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ISPA Foundation releases spa-goer insights in Consumer Snapshot Initiative
By Jane Kitchen 03 Jun 2019
The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 US spa-goers and captured responses across every state
The International SPA Association (ISPA) Foundation has released its ninth volume of the Consumer Snapshot Initiative, focusing specifically on the spa-going experience.

Findings from this study reveal the spa experience through the lens of spa-goers by diving into their behaviors, preferences and experiences, with particular attention paid to both the role of the service provider and the use of technology within the spa.

“Providing customers with exceptional customer service and quality experiences are why spa-goers continue to visit spas in record numbers,” said ISPA president Lynne McNees. “ISPA’s newest research provides our members with quantitative data on the real-life attitudes and opinions of spa-goers, allowing them to make informed business decisions surrounding their spa’s guest experience.”

Findings from the ISPA Consumer Snapshot Initiative show that when looking to book appointments, traditional methods are still favoured over modern appointment-making methods such as booking online or through social media. Nearly half (44 per cent) still preferred to book over the phone; intriguingly, there were almost no differences demonstrated between generations despite the tech-centric reputation of Millennials and Generation Z.

Service providers continue to play a pivotal role within the spa as they educate and advise spa-goers on a range of topics such as product suggestions, health care ideas and the benefits of spa-going. When choosing the gender of a service provider, almost half (47 per cent) of spa-goers had no preference whatsoever.

Even as spa menus grow, human touch remains at the core of the spa-going experience: massage still ranks as the most frequently booked spa treatment, with over two thirds of spa-goers stating they had received a massage in the last year. When asked what words they most associated with spa, ‘stress-reducing’, ‘refreshing’ and ‘pampered’ were the top three chosen by those surveyed.

Across all generations, spas are viewed as a place to seek relaxation, which is why it is crucial that all spa-goers feel comfortable and welcome while visiting a spa.

Overwhelmingly, spa-goers agreed that they felt comfortable during their spa experience and that the staff acted professionally.

“A key aspect of this research is that it focuses on the view of actual spa-goers of all ages across the US,” said Colin McIlheney, global research director at PricewaterhouseCoopers. “One of the stand-out benefits is the crucial consumer insights around the role the spas can play in the digital detox lifestyle debate. In addition, the report provides a wealth of information for the spa industry on what spa-goers really want from each and every spa experience.”

The use of personal technology within the spa was also thoroughly evaluated, and the data shows that spas continue to be a refreshing oasis of separation from the digital world.

Nearly three quarters of spa-goers reported being able to use their phones in the reception or open areas of the spa. However, they noted that other spa areas, like treatment rooms and pool areas, do have stricter policies in place. The data collected shows that spa-goers are more likely to see a technology ban as a positive rather than a negative, with twenty-eight percent stating it would make their spa visit more attractive.

The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 U.S. spa-goers (defined as people who have visited a spa in the last twelve months) and captured responses across every state in the U.S. The complete research findings are available to ISPA members on experienceispa.com.

Additional findings from this research will be highlighted at the 2019 ISPA Conference & Expo taking place 11-13 September in Las Vegas.


News
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24 Jan 2020
Luxury alpine destination Vail Marriott Mountain Resort has relaunched its spa and wellness offering, following a US$6m resort-wide refurbishment. Developed and managed by boutique spa operator, Trilogy Spa Holdings, the 8,830sq ft Well & Being ... More
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Peter Staic has completed a year-long, €5m ($5.5m, £4.2m) renovation project at the family-run Hotel Arlberg alpine hotel and spa in Lech, Austria, with healthy paints, calming colours and natural materials. The hotel's newly extended ... More
24 Jan 2020
Spa is now one of the top-performing departments within US hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry. The report found that total hotel revenue increased by 3.8 per cent, while spa ... More
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Luxury resort Coco Bodu Hithi has revealed plans to launch the first "floating yoga studio" in the Maldives. The resort is working with Beijing-based AquaX Academy – founded by lululemon China Ambassador Queenie Xiao – ... More
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Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the stresses of modern-day life. Remedy Place claims to be a ... More
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Immersive wellness company Sensync has partnered with Four Seasons Resort Oahu at Ko Olina, Hawaii, to launch a VR spa experience. Sensync’s Deep Brain Massage treatments are delivered in The Vessel – a VR pod ... More
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A new hotel set in the mountains of South Tyrol in Italy is set to open this May, with a storied past and a focus on wellness. Forestis is located in a historic building near ... More
22 Jan 2020
The Wellness Tourism Association (WTA) has broken the 100-member barrier, announcing it has partners and members in 21 countries. Launched in 2018, the WTA is a Colorado-based not-for-profit organisation with a mission to support and ... More
21 Jan 2020
Anantara has debuted in Malaysia, opening Anantara Desaru Coast and Villas in Johor. The resort features a signature Anantara Spa with six treatment rooms, which offers 24-carat gold body wraps and facials developed to deliver ... More
21 Jan 2020
The Aqua Sana spa at Center Parcs Longleat Forest, UK has relaunched with a new name and concept following a £6m refurbishment. With design by Sparcstudio, the new 2,222sq m "Forest Spa" has been reimagined ... More
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Loma de Vida at La Cantera Resort and Spa in San Antonio, Texas, has named Laura Krohn as director of spa and wellness. Loma de Vida Spa & Wellness (Hill of Life), is a 25,000sq ... More
20 Jan 2020
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Jobs   News   Products   Magazine
NEWS
ISPA Foundation releases spa-goer insights in Consumer Snapshot Initiative
POSTED 03 Jun 2019 . BY Jane Kitchen
The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 US spa-goers and captured responses across every state Credit: Shutterstock/1045131550
The International SPA Association (ISPA) Foundation has released its ninth volume of the Consumer Snapshot Initiative, focusing specifically on the spa-going experience.

