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ISPA Foundation releases spa-goer insights in Consumer Snapshot Initiative
By Jane Kitchen 03 Jun 2019
The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 US spa-goers and captured responses across every state
The International SPA Association (ISPA) Foundation has released its ninth volume of the Consumer Snapshot Initiative, focusing specifically on the spa-going experience.

Findings from this study reveal the spa experience through the lens of spa-goers by diving into their behaviors, preferences and experiences, with particular attention paid to both the role of the service provider and the use of technology within the spa.

“Providing customers with exceptional customer service and quality experiences are why spa-goers continue to visit spas in record numbers,” said ISPA president Lynne McNees. “ISPA’s newest research provides our members with quantitative data on the real-life attitudes and opinions of spa-goers, allowing them to make informed business decisions surrounding their spa’s guest experience.”

Findings from the ISPA Consumer Snapshot Initiative show that when looking to book appointments, traditional methods are still favoured over modern appointment-making methods such as booking online or through social media. Nearly half (44 per cent) still preferred to book over the phone; intriguingly, there were almost no differences demonstrated between generations despite the tech-centric reputation of Millennials and Generation Z.

Service providers continue to play a pivotal role within the spa as they educate and advise spa-goers on a range of topics such as product suggestions, health care ideas and the benefits of spa-going. When choosing the gender of a service provider, almost half (47 per cent) of spa-goers had no preference whatsoever.

Even as spa menus grow, human touch remains at the core of the spa-going experience: massage still ranks as the most frequently booked spa treatment, with over two thirds of spa-goers stating they had received a massage in the last year. When asked what words they most associated with spa, ‘stress-reducing’, ‘refreshing’ and ‘pampered’ were the top three chosen by those surveyed.

Across all generations, spas are viewed as a place to seek relaxation, which is why it is crucial that all spa-goers feel comfortable and welcome while visiting a spa.

Overwhelmingly, spa-goers agreed that they felt comfortable during their spa experience and that the staff acted professionally.

“A key aspect of this research is that it focuses on the view of actual spa-goers of all ages across the US,” said Colin McIlheney, global research director at PricewaterhouseCoopers. “One of the stand-out benefits is the crucial consumer insights around the role the spas can play in the digital detox lifestyle debate. In addition, the report provides a wealth of information for the spa industry on what spa-goers really want from each and every spa experience.”

The use of personal technology within the spa was also thoroughly evaluated, and the data shows that spas continue to be a refreshing oasis of separation from the digital world.

Nearly three quarters of spa-goers reported being able to use their phones in the reception or open areas of the spa. However, they noted that other spa areas, like treatment rooms and pool areas, do have stricter policies in place. The data collected shows that spa-goers are more likely to see a technology ban as a positive rather than a negative, with twenty-eight percent stating it would make their spa visit more attractive.

The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 U.S. spa-goers (defined as people who have visited a spa in the last twelve months) and captured responses across every state in the U.S. The complete research findings are available to ISPA members on experienceispa.com.

Additional findings from this research will be highlighted at the 2019 ISPA Conference & Expo taking place 11-13 September in Las Vegas.


News
1 to 12 of 7261 news stories
18 Feb 2020
The rapidly expanding Six Senses business, recently acquired by InterContinental Hotels Group (IHG) in a US$300m deal, has appointed IHG veteran Bryan Gabriel as chief commercial officer (CCO). “Joining Six Senses at this time in ... More
17 Feb 2020
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the heart of London in March 2020. The House of Wisdom (HOW) will focus on empowering the mind and body through ... More
14 Feb 2020
VIE Hotel Bangkok has relaunched its spa following a four-month renovation and partnered with Thai spa brand ORGANIKA, the organic spa brand created by Thai-Danish actress, Sririta Jensen. The luxury boutique hotel is part of ... More
13 Feb 2020
Guests at Six Senses Spa at Alpina Gstaad, Switzerland can make their own bath bombs and natural cosmetics in alchemy wellbeing workshops which harness the power of natural ingredients. During the 60-minute workshop, guests will ... More
10 Feb 2020
Designer Jean-Michel Gathy has created a 3D origami-inspired feature wall for Four Seasons’ spa sanctuary in its upcoming hotel in Japan – called Four Seasons Hotel Tokyo at Otemachi. Dominating the spa lobby, the flowing ... More
07 Feb 2020
Luxury hotel treatment rooms generate more than double the revenue of "normal" rooms, according to consultancy firm HVS. HVS has published its annual report which tracks spa performance and profitability from 2018 to Q3 2019. ... More
07 Feb 2020
Flexology, which markets itself as "the UK’s first dedicated stretch studio", is planning to expand across London – and ultimately take the concept to a global audience. The independently-owned brand, launched by sisters Alina and Anna ... More
07 Feb 2020
The Arctic Bath Hotel and Spa, designed by Bertil Harström, Johan Krauppi and AnnKathrin Lundqvist, has opened on the Lule River near the small village of Harads in Swedish Lapland. First announced in 2017, it ... More
06 Feb 2020
Hotel group Jumeirah has launched a new Talise Spa at the Jumeirah Beach Hotel in Dubai. Dressed in beige and white marble, the 1,200sq m spa features 10 treatment rooms and a VIP double suite ... More
06 Feb 2020
American psychologist Adam Grant has been announced as a keynote speaker for the 2020 ISPA Conference and Expo, scheduled for 14-16 October 2020. As a professor of psychology at Wharton School of the University of ... More
05 Feb 2020
Swiss health and medical spa operator, Clinique La Prairie, has opened a new medi-spa in Madrid as part of an international development roll out. Called Clinique La Prairie – Aesthetics & Longevity Suites, the 600sq ... More
05 Feb 2020
Katrín Jakobsdóttir, Prime Minister of Iceland, has urged for wellbeing to be given greater priority than GDP and economic growth. Speaking at London’s Chatham House international affairs think tank, Jakobsdóttir called for “an alternative future, ... More
     
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Jobs   News   Products   Magazine
NEWS
ISPA Foundation releases spa-goer insights in Consumer Snapshot Initiative
POSTED 03 Jun 2019 . BY Jane Kitchen
The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 US spa-goers and captured responses across every state Credit: Shutterstock/1045131550
The International SPA Association (ISPA) Foundation has released its ninth volume of the Consumer Snapshot Initiative, focusing specifically on the spa-going experience.

Findings from this study reveal the spa experience through the lens of spa-goers by diving into their behaviors, preferences and experiences, with particular attention paid to both the role of the service provider and the use of technology within the spa.

“Providing customers with exceptional customer service and quality experiences are why spa-goers continue to visit spas in record numbers,” said ISPA president Lynne McNees. “ISPA’s newest research provides our members with quantitative data on the real-life attitudes and opinions of spa-goers, allowing them to make informed business decisions surrounding their spa’s guest experience.”

Findings from the ISPA Consumer Snapshot Initiative show that when looking to book appointments, traditional methods are still favoured over modern appointment-making methods such as booking online or through social media. Nearly half (44 per cent) still preferred to book over the phone; intriguingly, there were almost no differences demonstrated between generations despite the tech-centric reputation of Millennials and Generation Z.

Service providers continue to play a pivotal role within the spa as they educate and advise spa-goers on a range of topics such as product suggestions, health care ideas and the benefits of spa-going. When choosing the gender of a service provider, almost half (47 per cent) of spa-goers had no preference whatsoever.

Even as spa menus grow, human touch remains at the core of the spa-going experience: massage still ranks as the most frequently booked spa treatment, with over two thirds of spa-goers stating they had received a massage in the last year. When asked what words they most associated with spa, ‘stress-reducing’, ‘refreshing’ and ‘pampered’ were the top three chosen by those surveyed.

Across all generations, spas are viewed as a place to seek relaxation, which is why it is crucial that all spa-goers feel comfortable and welcome while visiting a spa.

Overwhelmingly, spa-goers agreed that they felt comfortable during their spa experience and that the staff acted professionally.

“A key aspect of this research is that it focuses on the view of actual spa-goers of all ages across the US,” said Colin McIlheney, global research director at PricewaterhouseCoopers. “One of the stand-out benefits is the crucial consumer insights around the role the spas can play in the digital detox lifestyle debate. In addition, the report provides a wealth of information for the spa industry on what spa-goers really want from each and every spa experience.”

The use of personal technology within the spa was also thoroughly evaluated, and the data shows that spas continue to be a refreshing oasis of separation from the digital world.

Nearly three quarters of spa-goers reported being able to use their phones in the reception or open areas of the spa. However, they noted that other spa areas, like treatment rooms and pool areas, do have stricter policies in place. The data collected shows that spa-goers are more likely to see a technology ban as a positive rather than a negative, with twenty-eight percent stating it would make their spa visit more attractive.

The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 U.S. spa-goers (defined as people who have visited a spa in the last twelve months) and captured responses across every state in the U.S. The complete research findings are available to ISPA members on experienceispa.com.

Additional findings from this research will be highlighted at the 2019 ISPA Conference & Expo taking place 11-13 September in Las Vegas.
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“Six Senses has great energy”, says Bryan Gabriel as he steps up to CCO role
The rapidly expanding Six Senses business, recently acquired by InterContinental Hotels Group (IHG) in a US$300m deal, has appointed IHG veteran Bryan Gabriel as chief commercial officer (CCO).
House of Wisdom wellness space to open in London
A self-help studio marketing itself as a 'first-of-its-kind self-development wellness space' will open in the heart of London in March 2020.
VIE Hotel Bangkok partners with Thai-Danish celebrity Sririta Jensen
VIE Hotel Bangkok has relaunched its spa following a four-month renovation and partnered with Thai spa brand ORGANIKA, the organic spa brand created by Thai-Danish actress, Sririta Jensen.
Alpine alchemy: make your own natural cosmetics at Six Senses Gstaad
Guests at Six Senses Spa at Alpina Gstaad, Switzerland can make their own bath bombs and natural cosmetics in alchemy wellbeing workshops which harness the power of natural ingredients.
Jean-Michel Gathy channels Issey Miyake to create signature installation for Tokyo spa
Designer Jean-Michel Gathy has created a 3D origami-inspired feature wall for Four Seasons’ spa sanctuary in its upcoming hotel in Japan – called Four Seasons Hotel Tokyo at Otemachi.
Luxury hotel treatment rooms generate more than double the revenue
Luxury hotel treatment rooms generate more than double the revenue of "normal" rooms, according to consultancy firm HVS.
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Bologna Exhibition Centre, Bologna, Italy
20 Feb 2020

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The Old Truman Brewery, London, United Kingdom
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