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Spas are the top-performing hotel department, says CBRE report
By Megan Whitby 24 Jan 2020
The paper is authored by Mark VanStekelenburg, division MD of CBRE Hotels Advisory and Jenna Finkelstein, director at CBRE Hotels Advisory
Spa is now one of the top-performing departments within US hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry.

The report found that total hotel revenue increased by 3.8 per cent, while spa departments reported increases of 4.8 per cent.

According to the report, revenues and profitability also improved in all hotel spa categories. The greatest increase was reported by hotels with less than 200 rooms, with a jump of 13.3 per cent. Hotels with more than 700 rooms increased spa revenue by 3.6 per cent, while hotels with 200-700 rooms saw the smallest increase in spa department revenue, with just 0.3 per cent, during 2018.

Resort hotels have also shown greater increases in spa department profits than urban properties for the first time in seven years.

CBRE also gives a breakdown of customer segmentation for all hotel spas in 2018, finding it was comprised of 53 per cent hotel guests, four per cent spa members and 43 per cent locals/others.

In urban hotel spas, the percentage of locals is higher at 61 per cent. CBRE says this indicates an opportunity for hotel owners to provide packages to entice the local community into their spas for different services and to convert these local patrons into members to provide a steady income stream to all areas of the hotel.

Resort hotels report 62 per cent of customers are hotel guests, 32 per cent are locals/others and six per cent are spa members.

Authored by Mark VanStekelenburg, division MD of CBRE Hotels Advisory and Jenna Finkelstein, director at CBRE Hotels Advisory, the report features 2018 revenue and expense data from 159 US hotels with spas from 2018. This is the thirteenth iteration of the report.

2019 Trends in the Hotel Spa Industry is designed to provide owners and operators with the means to compare their performance against that of similar facilities, or against industry averages, and to identify their level of operating efficiency and competitiveness.

“As in prior years, despite rising labour costs, decreases in other department operating expenses, along with revenue increases led to profit gains for all hotel spas,” say the authors.

In addition, the paper highlights major trends in the hotel industry, stating that sustainability initiatives have grown in popularity, as well as hotel partnerships with major fitness brands.

“Hotels will continue to succeed if wellness is seamlessly incorporated throughout the hotel. This includes offering healthy dining options, partnering with boutique fitness classes, providing top-of-the-line equipment, and socially responsible sourcing” said Finkelstein.


News
1 to 12 of 7452 news stories
14 Jul 2020
Italian destination spa and hotel, Preidlhof, in South Tyrol, has reopened with new measures and offerings designed to address the guests’ needs and challenges following global lockdown. The spa team will support guests in dealing ... More
14 Jul 2020
Ayurvedic product house, Subtle Energies, has developed two programmes for people coming out of isolation to help restore their bodies physically, mentally and emotionally. The company is working with select properties by Six Senses, Peninsula ... More
13 Jul 2020
Four Seasons Hotel Silicon Valley, US, is the world’s first hotel to feature Tonal, an intelligent in-room gym and personal trainer, for guests to use at their convenience. Four Seasons implemented the new system into ... More
12 Jul 2020
Vladi Kovanic, founder of industry event, Forum HOTel&SPA, has announced the launch of a new medi-wellness event called The Medical Wellness Congress. Kovanic and Health and Beauty France, a subsidiary of the Bolognafiere Cosmoprof group, ... More
10 Jul 2020
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media. Spas will be permitted to reopen from Monday 13 ... More
09 Jul 2020
Luxury country house hotel, Beaverbrook Hotel and Spa, in Leatherhead, UK, has curated a series of wild wellness experiences to assist with both emotional and physical wellbeing following its reopening on 4 July. The new ... More
09 Jul 2020
WTS International has snapped up Todd Walter as its new president, following the demise of Mynd Spa & Salon – formerly The Elizabeth Arden Red Door Salon & Spa – where he was CEO. Walter ... More
08 Jul 2020
Healing Hotels of the World is hosting a virtual Master Class with wellness experts from luxury destination spas, Rancho la Puerta and The Farm at San Benito. Sarah Livia Brightwood, president of Rancho La Puerta ... More
08 Jul 2020
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 March. It revealed the news on 3 July in its ... More
07 Jul 2020
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online ... More
07 Jul 2020
The Global Wellness Summit (GWS) has switched venues from Tel Aviv to the US following travel disruption due to the pandemic. The event will now take place from 8-11 November 2020 at The Breakers in ... More
02 Jul 2020
Planning permission has been submitted for a naturally filtered thermal experience and botanical spa and wellbeing hub on a dutch barge moored in West India Quay, London. Conceptualised by bodywork therapist Nico Thoemmes, the Water ... More
     
