Book4Time
Book4Time
Book4Time
 
EMPLOYERS: POST A JOB
Free ezines & magazines
News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
02 Jun 2022
Four Seasons Hotel George V, Paris, France
02-05 Jun 2022
Rimini Exhibition Center, Rimini, Italy
05-08 Jun 2022
Fairmont Scottsdale Princess, Scottsdale, United States
07 Jun 2022
Lapland Hotels Arena, Tampere, Finland
09-10 Jun 2022
Medical SPA „Eglės Sanatorija“, Birštonas, Lithuania, Birštonas, Lithuania
19-21 Jun 2022
Cotswolds Water Park Hotel , South Cerney, United Kingdom
19-22 Jun 2022
Charleston Place Hotel, Charleston, United States
25-27 Jun 2022
Las Vegas Convention Center, Las Vegas, United States
‘A guestroom dedicated to movement and mindfulness’: Hilton launches new in-room wellness concept
By Jane Kitchen 31 May 2017
The new room type features an indoor bike from British cycling innovator Wattbike and dynamic Gym Rax functional training station
Hilton has unveiled a new in-room wellness concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room.

Ryan Crabbe, senior director of global wellness for Hilton, described the room as an “industry first.”

“The room is really a personal wellbeing stage, but we like to describe it as a guestroom dedicated to movement and mindfulness,” he told Spa Opportunities. “It really is the first of its kind hybrid room.”

The new room type features an indoor bike from British cycling innovator Wattbike that can be used for either longer indoor-cycling type exercise sessions or focused interval-training workouts, and dynamic Gym Rax functional training stations, to deliver strength, core, suspension and High Intensity Interval Training.

At the heart of the concept is the Fitness Kiosk, a touch-screen display embedded within the Gym Rax system, where guests receive equipment tutorials and follow guided workout routines.

The fitness space, around 100sq ft of space near the window, also features sports-performance flooring. “People need to run, they need to move, they need to sweat – and you can’t do that on carpet,” said Crabbe.

In partnership with Aktiv Solutions, Hilton has created more than 200 bespoke fitness videos in categories including cardio, cycling, endurance, strength, HIIT, yoga, stretch and recovery.

Also included in the room is a meditation chair, blackout shades for restorative sleep and Biofreeze products to ease muscle tension.

“We really wanted to reimagine the space in its entirety and make wellness, mindfulness and fitness more accessible,” said Crabbe.

Crabbe said the concept was inspired by a Cornell study last year that found 46 per cent of travellers say they want to work out while they’re at a hotel, but only 20-22 per cent actually do. This study inspired Crabbe to do his own guest research, and he found that a quarter of Hilton guests expressed interest in a dedicated in-room fitness concept.

This, combined with a growth in popularity for functional training, led to the development of the concept.

The Five for Fitness concept, which debuts at the Parc 55 San Francisco and the Hilton McLean Tysons Corner in Virginia, will be an upgrade for a standard room, but customers paying around $45 extra for the specialised room.

Owners that are interested in implementing the concept must commit to at least three Five Feet to Fitness rooms; additional Hilton hotels in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego have already signed up.

The programme will launch initially in the US, but Crabbe said there’s been there’s “real potential for this to go global,” and that he intentionally partnered with companies that have international distribution.

“We know that no matter how determined people are about making healthy decisions while at home, the ability to replicate those choices are not often as accessible as they should be while travelling,” said Crabbe. “We’re creating choices and control for guests to drive their own fitness experience.”


