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Lithuania’s Spa Hotel Esé invites millennials to tell their own story
By Jane Kitchen 18 Apr 2019
The spa town of Birštonas is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa
International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.

The Spa Hotel Esé – pronounced ‘essay’ – will be located in the spa town of Birštonas, surrounded by pine forests and the winding loops of the Nemunas River. The town is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa.

The hotel was previously the Hotel Sonata, which was closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77, who created the spa concept, marketing strategy, new logo, brand book, spa menu, and restaurant menu.

“This is no ordinary hotel, but a true Insta-hotel,” said Egle Ruksenaite, owner and founder of The E77 Company. “The very first hotel designed for millennials in the Baltic States, it will serve as a point of art – no boring plain walls here.”

The Hotel Esé has been created for millennial families, single millennials and couples, with separate hotel wings for adults-only and for families with children, and will include 40 apartments with kitchenettes.

Automated self-service check-in and check-out for the hotel, electronic entrance to the spa, and smart door locks all cater for a millennial mindset. Guests may check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

The spa will include four treatment rooms, as well as an indoor pool with sauna and children’s pool. A restaurant will include a healthy food menu, and rooms are divided into different themes that guests can select.

“All visitors will have no choice but to take funny or very romantic, or simply inspiring photos and publish them on Instagram with their own story, or their own ‘Essay’, because this hotel will be all about unique stories,” said Ruksenaite.



News
1 to 12 of 7261 news stories
18 Feb 2020
The rapidly expanding Six Senses business, recently acquired by InterContinental Hotels Group (IHG) in a US$300m deal, has appointed IHG veteran Bryan Gabriel as chief commercial officer (CCO). “Joining Six Senses at this time in ... More
17 Feb 2020
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the heart of London in March 2020. The House of Wisdom (HOW) will focus on empowering the mind and body through ... More
14 Feb 2020
VIE Hotel Bangkok has relaunched its spa following a four-month renovation and partnered with Thai spa brand ORGANIKA, the organic spa brand created by Thai-Danish actress, Sririta Jensen. The luxury boutique hotel is part of ... More
13 Feb 2020
Guests at Six Senses Spa at Alpina Gstaad, Switzerland can make their own bath bombs and natural cosmetics in alchemy wellbeing workshops which harness the power of natural ingredients. During the 60-minute workshop, guests will ... More
10 Feb 2020
Designer Jean-Michel Gathy has created a 3D origami-inspired feature wall for Four Seasons’ spa sanctuary in its upcoming hotel in Japan – called Four Seasons Hotel Tokyo at Otemachi. Dominating the spa lobby, the flowing ... More
07 Feb 2020
Luxury hotel treatment rooms generate more than double the revenue of "normal" rooms, according to consultancy firm HVS. HVS has published its annual report which tracks spa performance and profitability from 2018 to Q3 2019. ... More
07 Feb 2020
Flexology, which markets itself as "the UK’s first dedicated stretch studio", is planning to expand across London – and ultimately take the concept to a global audience. The independently-owned brand, launched by sisters Alina and Anna ... More
07 Feb 2020
The Arctic Bath Hotel and Spa, designed by Bertil Harström, Johan Krauppi and AnnKathrin Lundqvist, has opened on the Lule River near the small village of Harads in Swedish Lapland. First announced in 2017, it ... More
06 Feb 2020
Hotel group Jumeirah has launched a new Talise Spa at the Jumeirah Beach Hotel in Dubai. Dressed in beige and white marble, the 1,200sq m spa features 10 treatment rooms and a VIP double suite ... More
06 Feb 2020
American psychologist Adam Grant has been announced as a keynote speaker for the 2020 ISPA Conference and Expo, scheduled for 14-16 October 2020. As a professor of psychology at Wharton School of the University of ... More
05 Feb 2020
Swiss health and medical spa operator, Clinique La Prairie, has opened a new medi-spa in Madrid as part of an international development roll out. Called Clinique La Prairie – Aesthetics & Longevity Suites, the 600sq ... More
05 Feb 2020
Katrín Jakobsdóttir, Prime Minister of Iceland, has urged for wellbeing to be given greater priority than GDP and economic growth. Speaking at London’s Chatham House international affairs think tank, Jakobsdóttir called for “an alternative future, ... More
     
