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Pure Massage launches training courses for trainers
By Lauren Heath-Jones 12 Jul 2019
The training will be offered to spa therapists to expand their skillsets
Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to deliver optimal massage training experiences every time.

It is designed to equip trainers with the skills to help them engage with therapists and give them skills beyond massage techniques and is available in four distinct options: Method, Advanced, Knowledge and Basics, for international spa and hotel groups and product houses.

The Method training spans 16 days and teaches trainers how to develop optimal massage treatments and how to deliver those treatments in a way that is beneficial to both the client and the trainers themselves. The course will be based on three pillars: coaching, emotional intelligence and self-care and will cover three Pure Massage treatments: back and body, face massage and pregnancy. Training will also include personal development plans, wellness guidance follow-up and post-training support.

The Advanced programme takes place over 10 intensive days and focuses on the back and body massage. Participants will develop their emotional intelligence and learn techniques to deliver a more intuitive, better quality massage, while the Knowledge course offers certification and takes place over the course of three days. It focuses on mental, physical and emotional self-care, as well as postural awareness, effective communication and prevention of burnout and injury. Both courses include personal development plans and wellness guidance.

The Basics is a four-hour workshop that looks at the essentials such as staying motivated and keeping healthy. It is designed to boost confidence and commitment.

Also on offer is an Annual Bootcamp programmed for trainers who have completed any of the training courses. The two-day workshop is billed as a 'reboot', allowing trainers to refocus and reset their goals. The Bootcamp is tailored to the needs of each group and features both group exercises and one-to-one coaching.

Aleksandrowicz said: "I recognised a need in the industry for an advanced programme which would enable trainers to educate, instruct and deliver optimum massage training each and every time."

"The various levels of education that can be offered to spas and hotel groups will equip the trainers with unique skills, beyond massage techniques. This unique training will help them to connect with their therapy teams and work to transform therapists to a whole new level of self-awareness. I am very proud to be able to offer this platform to hotel groups and product houses as I believe it offers the very best there is."


News
1 to 12 of 7441 news stories
02 Jul 2020
Planning permission has been submitted for a naturally filtered thermal experience and botanical spa and wellbeing hub on a dutch barge moored in West India Quay, London. Conceptualised by bodywork therapist Nico Thoemmes, the Water ... More
01 Jul 2020
As a wave of spas reopen around the world, it’s clear the industry is going to need to be creative to cater to new consumer needs which will likely focus on prioritising health. In light ... More
02 Jul 2020
The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter. William Wragg, MP for Hazel Grove ... More
01 Jul 2020
Kathryn Moore, founder of Spa Connectors, has announced the launch of the Hall of Wellness Awards (HOW Awards) to recognise those excelling in their fields in the global spa, beauty and wellness industry. The awards ... More
30 Jun 2020
Italian destination spa, Borgo Egnazia, has reopened to guests and updated its popular Happiness Break to begin at home, with a new set of pre-arrival digital consultations and classes. Borgo Egnazia’s team of therapists has ... More
30 Jun 2020
The UK Spa Association (UKSA) is urging industry members to lobby the government for a reopening date by sending letters directly to the Prime Minister and their local MPs. The trade body has worked alongside ... More
30 Jun 2020
Almost half of all public health and fitness, leisure and community facilities in the UK, including swimming pools and leisure centres with gyms, will close by the end of the year unless councils get a ... More
29 Jun 2020
Mindfulness app provider, Headspace, is providing free subscriptions to all unemployed or furloughed workers in the UK and US following the COVID-19 crisis. The year-long subscription to the upgraded app version – Headspace Plus – ... More
30 Jun 2020
Global wellbeing organisation, Therme Group, has confirmed its 28-acre wellbeing project in the UK is on track to begin construction. Set to open in 2023, the £250m (US$308.6m, €274.4m) waterpark and spa project will combine ... More
26 Jun 2020
The Northern Ireland Executive has announced that spas can reopen on 6 July, as part of a statement detailing a range of measures to lift lockdown restrictions. “Today we have reached the next rung in ... More
25 Jun 2020
Rockliffe Hall Spa is preparing to provide in-room wellness treatment experiences for hotel guests while the spa remains closed due to the COVID pandemic. The spa team at Rockliffe Hall Hotel, in Durham, UK, has ... More
26 Jun 2020
Swiss health clinic operator, Clinique La Prairie (CLP), has refreshed its signature Master Detox programme using the power of nutrigenomic science. Established in 1931, CLP’s original property is located in Montreux, Switzerland, which specialises in ... More
     
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Jobs   News   Products   Magazine
NEWS
Pure Massage launches training courses for trainers
POSTED 12 Jul 2019 . BY Lauren Heath-Jones
The training will be offered to spa therapists to expand their skillsets
Pure Massage, a spa training method founded by Beata Aleksandrowicz, has launched a series of targeted education courses, devised specifically for massage trainers, that will enable them to deliver optimal massage training experiences every time.

It is designed to equip trainers with the skills to help them engage with therapists and give them skills beyond massage techniques and is available in four distinct options: Method, Advanced, Knowledge and Basics, for international spa and hotel groups and product houses.

The Method training spans 16 days and teaches trainers how to develop optimal massage treatments and how to deliver those treatments in a way that is beneficial to both the client and the trainers themselves. The course will be based on three pillars: coaching, emotional intelligence and self-care and will cover three Pure Massage treatments: back and body, face massage and pregnancy. Training will also include personal development plans, wellness guidance follow-up and post-training support.

The Advanced programme takes place over 10 intensive days and focuses on the back and body massage. Participants will develop their emotional intelligence and learn techniques to deliver a more intuitive, better quality massage, while the Knowledge course offers certification and takes place over the course of three days. It focuses on mental, physical and emotional self-care, as well as postural awareness, effective communication and prevention of burnout and injury. Both courses include personal development plans and wellness guidance.

The Basics is a four-hour workshop that looks at the essentials such as staying motivated and keeping healthy. It is designed to boost confidence and commitment.

Also on offer is an Annual Bootcamp programmed for trainers who have completed any of the training courses. The two-day workshop is billed as a 'reboot', allowing trainers to refocus and reset their goals. The Bootcamp is tailored to the needs of each group and features both group exercises and one-to-one coaching.

Aleksandrowicz said: "I recognised a need in the industry for an advanced programme which would enable trainers to educate, instruct and deliver optimum massage training each and every time."

"The various levels of education that can be offered to spas and hotel groups will equip the trainers with unique skills, beyond massage techniques. This unique training will help them to connect with their therapy teams and work to transform therapists to a whole new level of self-awareness. I am very proud to be able to offer this platform to hotel groups and product houses as I believe it offers the very best there is."
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Aleksandrowicz partners with Walker Simpson Architects


Beata Aleksandrowicz, creator of the Pure Massage Spa Training Method, has partnered with John Walker, director at Walker Simpson Architects, to develop a new ethical concept in wellness.
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Planning permission has been submitted for a naturally filtered thermal experience and botanical spa and wellbeing hub on a dutch barge moored in West India Quay, London.
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As a wave of spas reopen around the world, it’s clear the industry is going to need to be creative to cater to new consumer needs which will likely focus on prioritising health.
Industry responds as UK parliament mocks wellness and beauty sector
The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter.
Kathryn Moore launches Hall of Wellness Awards to recognise industry excellence
Kathryn Moore, founder of Spa Connectors, has announced the launch of the Hall of Wellness Awards (HOW Awards) to recognise those excelling in their fields in the global spa, beauty and wellness industry.
Borgo Egnazia refreshes its Happiness Break retreat to start from pre-arrival
Italian destination spa, Borgo Egnazia, has reopened to guests and updated its popular Happiness Break to begin at home, with a new set of pre-arrival digital consultations and classes.
UKSA mobilises industry to press Boris Johnson for reopening date
The UK Spa Association (UKSA) is urging industry members to lobby the government for a reopening date by sending letters directly to the Prime Minister and their local MPs.
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