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Blueprint for growth: 900km bathing trail proposed for Australia
By Megan Whitby 03 Jan 2020
In total, the cycle would connect around 50 locations, business and initiatives.
Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for Victoria's emerging hot springs and bathing tourism sector.

Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s Lynette Bergin Fellowship in 2018. It was recently presented at the G3T summit (Global Thermal Think Tank), the California Hot Springs Convention and the Victorian Tourism conference.

Sykes has proposed a 900km bathing trail along Australia’s southern coastline – called the Great Victorian Bathing Cycle.

The integrated coastal bathing trail would link hot springs running from Metung to Portland; taking in a stretch of sea baths and saunas around Port Phillip Bay, as well as a string of baths and floating saunas along the Yarra River.

In total, the cycle would connect around 50 locations, business and initiatives.

The trail will connect a wide variety of bathing destinations including hot springs and sea baths, river baths and beaches, mineral springs, forest baths and salt, ice and lake baths.

The Great Victorian Bathing Cycle will connect with Victoria’s Aboriginal Cultural Trail as well as hiking, rail and bike trails. Routes will take in Victoria’s Green Necklace and Melbourne’s Blue Necklace.

To inform the blueprint, Sykes visited global thermal destinations, researching industry benchmarks and experiencing a variety of international bathing methods. He started in Southern and Central Australia, he then travelled to Tasmania and then furth afield to China and Japan.

He also explored Europe, visiting Iceland, Finland and Norway, and then Denmark, Sweden and the UK.

The trail would begin at the Deep Blue Hotel and Hot Spring in Warrnambool and trace the coastline to the state’s Eastern border Metung on the Gippsland Lakes in East Gippsland, where Peninsula Hot Springs is also developing a hot springs wellness hotel and bathing marina.

Along the way, people have the opportunity to experience the Twelve Apostles Hot Springs near Port Campbell, opening January 2022; Peninsula Hot Springs on the Mornington Peninsula; the Phillip Island Hot Springs and Saltwater Baths, which are under construction and the Nunduk Hot Springs Resort in Seacombe, East Gippsland which is scheduled to open in 2021.

Sykes argues the initiative will kickstart community and economic regeneration and is an opportunity to create a nature-based economy which is supportive of the local ecology.

“Victoria has a plethora of geothermal springs,” he said, “this creates a unique selling point globally for our state and positions Victoria prominently among destinations around the world that are focusing on this lucrative and growing sector.”

“By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy.”



News
1 to 12 of 7272 news stories
27 Feb 2020
Spa and wellness developer, Therme Group, has announced a strategic partnership with thermal leisure operator Wund Holding to accelerate business growth. Therme Group creates water-based wellbeing resorts, while Wund Holdings specialises in operating thermal leisure ... More
27 Feb 2020
Hotel group General Hotel Management (GHM) has revealed details of The Chedi Kudavillingili, its first resort in the Maldives, later this year. The development is part of GHM’s global expansion plan which kicked off in ... More
27 Feb 2020
Founder of the Day Spa Association (DSA) and Spa Industry Association (SIA) Hannelore Leavy has died aged 77 years. Originally from Austria, Leavy began her career in the 1970s as the US marketing director for ... More
26 Feb 2020
Beauty and spa therapy educational organisation CIDESCO International has entered into an agreement with skincare brand BABOR to launch a Student Scholarship programme. CIDESCO accredited schools are invited to apply for the scholarship programme for ... More
26 Feb 2020
Six Senses will open its first location in India in the World Crest Tower by Lodha, Mumbai. The 1,522sq m Six Senses Spa Mumbai focuses on functional fitness, recovery and wellness journeys and include seven ... More
26 Feb 2020
A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’. The Touch Test is an online questionnaire developed by researchers ... More
21 Feb 2020
GOCO Hospitality has conceptualised and designed a spa for Dubai’s recently opened luxury hotel, Address Sky View. Emaar Hospitality Group owns the property and has opened a collection of hotels in Dubai under the name ... More
21 Feb 2020
Spa and wellness businesses offering CBD services may be affected by proposed legislation from the Food Standards Agency (FSA), with other food agencies worldwide thought to be considering regulating CBD-related products. CBD is now regularly ... More
19 Feb 2020
Spa operator, Champneys, has come to an out of court agreement with West Sussex County Council in the UK, in relation to charges brought against it relating to food safety, the publication of nutritional information ... More
19 Feb 2020
The original Corinthia Hotel in Malta – the Corinthia Palace Hotel – has revealed further details of its new Athenaeum Spa which is scheduled to open March 2020, following a €9m (US$10m, £7.5m) year-long site-wide ... More
19 Feb 2020
ISPA has announced the addition of private coaching sessions for attendees at the upcoming ISPA Talent Symposium. Private 45-minute sessions will be available with International Coaching Federation (ICF) coaches for attendees, to help achieve both ... More
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The rapidly expanding Six Senses business, recently acquired by InterContinental Hotels Group (IHG) in a US$300m deal, has appointed IHG veteran Bryan Gabriel as chief commercial officer (CCO). “Joining Six Senses at this time in ... More
     