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Jobs   News   Products   Magazine
NEWS
Lithuania’s Spa Hotel Esé invites millennials to tell their own story
POSTED 18 Apr 2019 . BY Jane Kitchen
The spa town of Birštonas is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa
This is no ordinary hotel, but a true Insta-hotel
– Egle Ruksenaite, owner and founder of The E77 Company
International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.

The Spa Hotel Esé – pronounced ‘essay’ – will be located in the spa town of Birštonas, surrounded by pine forests and the winding loops of the Nemunas River. The town is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa.

The hotel was previously the Hotel Sonata, which was closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77, who created the spa concept, marketing strategy, new logo, brand book, spa menu, and restaurant menu.

“This is no ordinary hotel, but a true Insta-hotel,” said Egle Ruksenaite, owner and founder of The E77 Company. “The very first hotel designed for millennials in the Baltic States, it will serve as a point of art – no boring plain walls here.”

The Hotel Esé has been created for millennial families, single millennials and couples, with separate hotel wings for adults-only and for families with children, and will include 40 apartments with kitchenettes.

Automated self-service check-in and check-out for the hotel, electronic entrance to the spa, and smart door locks all cater for a millennial mindset. Guests may check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

The spa will include four treatment rooms, as well as an indoor pool with sauna and children’s pool. A restaurant will include a healthy food menu, and rooms are divided into different themes that guests can select.

“All visitors will have no choice but to take funny or very romantic, or simply inspiring photos and publish them on Instagram with their own story, or their own ‘Essay’, because this hotel will be all about unique stories,” said Ruksenaite.

Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77
Rooms will have different themes that customers can choose from; this one is 'adventure'
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Full-service wellness consultants The E77 Company are working on a sleep wellness spa concept for the Amberton Green Spa Druskininkai in southern Lithuania.
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“Six Senses has great energy”, says Bryan Gabriel as he steps up to CCO role
The rapidly expanding Six Senses business, recently acquired by InterContinental Hotels Group (IHG) in a US$300m deal, has appointed IHG veteran Bryan Gabriel as chief commercial officer (CCO).
House of Wisdom wellness space to open in London
A self-help studio marketing itself as a 'first-of-its-kind self-development wellness space' will open in the heart of London in March 2020.
VIE Hotel Bangkok partners with Thai-Danish celebrity Sririta Jensen
VIE Hotel Bangkok has relaunched its spa following a four-month renovation and partnered with Thai spa brand ORGANIKA, the organic spa brand created by Thai-Danish actress, Sririta Jensen.
Alpine alchemy: make your own natural cosmetics at Six Senses Gstaad
Guests at Six Senses Spa at Alpina Gstaad, Switzerland can make their own bath bombs and natural cosmetics in alchemy wellbeing workshops which harness the power of natural ingredients.
Jean-Michel Gathy channels Issey Miyake to create signature installation for Tokyo spa
Designer Jean-Michel Gathy has created a 3D origami-inspired feature wall for Four Seasons’ spa sanctuary in its upcoming hotel in Japan – called Four Seasons Hotel Tokyo at Otemachi.
Luxury hotel treatment rooms generate more than double the revenue
Luxury hotel treatment rooms generate more than double the revenue of "normal" rooms, according to consultancy firm HVS.
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19-21 Feb 2020

ForumPiscine - 12th International Pool & Spa Expo and Congress

Bologna Exhibition Centre, Bologna, Italy
20 Feb 2020

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The Old Truman Brewery, London, United Kingdom
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