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17-19 Aug 2020
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23-24 Aug 2020
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02-04 Sep 2020
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07-09 Sep 2020
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07-13 Sep 2020
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Pure Massage launches training courses for trainers
By Lauren Heath-Jones 12 Jul 2019
The training will be offered to spa therapists to expand their skillsets
Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to deliver optimal massage training experiences every time.

It is designed to equip trainers with the skills to help them engage with therapists and give them skills beyond massage techniques and is available in four distinct options: Method, Advanced, Knowledge and Basics, for international spa and hotel groups and product houses.

The Method training spans 16 days and teaches trainers how to develop optimal massage treatments and how to deliver those treatments in a way that is beneficial to both the client and the trainers themselves. The course will be based on three pillars: coaching, emotional intelligence and self-care and will cover three Pure Massage treatments: back and body, face massage and pregnancy. Training will also include personal development plans, wellness guidance follow-up and post-training support.

The Advanced programme takes place over 10 intensive days and focuses on the back and body massage. Participants will develop their emotional intelligence and learn techniques to deliver a more intuitive, better quality massage, while the Knowledge course offers certification and takes place over the course of three days. It focuses on mental, physical and emotional self-care, as well as postural awareness, effective communication and prevention of burnout and injury. Both courses include personal development plans and wellness guidance.

The Basics is a four-hour workshop that looks at the essentials such as staying motivated and keeping healthy. It is designed to boost confidence and commitment.

Also on offer is an Annual Bootcamp programmed for trainers who have completed any of the training courses. The two-day workshop is billed as a 'reboot', allowing trainers to refocus and reset their goals. The Bootcamp is tailored to the needs of each group and features both group exercises and one-to-one coaching.

Aleksandrowicz said: "I recognised a need in the industry for an advanced programme which would enable trainers to educate, instruct and deliver optimum massage training each and every time."

"The various levels of education that can be offered to spas and hotel groups will equip the trainers with unique skills, beyond massage techniques. This unique training will help them to connect with their therapy teams and work to transform therapists to a whole new level of self-awareness. I am very proud to be able to offer this platform to hotel groups and product houses as I believe it offers the very best there is."


News
1 to 12 of 7487 news stories
07 Aug 2020
Spa and wellness businesses have a long history of using hydrotherapy to deliver curative benefits to customers. Now a research review has shown why being immersed in water has so many unexpected health benefits. The ... More
07 Aug 2020
The Wellness and Barr + Wray are collaborating to realise a new spa and gym for the upcoming Address Jumeirah Resort and Spa, in Dubai. Developed by Emaar Hospitality Group, the beachfront destination will comprise ... More
06 Aug 2020
ISPA has announced the election of a new chair, vice-chair and secretary-treasurer to its board of directors. The new officers’ terms will begin effective immediately. The ISPA board of directors has revealed the election of ... More
06 Aug 2020
Hotel group Lošinj Hotels and Villas has unveiled a newly refurbished integrated fitness and wellness destination at its four-star hotel in Veli Lošinj, Croatia. The 5,000sq m wellness centre at Vitality Hotel Punta is among ... More
06 Aug 2020
Glen Ivy Hot Springs in California has reopened with a new private outdoor wellness ‘staycation’ to create a safe socially-distanced spa experience for returning guests. Called Passport to Wellness, the package invites visitors to enjoy ... More
05 Aug 2020
A South Tyrolean wellness resort in Saltaus, Italy, has received a new two-floor wellness centre designed to provide a sanctuary of wellbeing that integrates smoothly into the natural landscape. Apfelhotel Torgglerhof hotel’s new 570sq m ... More
05 Aug 2020
British natural skincare and spa brand, ilā, is launching Maison ilā, Le Trésor – a wellness retreat in the heart of the Aude, Languedoc Roussillon, France. Set in blossoming gardens in the picturesque village, Maison ... More
04 Aug 2020
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest. The Department for Business, Energy and Industrial Strategy made the announcement ... More
04 Aug 2020
US massage franchise, MassageLuXe, has appointed Kristen Pechacek as chief growth officer, to its executive team. Founded in 2008 in Missouri, MassageLuXe is a franchise-based spa company with a mission to deliver high-quality massages, facials ... More
03 Aug 2020
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities. “Our aim is to ensure that a Therme Group ... More
31 Jul 2020
Global spa consultancy and contract management company, Resense, is set to unveil Asia’s first boutique fitness and wellbeing experience in Bangkok, after two years' planning and development. Sindhorn Wellness by Resense, at the new Sindhorn ... More
30 Jul 2020
Rosewood Hotels and Resorts is expanding its presence in the Middle East with plans to open a hotel and residences in Doha, Qatar, in 2022. Housed in two towers, Rosewood Doha and Rosewood Residences Doha ... More
     
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Jobs   News   Products   Magazine
NEWS
Pure Massage launches training courses for trainers
POSTED 12 Jul 2019 . BY Lauren Heath-Jones
The training will be offered to spa therapists to expand their skillsets
Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to deliver optimal massage training experiences every time.