Findings from this study reveal the spa experience through the lens of spa-goers by diving into their behaviors, preferences and experiences, with particular attention paid to both the role of the service provider and the use of technology within the spa.

“Providing customers with exceptional customer service and quality experiences are why spa-goers continue to visit spas in record numbers,” said ISPA president Lynne McNees. “ISPA’s newest research provides our members with quantitative data on the real-life attitudes and opinions of spa-goers, allowing them to make informed business decisions surrounding their spa’s guest experience.”

Findings from the ISPA Consumer Snapshot Initiative show that when looking to book appointments, traditional methods are still favoured over modern appointment-making methods such as booking online or through social media. Nearly half (44 per cent) still preferred to book over the phone; intriguingly, there were almost no differences demonstrated between generations despite the tech-centric reputation of Millennials and Generation Z.

Service providers continue to play a pivotal role within the spa as they educate and advise spa-goers on a range of topics such as product suggestions, health care ideas and the benefits of spa-going. When choosing the gender of a service provider, almost half (47 per cent) of spa-goers had no preference whatsoever.

Even as spa menus grow, human touch remains at the core of the spa-going experience: massage still ranks as the most frequently booked spa treatment, with over two thirds of spa-goers stating they had received a massage in the last year. When asked what words they most associated with spa, ‘stress-reducing’, ‘refreshing’ and ‘pampered’ were the top three chosen by those surveyed.

Across all generations, spas are viewed as a place to seek relaxation, which is why it is crucial that all spa-goers feel comfortable and welcome while visiting a spa.

Overwhelmingly, spa-goers agreed that they felt comfortable during their spa experience and that the staff acted professionally.

“A key aspect of this research is that it focuses on the view of actual spa-goers of all ages across the US,” said Colin McIlheney, global research director at PricewaterhouseCoopers. “One of the stand-out benefits is the crucial consumer insights around the role the spas can play in the digital detox lifestyle debate. In addition, the report provides a wealth of information for the spa industry on what spa-goers really want from each and every spa experience.”

The use of personal technology within the spa was also thoroughly evaluated, and the data shows that spas continue to be a refreshing oasis of separation from the digital world.

Nearly three quarters of spa-goers reported being able to use their phones in the reception or open areas of the spa. However, they noted that other spa areas, like treatment rooms and pool areas, do have stricter policies in place. The data collected shows that spa-goers are more likely to see a technology ban as a positive rather than a negative, with twenty-eight percent stating it would make their spa visit more attractive.

The ninth edition of the ISPA Consumer Snapshot Initiative surveyed 1,000 U.S. spa-goers (defined as people who have visited a spa in the last twelve months) and captured responses across every state in the U.S. The complete research findings are available to ISPA members on experienceispa.com.

Additional findings from this research will be highlighted at the 2019 ISPA Conference & Expo taking place 11-13 September in Las Vegas.
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Trilogy opens luxury sports-recovery spa in Colorado
Luxury alpine destination Vail Marriott Mountain Resort has relaunched its spa and wellness offering, following a US$6m resort-wide refurbishment.
Peter Staic's Hotel Arlberg renovation considers wellness down to paint, colours and materials
A year-long, €5m ($5.5m, £4.2m) renovation project at the family-run Hotel Arlberg alpine hotel and spa in Lech, Austria, has been completed, with healthy paints, calming colours and natural materials.
Spas are the top-performing hotel department, says CBRE report
Spa is now one of the top-performing departments within hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry.
First 'floating fitness studio' set to launch at Maldives resort
Luxury resort Coco Bodu Hithi has revealed plans to launch the first 'floating yoga studio' in the Maldives.
Bells + Whistles designs new concept "social wellness club" in Los Angeles
Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the stresses of modern-day life.
Get your brain massaged at Four Seasons Oahu, Hawaii
Immersive wellness company Sensync has partnered with Four Seasons Resort Oahu at Ko Olina, Hawaii, to launch a VR spa experience.
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26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States
28-30 Jan 2020

Spatex 2020

Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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©Cybertrek 2020

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