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The Rocks Push to launch in Europe following distribution partnership
By Lauren Heath-Jones 13 Jan 2020
The Rocks Push makes men's swim shorts from abandoned fishing nets reclaimed from the ocean
The Rocks Push (TRP), a sustainable swimwear brand based in Australia, has partnered with Drift Distribution, which will act as the brand's exclusive European distributor, to launch its range of eco-friendly swimwear in Europe.

The brand, named after an infamous Sydney gang from the 1800's, creates men's swimwear from repurposed fishing nets and recycled plastic bottles reclaimed from the ocean, with just one kilogram of reclaimed plastic waste making six pairs of swim shorts, while a tonne can make 6000 pairs. Once collected, these materials go through a process called polymerisation, where the nets are made into a finer yarn called Econyl, which is then weaved and dyed with limited-edition artwork, before being made into men's swimwear.

This year's limited-edition artwork was designed to raise awareness for marine life, such as sharks, lobsters, crabs, squid and coral, twhose lives and homes are at risk from abandoned fishing nets.

"We are passionate about the oceans and doing our part to keep them clean. We wanted to create a brand that is ethical, ecological and has a social commitment to the planet," said a spokesperson for TRP.

Chloe Waller, director of Drift Distribution, said of the collaboration: "The Rocks Push is a brand that represtents ethical, moral and sustainable standards moving into the next generation and future of apparel."

"The value of sustainability is imperative for both Drift Distribution and The Rocks Push and we look forward to partnering with health clubs, spas, hotels and retaillers that share this core value," she added.


News
1 to 12 of 7240 news stories
24 Jan 2020
Luxury alpine destination Vail Marriott Mountain Resort has relaunched its spa and wellness offering, following a US$6m resort-wide refurbishment. Developed and managed by boutique spa operator, Trilogy Spa Holdings, the 8,830sq ft Well & Being ... More
24 Jan 2020
Peter Staic has completed a year-long, €5m ($5.5m, £4.2m) renovation project at the family-run Hotel Arlberg alpine hotel and spa in Lech, Austria, with healthy paints, calming colours and natural materials. The hotel's newly extended ... More
24 Jan 2020
Spa is now one of the top-performing departments within US hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry. The report found that total hotel revenue increased by 3.8 per cent, while spa ... More
24 Jan 2020
Luxury resort Coco Bodu Hithi has revealed plans to launch the first "floating yoga studio" in the Maldives. The resort is working with Beijing-based AquaX Academy – founded by lululemon China Ambassador Queenie Xiao – ... More
23 Jan 2020
Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the stresses of modern-day life. Remedy Place claims to be a ... More
23 Jan 2020
Immersive wellness company Sensync has partnered with Four Seasons Resort Oahu at Ko Olina, Hawaii, to launch a VR spa experience. Sensync’s Deep Brain Massage treatments are delivered in The Vessel – a VR pod ... More
22 Jan 2020
A new hotel set in the mountains of South Tyrol in Italy is set to open this May, with a storied past and a focus on wellness. Forestis is located in a historic building near ... More
22 Jan 2020
The Wellness Tourism Association (WTA) has broken the 100-member barrier, announcing it has partners and members in 21 countries. Launched in 2018, the WTA is a Colorado-based not-for-profit organisation with a mission to support and ... More
21 Jan 2020
Anantara has debuted in Malaysia, opening Anantara Desaru Coast and Villas in Johor. The resort features a signature Anantara Spa with six treatment rooms, which offers 24-carat gold body wraps and facials developed to deliver ... More
21 Jan 2020
The Aqua Sana spa at Center Parcs Longleat Forest, UK has relaunched with a new name and concept following a £6m refurbishment. With design by Sparcstudio, the new 2,222sq m "Forest Spa" has been reimagined ... More
21 Jan 2020
Loma de Vida at La Cantera Resort and Spa in San Antonio, Texas, has named Laura Krohn as director of spa and wellness. Loma de Vida Spa & Wellness (Hill of Life), is a 25,000sq ... More
20 Jan 2020
A hilltop forest spa has opened in Sri Lanka at the recently launched Haritha Villas + Spa resort. The 3,500sq m Jungle Spa specialises in Ayurvedic treatments and has two on-site Ayurvedic Doctors who curate ... More
     
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MCCM Medical Spa
Mesosystem created the brand MCCM in 2006, following the desire of a concept to achieve the best [more]
 
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The Noel Asmar Group’s founder, Noel Asmar, is credited with creating the first designer spa uniform that was equal parts fashion and function in 2002. ... more
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Jobs   News   Products   Magazine
NEWS
The Rocks Push to launch in Europe following distribution partnership
POSTED 13 Jan 2020 . BY Lauren Heath-Jones
The Rocks Push makes men's swim shorts from abandoned fishing nets reclaimed from the ocean
The Rocks Push (TRP), a sustainable swimwear brand based in Australia, has partnered with Drift Distribution, which will act as the brand's exclusive European distributor, to launch its range of eco-friendly swimwear in Europe.

The brand, named after an infamous Sydney gang from the 1800's, creates men's swimwear from repurposed fishing nets and recycled plastic bottles reclaimed from the ocean, with just one kilogram of reclaimed plastic waste making six pairs of swim shorts, while a tonne can make 6000 pairs. Once collected, these materials go through a process called polymerisation, where the nets are made into a finer yarn called Econyl, which is then weaved and dyed with limited-edition artwork, before being made into men's swimwear.

This year's limited-edition artwork was designed to raise awareness for marine life, such as sharks, lobsters, crabs, squid and coral, twhose lives and homes are at risk from abandoned fishing nets.

"We are passionate about the oceans and doing our part to keep them clean. We wanted to create a brand that is ethical, ecological and has a social commitment to the planet," said a spokesperson for TRP.

Chloe Waller, director of Drift Distribution, said of the collaboration: "The Rocks Push is a brand that represtents ethical, moral and sustainable standards moving into the next generation and future of apparel."

"The value of sustainability is imperative for both Drift Distribution and The Rocks Push and we look forward to partnering with health clubs, spas, hotels and retaillers that share this core value," she added.
MORE NEWS
Trilogy opens luxury sports-recovery spa in Colorado
Luxury alpine destination Vail Marriott Mountain Resort has relaunched its spa and wellness offering, following a US$6m resort-wide refurbishment.
Peter Staic's Hotel Arlberg renovation considers wellness down to paint, colours and materials
A year-long, €5m ($5.5m, £4.2m) renovation project at the family-run Hotel Arlberg alpine hotel and spa in Lech, Austria, has been completed, with healthy paints, calming colours and natural materials.
Spas are the top-performing hotel department, says CBRE report
Spa is now one of the top-performing departments within hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry.
First 'floating fitness studio' set to launch at Maldives resort
Luxury resort Coco Bodu Hithi has revealed plans to launch the first 'floating yoga studio' in the Maldives.
Bells + Whistles designs new concept "social wellness club" in Los Angeles
Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the stresses of modern-day life.
Get your brain massaged at Four Seasons Oahu, Hawaii
Immersive wellness company Sensync has partnered with Four Seasons Resort Oahu at Ko Olina, Hawaii, to launch a VR spa experience.
+ More news   
 
COMPANY PROFILES
MCCM Medical Spa

Mesosystem created the brand MCCM in 2006, following the desire of a concept to achieve the best r [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States
28-30 Jan 2020

Spatex 2020

Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
+ More diary  
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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