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Foraging, wild plants and herblore inspire reimagined spa menu
By Megan Whitby 27 Mar 2020
Five of agua London’s signature treatments have been reimagined using new Hedgerow by agua products
The Tom Dixon-designed agua London spa has launched a new treatment menu drawing inspiration from British wild plants and hedgerows and the remedies that can be made from them.

Five of agua London’s signature treatments have been reimagined using new Hedgerow by agua products that have been created in-house using locally and sustainably sourced botanical ingredients such as rosehips and marigolds.

The product line features five core products including balms, butters, salves and blended oils that will be used in all treatments on the new menu.

The core products will have a strong emphasis on rosemary and lemon balm which are claimed to improve circulation and antioxidant activity, while reducing anxiety and inflammation.

In addition to the spa’s five core products, seasonal treatment enhancements such as compresses, scrubs and infusions will be added throughout the year following the traditional study of herbs – called herblore.

For Spring, the complementary products will focus on the use of dandelion and thistle leaves by working to support the body’s detoxification ability and encourage it to adapt from its winter state.

Director of front of house and wellness at agua London, Jacqueline Kneebone, said: “We’ve created our own unique products to be used in this treatment menu, as we strongly believe in the principle and the benefits we can offer to guests.”

She continued: “The whole menu and product line is inspired by ancient herblore and foraging, taking the wild plants and herbs that grow naturally in our British hedgerows and blending them to create sustainably sourced products.”

New treatments
Title: agua Advanced Bodywork
Duration: 35, 50 or 80 minutes
Starting price: £67 (US$80, €73)
Description: A customised massage using remedial techniques including deep tissue, myofascial release, trigger point therapy, hot stone and Thai massage.
The treatment is complemented by a warming salve from Hedgerow by agua, which contains rosemary, peppermint, rapeseed, St John’s wort and comfrey.

Title: Bust blossom
Duration: 50 minutes
Starting price: £93 (US$112, €101)
Description: A treatment focusing on the upper torso to induce deep relaxation, designed to improve posture and breathing and release tensions held in the upper body. Therapists will use Hedgerow by agua’s tonifyng butter which contains lemon balm, marigold, British daisy and St John’s wort.

Title: Mum-to-be
Duration: 50 minutes
Starting price: £98 (US$118, €107)
Description: A whole-body massage is performed on warm Hydrotherm water cushions, therapists will use Hedgerow by agua’s nourishing oil blend which contains rose and chamomile.

Title: Herbal manicure
Starting price: £50 (US$60, €55)
Description: This full spa manicure treatment includes a herbal scrub and massage treatment.
agua’s therapists will use the Hedgerow healing salve, with ingredients including rosehip and lemon balm and the seasonal herb focus of dried dandelion and thistle.

Title: Herbal pedicure
Starting price: £50 (US$60, €55)
Description: A full spa pedicure treatment including a herbal scrub and massage treatment. This is complemented by Hedgerow by aguas’s healing salve, which is blended with marigold and rosemary, plus dried dandelion and thistle.



News
1 to 12 of 7387 news stories
22 May 2020
In some of the latest wellness-focused webinars, spa operators were privy to medical advice from the 17th US Surgeon General and gained insights from owners which are open to the public once more. Sessions also ... More
22 May 2020
Spa and wellness design company, Blu Spas, has launched a review service – called Blu Revu – to enable wellness, spa and fitness leaders to make educated decisions about development plans, including critical post-COVID considerations. ... More
22 May 2020
Singaporean holistic wellness brand Como Shambhala is offering a digital home wellness programme membership and private one-on-one personal consultations with its international network of healers. The programme is named Como Shambhala By My Side and ... More
21 May 2020
Industry figure and group director of spa and wellness for Mandarin Oriental Hotel Group, Jeremy McCarthy shares his thoughts with Spa Business on how the spa and wellness sector will recover in the wake of ... More
20 May 2020
Austria-based medical spa operator, Lanserhof, has unveiled a therapy programme designed for people who’ve been ill with COVID-19. Lanserhof has created the experience to promote health and strengthen the immune system in the long term, ... More
21 May 2020
Healing Hotels of the World has announced it is hosting a 45-minute master class to explore the role of healing in hospitality, and why consumers are seeking transformation today more than ever in the wake ... More
20 May 2020
As spas around the world prepare to start operating once more, industry webinars focus on reopening strategies, the role of online learning and on treatments such as salt therapy which can aid respiratory health. Lisa ... More
19 May 2020
Integrative wellness destination, Sangha Retreat by Octave Institute, in Suzhou, China, has responded to the Coronavirus pandemic by unveiling an immune-boosting programme to strengthen overall wellbeing and defence against disease. The programme blends medical testing, ... More
20 May 2020
As spas prepare for reopening following the Coronavirus pandemic, many operators are looking into what new hygiene procedures to adopt to protect both customers and staff. Italian wellness equipment supplier Lemi has developed a protective ... More
16 May 2020
Digital music, podcast, and video streaming service, Spotify, has launched Daily Wellness: A new mix of motivational podcasts and personalised music to help people de-stress and stay well during the lockdown. Spotify has been increasingly ... More
14 May 2020
Global media mogul and celebrity Oprah Winfrey is launching ‘Oprah's Your Life in Focus: A Vision Forward’, a free, four-week, live virtual experience to help focus on wellness and self-care during lockdown. Winfrey will host ... More
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People with severe vitamin D deficiency are twice as likely to experience severe complications – including death – if they fall ill with COVID-19. That's the headline finding of a study conducted at Northwestern University ... More
     
