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Breaking: former Canyon Ranch, Miraval, Two Bunch execs form new wellness hospitality company
By Jane Kitchen 06 Sep 2017
Civana is led by Kevin Kelly – who was former Canyon Ranch president and chief branding officer, and most recently was CEO and co-owner of California’s Two Bunch Palms
A group spa industry veterans have come together to create a new hospitality and real estate company, Civana, based around sustainable wellness through an affordable travel and lifestyle platform.

Led by Kevin Kelly – who was former Canyon Ranch president and chief branding officer, and most recently was CEO and co-owner of California’s Two Bunch Palms – Civana will bring together wellness programming, sustainable design and hotel asset and property management.

Joining Kelly is Larry Lamy, former VP of finance for Miraval and Canyon Ranch; and spa and wellness brand executive Rianna Riego, who assisted Kelly in the re-branding of Two Bunch Palms. Peter Smith, former COO of Canyon Ranch, is an advisor and senior board member of Civana.

Civana will invest US$40m to transform the 189-bedroom Carefree Resort in Scottsdale, Arizona, US, which will open in September 2018; the company hopes to have between three and five wellness resorts and communities open within the next five years.

Civana wellness resorts will focus on sustainable wellness, along with a consumer appetite for a deeper guest experience, social connection, and an affordable health and wellness environment.

“The established wellness immersion resorts target the top 10 per cent of the affluent travellers, leaving 90 per cent of this market underserved,” said Kelly, who is Civana’s chair and CEO. “Civana will bring a more attainable wellness experience to a larger target market, designed for today’s sophisticated traveler of all ages.”

Civana’s transformation of the 1964 mid-century modern Carefree hotel – designed by Joe Wong, a Frank Lloyd Wright protege – will result in updated rooms and public spaces, along with a “world-class spa,” movement studios and new fitness centre. The group will focus on sustainable design, and will also add a new healthy cuisine menu.

“Much of the modern spa world has focused on style versus substance – particularly hotel companies,” Riego told Spa Opportunities. “The Civana spa will restore the origins of spa – health through water – with intentional design of water rituals integrated into pre- and post-treatment spaces. The emphasis will be on developing a spa culture where guests will understand and appreciate the true benefits of legitimate spa therapies.”

Riego said Civana’s model on sustainable wellbeing, together with its focus on “therapies versus commodities” and its affordable model, make it a different kind of wellness company.

“The core of our belief about wellbeing is that everything is interconnected: individual, community and the environment,” Riego explained. “Sustainable wellness seeks to make the connection between individual wellbeing and planetary health.”

The team is no stranger to the idea of environmental design; while at Two Bunch, Kelly converted the property into the first carbon-neutral resort in North America.

Riego said Civana properties will put an emphasis on developing a spa culture where guests understand and appreciate the true benefits of spa therapies – in part by focusing on pre- and post- treatments.

“We seek to reconnect the body and spirit by having beautiful, inspiring and therapeutically sound pre and post water treatments,” she explained. “A customer should see their treatment as a two-hour experience – not a 50-minute backrub.”

She also expects the model to appeal to wellness-focused millennials – both through its pricing and its design.

“The established high-end wellness brands have priced themselves out of reach for 90 per cent of the spa leisure travel market, particularly millennials,” Riego told Spa Opportunities. “Our model attracts the larger wellness-conscious target market who is not prepared to commit 100 per cent of their time on healthier pursuits while on vacation, but can still benefit from spa therapies, two out of three healthy meals a day, a good workout, and maybe exploring or expanding their healthier practices while on vacation.”

Civana has plans to develop not just resorts, but to add homes to those properties where the size allows, creating wellness communities. Civana Carefree will be the first property to include residential homes alongside a resort.

Civana Carefree will be co-managed by Holualoa Companies, a real estate investment firm with over $2B of transactions founded by ironman and tri-athlete Michael Kasser, who is also a Civana board member.

