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Spas are the top-performing hotel department, says CBRE report
By Megan Whitby 24 Jan 2020
The paper is authored by Mark VanStekelenburg, division MD of CBRE Hotels Advisory and Jenna Finkelstein, director at CBRE Hotels Advisory
Spa is now one of the top-performing departments within US hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry.

The report found that total hotel revenue increased by 3.8 per cent, while spa departments reported increases of 4.8 per cent.

According to the report, revenues and profitability also improved in all hotel spa categories. The greatest increase was reported by hotels with less than 200 rooms, with a jump of 13.3 per cent. Hotels with more than 700 rooms increased spa revenue by 3.6 per cent, while hotels with 200-700 rooms saw the smallest increase in spa department revenue, with just 0.3 per cent, during 2018.

Resort hotels have also shown greater increases in spa department profits than urban properties for the first time in seven years.

CBRE also gives a breakdown of customer segmentation for all hotel spas in 2018, finding it was comprised of 53 per cent hotel guests, four per cent spa members and 43 per cent locals/others.

In urban hotel spas, the percentage of locals is higher at 61 per cent. CBRE says this indicates an opportunity for hotel owners to provide packages to entice the local community into their spas for different services and to convert these local patrons into members to provide a steady income stream to all areas of the hotel.

Resort hotels report 62 per cent of customers are hotel guests, 32 per cent are locals/others and six per cent are spa members.

Authored by Mark VanStekelenburg, division MD of CBRE Hotels Advisory and Jenna Finkelstein, director at CBRE Hotels Advisory, the report features 2018 revenue and expense data from 159 US hotels with spas from 2018. This is the thirteenth iteration of the report.

2019 Trends in the Hotel Spa Industry is designed to provide owners and operators with the means to compare their performance against that of similar facilities, or against industry averages, and to identify their level of operating efficiency and competitiveness.

“As in prior years, despite rising labour costs, decreases in other department operating expenses, along with revenue increases led to profit gains for all hotel spas,” say the authors.

In addition, the paper highlights major trends in the hotel industry, stating that sustainability initiatives have grown in popularity, as well as hotel partnerships with major fitness brands.

“Hotels will continue to succeed if wellness is seamlessly incorporated throughout the hotel. This includes offering healthy dining options, partnering with boutique fitness classes, providing top-of-the-line equipment, and socially responsible sourcing” said Finkelstein.


News
1 to 12 of 7535 news stories
22 Sep 2020
An aesthetics and wellness clinic has launched a new facial treatment dedicated to key workers on the frontlines of the pandemic. Developed at KLNIK, in Cheshire, UK, the new facial came to fruition after the ... More
22 Sep 2020
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of Planet Fitness Growth Partners (PFGP) and chair of the John W. Brick Mental Health Foundation, to its 12-person advisory board. ... More
18 Sep 2020
Hundreds of thousands of small companies in the UK – including those operating in spa, fitness and leisure – are set to receive payouts on interruption insurance policies, following a high court judgment in a ... More
21 Sep 2020
Hyatt Hotels Corporation has announced a new collaboration between its spa and fitness brand, Exhale, and the newly launched Amazon Halo service. Powered by a mobile app and accompanying wristband, the newly launched Amazon Halo ... More
21 Sep 2020
Four Seasons Hotels and Resorts is collaborating with developer, Gruppo Statuto, to transform the celebrated San Domenico Palace in Sicily, Italy, into San Domenico Palace, Taormina, A Four Seasons Hotel. The hilltop destination was formerly ... More
18 Sep 2020
Cruise ship and resort operator, OneSpaWorld Holdings (OSW) has announced that Susan Bonner will join the company as chief commercial officer, starting 12 October, 2020. In this newly created position, Bonner will be part of ... More
18 Sep 2020
Industry figure, Rainer Bolsinger, has recently been appointed chief sales officer and chief marketing officer for artofcryo.com, a new division of L&R Kältetechnik GmbH & Co. KG. L&R has a 30-year history with -110°C solutions ... More
17 Sep 2020
Breathwork is known globally as a key pillar of wellness and its positive effects are well documented on the physical, mental and emotional state. In St Lucia, Windjammer Landing Villa Beach Resort and Spa has ... More
16 Sep 2020
The Global Wellness Institute’s (GWI) latest Q&A with experts on wellness in the age of COVID-19 saw VP of research and forecasting, Beth McGroarty, talk with entrepreneur Melisse Gelula, who previously co-founded wellness media company, ... More
16 Sep 2020
Luxury hotel and resort brand Aman has unveiled plans for urban Aman Residences in Bangkok, with design by world-renowned architect, Jean-Michel Gathy. Aman has signed a long-term partnership with Nai Lert Park Development, a subsidiary ... More
15 Sep 2020
Integrative health resort, Chiva-Som in Hua Hin, Thailand, is growing its Online Wellness Service offering with a series of complimentary classes and talks throughout September and October. The resort is expanding its existing support programme, ... More
11 Sep 2020
Spa management company, ISM Spa, is expanding its reach in the US, having recently opened two new properties and revealing plans to open an additional destination in Q4 2020. Certified as a Women’s Business Enterprise, ... More
     