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Jobs   News   Products   Magazine
NEWS
Foraging, wild plants and herblore inspire reimagined spa menu
POSTED 27 Mar 2020 . BY Megan Whitby
Five of agua London’s signature treatments have been reimagined using new Hedgerow by agua products
The whole menu and product line is inspired by ancient herblore and foraging, taking the wild plants and herbs that grow naturally in our British hedgerows and blending them to create sustainably sourced products
– Jacqueline Kneebone
The Tom Dixon-designed agua London spa has launched a new treatment menu drawing inspiration from British wild plants and hedgerows and the remedies that can be made from them.

Five of agua London’s signature treatments have been reimagined using new Hedgerow by agua products that have been created in-house using locally and sustainably sourced botanical ingredients such as rosehips and marigolds.

The product line features five core products including balms, butters, salves and blended oils that will be used in all treatments on the new menu.

The core products will have a strong emphasis on rosemary and lemon balm which are claimed to improve circulation and antioxidant activity, while reducing anxiety and inflammation.

In addition to the spa’s five core products, seasonal treatment enhancements such as compresses, scrubs and infusions will be added throughout the year following the traditional study of herbs – called herblore.

For Spring, the complementary products will focus on the use of dandelion and thistle leaves by working to support the body’s detoxification ability and encourage it to adapt from its winter state.

Director of front of house and wellness at agua London, Jacqueline Kneebone, said: “We’ve created our own unique products to be used in this treatment menu, as we strongly believe in the principle and the benefits we can offer to guests.”

She continued: “The whole menu and product line is inspired by ancient herblore and foraging, taking the wild plants and herbs that grow naturally in our British hedgerows and blending them to create sustainably sourced products.”

New treatments
Title: agua Advanced Bodywork
Duration: 35, 50 or 80 minutes
Starting price: £67 (US$80, €73)
Description: A customised massage using remedial techniques including deep tissue, myofascial release, trigger point therapy, hot stone and Thai massage.
The treatment is complemented by a warming salve from Hedgerow by agua, which contains rosemary, peppermint, rapeseed, St John’s wort and comfrey.

Title: Bust blossom
Duration: 50 minutes
Starting price: £93 (US$112, €101)
Description: A treatment focusing on the upper torso to induce deep relaxation, designed to improve posture and breathing and release tensions held in the upper body. Therapists will use Hedgerow by agua’s tonifyng butter which contains lemon balm, marigold, British daisy and St John’s wort.

Title: Mum-to-be
Duration: 50 minutes
Starting price: £98 (US$118, €107)
Description: A whole-body massage is performed on warm Hydrotherm water cushions, therapists will use Hedgerow by agua’s nourishing oil blend which contains rose and chamomile.

Title: Herbal manicure
Starting price: £50 (US$60, €55)
Description: This full spa manicure treatment includes a herbal scrub and massage treatment.
agua’s therapists will use the Hedgerow healing salve, with ingredients including rosehip and lemon balm and the seasonal herb focus of dried dandelion and thistle.

Title: Herbal pedicure
Starting price: £50 (US$60, €55)
Description: A full spa pedicure treatment including a herbal scrub and massage treatment. This is complemented by Hedgerow by aguas’s healing salve, which is blended with marigold and rosemary, plus dried dandelion and thistle.

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Blu Spas launches review process for post-COVID-19 developments
Spa and wellness design company, Blu Spas, has launched a review service – called Blu Revu – to enable wellness, spa and fitness leaders to make educated decisions about their development plans, including critical post-COVID considerations.
COMO Shambhala launches digital membership
Singaporean holistic wellness brand Como Shambhala is offering a digital home wellness programme membership and private one-on-one personal consultations with its international network of healers.
Jeremy McCarthy: “Spa will be a greater asset now than it's ever been”
Industry figure and group director of spa and wellness for Mandarin Oriental Hotel Group, Jeremy McCarthy shares his thoughts with Spa Business on how the spa and wellness sector will recover in the wake of the global Coronavirus pandemic.
Lanserhof debuts COVID-19 programme
Austria-based medical spa operator, Lanserhof, has unveiled a therapy programme designed for people who’ve been ill with COVID-19.
Healing Hotels to host webinar exploring the importance of healing in hospitality
Healing Hotels of the World has announced it is hosting a 45-minute master class to explore the role of healing in hospitality, and why consumers are seeking transformation today more than ever in the wake of the Coronavirus.
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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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