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The Rocks Push to launch in Europe following distribution partnership
By Lauren Heath-Jones 13 Jan 2020
The Rocks Push makes men's swim shorts from abandoned fishing nets reclaimed from the ocean
The Rocks Push (TRP), a sustainable swimwear brand based in Australia, has partnered with Drift Distribution, which will act as the brand's exclusive European distributor, to launch its range of eco-friendly swimwear in Europe.

The brand, named after an infamous Sydney gang from the 1800's, creates men's swimwear from repurposed fishing nets and recycled plastic bottles reclaimed from the ocean, with just one kilogram of reclaimed plastic waste making six pairs of swim shorts, while a tonne can make 6000 pairs. Once collected, these materials go through a process called polymerisation, where the nets are made into a finer yarn called Econyl, which is then weaved and dyed with limited-edition artwork, before being made into men's swimwear.

This year's limited-edition artwork was designed to raise awareness for marine life, such as sharks, lobsters, crabs, squid and coral, twhose lives and homes are at risk from abandoned fishing nets.

"We are passionate about the oceans and doing our part to keep them clean. We wanted to create a brand that is ethical, ecological and has a social commitment to the planet," said a spokesperson for TRP.

Chloe Waller, director of Drift Distribution, said of the collaboration: "The Rocks Push is a brand that represtents ethical, moral and sustainable standards moving into the next generation and future of apparel."

"The value of sustainability is imperative for both Drift Distribution and The Rocks Push and we look forward to partnering with health clubs, spas, hotels and retaillers that share this core value," she added.


News
1 to 12 of 7443 news stories
07 Jul 2020
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online ... More
07 Jul 2020
The Global Wellness Summit (GWS) has switched venues from Tel Aviv to the US following travel disruption due to the pandemic. The event will now take place from 8-11 November 2020 at The Breakers in ... More
02 Jul 2020
Planning permission has been submitted for a naturally filtered thermal experience and botanical spa and wellbeing hub on a dutch barge moored in West India Quay, London. Conceptualised by bodywork therapist Nico Thoemmes, the Water ... More
01 Jul 2020
As a wave of spas reopen around the world, it’s clear the industry is going to need to be creative to cater to new consumer needs which will likely focus on prioritising health. In light ... More
02 Jul 2020
The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter. William Wragg, MP for Hazel Grove ... More
01 Jul 2020
Kathryn Moore, founder of Spa Connectors, has announced the launch of the Hall of Wellness Awards (HOW Awards) to recognise those excelling in their fields in the global spa, beauty and wellness industry. The awards ... More
30 Jun 2020
Italian destination spa, Borgo Egnazia, has reopened to guests and updated its popular Happiness Break to begin at home, with a new set of pre-arrival digital consultations and classes. Borgo Egnazia’s team of therapists has ... More
30 Jun 2020
The UK Spa Association (UKSA) is urging industry members to lobby the government for a reopening date by sending letters directly to the Prime Minister and their local MPs. The trade body has worked alongside ... More
30 Jun 2020
Almost half of all public health and fitness, leisure and community facilities in the UK, including swimming pools and leisure centres with gyms, will close by the end of the year unless councils get a ... More
29 Jun 2020
Mindfulness app provider, Headspace, is providing free subscriptions to all unemployed or furloughed workers in the UK and US following the COVID-19 crisis. The year-long subscription to the upgraded app version – Headspace Plus – ... More
30 Jun 2020
Global wellbeing organisation, Therme Group, has confirmed its 28-acre wellbeing project in the UK is on track to begin construction. Set to open in 2023, the £250m (US$308.6m, €274.4m) waterpark and spa project will combine ... More
26 Jun 2020
The Northern Ireland Executive has announced that spas can reopen on 6 July, as part of a statement detailing a range of measures to lift lockdown restrictions. “Today we have reached the next rung in ... More
     
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Jobs   News   Products   Magazine
NEWS
The Rocks Push to launch in Europe following distribution partnership
POSTED 13 Jan 2020 . BY Lauren Heath-Jones
The Rocks Push makes men's swim shorts from abandoned fishing nets reclaimed from the ocean
The Rocks Push (TRP), a sustainable swimwear brand based in Australia, has partnered with Drift Distribution, which will act as the brand's exclusive European distributor, to launch its range of eco-friendly swimwear in Europe.

The brand, named after an infamous Sydney gang from the 1800's, creates men's swimwear from repurposed fishing nets and recycled plastic bottles reclaimed from the ocean, with just one kilogram of reclaimed plastic waste making six pairs of swim shorts, while a tonne can make 6000 pairs. Once collected, these materials go through a process called polymerisation, where the nets are made into a finer yarn called Econyl, which is then weaved and dyed with limited-edition artwork, before being made into men's swimwear.

This year's limited-edition artwork was designed to raise awareness for marine life, such as sharks, lobsters, crabs, squid and coral, twhose lives and homes are at risk from abandoned fishing nets.

"We are passionate about the oceans and doing our part to keep them clean. We wanted to create a brand that is ethical, ecological and has a social commitment to the planet," said a spokesperson for TRP.

Chloe Waller, director of Drift Distribution, said of the collaboration: "The Rocks Push is a brand that represtents ethical, moral and sustainable standards moving into the next generation and future of apparel."

"The value of sustainability is imperative for both Drift Distribution and The Rocks Push and we look forward to partnering with health clubs, spas, hotels and retaillers that share this core value," she added.
MORE NEWS
Anna Teal: “Spas need to consider re-evaluating the role of the therapist”
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online offering and how the industry can capitalise off demand for online retail.
GWS announces venue change – will be held at The Breakers, Florida
The Global Wellness Summit (GWS) has switched venues from Tel Aviv to the US following travel disruption due to the pandemic.
London’s River Thames set to welcome floating botanical wellness spa and hot springs
Planning permission has been submitted for a naturally filtered thermal experience and botanical spa and wellbeing hub on a dutch barge moored in West India Quay, London.
Is COVID-19 helping highlight halotherapy’s potential respiratory benefits?
As a wave of spas reopen around the world, it’s clear the industry is going to need to be creative to cater to new consumer needs which will likely focus on prioritising health.
Industry responds as UK parliament mocks wellness and beauty sector
The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter.
Kathryn Moore launches Hall of Wellness Awards to recognise industry excellence
Kathryn Moore, founder of Spa Connectors, has announced the launch of the Hall of Wellness Awards (HOW Awards) to recognise those excelling in their fields in the global spa, beauty and wellness industry.
+ More news   
 
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Mehmet Kabas established Promet in 1993, and Aysegul Sungur joined the company the same year. [more...]
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Springer-Miller International / SpaSoft - Reopening best practices
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DIARY

 

10-11 Jul 2020

IFBA Live

The Slate at Warwick Conferences, Coventry, United Kingdom
16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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