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Book4Time invests in data team and makes new appointments to increase market leadership position
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Jobs   News   Products   Magazine
NEWS
Spas are the top-performing hotel department, says CBRE report
POSTED 24 Jan 2020 . BY Megan Whitby
The paper is authored by Mark VanStekelenburg, division MD of CBRE Hotels Advisory and Jenna Finkelstein, director at CBRE Hotels Advisory
Hotels will continue to succeed if wellness is seamlessly incorporated throughout the hotel.
– Jenna Finkelstein
Spa is now one of the top-performing departments within US hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry.

The report found that total hotel revenue increased by 3.8 per cent, while spa departments reported increases of 4.8 per cent.

According to the report, revenues and profitability also improved in all hotel spa categories. The greatest increase was reported by hotels with less than 200 rooms, with a jump of 13.3 per cent. Hotels with more than 700 rooms increased spa revenue by 3.6 per cent, while hotels with 200-700 rooms saw the smallest increase in spa department revenue, with just 0.3 per cent, during 2018.

Resort hotels have also shown greater increases in spa department profits than urban properties for the first time in seven years.

CBRE also gives a breakdown of customer segmentation for all hotel spas in 2018, finding it was comprised of 53 per cent hotel guests, four per cent spa members and 43 per cent locals/others.

In urban hotel spas, the percentage of locals is higher at 61 per cent. CBRE says this indicates an opportunity for hotel owners to provide packages to entice the local community into their spas for different services and to convert these local patrons into members to provide a steady income stream to all areas of the hotel.

Resort hotels report 62 per cent of customers are hotel guests, 32 per cent are locals/others and six per cent are spa members.

Authored by Mark VanStekelenburg, division MD of CBRE Hotels Advisory and Jenna Finkelstein, director at CBRE Hotels Advisory, the report features 2018 revenue and expense data from 159 US hotels with spas from 2018. This is the thirteenth iteration of the report.

2019 Trends in the Hotel Spa Industry is designed to provide owners and operators with the means to compare their performance against that of similar facilities, or against industry averages, and to identify their level of operating efficiency and competitiveness.

“As in prior years, despite rising labour costs, decreases in other department operating expenses, along with revenue increases led to profit gains for all hotel spas,” say the authors.

In addition, the paper highlights major trends in the hotel industry, stating that sustainability initiatives have grown in popularity, as well as hotel partnerships with major fitness brands.

“Hotels will continue to succeed if wellness is seamlessly incorporated throughout the hotel. This includes offering healthy dining options, partnering with boutique fitness classes, providing top-of-the-line equipment, and socially responsible sourcing” said Finkelstein.
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Despite rising labour costs, hotel spa revenue is showing strong growth, according to the latest edition of CBRE’s Trends® in the Hotel Spa Industry
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MORE NEWS
Aesthetics clinic develops facial for frontline workers inspired by the power of touch
An aesthetics and wellness clinic has launched a new facial treatment dedicated to key workers on the frontlines of the pandemic.
GWS appoints ­fitness industry thought leader, C. Victor Brick, to advisory board
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of Planet Fitness Growth Partners (PFGP) and chair of the John W. Brick Mental Health Foundation, to its 12-person advisory board.
Spas could get payouts on business interruption insurance following high court ruling
Hyatt’s wellbeing brand, Exhale, teams up with Amazon over newly launched Halo service
Hyatt Hotels Corporation has announced a new collaboration between its spa and fitness brand, Exhale, and the newly launched Amazon Halo service.
Four Seasons to manage historic San Domenico Palace in Taormina, Italy
Four Seasons Hotels and Resorts is collaborating with developer, Gruppo Statuto, to transform the celebrated San Domenico Palace in Sicily, Italy, into San Domenico Palace, Taormina, A Four Seasons Hotel.
Susan Bonner appointed OneSpaWorld CCO as Glenn Fusfield announces plans to retire as CEO
Cruise ship and resort operator, OneSpaWorld Holdings (OSW) has announced that Susan Bonner will join the company as chief commercial officer, starting 12 October, 2020.
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21-24 Sep 2020

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©Cybertrek 2020

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