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Pure Massage launches training courses for trainers
By Lauren Heath-Jones 12 Jul 2019
The training will be offered to spa therapists to expand their skillsets
Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to deliver optimal massage training experiences every time.

It is designed to equip trainers with the skills to help them engage with therapists and give them skills beyond massage techniques and is available in four distinct options: Method, Advanced, Knowledge and Basics, for international spa and hotel groups and product houses.

The Method training spans 16 days and teaches trainers how to develop optimal massage treatments and how to deliver those treatments in a way that is beneficial to both the client and the trainers themselves. The course will be based on three pillars: coaching, emotional intelligence and self-care and will cover three Pure Massage treatments: back and body, face massage and pregnancy. Training will also include personal development plans, wellness guidance follow-up and post-training support.

The Advanced programme takes place over 10 intensive days and focuses on the back and body massage. Participants will develop their emotional intelligence and learn techniques to deliver a more intuitive, better quality massage, while the Knowledge course offers certification and takes place over the course of three days. It focuses on mental, physical and emotional self-care, as well as postural awareness, effective communication and prevention of burnout and injury. Both courses include personal development plans and wellness guidance.

The Basics is a four-hour workshop that looks at the essentials such as staying motivated and keeping healthy. It is designed to boost confidence and commitment.

Also on offer is an Annual Bootcamp programmed for trainers who have completed any of the training courses. The two-day workshop is billed as a 'reboot', allowing trainers to refocus and reset their goals. The Bootcamp is tailored to the needs of each group and features both group exercises and one-to-one coaching.

Aleksandrowicz said: "I recognised a need in the industry for an advanced programme which would enable trainers to educate, instruct and deliver optimum massage training each and every time."

"The various levels of education that can be offered to spas and hotel groups will equip the trainers with unique skills, beyond massage techniques. This unique training will help them to connect with their therapy teams and work to transform therapists to a whole new level of self-awareness. I am very proud to be able to offer this platform to hotel groups and product houses as I believe it offers the very best there is."


News
1 to 12 of 7228 news stories
17 Jan 2020
Hyatt Hotels has announced a collaboration with mindfulness app provider Headspace, set to roll out in the coming months at Hyatt-branded hotels. The partnership will provide mindfulness exercises, guided meditations and sleep content to Hyatt ... More
17 Jan 2020
Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project. The Spa at Carden spans 4,500sq m and was created by consultant Nikki Kurran, who worked alongside Barr & ... More
17 Jan 2020
Mark Sands has been promoted to VP of wellness at Six Senses. Prior to his promotion, Sands worked as area spa director for Six Senses in Vietnam and Thailand, where he created and launched multiple ... More
15 Jan 2020
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia. The development, which is ... More
15 Jan 2020
The Four Seasons Hotel Bangkok at Chao Phraya River is due to open early this year, with a design by Denniston founder Jean-Michel Gathy that is inspired by Thai culture and the hotel's riverfront location. ... More
13 Jan 2020
One&Only has revealed plans for a multi-billion-dollar Mexican beachfront resort called One&Only Mandarina, scheduled to open on 1 June 2020. Set along the Riviera Nayarit, the resort will be One&Only’s second Mexican property and will ... More
13 Jan 2020
The Forum HOTel&SPA has announced details of its 2020 conference, which will be held on 4 June 2020. The one-day event for hotel, spa, thermal and thalasso industry specialists is designed to create a platform ... More
13 Jan 2020
Julie Keller Callaghan, the former editor-in-chief and publisher of American Spa, has joined Hutchinson Consulting, a hospitality industry executive search and recruiting firm, as an executive recruiter and marketing and communications specialist. Keller Callaghan led ... More
10 Jan 2020
Celebrity Cruises has selected health and wellness provider OneSpaWorld as the exclusive spa and wellness partner for its fleet. The partnership is an expansion of an existing partnership between the brands which debuted on the ... More
09 Jan 2020
The US military has helped develop a skincare line designed to meet the needs of the military personnel. Founded in 2018, US-based BRAVO SIERRA claims to be the first military-native wellness company. Products were developed ... More
03 Jan 2020
Global hotel operator, Accor, has published a white paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel. It’s a Wellness World: The Global Shift Shaking Up Our Business gives ... More
03 Jan 2020
Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for Victoria's emerging hot springs and bathing tourism sector. Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s ... More
     
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Jobs   News   Products   Magazine
NEWS
Pure Massage launches training courses for trainers
POSTED 12 Jul 2019 . BY Lauren Heath-Jones
The training will be offered to spa therapists to expand their skillsets
Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to deliver optimal massage training experiences every time.

