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Immersive New York Spa boasts ‘Fuzzidarium’ that replicates a cat's purr
By Megan Whitby 19 Nov 2019
Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa.
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US.

Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a purring cat, with fluffy interiors, virtual reality (VR) and vibrations at 50hz to match a cat’s purr to promote relaxation.

Guests can also experience a vibrating strobe-light waterbed, sound baths and perception bending glasses.

Also featured is a live VR particle sandbox tool – Celestial Flow – where guests can manipulate over one million particles using their hands. Conducted in seven-minute sessions, this experience is designed to place users in a state of creative flow.

The experience which lasts two hours and costs US$40 (£31,€36), is designed to help guests reimagine relaxation with immersive technology, tactile stimulations and ASMR activations (autonomous sensory meridian response).

Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa – which included treatments such as a massage with a VR headset projecting corresponding meditative visuals.

“We designed our treatments to help attendees find meditative states of mind,” said Lobser, the spa’s lead creative technologist.

“We've combined new technology such as VR with techniques known to provoke physiological reactions since ancient times, including rhythmic vibrations, strobing lights, and spiralling mandalas.”

“Luxury Escapism is a new concept – one that is a bit hard to explain,” said Pridgen, CEO. “In the spirit of the millennial mindset, you have to experience it to understand it”

The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.

Luxury Escapism has announced plans to build a second spa in New York.


News
1 to 12 of 7184 news stories
10 Dec 2019
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020. Anna-Cari Gund, Raison d’Etre’s MD, spoke to Spa Business about the new initiative: “We hope that our ... More
10 Dec 2019
Italian skincare brand, Comfort Zone, has announced two new appointments to its team. Hervé Bouvier has been appointed as global brand director and has been tasked with reinforcing the identity and the growth of Comfort ... More
09 Dec 2019
The Asia Pacific Spa and Wellness Coalition (APSWC), an umbrella organisation for spa associations and businesses across Asia, is creating a sustainability programme in response to the United Nations’ (UN) 17 Sustainable Development Goals (SDGs). ... More
09 Dec 2019
Private island resort, St.Regis Maldives Vommuli, has partnered with five wellness experts to create a visiting practitioner series, which will run until April 2020. Guests at the 77-villa resort will have exclusive one-on-one sessions in ... More
09 Dec 2019
Clare Anderson, the founder of brands Lava Shells and kokolokahi, has launched a product house and holistic wellbeing brand called Sensory Retreats. The brand offers three restorative massage treatments, a range of retail products and ... More
08 Dec 2019
Anantara Spa has reformulated its signature skincare products with natural ingredients. The range was developed in collaboration with Thailand’s I Plus Q House of Aromatherapy, which specialises in providing customised wellness options. The cruelty-free collection ... More
06 Dec 2019
On-demand massage service, Soothe, has rolled out CBD massages to customers in Southern California. The massage is available through the Soothe app to citizens of Los Angeles, Orange County, Inland Empire, Palm Springs and San ... More
06 Dec 2019
Architects Bertil Harström and Johan Krauppi have created a free-floating hotel on one of Sweden's longest rivers, with the micro-destination featuring a spa among its offerings. Owned and conceptualised by the architectural duo, the circular ... More
05 Dec 2019
The Global Wellness Summit (GWS) has announced the launch of its first podcast series, recorded live during the 2019 conference in Singapore. The 21-episode series features in-depth interviews with wellness speakers who attended the GWS ... More
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Victoria Beckham Beauty (VBB) has announced a partnership with stem-cell biomedical scientist, Prof Augustinus Bader. Originally from Germany, Bader is known for his eponymous skin-care range which uses patented stem-cell TFC8 technology, which took 30 ... More
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Four Seasons Hotel and Resorts has announced plans to add a fourth Mexican Resort – Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol – which is slated to open in 2022. ... More
03 Dec 2019
HRH The Prince of Wales has officially opened Monart Destination Spa’s first UK property – The Monart Spa - Poundbury, in Dorset. Owned by the Griffin Group, the seven treatment room spa has been built ... More
     
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Jobs   News   Products   Magazine
NEWS
Immersive New York Spa boasts ‘Fuzzidarium’ that replicates a cat's purr
POSTED 19 Nov 2019 . BY Megan Whitby
Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa.
We've combined new technology, such as VR, with techniques known to provoke physiological reactions since ancient times.
– David Lobser, lead creative technologist
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US.

Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a purring cat, with fluffy interiors, virtual reality (VR) and vibrations at 50hz to match a cat’s purr to promote relaxation.

Guests can also experience a vibrating strobe-light waterbed, sound baths and perception bending glasses.

Also featured is a live VR particle sandbox tool – Celestial Flow – where guests can manipulate over one million particles using their hands. Conducted in seven-minute sessions, this experience is designed to place users in a state of creative flow.

The experience which lasts two hours and costs US$40 (£31,€36), is designed to help guests reimagine relaxation with immersive technology, tactile stimulations and ASMR activations (autonomous sensory meridian response).

Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa – which included treatments such as a massage with a VR headset projecting corresponding meditative visuals.

“We designed our treatments to help attendees find meditative states of mind,” said Lobser, the spa’s lead creative technologist.

“We've combined new technology such as VR with techniques known to provoke physiological reactions since ancient times, including rhythmic vibrations, strobing lights, and spiralling mandalas.”

“Luxury Escapism is a new concept – one that is a bit hard to explain,” said Pridgen, CEO. “In the spirit of the millennial mindset, you have to experience it to understand it”

The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.

Luxury Escapism has announced plans to build a second spa in New York.
Luxury Escapism has announced plans to build a second spa in New York.
The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.
The experience is designed to help guests reimagine relaxation.
Guests can sample over 10 relaxation stations.
MORE NEWS
A blueprint for the industry: Raison d’Etre launches green strategy
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020.
Bouvier and Brasenell join Comfort Zone team
Italian skincare brand, Comfort Zone, has announced two new appointments to its team.
APSWC creates programme in response to UN’s Sustainable Development Goals
The Asia Pacific Spa and Wellness Coalition (APSWC), an umbrella organisation for spa associations and businesses across Asia, is creating a sustainability programme in response to the United Nations’ (UN) 17 Sustainable Development Goals (SDGs).
St. Regis Maldives announces visiting practitioner series
Private island resort, St.Regis Maldives Vommuli, has partnered with five wellness experts to create a visiting practitioner series, which will run from November 2019 to April 2020.
Lava Shells founder launches new product house called Sensory Retreats
Clare Anderson, the founder of brands Lava Shells and kokolokahi, has launched a product house and holistic wellbeing brand – called Sensory Retreats.
Soothe announces roll-out of CBD massages
On-demand massage service, Soothe, has rolled out CBD massages to customers in Southern California.
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