Additional founding partners and board members include Atlanta-based manufacturing entrepreneurs and real estate developers Marc Skalla, Beau King, and Adam Ross.

Skalla is the managing partner of Blackshear Capital Management, which has holdings in wellness, hospitality, manufacturing and real estate.

King is president of Kim King Associates, a Georgia-based family development company founded in 1972. Ross has developed both technology platforms and real estate and is co-founder of HEX, a digital consultancy.



News
1 to 12 of 7274 news stories
28 Feb 2020
ISPA has announced it will present Ella Kent with the 2020 ISPA Dedicated Contributor Award at the 2020 ISPA Conference and Expo. The award is given to an active ISPA member who’s significantly contributed to ... More
28 Feb 2020
Nicholas Naples, CEO of luxury development project AMAALA, in Saudi Arabia, has announced the appointment of Neil Jacobs, Ingo Schweder and Susan Harmsworth to the project’s advisory board. The board will guide the creation of ... More
27 Feb 2020
Spa and wellness developer, Therme Group, has announced a strategic partnership with thermal leisure operator Wund Holding to accelerate business growth. Therme Group creates water-based wellbeing resorts, while Wund Holdings specialises in operating thermal leisure ... More
27 Feb 2020
Hotel group General Hotel Management (GHM) has revealed details of The Chedi Kudavillingili, its first resort in the Maldives, later this year. The development is part of GHM’s global expansion plan which kicked off in ... More
27 Feb 2020
Founder of the Day Spa Association (DSA) and Spa Industry Association (SIA) Hannelore Leavy has died aged 77 years. Originally from Austria, Leavy began her career in the 1970s as the US marketing director for ... More
26 Feb 2020
Beauty and spa therapy educational organisation CIDESCO International has entered into an agreement with skincare brand BABOR to launch a Student Scholarship programme. CIDESCO accredited schools are invited to apply for the scholarship programme for ... More
26 Feb 2020
Six Senses will open its first location in India in the World Crest Tower by Lodha, Mumbai. The 1,522sq m Six Senses Spa Mumbai focuses on functional fitness, recovery and wellness journeys and include seven ... More
26 Feb 2020
A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’. The Touch Test is an online questionnaire developed by researchers ... More
21 Feb 2020
GOCO Hospitality has conceptualised and designed a spa for Dubai’s recently opened luxury hotel, Address Sky View. Emaar Hospitality Group owns the property and has opened a collection of hotels in Dubai under the name ... More
21 Feb 2020
Spa and wellness businesses offering CBD services may be affected by proposed legislation from the Food Standards Agency (FSA), with other food agencies worldwide thought to be considering regulating CBD-related products. CBD is now regularly ... More
19 Feb 2020
Spa operator, Champneys, has come to an out of court agreement with West Sussex County Council in the UK, in relation to charges brought against it relating to food safety, the publication of nutritional information ... More
19 Feb 2020
The original Corinthia Hotel in Malta – the Corinthia Palace Hotel – has revealed further details of its new Athenaeum Spa which is scheduled to open March 2020, following a €9m (US$10m, £7.5m) year-long site-wide ... More
     
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NEWS
Breaking: former Canyon Ranch, Miraval, Two Bunch execs form new wellness hospitality company
POSTED 06 Sep 2017 . BY Jane Kitchen
Civana is led by Kevin Kelly – who was former Canyon Ranch president and chief branding officer, and most recently was CEO and co-owner of California’s Two Bunch Palms
Civana will bring a more attainable wellness experience to a larger target market, designed for today’s sophisticated traveler of all ages
– Kevin Kelly, chair and CEO of Civana
A group spa industry veterans have come together to create a new hospitality and real estate company, Civana, based around sustainable wellness through an affordable travel and lifestyle platform.

Led by Kevin Kelly – who was former Canyon Ranch president and chief branding officer, and most recently was CEO and co-owner of California’s Two Bunch Palms – Civana will bring together wellness programming, sustainable design and hotel asset and property management.