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Jobs   News   Products   Magazine
NEWS
Spas are the top-performing hotel department, says CBRE report
POSTED 24 Jan 2020 . BY Megan Whitby
The paper is authored by Mark VanStekelenburg, division MD of CBRE Hotels Advisory and Jenna Finkelstein, director at CBRE Hotels Advisory
Hotels will continue to succeed if wellness is seamlessly incorporated throughout the hotel.
– Jenna Finkelstein
Spa is now one of the top-performing departments within US hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry.

The report found that total hotel revenue increased by 3.8 per cent, while spa departments reported increases of 4.8 per cent.

According to the report, revenues and profitability also improved in all hotel spa categories. The greatest increase was reported by hotels with less than 200 rooms, with a jump of 13.3 per cent. Hotels with more than 700 rooms increased spa revenue by 3.6 per cent, while hotels with 200-700 rooms saw the smallest increase in spa department revenue, with just 0.3 per cent, during 2018.

Resort hotels have also shown greater increases in spa department profits than urban properties for the first time in seven years.

CBRE also gives a breakdown of customer segmentation for all hotel spas in 2018, finding it was comprised of 53 per cent hotel guests, four per cent spa members and 43 per cent locals/others.

In urban hotel spas, the percentage of locals is higher at 61 per cent. CBRE says this indicates an opportunity for hotel owners to provide packages to entice the local community into their spas for different services and to convert these local patrons into members to provide a steady income stream to all areas of the hotel.

Resort hotels report 62 per cent of customers are hotel guests, 32 per cent are locals/others and six per cent are spa members.

Authored by Mark VanStekelenburg, division MD of CBRE Hotels Advisory and Jenna Finkelstein, director at CBRE Hotels Advisory, the report features 2018 revenue and expense data from 159 US hotels with spas from 2018. This is the thirteenth iteration of the report.

2019 Trends in the Hotel Spa Industry is designed to provide owners and operators with the means to compare their performance against that of similar facilities, or against industry averages, and to identify their level of operating efficiency and competitiveness.

“As in prior years, despite rising labour costs, decreases in other department operating expenses, along with revenue increases led to profit gains for all hotel spas,” say the authors.

In addition, the paper highlights major trends in the hotel industry, stating that sustainability initiatives have grown in popularity, as well as hotel partnerships with major fitness brands.

“Hotels will continue to succeed if wellness is seamlessly incorporated throughout the hotel. This includes offering healthy dining options, partnering with boutique fitness classes, providing top-of-the-line equipment, and socially responsible sourcing” said Finkelstein.
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Despite rising labour costs, hotel spa revenue is showing strong growth, according to the latest edition of CBRE’s Trends® in the Hotel Spa Industry
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MORE NEWS
Psychology professor trains Preidlhof’s therapists how to help guests recover from lockdown
Italian destination spa and hotel, Preidlhof, in South Tyrol, has reopened with new measures and offerings designed to address the guests’ needs and challenges following global lockdown.
Subtle Energies develops programmes to support emotional and physical recovery from lockdown
Ayurvedic product house, Subtle Energies, has developed two programmes for people coming out of isolation to help restore their bodies physically, mentally and emotionally.
Four Seasons Silicon Valley brings wellness refresh to guest rooms with Tonal wellbeing upgrade
Four Seasons Hotel Silicon Valley, US, is the world’s first hotel to feature Tonal, an intelligent in- room gym and personal trainer, for guests to use at their convenience.
Alberto Apostoli, Laszlo Puczko and Martin Goldman to speak at inaugural Medical Wellness Congress
Vladi Kovanic, founder of industry event, Forum HOTel&SPA, has announced the launch of a new medi-wellness event called The Medical Wellness Congress.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Wild wellness: Beaverbrook Hotel and Spa develops nature-based wellness experiences
Luxury country house hotel, Beaverbrook Hotel and Spa, in Leatherhead, UK, has curated a series of wild wellness experiences to assist with both emotional and physical wellbeing following its reopening on 4 July.
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Naman Resort, Da Nang, Vietnam
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Raffles City Convention Centre, Singapore
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