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WTA unveils nine-point list for those marketing themselves as 'Wellness Destinations'
By Jane Kitchen 05 Aug 2019
'There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,' says WTA president Anne Dimon
With the wellness tourism sector spreading globally, geographic destinations around the world are seeking to position themselves on the radar of wellness-minded travelers from near and far.

With booming growth as a backdrop, the Wellness Tourism Association (WTA) has unveiled a list of suggested assets and attributes that geographic destinations should possess as they seek to market themselves as 'Wellness Destinations'.

Should a tourism board, convention and visitor bureau (CVB), or destination marketing organization (DMO) representing a small town, province, state, or even an entire country seek to launch a national programme to position a specific region as a “Wellness Destination,” WTA is calling for that geographic destination to, first and foremost, live up to certain basic criteria so as not to confuse the travel consumer.

To this end, WTA has announced a list of suggested assets and attributes that geographic destinations – towns, regions, counties, and countries alike – should possess as they look to market themselves to consumers as Wellness Destinations. The nine-point list is as follows:

• A safe/secure environment in both perception and reality
• A clean and sanitary infrastructure for both locals and visitors
• A quality-of-life for locals who benefit from tourism dollars – e.g. the creation of jobs within the industry and the creation of a market for locally made produce/products/services
• Natural assets such as hot springs/mountains/bodies of water/forests/resources for thalassotherapy or other natural assets within the confines of the destination and easily accessible to visitors
• Since Wellness Tourism and Wellness Travel encompass wellness for the planet, the destination must have substantial sustainability policies and practices in place
• The availability and accessibility of a wide range of wellness-professionals and practitioners, including those who offer holistic and alternative modalities
• A selection of hotel restaurants and independent restaurants offering healthful cuisine prepared by chefs committed to clean eating and who work in partnership with local growers
• Availability of a range of fitness-based activities and tours – e.g. yoga, hiking, cycling, fitness classes, kayaking, stand-up paddle boarding
• A physical environment that is somewhat removed from the noise that has become “daily life” in the 21st century

“There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,” said Anne Dimon, president of the Wellness Tourism Association. “WTA sees the nine-point criteria as a necessary foundation for any region proclaiming itself a ‘Wellness Destination,’ and suggests that tourism boards, CVBs and DMOs intending to call or promote themselves as such possess and/or have these basic assets and attributes in place.”

The year-old Wellness Tourism Association, incorporated as a non-profit in Colorado, now has 80-plus members and partners from 15 countries.

Its mission is to support and further the growth of the wellness tourism industry through networking, education, communication and marketing.


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22 Jan 2020
A new hotel set in the mountains of South Tyrol in Italy is set to open this May, with a storied past and a focus on wellness. Forestis is located in a historic building near ... More
22 Jan 2020
The Wellness Tourism Association (WTA) has broken the 100-member barrier, announcing it has partners and members in 21 countries. Launched in 2018, the WTA is a Colorado-based not-for-profit organisation with a mission to support and ... More
21 Jan 2020
Anantara has debuted in Malaysia, opening Anantara Desaru Coast and Villas in Johor. The resort features a signature Anantara Spa with six treatment rooms, which offers 24-carat gold body wraps and facials developed to deliver ... More
21 Jan 2020
The Aqua Sana spa at Center Parcs Longleat Forest, UK has relaunched with a new name and concept following a £6m refurbishment. With design by Sparcstudio, the new 2,222sq m "Forest Spa" has been reimagined ... More
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Loma de Vida at La Cantera Resort and Spa in San Antonio, Texas, has named Laura Krohn as director of spa and wellness. Loma de Vida Spa & Wellness (Hill of Life), is a 25,000sq ... More
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A hilltop forest spa has opened in Sri Lanka at the recently launched Haritha Villas + Spa resort. The 3,500sq m Jungle Spa specialises in Ayurvedic treatments and has two on-site Ayurvedic Doctors who curate ... More
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Hyatt Hotels has announced a collaboration with mindfulness app provider Headspace, set to roll out in the coming months at Hyatt-branded hotels. The partnership will provide mindfulness exercises, guided meditations and sleep content to Hyatt ... More
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Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project. The Spa at Carden spans 4,500sq m and was created by consultant Nicki Kurran, who worked alongside Barr & ... More
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Mark Sands has been promoted to VP of wellness at Six Senses. Prior to his promotion, Sands worked as area spa director for Six Senses in Vietnam and Thailand, where he created and launched multiple ... More
15 Jan 2020
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia. The development, which is ... More
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The Four Seasons Hotel Bangkok at Chao Phraya River is due to open early this year, with a design by Denniston founder Jean-Michel Gathy that is inspired by Thai culture and the hotel's riverfront location. ... More
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One&Only has revealed plans for a multi-billion-dollar Mexican beachfront resort called One&Only Mandarina, scheduled to open on 1 June 2020. Set along the Riviera Nayarit, the resort will be One&Only’s second Mexican property and will ... More
     
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Jobs   News   Products   Magazine
NEWS
WTA unveils nine-point list for those marketing themselves as 'Wellness Destinations'
POSTED 05 Aug 2019 . BY Jane Kitchen
'There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,' says WTA president Anne Dimon
With the wellness tourism sector spreading globally, geographic destinations around the world are seeking to position themselves on the radar of wellness-minded travelers from near and far.

With booming growth as a backdrop, the Wellness Tourism Association (WTA) has unveiled a list of suggested assets and attributes that geographic destinations should possess as they seek to market themselves as 'Wellness Destinations'.

Should a tourism board, convention and visitor bureau (CVB), or destination marketing organization (DMO) representing a small town, province, state, or even an entire country seek to launch a national programme to position a specific region as a “Wellness Destination,” WTA is calling for that geographic destination to, first and foremost, live up to certain basic criteria so as not to confuse the travel consumer.

To this end, WTA has announced a list of suggested assets and attributes that geographic destinations – towns, regions, counties, and countries alike – should possess as they look to market themselves to consumers as Wellness Destinations. The nine-point list is as follows:

• A safe/secure environment in both perception and reality
• A clean and sanitary infrastructure for both locals and visitors
• A quality-of-life for locals who benefit from tourism dollars – e.g. the creation of jobs within the industry and the creation of a market for locally made produce/products/services
• Natural assets such as hot springs/mountains/bodies of water/forests/resources for thalassotherapy or other natural assets within the confines of the destination and easily accessible to visitors
• Since Wellness Tourism and Wellness Travel encompass wellness for the planet, the destination must have substantial sustainability policies and practices in place
• The availability and accessibility of a wide range of wellness-professionals and practitioners, including those who offer holistic and alternative modalities
• A selection of hotel restaurants and independent restaurants offering healthful cuisine prepared by chefs committed to clean eating and who work in partnership with local growers
• Availability of a range of fitness-based activities and tours – e.g. yoga, hiking, cycling, fitness classes, kayaking, stand-up paddle boarding
• A physical environment that is somewhat removed from the noise that has become “daily life” in the 21st century

“There is nothing more vital to the continued growth of wellness tourism than for consumers to be clear on what awaits them in their travels,” said Anne Dimon, president of the Wellness Tourism Association. “WTA sees the nine-point criteria as a necessary foundation for any region proclaiming itself a ‘Wellness Destination,’ and suggests that tourism boards, CVBs and DMOs intending to call or promote themselves as such possess and/or have these basic assets and attributes in place.”

The year-old Wellness Tourism Association, incorporated as a non-profit in Colorado, now has 80-plus members and partners from 15 countries.

Its mission is to support and further the growth of the wellness tourism industry through networking, education, communication and marketing.
RELATED STORIES
Wellness Tourism Association introduces new "WTA Annual Award"


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WTA members outline five wellness travel trends


Celebrating its first-year anniversary, and following the release of its first survey on Wellness Vacations, the Wellness Tourism Association (WTA) polled its members to find out the top wellness travel trends for 2019.
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What do wellness travellers want? And what issues need to be addressed as the wellness tourism sector grows? Anne Dimon reports from the inaugural meeting of the Wellness Tourism Association
Greater Palm Springs CVB is first US destination to join WTA


The Greater Palm Springs Convention & Visitors Bureau has become the first marketing organisation in the US to join the newly formed Wellness Tourism Association (WTA).
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Celtic yoga, silence rooms, nature meditation: new wellness resort set to open in the Dolomites
A new hotel set in the mountains of South Tyrol in Italy is set to open this May, with a storied past and a focus on wellness.
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The Wellness Tourism Association (WTA) has broken the 100-member barrier, announcing it has partners and members in 21 countries.
Anantara unveils first Malaysian resort with 24-carat gold treatments
Anantara has debuted in Malaysia, opening Anantara Desaru Coast and Villas in Johor.
Aqua Sana relaunches Longleat Forest spa after £6m investment
The Aqua Sana spa at Center Parcs Longleat Forest, UK has relaunched with a new name and concept following a £6m refurbishment.
Laura Krohn named director of spa & wellness at La Cantera Resort
Loma de Vida at La Cantera Resort and Spa in San Antonio, Texas, has named Laura Krohn as director of spa and wellness.
New Sri Lankan spa offers traditional Ayurvedic treatments
A hilltop forest spa has opened in Sri Lanka at the recently launched Haritha Villas + Spa resort.
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