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Jobs   News   Products   Magazine
NEWS
Blueprint for growth: 900km bathing trail proposed for Australia
POSTED 03 Jan 2020 . BY Megan Whitby
In total, the cycle would connect around 50 locations, business and initiatives.
By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy.
– Matt Sykes
Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for Victoria's emerging hot springs and bathing tourism sector.

Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s Lynette Bergin Fellowship in 2018. It was recently presented at the G3T summit (Global Thermal Think Tank), the California Hot Springs Convention and the Victorian Tourism conference.

Sykes has proposed a 900km bathing trail along Australia’s southern coastline – called the Great Victorian Bathing Cycle.

The integrated coastal bathing trail would link hot springs running from Metung to Portland; taking in a stretch of sea baths and saunas around Port Phillip Bay, as well as a string of baths and floating saunas along the Yarra River.

In total, the cycle would connect around 50 locations, business and initiatives.

The trail will connect a wide variety of bathing destinations including hot springs and sea baths, river baths and beaches, mineral springs, forest baths and salt, ice and lake baths.

The Great Victorian Bathing Cycle will connect with Victoria’s Aboriginal Cultural Trail as well as hiking, rail and bike trails. Routes will take in Victoria’s Green Necklace and Melbourne’s Blue Necklace.

To inform the blueprint, Sykes visited global thermal destinations, researching industry benchmarks and experiencing a variety of international bathing methods. He started in Southern and Central Australia, he then travelled to Tasmania and then furth afield to China and Japan.

He also explored Europe, visiting Iceland, Finland and Norway, and then Denmark, Sweden and the UK.

The trail would begin at the Deep Blue Hotel and Hot Spring in Warrnambool and trace the coastline to the state’s Eastern border Metung on the Gippsland Lakes in East Gippsland, where Peninsula Hot Springs is also developing a hot springs wellness hotel and bathing marina.

Along the way, people have the opportunity to experience the Twelve Apostles Hot Springs near Port Campbell, opening January 2022; Peninsula Hot Springs on the Mornington Peninsula; the Phillip Island Hot Springs and Saltwater Baths, which are under construction and the Nunduk Hot Springs Resort in Seacombe, East Gippsland which is scheduled to open in 2021.

Sykes argues the initiative will kickstart community and economic regeneration and is an opportunity to create a nature-based economy which is supportive of the local ecology.

“Victoria has a plethora of geothermal springs,” he said, “this creates a unique selling point globally for our state and positions Victoria prominently among destinations around the world that are focusing on this lucrative and growing sector.”

“By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy.”

To inform the blueprint, Sykes visited global thermal destinations, researching industry benchmarks and experiencing a variety of international bathing methods.
Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s Lynette Bergin Fellowship in 2018.
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The power of touch combined with the restorative energy of the Australian earth has inspired a new wellness experience, Clay Ridge, at Peninsula Hot Springs on the Mornington Peninsula in Victoria, Australia.
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