and daughters, couples and pamper parties. On this level, a spa concierge is appointed to guests to manage their morning or afternoon.

Among the various treatment rooms on the floors below, there is a mother-to-be treatment room – where the therapy takes place on a mouldable beanbag. Two quartz and amber treatment beds by Gharieni can be found in the spa, alongside dedicated Elemis Biotec areas.

On the ground floor, there is a ‘Texture Library’ which houses the whole range of Elemis products for sale and a bar for consultations.

Below, in the basement, there is a ‘Speed Spa’, that offers affordable shorter treatments for the consumer who has limited time or just wants a taster session.


News
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26 Nov 2021
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart ... More
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People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants. New draft guidance, published by the National Institute for Health and Care Excellence (NICE) recommends that a ... More
25 Nov 2021
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24 Nov 2021
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Gharieni GmbH
Gharieni GmbH
Gharieni GmbH
Gharieni GmbH
Jobs    News   Products   Magazine
NEWS
House of Elemis represents 'new era' for the brand ahead of 25th anniversary
POSTED 11 Jun 2015 . BY Helen Andrews
In the basement, the ‘Speed Spa’ offers affordable shorter treatments for the consumer who has limited time or just wants a taster session Credit: House of Elemis
Elemis co-founders Oriele Frank and Noella Gabriel have revealed the thinking behind the re-conceptualised House of Elemis that recently opened in London’s Mayfair area – stating that the luxury British skincare brand is now in a new era and it’s time to bring the client there.

“Elemis is about skin energy,” said Gabriel at a press event ahead of the brand's 25th anniversary in July. “The skin is an organ – it’s alive. In our new couture beauty house, designed by Oriele Frank in collaboration with Virgile & Partners, we plan to tune into the rhythm of our clients’ individual lives.

“In our spa boutique, the service is about more than just ‘booking time’,” continued Gabriel. “For us at Elemis, it’s about identifying clients’ hidden need via an in-depth consultation and shaping the time we have with them into a more tailored experience.

“As a lifestyle brand – with products that can be used anywhere, stored in the bathroom, gym bag, or one’s pocket – we have a loyal customer base who are confident about the results our formulations can achieve. This is the reason we have revamped our beauty house and developed six new treatments – to reward these customers.”

There are various experiences a client can pay for at the boutique. For example, the most luxurious and lengthy services are provided in the penthouse – a space designed by Carlos Virgile and decorated with porcelain petals by sculptor Valeria Nascimento – to cater for mothers and daughters, couples and pamper parties. On this level, a spa concierge is appointed to guests to manage their morning or afternoon.

Among the various treatment rooms on the floors below, there is a mother-to-be treatment room – where the therapy takes place on a mouldable beanbag. Two quartz and amber treatment beds by Gharieni can be found in the spa, alongside dedicated Elemis Biotec areas.

On the ground floor, there is a ‘Texture Library’ which houses the whole range of Elemis products for sale and a bar for consultations.

Below, in the basement, there is a ‘Speed Spa’, that offers affordable shorter treatments for the consumer who has limited time or just wants a taster session.
RELATED STORIES
House of Elemis unveiled in central London


British skincare brand Elemis has transformed its central London day spa into The House of Elemis – a new flagship beauty house combining wellness with retail.
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Making a spa consultancy work is a complex process requiring patience and flexibility, says president of Steiner Spa Consulting – Jeff Matthews – in an exclusive Thought Leader column for Spa Opportunities.
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Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart disease.
Depression – exercise and mindfulness ahead of medication in new treatment guidelines for mild cases
People suffering from mild depression in England should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants.
€100m investment in wellbeing hubs planned for City of Madrid
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition.
New course educates spas on how to best serve transgender clients
A new trans-awareness course, certified by Habia, has been launched for the spa sector to help teach spa staff how to accommodate, attract and support transgender clients.
Luxury eco hot springs development to position Victoria as Australia’s wellness state
A sustainable hot springs retreat is set to open in Fingal on Australia’s Mornington Peninsula, Victoria, drawing on the healing benefits of water, immersion in nature and sleek minimalist design.
Nuffield's new Barbican club combines fitness with GP services as part of 'health campus' wellness plan
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious plans to establish its first wellness "health campus" in the UK.
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