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Noel Asmar Group launches new textile recycling initiative for hotels and spas
By Jane Kitchen 16 Oct 2019
Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected]



News
1 to 12 of 7190 news stories
13 Dec 2019
Accor and Arora Group, have signed a deal for a new hotel and spa to be operated under the Fairmont brand. The 200-room Fairmont Windsor Park is undergoing a £140m redevelopment and will open in ... More
12 Dec 2019
The new spa at Singapore’s iconic Raffles Hotel has partnered with British product house ISUN, which specialises in gemstone-infused products, and Japanese skincare brand Mikimoto, the sister company to the famous cultured pearl business. The ... More
12 Dec 2019
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, Essex. Located on several acres of countryside, the retreat offers an all-inclusive approach to health and wellness, working with guests ... More
11 Dec 2019
The first One&Only Spa by Chenot will open at the One&Only Desaru Coast, Malaysia, on 23 March 2020. One&Only is owned by resort developer and operator, Kerzner International. The new spa is a result of ... More
11 Dec 2019
Bvlgari Spa London, UK, has recently launched an exclusive collaboration with CBD brand KLORIS for the creation of the KLORIS Stress Melting Ritual. The 90-minute treatment uses KLORIS’ natural CBD balm, with aromatherapy oil and ... More
11 Dec 2019
Hard Rock International will add a Prague location to its portfolio, with the new property opening in 2023. Owned by EP Real Estate, the 523-room hotel will have a three-storey feature wall with a 5,900sq ... More
10 Dec 2019
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020. Anna-Cari Gund, Raison d’Etre’s MD, spoke to Spa Business about the new initiative: “We hope that our ... More
10 Dec 2019
Italian skincare brand, Comfort Zone, has announced two new appointments to its team. Hervé Bouvier has been appointed as global brand director and has been tasked with reinforcing the identity and the growth of Comfort ... More
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The Asia Pacific Spa and Wellness Coalition (APSWC), an umbrella organisation for spa associations and businesses across Asia, is creating a sustainability programme in response to the United Nations’ (UN) 17 Sustainable Development Goals (SDGs). ... More
09 Dec 2019
Private island resort, St.Regis Maldives Vommuli, has partnered with five wellness experts to create a visiting practitioner series, which will run until April 2020. Guests at the 77-villa resort will have exclusive one-on-one sessions in ... More
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Clare Anderson, the founder of brands Lava Shells and kokolokahi, has launched a product house and holistic wellbeing brand called Sensory Retreats. The brand offers three restorative massage treatments, a range of retail products and ... More
08 Dec 2019
Anantara Spa has reformulated its signature skincare products with natural ingredients. The range was developed in collaboration with Thailand’s I Plus Q House of Aromatherapy, which specialises in providing customised wellness options. The cruelty-free collection ... More
     
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Jobs   News   Products   Magazine
NEWS
Noel Asmar Group launches new textile recycling initiative for hotels and spas
POSTED 16 Oct 2019 . BY Jane Kitchen
Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected]

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Noel Asmar to host fashion show at ISPA


Canada-based design group Noel Asmar – known for its fashion-forward spa uniforms – will be previewing its spring/summer 2017 fashion collection during a fashion show at the ISPA Conference & Expo in Las Vegas on Tuesday, 13 September, from 12:00 to 1:30.
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Fairmont Windsor Park announces spa plans
Accor and Arora Group, have signed a deal for a new hotel and spa to be operated under the Fairmont brand.
Raffles Singapore Spa is offering precious gemstone treatments
The new spa at Singapore’s iconic Raffles Hotel has partnered with American product house ISUN, which specialises in gemstone-infused products, and Japanese skincare brand Mikimoto, the sister company to the famous cultured pearl business.
Eco-friendly wellness Glass House Retreat opens in Essex
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, Essex.
One&Only set to launch first One&Only Spa by Chenot
The first One&Only Spa by Chenot will open at the One&Only Desaru Coast, Malaysia, on 23 March 2020. One&Only is owned by resort developer and operator, Kerzner International.
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©Cybertrek 2019

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