It is designed to equip trainers with the skills to help them engage with therapists and give them skills beyond massage techniques and is available in four distinct options: Method, Advanced, Knowledge and Basics, for international spa and hotel groups and product houses.

The Method training spans 16 days and teaches trainers how to develop optimal massage treatments and how to deliver those treatments in a way that is beneficial to both the client and the trainers themselves. The course will be based on three pillars: coaching, emotional intelligence and self-care and will cover three Pure Massage treatments: back and body, face massage and pregnancy. Training will also include personal development plans, wellness guidance follow-up and post-training support.

The Advanced programme takes place over 10 intensive days and focuses on the back and body massage. Participants will develop their emotional intelligence and learn techniques to deliver a more intuitive, better quality massage, while the Knowledge course offers certification and takes place over the course of three days. It focuses on mental, physical and emotional self-care, as well as postural awareness, effective communication and prevention of burnout and injury. Both courses include personal development plans and wellness guidance.

The Basics is a four-hour workshop that looks at the essentials such as staying motivated and keeping healthy. It is designed to boost confidence and commitment.

Also on offer is an Annual Bootcamp programmed for trainers who have completed any of the training courses. The two-day workshop is billed as a 'reboot', allowing trainers to refocus and reset their goals. The Bootcamp is tailored to the needs of each group and features both group exercises and one-to-one coaching.

Aleksandrowicz said: "I recognised a need in the industry for an advanced programme which would enable trainers to educate, instruct and deliver optimum massage training each and every time."

"The various levels of education that can be offered to spas and hotel groups will equip the trainers with unique skills, beyond massage techniques. This unique training will help them to connect with their therapy teams and work to transform therapists to a whole new level of self-awareness. I am very proud to be able to offer this platform to hotel groups and product houses as I believe it offers the very best there is."
RELATED STORIES
Beata Aleksandrowicz launches 'Ask Beata' concept


Beata Aleksandrowicz, massage expert and founder of the Pure Massage Spa Training Method, is set to launch 'Ask Beata', a new social media-led interactive concept designed to offer advice and support to spa therapists, managers and directors.
Aleksandrowicz partners with Walker Simpson Architects


Beata Aleksandrowicz, creator of the Pure Massage Spa Training Method, has partnered with John Walker, director at Walker Simpson Architects, to develop a new ethical concept in wellness.
Beata Aleksandrowicz launches Pure Massage master class


Beata Aleksandrowicz, creator of the Pure Massage Spa Training Method, has developed a new training masterclass that will teach therapists the best practice to care for both themselves and their clients.
MORE NEWS
Hydrotherapy proven to be both preventative and therapeutic health treatment
Spa and wellness businesses have a long history of using hydrotherapy to deliver curative benefits to customers. Now a research review has shown why being immersed in water has so many unexpected health benefits.
Emaar Hospitality to unveil Dubai spa with world’s highest infinity pool
The Wellness and Barr + Wray are collaborating to realise a new spa and gym for the upcoming Address Jumeirah Resort and Spa, in Dubai.
ISPA board appoints Patrick Huey as new chair
ISPA has elected a new chair, vice-chair and secretary-treasurer to its board of directors. The new officers’ terms will begin effective immediately.
Croatian ‘island of vitality’ spa receives comprehensive renovation and new fitness centre
Hotel group Lošinj Hotels and Villas has unveiled a newly refurbished integrated fitness and wellness destination at its four-star hotel in Veli Lošinj, Croatia.
Glen Ivy reopens with socially-distanced spa day package including personal wellness concierge and outdoor treatments
Glen Ivy Hot Springs in California has reopened with a new private outdoor wellness ‘staycation’ to help make guests more comfortable to return to the spa following COVID-19.
noa* reimagines alpine wellness retreat to merge seamlessly with mountain landscape
A South Tyrolean wellness resort in Saltaus, Italy, has received a new two-floor wellness centre designed to provide a sanctuary of wellbeing that integrates smoothly into the natural landscape.
+ More news   
 
COMPANY PROFILES
Promet Spa Wellness

Mehmet Kabas established Promet in 1993, and Aysegul Sungur joined the company the same year. [more...]
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16-19 Aug 2020

SPATEC Spring North America

Ritz-Carlton, Miami, United States
16-19 Aug 2020

The WELL Conference

Fairmont Scottsdale Princess, Scottsdale, United States
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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

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