News
1 to 12 of 8136 news stories
24 May 2022
Hospitality giant Accor and Japan-based real estate company Nomura Real Estate Development have unveiled plans to open a Fairmont property in Tokyo in 2025. Opening in the heart of the capital city, Fairmont Tokyo will ... More
24 May 2022
International spa and wellness design firm Studio Apostoli is realising a new private members’ spa in New York’s verdant Hudson Valley. The studio is creating the Shin Rin Spa for Silo Ridge Field Club, an ... More
23 May 2022
The Global Wellness Institute (GWI) has launched the Geography of Wellness microsite to showcase different countries’ wellness economies. The new platform is designed to provide a clear picture of where each country is positioned in ... More
20 May 2022
Four Seasons has opened the doors to a brand new luxury hotel spa in downtown New Orleans, within its Four Seasons Hotel New Orleans. According to the hotel group, the wellness facility is inspired by ... More
19 May 2022
Gurney’s Montauk Resort in Long Island, US, has relaunched its Seawater Spa following a US$20m top-to-toe refresh focused on holistic wellness, innovation and sustainability. What’s new? The Gurney’s team tapped architecture firm Alonso Designs to ... More
19 May 2022
Mandarin Oriental Hotel Group (MOHG) is fearing up to open a brand new property in London’s upmarket area of Mayfair in Q4 of 2022. Mandarin Oriental Mayfair will be located on Hanover Square – Mayfair’s ... More
18 May 2022
Massage franchise The Massage Company (TMC) will launch 10 new centres in Scotland over the next three years, in partnership with Franchise&. The locations will bring TMC’s membership-based massage therapy to Scotland for the first ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located in converted guest rooms and offer a collection of cardio ... More
17 May 2022
Luxury hotel group Aman has announced its long-awaited urban property in New York City will welcome guests as of 2 August 2022. Aman New York will open in the 1921 Crown Building on Fifth Avenue ... More
16 May 2022
Strata Integrated Wellness and Spa at Garden of the Gods Resort and Club, Colorado, is under new leadership with the appointment of Tania McCorkle as director of wellness. McCorkle has been promoted from her prior ... More
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a partnership between Derby City Council and Everyone Active – which ... More
12 May 2022
A brand new amenity management firm named Arch Amenities Group has been formed by the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet ... More
     
International SPA Association - iSPA
Lemi
Company Profile
TAC | The Assistant Company
Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more]
 
MORE PROFILES
Featured Supplier
Spa Life UK will deliver valuable learning experiences through entertaining and emotional keynotes
Spa Life UK is a live business event with a unique emphasis on education and self- development, designed to motivate and inspire the country’s most senior wellness operators and the brands that support them. ... more
Zenoti
Product news
Mosaïque Surface introduces elegant Gem Glass range
Mosaïque Surface introduces elegant Gem Glass range
Mother nature inspires J Grabner’s new embossed sauna panelling
Mother nature inspires J Grabner’s new embossed sauna panelling
Customise a bespoke SnowRoom with TechnoAlpin’s new design simulator
Customise a bespoke SnowRoom with TechnoAlpin’s new design simulator
Spa Life UK: Inspiring the wellness community through education and networking
Spa Life UK: Inspiring the wellness community through education and networking
Living Earth Crafts® - the first choice for world-class spas
Living Earth Crafts® - the first choice for world-class spas
REM UK unveils Legacy Spa Couch and adopts new strategies to fight climate change
REM UK unveils Legacy Spa Couch and adopts new strategies to fight climate change
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022



Book4Time
Book4Time
Book4Time
Book4Time
News   Products   Magazine
NEWS
‘A guestroom dedicated to movement and mindfulness’: Hilton launches new in-room wellness concept
POSTED 31 May 2017 . BY Jane Kitchen
The new room type features an indoor bike from British cycling innovator Wattbike and dynamic Gym Rax functional training station
Hilton has unveiled a new in-room wellness concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room.

Ryan Crabbe, senior director of global wellness for Hilton, described the room as an “industry first.”

“The room is really a personal wellbeing stage, but we like to describe it as a guestroom dedicated to movement and mindfulness,” he told Spa Opportunities. “It really is the first of its kind hybrid room.”

The new room type features an indoor bike from British cycling innovator Wattbike that can be used for either longer indoor-cycling type exercise sessions or focused interval-training workouts, and dynamic Gym Rax functional training stations, to deliver strength, core, suspension and High Intensity Interval Training.

At the heart of the concept is the Fitness Kiosk, a touch-screen display embedded within the Gym Rax system, where guests receive equipment tutorials and follow guided workout routines.

The fitness space, around 100sq ft of space near the window, also features sports-performance flooring. “People need to run, they need to move, they need to sweat – and you can’t do that on carpet,” said Crabbe.

