EMPLOYERS: POST A JOB
Free ezines & magazines
Jobs News Video Training Products Magazine Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
09 Dec 2020
Online (Zoom), United Kingdom
10 Dec 2020
TBC,
02-04 Feb 2021
Landmark Centre, Lagos, Nigeria
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
04 Feb 2021
08 Feb 2021
Leonardo Royal London City Hotel, London,
08-09 Feb 2021
Fukuoka Kokusai Center, Fukuoka, Japan
Global head of Miraval unveils plans for growth
By Jane Kitchen 02 Mar 2018
Hyatt has plans to grow both Miraval and Exhale following its recent acquisition of the two wellness brands, with the hospitality giant investing another US$100m (€81.4m, £72.5m) in Miraval by the end of this year, according to Marc Ellin, global head of Miraval Group.

Hyatt acquired Miraval in January 2017 for US$215m (€201m, £175m), and the investment is already paying off, said Ellin, speaking at the World Spa and Wellness Convention in London.

According to Ellin, last year, Miraval Arizona’s RevPAR grew 20.4 per cent, he said, while its daily average rate increased by 15 per cent and occupancy grew by another 6 per cent.

Ellin outlined Hyatt’s commitment to preserving the sanctity of the Miraval brand, while at the same time finding ways to expand its reach to Hyatt’s global customer base.

“As a global leader in wellness resorts and spas, we observed that Miraval understood that wellness is a mindset, not a commodity to be thrust upon consumers, which is a distinction that underscores our wellness strategy moving forward,” he said. “Miraval is truly an integrative and authentic approach to wellness and wellbeing – an approach that we, over time, think will go over the broad mention of Hyatt in general.”

Hyatt acquired Exhale – which offers cardio, barre and yoga classes along with a spa – in August 2017 for an undisclosed amount. Exhale currently has 24 locations, with a large portion concentrated across the Eastern seaboard of the US, and Ellin said the brand was a “natural fit to complement the offerings of Miraval, and over time, to expand its reach into locations at certain Hyatt properties, which will expand Exhale’s reach materially”.

Historically, Ellin said, the hospitality industry has interpreted wellness as having a well-equipped gym or healthy menu options, but Hyatt wanted to bring a more holistic, impactful approach to wellbeing to its guests. In order to do that, Hyatt looked beyond traditional segments of hospitality, moving into what he termed “adjacent spaces” to Miraval and Exhale in order to give guests more options.

“The decision to acquire both brands was motivated by our desire to focus on wellness and wellbeing in a way that the hospitality industry had not done before in a material way,” Ellin explained. “We thought it made perfect sense, considering Hyatt’s global footprint, development and structure.”

Hyatt conducted a consumer study in conjunction with The Boston Consulting Group that found consumer interest in mindfulness and wellness is high – 72 per cent of respondents saw mindfulness as being important to overall wellness, 65 per cent were open to meditation, and 41 per cent were looking for new wellness options.

“We didn’t acquire these brands just to end up with more resorts or more spas – we did it for a material kind of growth and to deepen our relationships with our guests, and to increase our involvement in our customers’ lives,” explained Ellin.

Ellin said the company is discussing how to incorporate Miraval teachings or practices into each of Hyatt’s 13 brands, and whether that differs by brand. Things like Mindful Meetings or Conscious Cooking might be brought into various properties, while Miraval Life in Balance Spas are being considered for several urban Hyatt locations, and Miraval’s Floating Meditation programme will be trialled in Exhale locations, but Ellin said he wants to be mindful of not diluting the Miraval brand.

“It’s very very special, and that’s why you’re not going to see a Miraval Resort, or for that matter a Life in Balance Spa in every Hyatt,” he explained.

The biggest opportunity, Ellin said, is exposing the World of Hyatt loyalty programme guests to Miraval programming through downloads and apps, and from allowing those guests to redeem their points at Miraval.

“We hope over time that 12-15 per cent of our business at Miraval will come from our Hyatt Point guests,” said Ellin.

Exhale will be maintained as a standalone business, but Exhale studios will also be brought into Hyatt hotels where it makes sense, said Ellin.

“Exhale really does have more legs to be integrated into Hyatt than Miraval does for the obvious reason: studios are small – between 2,500 and 4,000sq ft – while a Miraval Resort takes hundreds and hundreds of acres,” said Ellin. “We’ve put dots in the map all over the United States for the opportunity to grow Exhale. We are going lightspeed.”