It is designed to equip trainers with the skills to help them engage with therapists and give them skills beyond massage techniques and is available in four distinct options: Method, Advanced, Knowledge and Basics, for international spa and hotel groups and product houses.

The Method training spans 16 days and teaches trainers how to develop optimal massage treatments and how to deliver those treatments in a way that is beneficial to both the client and the trainers themselves. The course will be based on three pillars: coaching, emotional intelligence and self-care and will cover three Pure Massage treatments: back and body, face massage and pregnancy. Training will also include personal development plans, wellness guidance follow-up and post-training support.

The Advanced programme takes place over 10 intensive days and focuses on the back and body massage. Participants will develop their emotional intelligence and learn techniques to deliver a more intuitive, better quality massage, while the Knowledge course offers certification and takes place over the course of three days. It focuses on mental, physical and emotional self-care, as well as postural awareness, effective communication and prevention of burnout and injury. Both courses include personal development plans and wellness guidance.

The Basics is a four-hour workshop that looks at the essentials such as staying motivated and keeping healthy. It is designed to boost confidence and commitment.

Also on offer is an Annual Bootcamp programmed for trainers who have completed any of the training courses. The two-day workshop is billed as a 'reboot', allowing trainers to refocus and reset their goals. The Bootcamp is tailored to the needs of each group and features both group exercises and one-to-one coaching.

Aleksandrowicz said: "I recognised a need in the industry for an advanced programme which would enable trainers to educate, instruct and deliver optimum massage training each and every time."

"The various levels of education that can be offered to spas and hotel groups will equip the trainers with unique skills, beyond massage techniques. This unique training will help them to connect with their therapy teams and work to transform therapists to a whole new level of self-awareness. I am very proud to be able to offer this platform to hotel groups and product houses as I believe it offers the very best there is."
RELATED STORIES
Beata Aleksandrowicz launches 'Ask Beata' concept


Beata Aleksandrowicz, massage expert and founder of the Pure Massage Spa Training Method, is set to launch 'Ask Beata', a new social media-led interactive concept designed to offer advice and support to spa therapists, managers and directors.
Aleksandrowicz partners with Walker Simpson Architects


Beata Aleksandrowicz, creator of the Pure Massage Spa Training Method, has partnered with John Walker, director at Walker Simpson Architects, to develop a new ethical concept in wellness.
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Beata Aleksandrowicz, creator of the Pure Massage Spa Training Method, has developed a new training masterclass that will teach therapists the best practice to care for both themselves and their clients.
MORE NEWS
Hyatt partners with Headspace for exclusive wellbeing collaboration
Hyatt Hotels has announced a collaboration with mindfulness app provider Headspace, set to roll out in the coming months at Hyatt-branded hotels.
Carden Park welcomes brand new £10m spa with Bollinger garden bar
Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project.
Six Senses announces new wellness role for Mark Sands
Mark Sands has been promoted to VP of wellness at Six Senses.
Ensana opens €4m wellness centre in Slovakia
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia.
Jean-Michel Gathy's Four Seasons Hotel Bangkok at Chao Phraya River approaches opening
The Four Seasons (@FourSeasons) Hotel Bangkok at Chao Phraya River is due to open early this year, with a design by Denniston founder Jean-Michel Gathy that is inspired by Thai culture and the hotel's riverfront location.
One&Only Mandarina brings treehouse luxury and private residences to Mexico
One&Only has revealed plans for a multi-billion-dollar Mexican beachfront resort called One&Only Mandarina, scheduled to open on 1 June 2020.
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DIARY

 

21-23 Jan 2020

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom
26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States
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