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Immersive New York Spa boasts ‘Fuzzidarium’ that replicates a cat's purr
By Megan Whitby 19 Nov 2019
Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa.
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US.

Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a purring cat, with fluffy interiors, virtual reality (VR) and vibrations at 50hz to match a cat’s purr to promote relaxation.

Guests can also experience a vibrating strobe-light waterbed, sound baths and perception bending glasses.

Also featured is a live VR particle sandbox tool – Celestial Flow – where guests can manipulate over one million particles using their hands. Conducted in seven-minute sessions, this experience is designed to place users in a state of creative flow.

The experience which lasts two hours and costs US$40 (£31,€36), is designed to help guests reimagine relaxation with immersive technology, tactile stimulations and ASMR activations (autonomous sensory meridian response).

Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa – which included treatments such as a massage with a VR headset projecting corresponding meditative visuals.

“We designed our treatments to help attendees find meditative states of mind,” said Lobser, the spa’s lead creative technologist.

“We've combined new technology such as VR with techniques known to provoke physiological reactions since ancient times, including rhythmic vibrations, strobing lights, and spiralling mandalas.”

“Luxury Escapism is a new concept – one that is a bit hard to explain,” said Pridgen, CEO. “In the spirit of the millennial mindset, you have to experience it to understand it”

The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.

Luxury Escapism has announced plans to build a second spa in New York.


News
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22 Sep 2020
An aesthetics and wellness clinic has launched a new facial treatment dedicated to key workers on the frontlines of the pandemic. Developed at KLNIK, in Cheshire, UK, the new facial came to fruition after the ... More
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Hundreds of thousands of small companies in the UK – including those operating in spa, fitness and leisure – are set to receive payouts on interruption insurance policies, following a high court judgment in a ... More
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18 Sep 2020
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Luxury hotel and resort brand Aman has unveiled plans for urban Aman Residences in Bangkok, with design by world-renowned architect, Jean-Michel Gathy. Aman has signed a long-term partnership with Nai Lert Park Development, a subsidiary ... More
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International SPA Association - iSPA
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Jobs   News   Products   Magazine
NEWS
Immersive New York Spa boasts ‘Fuzzidarium’ that replicates a cat's purr
POSTED 19 Nov 2019 . BY Megan Whitby
Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa.
We've combined new technology, such as VR, with techniques known to provoke physiological reactions since ancient times.
– David Lobser, lead creative technologist
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US.

Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a purring cat, with fluffy interiors, virtual reality (VR) and vibrations at 50hz to match a cat’s purr to promote relaxation.

Guests can also experience a vibrating strobe-light waterbed, sound baths and perception bending glasses.

Also featured is a live VR particle sandbox tool – Celestial Flow – where guests can manipulate over one million particles using their hands. Conducted in seven-minute sessions, this experience is designed to place users in a state of creative flow.

The experience which lasts two hours and costs US$40 (£31,€36), is designed to help guests reimagine relaxation with immersive technology, tactile stimulations and ASMR activations (autonomous sensory meridian response).

Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa – which included treatments such as a massage with a VR headset projecting corresponding meditative visuals.

“We designed our treatments to help attendees find meditative states of mind,” said Lobser, the spa’s lead creative technologist.

“We've combined new technology such as VR with techniques known to provoke physiological reactions since ancient times, including rhythmic vibrations, strobing lights, and spiralling mandalas.”

“Luxury Escapism is a new concept – one that is a bit hard to explain,” said Pridgen, CEO. “In the spirit of the millennial mindset, you have to experience it to understand it”

The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.

Luxury Escapism has announced plans to build a second spa in New York.
Luxury Escapism has announced plans to build a second spa in New York.
The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.
The experience is designed to help guests reimagine relaxation.
Guests can sample over 10 relaxation stations.
MORE NEWS
Aesthetics clinic develops facial for frontline workers inspired by the power of touch
An aesthetics and wellness clinic has launched a new facial treatment dedicated to key workers on the frontlines of the pandemic.
GWS appoints ­fitness industry thought leader, C. Victor Brick, to advisory board
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of Planet Fitness Growth Partners (PFGP) and chair of the John W. Brick Mental Health Foundation, to its 12-person advisory board.
Spas could get payouts on business interruption insurance following high court ruling
Hyatt’s wellbeing brand, Exhale, teams up with Amazon over newly launched Halo service
Hyatt Hotels Corporation has announced a new collaboration between its spa and fitness brand, Exhale, and the newly launched Amazon Halo service.
Four Seasons to manage historic San Domenico Palace in Taormina, Italy
Four Seasons Hotels and Resorts is collaborating with developer, Gruppo Statuto, to transform the celebrated San Domenico Palace in Sicily, Italy, into San Domenico Palace, Taormina, A Four Seasons Hotel.
Susan Bonner appointed OneSpaWorld CCO as Glenn Fusfield announces plans to retire as CEO
Cruise ship and resort operator, OneSpaWorld Holdings (OSW) has announced that Susan Bonner will join the company as chief commercial officer, starting 12 October, 2020.
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Established in 1975, Vagheggi is an Italian professional skincare company. Our headquarters and pr [more...]
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©Cybertrek 2020

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