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Lithuania’s Spa Hotel Esé invites millennials to tell their own story
By Jane Kitchen 18 Apr 2019
The spa town of Birštonas is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa
International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.

The Spa Hotel Esé – pronounced ‘essay’ – will be located in the spa town of Birštonas, surrounded by pine forests and the winding loops of the Nemunas River. The town is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa.

The hotel was previously the Hotel Sonata, which was closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77, who created the spa concept, marketing strategy, new logo, brand book, spa menu, and restaurant menu.

“This is no ordinary hotel, but a true Insta-hotel,” said Egle Ruksenaite, owner and founder of The E77 Company. “The very first hotel designed for millennials in the Baltic States, it will serve as a point of art – no boring plain walls here.”

The Hotel Esé has been created for millennial families, single millennials and couples, with separate hotel wings for adults-only and for families with children, and will include 40 apartments with kitchenettes.

Automated self-service check-in and check-out for the hotel, electronic entrance to the spa, and smart door locks all cater for a millennial mindset. Guests may check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

The spa will include four treatment rooms, as well as an indoor pool with sauna and children’s pool. A restaurant will include a healthy food menu, and rooms are divided into different themes that guests can select.

“All visitors will have no choice but to take funny or very romantic, or simply inspiring photos and publish them on Instagram with their own story, or their own ‘Essay’, because this hotel will be all about unique stories,” said Ruksenaite.



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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
Jobs   News   Products   Magazine
NEWS
Lithuania’s Spa Hotel Esé invites millennials to tell their own story
POSTED 18 Apr 2019 . BY Jane Kitchen
The spa town of Birštonas is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa
This is no ordinary hotel, but a true Insta-hotel
– Egle Ruksenaite, owner and founder of The E77 Company
International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.

The Spa Hotel Esé – pronounced ‘essay’ – will be located in the spa town of Birštonas, surrounded by pine forests and the winding loops of the Nemunas River. The town is well-known for its clean air, therapeutic mud and mineral water springs, which will be used for mineral water pools and baths at the spa.

The hotel was previously the Hotel Sonata, which was closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77, who created the spa concept, marketing strategy, new logo, brand book, spa menu, and restaurant menu.

“This is no ordinary hotel, but a true Insta-hotel,” said Egle Ruksenaite, owner and founder of The E77 Company. “The very first hotel designed for millennials in the Baltic States, it will serve as a point of art – no boring plain walls here.”

The Hotel Esé has been created for millennial families, single millennials and couples, with separate hotel wings for adults-only and for families with children, and will include 40 apartments with kitchenettes.

Automated self-service check-in and check-out for the hotel, electronic entrance to the spa, and smart door locks all cater for a millennial mindset. Guests may check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

The spa will include four treatment rooms, as well as an indoor pool with sauna and children’s pool. A restaurant will include a healthy food menu, and rooms are divided into different themes that guests can select.

“All visitors will have no choice but to take funny or very romantic, or simply inspiring photos and publish them on Instagram with their own story, or their own ‘Essay’, because this hotel will be all about unique stories,” said Ruksenaite.

Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite are working on the transformation of the resort alongside E77
Rooms will have different themes that customers can choose from; this one is 'adventure'
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Katie Towersey named as Rockliffe Hall’s new spa director
Katie Towersey has been appointed as the new spa director for Rockliffe Hall, the five-star luxury golf and spa resort in Northern England’s County Durham countryside.
Sauna trance: art and sauna bathing collide at mesmerising new Tokyo art exhibition
Global art collective teamLab has combined art and sauna to offer an immersive exhibition in Roppongi, Tokyo, called teamLab & TikTok, teamLab Reconnect: Art with Rinkan Sauna Roppongi.
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US-based beauty and wellness training institute Bellus Academy is seeking to advance skincare and spa education by launching new CBD wellness training, with guidance from leading industry trainer and Bellus Academy’s director of spa and wellness education Joanne Berry.
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