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Aromatherapy Associates ‘takes spa to the next level’ and debuts In-Room Wellbeing Experiences
By Megan Whitby 21 Jul 2020
Containing up to five products, the kits are presented alongside a beverage and how-to guide – via video form or a single-use printout
Aromatherapy Associates has announced the launch of four touchless In-Room Wellbeing Experiences offered to guests staying at the company’s partner properties.

Added to existing spa menus, the kits feature products and digital walkthroughs recorded by AA therapists, so guests can administer their own treatment in their own space along with a wellbeing guide to continue the treatment at home.

Treatments have been crafted to ensure that hotel guests who’re nervous about venturing into the spa are still able to experience the luxury of a professional wellbeing experience.

“We know our spas have done a magnificent job at ensuring their guests feel safe to return through their doors,” said Christina Salcedas, global director of education and wellbeing, “but we also understand there may be a few that are still reluctant to venture as far as the spa. So, these In-Room Experiences are a natural progression in our spa treatment portfolio.”

The collection of treatments is centred on the key needs consumers are facing today, the range features four options: A Moment of Restful Sleep, A Moment of Calm and De-Stress, A Moment of Recharge and Revive and A Moment to Ground and Restore.

Containing up to five products, the kits are presented alongside a beverage and how-to guide – via video form or a single-use printout – and are designed to help consumers wholly reset their mind, body and spirit.

The products arrive in an Aromatherapy Associates gift box and can be kept after the treatment for guests to take home to continue their wellbeing journey with a new set of knowledge.

To book an In-Room Wellbeing Experience, consumers will need to contact the spa team who
will book in a time of delivery and clear guidelines to use the products. They will also demonstrate the wellbeing techniques to enhance the use of the products, such as breathing exercises and body scanning, all of which is also available on the video or print out.

Consumers are able to choose as much or as little contact as they desire.

Anna Teal, CEO at Aromatherapy Associates, concluded: "This takes the spa to the next level, bringing our knowledge and treatments into the digital arena offers significant added value to your consumers and also to the spas revenue stream.”

The company has partnered with its long-standing associate, Coworth Park, to launch the collection, which will also be offered to guests at Mandarin Oriental London, Galgorm and Calcot Spa.


News
1 to 12 of 7531 news stories
18 Sep 2020
Hundreds of thousands of small companies in the UK – including those operating in spa, fitness and leisure – are set to receive payouts on interruption insurance policies, following a high court judgment in a ... More
18 Sep 2020
Cruise ship and resort operator, OneSpaWorld Holdings (OSW) has announced that Susan Bonner will join the company as chief commercial officer, starting 12 October, 2020. In this newly created position, Bonner will be part of ... More
18 Sep 2020
Industry figure, Rainer Bolsinger, has recently been appointed chief sales officer and chief marketing officer for artofcryo.com, a new division of L&R Kältetechnik GmbH & Co. KG. L&R has a 30-year history with -110°C solutions ... More
17 Sep 2020
Breathwork is known globally as a key pillar of wellness and its positive effects are well documented on the physical, mental and emotional state. In St Lucia, Windjammer Landing Villa Beach Resort and Spa has ... More
16 Sep 2020
The Global Wellness Institute’s (GWI) latest Q&A with experts on wellness in the age of COVID-19 saw VP of research and forecasting, Beth McGroarty, talk with entrepreneur Melisse Gelula, who previously co-founded wellness media company, ... More
16 Sep 2020
Luxury hotel and resort brand Aman has unveiled plans for urban Aman Residences in Bangkok, with design by world-renowned architect, Jean-Michel Gathy. Aman has signed a long-term partnership with Nai Lert Park Development, a subsidiary ... More
15 Sep 2020
Integrative health resort, Chiva-Som in Hua Hin, Thailand, is growing its Online Wellness Service offering with a series of complimentary classes and talks throughout September and October. The resort is expanding its existing support programme, ... More
11 Sep 2020
Spa management company, ISM Spa, is expanding its reach in the US, having recently opened two new properties and revealing plans to open an additional destination in Q4 2020. Certified as a Women’s Business Enterprise, ... More
10 Sep 2020
Lefay Resort and Spa Lago di Garda in Italy has introduced five new treatment packages inspired by nature, which blend outdoor activities, TCM practices and wellness treatments. Called Natural Wellness Trails, each outdoor journey guides ... More
11 Sep 2020
The Ritz-Carlton Hotel Company has recently opened a new luxury resort and spa in Japan, expanding its luxury Asia Pacific portfolio into the historic mountain region of Nikko. The Ritz-Carlton, Nikko, showcases a new spa ... More
10 Sep 2020
A brand new luxury resort and spa has recently opened on the Croatian island of Hvar, inspired by local healing traditions and nature. Located near Stari Grad, the 53-key Maslina Resort is operated by Relais ... More
09 Sep 2020
World Wellness Weekend (WWW) is fast approaching and will be going ahead via a combination of online streaming and socially-distanced group wellness activities around the world, on 19-20 September 2020. Now in its fourth year, ... More
     
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Jobs   News   Products   Magazine
NEWS
Aromatherapy Associates ‘takes spa to the next level’ and debuts In-Room Wellbeing Experiences
POSTED 21 Jul 2020 . BY Megan Whitby
Containing up to five products, the kits are presented alongside a beverage and how-to guide – via video form or a single-use printout Credit: Aromatherapy Associates
This takes the spa to the next level, bringing our knowledge and treatments into the digital arena offers significant added value to your consumers and also to the spa's revenue stream
– Anna Teal
Aromatherapy Associates has announced the launch of four touchless In-Room Wellbeing Experiences offered to guests staying at the company’s partner properties.

Added to existing spa menus, the kits feature products and digital walkthroughs recorded by AA therapists, so guests can administer their own treatment in their own space along with a wellbeing guide to continue the treatment at home.

Treatments have been crafted to ensure that hotel guests who’re nervous about venturing into the spa are still able to experience the luxury of a professional wellbeing experience.

“We know our spas have done a magnificent job at ensuring their guests feel safe to return through their doors,” said Christina Salcedas, global director of education and wellbeing, “but we also understand there may be a few that are still reluctant to venture as far as the spa. So, these In-Room Experiences are a natural progression in our spa treatment portfolio.”

The collection of treatments is centred on the key needs consumers are facing today, the range features four options: A Moment of Restful Sleep, A Moment of Calm and De-Stress, A Moment of Recharge and Revive and A Moment to Ground and Restore.

Containing up to five products, the kits are presented alongside a beverage and how-to guide – via video form or a single-use printout – and are designed to help consumers wholly reset their mind, body and spirit.

The products arrive in an Aromatherapy Associates gift box and can be kept after the treatment for guests to take home to continue their wellbeing journey with a new set of knowledge.

To book an In-Room Wellbeing Experience, consumers will need to contact the spa team who
will book in a time of delivery and clear guidelines to use the products. They will also demonstrate the wellbeing techniques to enhance the use of the products, such as breathing exercises and body scanning, all of which is also available on the video or print out.

Consumers are able to choose as much or as little contact as they desire.

Anna Teal, CEO at Aromatherapy Associates, concluded: "This takes the spa to the next level, bringing our knowledge and treatments into the digital arena offers significant added value to your consumers and also to the spas revenue stream.”

The company has partnered with its long-standing associate, Coworth Park, to launch the collection, which will also be offered to guests at Mandarin Oriental London, Galgorm and Calcot Spa.
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©Cybertrek 2020

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