News
1 to 12 of 7620 news stories
04 Dec 2020
Hospitality groups, Accor and Ennismore are entering into exclusive negotiations to form a new lifestyle operator in the hospitality sector, named Ennismore, as part of a US$1bn merger. Through the all-share merger, the management of ... More
04 Dec 2020
The Well has struck its first-ever hospitality partnership and developed a holistic wellbeing retreat for Auberge Resort Collection’s Mayflower Inn & Spa resort, in Connecticut. The Well is known for creating a membership-based wellness club ... More
02 Dec 2020
Spa and wellness veteran, Henri Chenot, has passed away, according to a statement released today (2 December) by his leading wellness brand, Chenot Group. Founded by Henri nearly 50 years ago, the Chenot Group has ... More
03 Dec 2020
Thermal spa operator Groupe Nordik has announced further details about its upcoming US$37.7m (CA$50m €34.4m, £29.4m) wellness project in Whitby, Greater Toronto. Scheduled to launch in Q2 2021, the spa will open under the banner ... More
02 Dec 2020
Marriott International has opened a new Luxury Collection hotel in Kyoto, Japan, complete with a spa and selection of traditional Japanese onsen baths. Located in a historic building which was once the private residence of ... More
01 Dec 2020
The Davines Group, together with skincare brands Comfort Zone and Skin Regimen, has announced Paolo Braguzzi will leave his role as CEO and managing director, in May 2021. Braguzzi will be replaced by current Davines ... More
27 Nov 2020
Ilana Moses, founder of the Florida Spa Association (FSA), has recently announced new alliances with the Florida State Massage Therapy Association (FSMTA) and Club Spa Fitness Association (CSFA.) According to Moses, these mutually beneficial collaborations ... More
30 Nov 2020
One&Only has unveiled a brand new luxury beachfront retreat in Riviera Nayarit, Mexico, with a spa partnered with premium natural product house, Tata Harper Skincare. Overlooking the Pacific Ocean with a beachfront rainforest setting, One&Only ... More
26 Nov 2020
On Wednesday 2 December, all spas across England will be permitted to reopen, as the country emerges from its second lockdown. Prime Minister Boris Johnson laid out the exit strategy this week in the Commons, ... More
26 Nov 2020
Montage has selected Carrie Sotebeer to lead the spa team at Montage Healdsburg resort in Sonoma County, California, opening 12 December 2020. The launch of Spa Montage Healdsburg will mark the operator’s sixth Spa Montage ... More
25 Nov 2020
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests. More than a gym, it taps into a ... More
25 Nov 2020
The Spa at Carden in Northern England has been named the UK’s Best New Spa at this year’s Good Spa Guide (GSG) Awards 2020. GSG hosted its annual industry awards ceremony virtually yesterday (24 November), ... More
     
International SPA Association - iSPA
Blu Spas Inc
Company Profile
IONTO Health & Beauty GmbH
In 1979, Gertraud La Fontaine – a pioneer with a passion for technology – opened up a cosmetic [more]
 
MORE PROFILES
Featured Supplier
VOYA unveils new seasonal offering inspired by human connection
Due to the pandemic, many human connections and experiences have been lost and organic marine product house, VOYA, has sought to find ways to bring those vital connections back with its new seasonal offering. ... more
International SPA Association - iSPA
Product news
Phytomer unveils Structuriste Firming Contour Serum, plus upgraded eco-packaging
Phytomer unveils Structuriste Firming Contour Serum, plus upgraded eco-packaging
Tara Spa Therapy unveils refreshed spa collection designed to tackle everyday health concerns
Tara Spa Therapy unveils refreshed spa collection designed to tackle everyday health concerns
Elements Boutique Spa unveils eco-friendly skincare and body collection, inspired by nature’s palette
Elements Boutique Spa unveils eco-friendly skincare and body collection, inspired by nature’s palette
TechnoAlpin creates falling snow experience for Swarovski Crystal museum
TechnoAlpin creates falling snow experience for Swarovski Crystal museum
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
Thalion’s brightening range rejuvenates skin and targets imperfections
Thalion’s brightening range rejuvenates skin and targets imperfections
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020



Jobs   News   Products   Magazine
NEWS
Global head of Miraval unveils plans for growth
POSTED 02 Mar 2018 . BY Jane Kitchen
Hyatt has plans to grow both Miraval and Exhale following its recent acquisition of the two wellness brands, with the hospitality giant investing another US$100m (€81.4m, £72.5m) in Miraval by the end of this year, according to Marc Ellin, global head of Miraval Group.

Hyatt acquired Miraval in January 2017 for US$215m (€201m, £175m), and the investment is already paying off, said Ellin, speaking at the World Spa and Wellness Convention in London.

According to Ellin, last year, Miraval Arizona’s RevPAR grew 20.4 per cent, he said, while its daily average rate increased by 15 per cent and occupancy grew by another 6 per cent.

Ellin outlined Hyatt’s commitment to preserving the sanctity of the Miraval brand, while at the same time finding ways to expand its reach to Hyatt’s global customer base.

“As a global leader in wellness resorts and spas, we observed that Miraval understood that wellness is a mindset, not a commodity to be thrust upon consumers, which is a distinction that underscores our wellness strategy moving forward,” he said. “Miraval is truly an integrative and authentic approach to wellness and wellbeing – an approach that we, over time, think will go over the broad mention of Hyatt in general.”

