08-09 Apr 2024
St. Martins Spa & Lodge,
Frauenkirchen,
Austria
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14-15 Apr 2024
ExCel,
London,
United Kingdom
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22-24 Apr 2024
Galgorm Resort,
York,
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23-25 Apr 2024
Phoenix Convention Center,
Phoenix,
United States
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28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
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08-08 May 2024
Hotel Melià ,
Milano ,
Italy
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10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
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13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
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Accor announces plans to extend wellness offering |
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By Megan Whitby 03 Jan 2020 |
Emlyn Brown, Accor’s global VP of wellbeing, luxury and premium brands, said: “We're investing in holistic wellness experiences that help our guests feel good throughout the customer journey
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Global hotel operator, Accor, has published a paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel.
It’s a Wellness World: The Global Shift Shaking Up Our Business gives insights into Accor's strategy for delivering wellness interventions to hotel guests in all areas, including those beyond the walls of hotel spas and gyms.
Emlyn Brown, Accor’s global VP of wellbeing, luxury and premium brands, said: “At Accor, our goal is to have guests experience a sense of wellbeing during their stay and that they leave feeling better than when they arrived; better rested, more nourished and in a happier state of mind.”
“Accor is making wellbeing a company-wide imperative," said Brown, "looking at things such as how much the company invests in wellness, how we integrate 'feeling better' into the entire customer journey so our guests can stick to their healthy habits while they're away from home, and how we provide spaces for them to discover new ones.
"It’s an exciting time as we look to shore up our future business health."
The paper highlights the opportunities the wellness movement provides for hoteliers, and some of the ways Accor brands will deepen their commitments in this area throughout 2020 and beyond.
Examples are given of how Accor’s leading hotel brands are evolving with the wellness movement. For example, Raffles Hotels and Resorts employ Feng Shui and Biophilia techniques to bring peace and balance to its interior spaces, while its menus are designed to enhance sleep, counter jet lag and promote digestive health. Raffles also offers guests sleep rituals with aromatherapy and luxury sleep masks.
“Our hotel brands are embracing the challenge of continuously surprising our guests with new ways to achieve health and wellbeing during their travels, inspiring them to choose our hotels again and again,” said Brown.
“By investing in holistic wellness experiences that help our guests feel good throughout the customer journey, we’re establishing a model for strong revenue growth through return bookings, word-of-mouth referrals, and a positive social media presence, contributing to a steady and sustainable business for years to come."
Anne Dimon, CEO and president of the Wellness Tourism Association said: “The mindset of wellness has evolved beyond spas and workout spaces, challenging the hospitality industry to consider how it integrates other health considerations into its daily operations.”
The paper reveals that 77 per cent of consumers “take steps in their daily lives to stay healthy and active, make informed food choices and manage stress”, while 56 per cent of affluent travellers place a top priority on the statement, “I’m striving to become healthier in the coming year”.
The paper also explores the economic and social factors driving the rise of wellness around the world, such as the ageing population. This is affecting some parts of the industry, as rising healthcare costs – in the US, for example – are driving an increased focus on prevention through lifestyle changes to promote wellbeing into old age.
Accor claims the paper will act as a catalyst to help energise the company’s wellness teams globally, while also informing and enhancing the five key pillars that guide its overall approach to wellbeing – active nutrition, holistic design, bodies in movement, leveraging spa and embracing mindfulness.
"It’s time to reassess the value of wellness," said Brown, "its role within our operations, our group’s image and, most importantly, how we calculate the ROI of our investment in wellness activities."
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News |
1 to 12 of 8680 news stories |
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27 Mar 2024
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table event in Bangkok, Thailand. Among the distinguished guests ... More
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21 Mar 2024
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19 Mar 2024
The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which will be available either as a standalone franchise, or as a club-in-club concept, aiming to take the exercise modality into the ... More
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19 Mar 2024
Wello Works, a new concept which mixes a wellness centre and a co-working office, has launched its first site in Sydney. The brainchild of wellness veteran, Tony de Leede, Wello Works has been designed to ... More
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18 Mar 2024
The International Sauna Association's (ISA) Sauna Aid initiative is asking for donations to establish a sauna complex in Ukraine to provide a sanctuary for Ukrainians amid the conflict with Russia. The organisation wants to realise ... More
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14 Mar 2024
Janu – Aman’s highly-anticipated sister brand – has opened its inaugural hotel in Tokyo, marking the first in its pipeline of 13 properties across city, country and coastal destinations. Meaning ‘soul’ in Sanskrit, Janu was ... More
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14 Mar 2024
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AMRA Skincare |
In 2014, AMRA Skincare was launched into
the world’s most prestigious five-star luxury
hotels,
[more] |
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