In partnership with Aktiv Solutions, Hilton has created more than 200 bespoke fitness videos in categories including cardio, cycling, endurance, strength, HIIT, yoga, stretch and recovery.

Also included in the room is a meditation chair, blackout shades for restorative sleep and Biofreeze products to ease muscle tension.

“We really wanted to reimagine the space in its entirety and make wellness, mindfulness and fitness more accessible,” said Crabbe.

Crabbe said the concept was inspired by a Cornell study last year that found 46 per cent of travellers say they want to work out while they’re at a hotel, but only 20-22 per cent actually do. This study inspired Crabbe to do his own guest research, and he found that a quarter of Hilton guests expressed interest in a dedicated in-room fitness concept.

This, combined with a growth in popularity for functional training, led to the development of the concept.

The Five for Fitness concept, which debuts at the Parc 55 San Francisco and the Hilton McLean Tysons Corner in Virginia, will be an upgrade for a standard room, but customers paying around $45 extra for the specialised room.

Owners that are interested in implementing the concept must commit to at least three Five Feet to Fitness rooms; additional Hilton hotels in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego have already signed up.

The programme will launch initially in the US, but Crabbe said there’s been there’s “real potential for this to go global,” and that he intentionally partnered with companies that have international distribution.

“We know that no matter how determined people are about making healthy decisions while at home, the ability to replicate those choices are not often as accessible as they should be while travelling,” said Crabbe. “We’re creating choices and control for guests to drive their own fitness experience.”
RELATED STORIES
Wattbike to be rolled out across Hilton hotels in the US


Indoor cycling innovator Wattbike will be rolling out its performance bike at luxury Hilton hotels across the US.
Jessica Shea named director of global brand spa for Hilton


Jessica Shea has joined Hilton’s executive team as director, global brand spa. Shea has relocated to Hilton’s headquarters in McLean, Virginia from Bangkok, where she previously worked in area oversight for Hyatt Hotels & Resorts as well as Elemis Spas in Asia.
Hilton partners with Miami hospital for wellness hotel


Hilton is partnering with Miami hospital Baptist Health South Florida to open a 184- bedroom hotel with a wellness centre and farm-to-table restaurant on the hospital campus.
Hilton launches global spa treatment membership programme


Hilton has launched a global spa treatment membership, The Spa Club, which offers local residents a discounted spa treatment each month at the Hilton nearest them, as well as additional perks and discounts.
MORE NEWS
Fairmont signals entry into Japan with plans for urban retreat in Tokyo
Hospitality giant Accor and Japan-based real estate company Nomura Real Estate Development have unveiled plans to open a Fairmont property in Tokyo in 2025.
Studio Apostoli brings the outdoors in for nature-centric spa project in Hudson Valley
International spa and wellness design firm Studio Apostoli is realising a new private members’ spa in New York’s verdant Hudson Valley.
GWI spotlights country-specific wellness economy data with new Geography of Wellness microsite
The Global Wellness Institute (GWI) has launched the Geography of Wellness microsite to showcase different countries’ wellness economies.
Four Seasons spa launches in New Orleans with rooftop infinity pool and panoramic Mississippi River views
Four Seasons has opened the doors to a brand new luxury hotel spa in downtown New Orleans, within its Four Seasons Hotel New Orleans.
Gurney’s Montauk announces completion of US$20m spa renovation
Gurney’s Montauk Resort in Long Island, US, has relaunched its Seawater Spa following a US$20m top-to-toe refresh focused on holistic wellness, innovation and sustainability.
Mandarin Oriental to bolster London portfolio with new hotel and spa
Mandarin Oriental Hotel Group (MOHG) is fearing up to open a brand new property in London’s upmarket area of Mayfair in Q4 of 2022.
+ More news   
 
COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
VIDEO GALLERY

Book4time at ISPA 2022 in Las Vegas
Book4time had a blast catching up with spa and wellness industry leaders at ISPA 2022 in Las Vegas. It was a joy catching up with current clients and being able to meet face to face with buyers looking for a new spa software solution. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

25 May 2022

Evolve: State of the UK fitness industry

Online,
02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS