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ISPA Foundation releases spa-goer insights in Consumer Snapshot Initiative
By Jane Kitchen 03 Jun 2019
The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 US spa-goers and captured responses across every state
The International SPA Association (ISPA) Foundation has released its ninth volume of the Consumer Snapshot Initiative, focusing specifically on the spa-going experience.

Findings from this study reveal the spa experience through the lens of spa-goers by diving into their behaviors, preferences and experiences, with particular attention paid to both the role of the service provider and the use of technology within the spa.

“Providing customers with exceptional customer service and quality experiences are why spa-goers continue to visit spas in record numbers,” said ISPA president Lynne McNees. “ISPA’s newest research provides our members with quantitative data on the real-life attitudes and opinions of spa-goers, allowing them to make informed business decisions surrounding their spa’s guest experience.”

Findings from the ISPA Consumer Snapshot Initiative show that when looking to book appointments, traditional methods are still favoured over modern appointment-making methods such as booking online or through social media. Nearly half (44 per cent) still preferred to book over the phone; intriguingly, there were almost no differences demonstrated between generations despite the tech-centric reputation of Millennials and Generation Z.

Service providers continue to play a pivotal role within the spa as they educate and advise spa-goers on a range of topics such as product suggestions, health care ideas and the benefits of spa-going. When choosing the gender of a service provider, almost half (47 per cent) of spa-goers had no preference whatsoever.

Even as spa menus grow, human touch remains at the core of the spa-going experience: massage still ranks as the most frequently booked spa treatment, with over two thirds of spa-goers stating they had received a massage in the last year. When asked what words they most associated with spa, ‘stress-reducing’, ‘refreshing’ and ‘pampered’ were the top three chosen by those surveyed.

Across all generations, spas are viewed as a place to seek relaxation, which is why it is crucial that all spa-goers feel comfortable and welcome while visiting a spa.

Overwhelmingly, spa-goers agreed that they felt comfortable during their spa experience and that the staff acted professionally.

“A key aspect of this research is that it focuses on the view of actual spa-goers of all ages across the US,” said Colin McIlheney, global research director at PricewaterhouseCoopers. “One of the stand-out benefits is the crucial consumer insights around the role the spas can play in the digital detox lifestyle debate. In addition, the report provides a wealth of information for the spa industry on what spa-goers really want from each and every spa experience.”

The use of personal technology within the spa was also thoroughly evaluated, and the data shows that spas continue to be a refreshing oasis of separation from the digital world.

Nearly three quarters of spa-goers reported being able to use their phones in the reception or open areas of the spa. However, they noted that other spa areas, like treatment rooms and pool areas, do have stricter policies in place. The data collected shows that spa-goers are more likely to see a technology ban as a positive rather than a negative, with twenty-eight percent stating it would make their spa visit more attractive.

The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 U.S. spa-goers (defined as people who have visited a spa in the last twelve months) and captured responses across every state in the U.S. The complete research findings are available to ISPA members on experienceispa.com.

Additional findings from this research will be highlighted at the 2019 ISPA Conference & Expo taking place 11-13 September in Las Vegas.


News
1 to 12 of 7274 news stories
28 Feb 2020
ISPA has announced it will present Ella Kent with the 2020 ISPA Dedicated Contributor Award at the 2020 ISPA Conference and Expo. The award is given to an active ISPA member who’s significantly contributed to ... More
28 Feb 2020
Nicholas Naples, CEO of luxury development project AMAALA, in Saudi Arabia, has announced the appointment of Neil Jacobs, Ingo Schweder and Susan Harmsworth to the project’s advisory board. The board will guide the creation of ... More
27 Feb 2020
Spa and wellness developer, Therme Group, has announced a strategic partnership with thermal leisure operator Wund Holding to accelerate business growth. Therme Group creates water-based wellbeing resorts, while Wund Holdings specialises in operating thermal leisure ... More
27 Feb 2020
Hotel group General Hotel Management (GHM) has revealed details of The Chedi Kudavillingili, its first resort in the Maldives, later this year. The development is part of GHM’s global expansion plan which kicked off in ... More
27 Feb 2020
Founder of the Day Spa Association (DSA) and Spa Industry Association (SIA) Hannelore Leavy has died aged 77 years. Originally from Austria, Leavy began her career in the 1970s as the US marketing director for ... More
26 Feb 2020
Beauty and spa therapy educational organisation CIDESCO International has entered into an agreement with skincare brand BABOR to launch a Student Scholarship programme. CIDESCO accredited schools are invited to apply for the scholarship programme for ... More
26 Feb 2020
Six Senses will open its first location in India in the World Crest Tower by Lodha, Mumbai. The 1,522sq m Six Senses Spa Mumbai focuses on functional fitness, recovery and wellness journeys and include seven ... More
26 Feb 2020
A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’. The Touch Test is an online questionnaire developed by researchers ... More
21 Feb 2020
GOCO Hospitality has conceptualised and designed a spa for Dubai’s recently opened luxury hotel, Address Sky View. Emaar Hospitality Group owns the property and has opened a collection of hotels in Dubai under the name ... More
21 Feb 2020
Spa and wellness businesses offering CBD services may be affected by proposed legislation from the Food Standards Agency (FSA), with other food agencies worldwide thought to be considering regulating CBD-related products. CBD is now regularly ... More
19 Feb 2020
Spa operator, Champneys, has come to an out of court agreement with West Sussex County Council in the UK, in relation to charges brought against it relating to food safety, the publication of nutritional information ... More
19 Feb 2020
The original Corinthia Hotel in Malta – the Corinthia Palace Hotel – has revealed further details of its new Athenaeum Spa which is scheduled to open March 2020, following a €9m (US$10m, £7.5m) year-long site-wide ... More
     
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Jobs   News   Products   Magazine
NEWS
ISPA Foundation releases spa-goer insights in Consumer Snapshot Initiative
POSTED 03 Jun 2019 . BY Jane Kitchen
The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 US spa-goers and captured responses across every state Credit: Shutterstock/1045131550
The International SPA Association (ISPA) Foundation has released its ninth volume of the Consumer Snapshot Initiative, focusing specifically on the spa-going experience.

Findings from this study reveal the spa experience through the lens of spa-goers by diving into their behaviors, preferences and experiences, with particular attention paid to both the role of the service provider and the use of technology within the spa.

“Providing customers with exceptional customer service and quality experiences are why spa-goers continue to visit spas in record numbers,” said ISPA president Lynne McNees. “ISPA’s newest research provides our members with quantitative data on the real-life attitudes and opinions of spa-goers, allowing them to make informed business decisions surrounding their spa’s guest experience.”

Findings from the ISPA Consumer Snapshot Initiative show that when looking to book appointments, traditional methods are still favoured over modern appointment-making methods such as booking online or through social media. Nearly half (44 per cent) still preferred to book over the phone; intriguingly, there were almost no differences demonstrated between generations despite the tech-centric reputation of Millennials and Generation Z.

Service providers continue to play a pivotal role within the spa as they educate and advise spa-goers on a range of topics such as product suggestions, health care ideas and the benefits of spa-going. When choosing the gender of a service provider, almost half (47 per cent) of spa-goers had no preference whatsoever.

Even as spa menus grow, human touch remains at the core of the spa-going experience: massage still ranks as the most frequently booked spa treatment, with over two thirds of spa-goers stating they had received a massage in the last year. When asked what words they most associated with spa, ‘stress-reducing’, ‘refreshing’ and ‘pampered’ were the top three chosen by those surveyed.

Across all generations, spas are viewed as a place to seek relaxation, which is why it is crucial that all spa-goers feel comfortable and welcome while visiting a spa.

Overwhelmingly, spa-goers agreed that they felt comfortable during their spa experience and that the staff acted professionally.

“A key aspect of this research is that it focuses on the view of actual spa-goers of all ages across the US,” said Colin McIlheney, global research director at PricewaterhouseCoopers. “One of the stand-out benefits is the crucial consumer insights around the role the spas can play in the digital detox lifestyle debate. In addition, the report provides a wealth of information for the spa industry on what spa-goers really want from each and every spa experience.”

The use of personal technology within the spa was also thoroughly evaluated, and the data shows that spas continue to be a refreshing oasis of separation from the digital world.

Nearly three quarters of spa-goers reported being able to use their phones in the reception or open areas of the spa. However, they noted that other spa areas, like treatment rooms and pool areas, do have stricter policies in place. The data collected shows that spa-goers are more likely to see a technology ban as a positive rather than a negative, with twenty-eight percent stating it would make their spa visit more attractive.

The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 U.S. spa-goers (defined as people who have visited a spa in the last twelve months) and captured responses across every state in the U.S. The complete research findings are available to ISPA members on experienceispa.com.

Additional findings from this research will be highlighted at the 2019 ISPA Conference & Expo taking place 11-13 September in Las Vegas.
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Ella Kent honoured with ISPA award
ISPA has announced it will present Ella Kent with the 2020 ISPA Dedicated Contributor Award at the 2020 ISPA Conference and Expo.
Jacobs, Schweder and Harmsworth join AMAALA advisory board
Nicholas Naples, CEO of luxury development project AMAALA, in Saudi Arabia, has announced the appointment of Neil Jacobs, Ingo Schweder and Susan Harmsworth to the project’s advisory board.
Thermal spa specialists join forces to drive global expansion
Spa and wellness developer, Therme Group, has announced a strategic partnership with thermal leisure operator Wund Holding to accelerate business growth.
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Hotel group General Hotel Management (GHM) has revealed details of The Chedi Kudavillingili, its first resort in the Maldives, later this year.
Day Spa Association announces the passing of Hannalore Leavy
Founder of the Day Spa Association (DSA) and Spa Industry Association (SIA) Hannelore Leavy has died aged 77 years.
CIDESCO and BABOR partner to launch student scholarship
Beauty and spa therapy educational organisation CIDESCO International has entered into an agreement with skincare brand BABOR to launch a Student Scholarship programme.
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