Joining Kelly is Larry Lamy, former VP of finance for Miraval and Canyon Ranch; and spa and wellness brand executive Rianna Riego, who assisted Kelly in the re-branding of Two Bunch Palms. Peter Smith, former COO of Canyon Ranch, is an advisor and senior board member of Civana.

Civana will invest US$40m to transform the 189-bedroom Carefree Resort in Scottsdale, Arizona, US, which will open in September 2018; the company hopes to have between three and five wellness resorts and communities open within the next five years.

Civana wellness resorts will focus on sustainable wellness, along with a consumer appetite for a deeper guest experience, social connection, and an affordable health and wellness environment.

“The established wellness immersion resorts target the top 10 per cent of the affluent travellers, leaving 90 per cent of this market underserved,” said Kelly, who is Civana’s chair and CEO. “Civana will bring a more attainable wellness experience to a larger target market, designed for today’s sophisticated traveler of all ages.”

Civana’s transformation of the 1964 mid-century modern Carefree hotel – designed by Joe Wong, a Frank Lloyd Wright protege – will result in updated rooms and public spaces, along with a “world-class spa,” movement studios and new fitness centre. The group will focus on sustainable design, and will also add a new healthy cuisine menu.

“Much of the modern spa world has focused on style versus substance – particularly hotel companies,” Riego told Spa Opportunities. “The Civana spa will restore the origins of spa – health through water – with intentional design of water rituals integrated into pre- and post-treatment spaces. The emphasis will be on developing a spa culture where guests will understand and appreciate the true benefits of legitimate spa therapies.”

Riego said Civana’s model on sustainable wellbeing, together with its focus on “therapies versus commodities” and its affordable model, make it a different kind of wellness company.

“The core of our belief about wellbeing is that everything is interconnected: individual, community and the environment,” Riego explained. “Sustainable wellness seeks to make the connection between individual wellbeing and planetary health.”

The team is no stranger to the idea of environmental design; while at Two Bunch, Kelly converted the property into the first carbon-neutral resort in North America.

Riego said Civana properties will put an emphasis on developing a spa culture where guests understand and appreciate the true benefits of spa therapies – in part by focusing on pre- and post- treatments.

“We seek to reconnect the body and spirit by having beautiful, inspiring and therapeutically sound pre and post water treatments,” she explained. “A customer should see their treatment as a two-hour experience – not a 50-minute backrub.”

She also expects the model to appeal to wellness-focused millennials – both through its pricing and its design.

“The established high-end wellness brands have priced themselves out of reach for 90 per cent of the spa leisure travel market, particularly millennials,” Riego told Spa Opportunities. “Our model attracts the larger wellness-conscious target market who is not prepared to commit 100 per cent of their time on healthier pursuits while on vacation, but can still benefit from spa therapies, two out of three healthy meals a day, a good workout, and maybe exploring or expanding their healthier practices while on vacation.”

Civana has plans to develop not just resorts, but to add homes to those properties where the size allows, creating wellness communities. Civana Carefree will be the first property to include residential homes alongside a resort.

Civana Carefree will be co-managed by Holualoa Companies, a real estate investment firm with over $2B of transactions founded by ironman and tri-athlete Michael Kasser, who is also a Civana board member.

Additional founding partners and board members include Atlanta-based manufacturing entrepreneurs and real estate developers Marc Skalla, Beau King, and Adam Ross.

Skalla is the managing partner of Blackshear Capital Management, which has holdings in wellness, hospitality, manufacturing and real estate.

King is president of Kim King Associates, a Georgia-based family development company founded in 1972. Ross has developed both technology platforms and real estate and is co-founder of HEX, a digital consultancy.

Civana will invest US$40m to transform the 189-bedroom Carefree Resort in Scottsdale, Arizona, US Credit: Carefree Resort
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02-03 Mar 2020

Quality in Wellness and Spa

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