Hyatt acquired Exhale – which offers cardio, barre and yoga classes along with a spa – in August 2017 for an undisclosed amount. Exhale currently has 24 locations, with a large portion concentrated across the Eastern seaboard of the US, and Ellin said the brand was a “natural fit to complement the offerings of Miraval, and over time, to expand its reach into locations at certain Hyatt properties, which will expand Exhale’s reach materially”.

Historically, Ellin said, the hospitality industry has interpreted wellness as having a well-equipped gym or healthy menu options, but Hyatt wanted to bring a more holistic, impactful approach to wellbeing to its guests. In order to do that, Hyatt looked beyond traditional segments of hospitality, moving into what he termed “adjacent spaces” to Miraval and Exhale in order to give guests more options.

“The decision to acquire both brands was motivated by our desire to focus on wellness and wellbeing in a way that the hospitality industry had not done before in a material way,” Ellin explained. “We thought it made perfect sense, considering Hyatt’s global footprint, development and structure.”

Hyatt conducted a consumer study in conjunction with The Boston Consulting Group that found consumer interest in mindfulness and wellness is high – 72 per cent of respondents saw mindfulness as being important to overall wellness, 65 per cent were open to meditation, and 41 per cent were looking for new wellness options.

“We didn’t acquire these brands just to end up with more resorts or more spas – we did it for a material kind of growth and to deepen our relationships with our guests, and to increase our involvement in our customers’ lives,” explained Ellin.

Ellin said the company is discussing how to incorporate Miraval teachings or practices into each of Hyatt’s 13 brands, and whether that differs by brand. Things like Mindful Meetings or Conscious Cooking might be brought into various properties, while Miraval Life in Balance Spas are being considered for several urban Hyatt locations, and Miraval’s Floating Meditation programme will be trialled in Exhale locations, but Ellin said he wants to be mindful of not diluting the Miraval brand.

“It’s very very special, and that’s why you’re not going to see a Miraval Resort, or for that matter a Life in Balance Spa in every Hyatt,” he explained.

The biggest opportunity, Ellin said, is exposing the World of Hyatt loyalty programme guests to Miraval programming through downloads and apps, and from allowing those guests to redeem their points at Miraval.

“We hope over time that 12-15 per cent of our business at Miraval will come from our Hyatt Point guests,” said Ellin.

Exhale will be maintained as a standalone business, but Exhale studios will also be brought into Hyatt hotels where it makes sense, said Ellin.

“Exhale really does have more legs to be integrated into Hyatt than Miraval does for the obvious reason: studios are small – between 2,500 and 4,000sq ft – while a Miraval Resort takes hundreds and hundreds of acres,” said Ellin. “We’ve put dots in the map all over the United States for the opportunity to grow Exhale. We are going lightspeed.”

MORE NEWS
Accor in exclusive negotiations with Ennismore over US$1bn merger
Hospitality groups, Accor and Ennismore are entering into exclusive negotiations to form a new lifestyle operator in the hospitality sector, named Ennismore, as part of a US$1bn merger.
The Well creates integrated wellness retreat in New England countryside for Auberge Resorts
The Well has struck its first-ever hospitality partnership and developed a holistic wellbeing retreat for Auberge Resort Collection’s Mayflower Inn & Spa resort, in Connecticut.
The Chenot Group announces passing of industry icon Henri Chenot
Spa and wellness veteran, Henri Chenot, has passed away, according to a statement released today (2 December) by his leading wellness brand, Chenot Group.
Groupe Nordik to unveil US$38m spa village which will become blueprint for major North American rollout
Thermal spa operator Groupe Nordik has announced further details about its upcoming US$37.7m (CA$50m €34.4m, £29.4m) wellness project in Whitby, Greater Toronto.
Tranquil urban spa opens in heart of Kyoto with spring water onsen
Marriott International has opened a new Luxury Collection hotel in Kyoto, Japan, complete with a spa and selection of traditional Japanese onsen baths
Anthony Molet to become Davines Group CEO as Paolo Braguzzi announces plans to step down
The Davines group, together with skincare brands Comfort Zone and Skin Regimen, has announced Paolo Braguzzi will leave his role as CEO and managing director, in May 2021.
+ More news   
 
COMPANY PROFILES
Dröm UK Ltd

Dröm UK specialises in the design and installation of luxury, bespoke spa and thermal wellbeing area [more...]
+ More profiles  
VIDEO GALLERY

BC Softwear Product Demonstration Pure Spa Linen & Energy saving SupremeSoft Towels
BC Softwear introduces the new Pure Spa Linen cotton sheets, duvet covers and pillow cases especially designed for luxury spas. The SupremeSoft range offers incredible energy saving over traditional towelling with a cashmere soft feel. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

09 Dec 2020

Health, Fitness and Wellness Leadership Summit (APAC)

Raffles City Convention Centre, Singapore, Singapore
09 Dec 2020

Czech Health 2021 trends webinar

Online (Zoom), United Kingdom
+ More diary  
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS