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The Alchemist Spa targets the teenage market with new treatment menu
By Lauren Heath-Jones 07 Aug 2019
The Alchemist has created a facial treatment for teenagers
The Alchemist Spa at Woolacombe Bay Hotel in Devon, UK, has teamed up with product house Natural Spa Factory to launch its new summer treatment menu, which will include treatments for teenagers.

Designed with an emphasis on self-care, the seasonal menu will give guests the opportunity to spend time alone to reflect and recharge.

The new treatments will include a summery twist on the spa's Rasul experience, an Arabic bathing ritual combining mineral-rich mud, heat and steam with an exfoliating scrub. Guests will be able to choose from five evocative summer scents including watermelon, citrus, lavender, floral and chocolate, with each offering its own benefits.

Capitalising on the current trend for multi-generational tourists and spa visitors, as reported in Q2 of Spa Business, The Alchemist will also introduce a selection of treatments for teenagers. Designed to give teens the chance to enjoy spa time with their parents and relax after a stressful school year, the treatments, consist of Teenage Dream, a soothing facial developed for younger, hormonal, combination and sensitive skin types and Prom Date, a gel manicure or pedicure.

A range of 'fruity' facials and sea salt pedicures complete the menu.

Clare Palfreeman, spa manager at The Alchemist, said: "We offer seasonal brochures throughout the year as we want to be able to offer a variety of treatments inspired by the seasons. This is not only nice for our regular clients but also the therapists, as it keeps everything fresh."

"I introduced teenage treatments during school holidays because I know as a mum how nice it is to treat your child. I recognised our main brochure can seem daunting for a teenager so we gave their treatments a slightly lower price point and included a drink so they could feel like a grown up," Palfreeman added.


News
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17 Jan 2020
Hyatt Hotels has announced a collaboration with mindfulness app provider Headspace, set to roll out in the coming months at Hyatt-branded hotels. The partnership will provide mindfulness exercises, guided meditations and sleep content to Hyatt ... More
17 Jan 2020
Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project. The Spa at Carden spans 4,500sq m and was created by consultant Nikki Kurran, who worked alongside Barr & ... More
17 Jan 2020
Mark Sands has been promoted to VP of wellness at Six Senses. Prior to his promotion, Sands worked as area spa director for Six Senses in Vietnam and Thailand, where he created and launched multiple ... More
15 Jan 2020
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia. The development, which is ... More
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The Forum HOTel&SPA has announced details of its 2020 conference, which will be held on 4 June 2020. The one-day event for hotel, spa, thermal and thalasso industry specialists is designed to create a platform ... More
13 Jan 2020
Julie Keller Callaghan, the former editor-in-chief and publisher of American Spa, has joined Hutchinson Consulting, a hospitality industry executive search and recruiting firm, as an executive recruiter and marketing and communications specialist. Keller Callaghan led ... More
10 Jan 2020
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The US military has helped develop a skincare line designed to meet the needs of the military personnel. Founded in 2018, US-based BRAVO SIERRA claims to be the first military-native wellness company. Products were developed ... More
03 Jan 2020
Global hotel operator, Accor, has published a white paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel. It’s a Wellness World: The Global Shift Shaking Up Our Business gives ... More
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Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for Victoria's emerging hot springs and bathing tourism sector. Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s ... More
     
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Jobs   News   Products   Magazine
NEWS
The Alchemist Spa targets the teenage market with new treatment menu
POSTED 07 Aug 2019 . BY Lauren Heath-Jones
The Alchemist has created a facial treatment for teenagers
The Alchemist Spa at Woolacombe Bay Hotel in Devon, UK, has teamed up with product house Natural Spa Factory to launch its new summer treatment menu, which will include treatments for teenagers.

Designed with an emphasis on self-care, the seasonal menu will give guests the opportunity to spend time alone to reflect and recharge.

The new treatments will include a summery twist on the spa's Rasul experience, an Arabic bathing ritual combining mineral-rich mud, heat and steam with an exfoliating scrub. Guests will be able to choose from five evocative summer scents including watermelon, citrus, lavender, floral and chocolate, with each offering its own benefits.

Capitalising on the current trend for multi-generational tourists and spa visitors, as reported in Q2 of Spa Business, The Alchemist will also introduce a selection of treatments for teenagers. Designed to give teens the chance to enjoy spa time with their parents and relax after a stressful school year, the treatments, consist of Teenage Dream, a soothing facial developed for younger, hormonal, combination and sensitive skin types and Prom Date, a gel manicure or pedicure.

A range of 'fruity' facials and sea salt pedicures complete the menu.

Clare Palfreeman, spa manager at The Alchemist, said: "We offer seasonal brochures throughout the year as we want to be able to offer a variety of treatments inspired by the seasons. This is not only nice for our regular clients but also the therapists, as it keeps everything fresh."

"I introduced teenage treatments during school holidays because I know as a mum how nice it is to treat your child. I recognised our main brochure can seem daunting for a teenager so we gave their treatments a slightly lower price point and included a drink so they could feel like a grown up," Palfreeman added.
RELATED STORIES
Alchemist Spa opens at Woolacombe Bay Hotel


The Alchemist Spa, formerly the Haven Spa at the Woolacombe Bay Hotel in Devon, UK, has reopened after having undergone a major upgrade.
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Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project.
Six Senses announces new wellness role for Mark Sands
Mark Sands has been promoted to VP of wellness at Six Senses.
Ensana opens €4m wellness centre in Slovakia
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia.
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CryoAction Limited

CryoAction Limited is a privately owned UK company, founded in 2015 by a team with a strong backgr [more...]
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21-23 Jan 2020

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom
26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States
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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

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