21-24 Sep 2020
Messe Stuttgart,
Germany
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01-02 Oct 2020
ExCeL London,
United Kingdom
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01-04 Oct 2020
Kuala Lumpur Convention Centre (KLCC),
Kuala Lumpur,
Malaysia
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07 Oct 2020
Online,
Singapore,
Singapore
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11-12 Oct 2020
ExCeL London,
London,
United Kingdom
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11-12 Oct 2020
The Houghton Hotel,
Johannesburg,
South Africa
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15-17 Oct 2020
Jakarta Convention Center (JCC),
Jakarta,
Indonesia
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19-21 Oct 2020
INTEX Osaka,
Osaka,
Japan
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| MassageLuXe appoints chief growth officer to fulfil five-year expansion plan |
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| By Megan Whitby 04 Aug 2020 |
Kristen Pechacek's goal is to expand MassageLuxe from 68 units across 16 US states to 250 units within the next five years
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US massage franchise, MassageLuXe, has appointed Kristen Pechacek as chief growth officer, to its executive team.
Founded in 2008 in Missouri, MassageLuXe is a franchise-based spa company with a mission to deliver high-quality massages, facials and waxing services, while providing a comfortable, relaxing and luxurious environment for clients.
As MassageLuXe’s first-ever chief growth officer, Pechacek’s top priority will be to grow franchise sales. Her new role will see her accelerate the brand’s mission to expand from 68 units across 16 states to 250 units within the next five years.
In addition, she’ll help the existing franchisee base by growing spa membership prospects and building revenue.
Pechacek’s hire is the first of a string of executive hires the brand will make as part of its current growth cycle.
She is experienced in franchise and marketing as a certified franchise executive with the International Franchise Association (IFA), and she’s also a member of the IFA 2020 Committee and its Marketing and Innovation Committee.
Pechacek began her career in franchising by working in digital marketing with the Minnesota Vikings and the NFL.
More recently, she served as digital marketing director for Self Esteem Brands, which represents various fitness and spa brands in North America, such as Anytime Fitness.
“I can marry strategic thinking and overarching plans by rolling up my sleeves and getting the job done,” said Pechacek, “as the new chief growth officer, I’ll lay down the plans and help to execute them.”
“MassageLuXe needs a leader who can provide strategic vision and overarching strategy for growth, but one who’s also able to send the emails and write the social posts to facilitate that growth.”
“Kristen is a visible player in the franchise game,” says MassageLuXe CEO, Mark Otter. “One of the important things was to bring someone in for our small brand who has done well in the massage franchise membership-based game.
“She’s had success in growing franchise sales, but she also understands the importance of helping current franchisees, how to build their business, and also the customer journey.”
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| News |
| 1 to 12 of 7531 news stories |
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18 Sep 2020
Hundreds of thousands of small companies in the UK – including those operating in spa, fitness and leisure – are set to receive payouts on interruption insurance policies, following a high court judgment in a ... More
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18 Sep 2020
Cruise ship and resort operator, OneSpaWorld Holdings (OSW) has announced that Susan Bonner will join the company as chief commercial officer, starting 12 October, 2020. In this newly created position, Bonner will be part of ... More
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18 Sep 2020
Industry figure, Rainer Bolsinger, has recently been appointed chief sales officer and chief marketing officer for artofcryo.com, a new division of L&R Kältetechnik GmbH & Co. KG. L&R has a 30-year history with -110°C solutions ... More
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17 Sep 2020
Breathwork is known globally as a key pillar of wellness and its positive effects are well documented on the physical, mental and emotional state. In St Lucia, Windjammer Landing Villa Beach Resort and Spa has ... More
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16 Sep 2020
The Global Wellness Institute’s (GWI) latest Q&A with experts on wellness in the age of COVID-19 saw VP of research and forecasting, Beth McGroarty, talk with entrepreneur Melisse Gelula, who previously co-founded wellness media company, ... More
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16 Sep 2020
Luxury hotel and resort brand Aman has unveiled plans for urban Aman Residences in Bangkok, with design by world-renowned architect, Jean-Michel Gathy. Aman has signed a long-term partnership with Nai Lert Park Development, a subsidiary ... More
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15 Sep 2020
Integrative health resort, Chiva-Som in Hua Hin, Thailand, is growing its Online Wellness Service offering with a series of complimentary classes and talks throughout September and October. The resort is expanding its existing support programme, ... More
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11 Sep 2020
Spa management company, ISM Spa, is expanding its reach in the US, having recently opened two new properties and revealing plans to open an additional destination in Q4 2020. Certified as a Women’s Business Enterprise, ... More
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10 Sep 2020
Lefay Resort and Spa Lago di Garda in Italy has introduced five new treatment packages inspired by nature, which blend outdoor activities, TCM practices and wellness treatments. Called Natural Wellness Trails, each outdoor journey guides ... More
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11 Sep 2020
The Ritz-Carlton Hotel Company has recently opened a new luxury resort and spa in Japan, expanding its luxury Asia Pacific portfolio into the historic mountain region of Nikko. The Ritz-Carlton, Nikko, showcases a new spa ... More
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10 Sep 2020
A brand new luxury resort and spa has recently opened on the Croatian island of Hvar, inspired by local healing traditions and nature. Located near Stari Grad, the 53-key Maslina Resort is operated by Relais ... More
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09 Sep 2020
World Wellness Weekend (WWW) is fast approaching and will be going ahead via a combination of online streaming and socially-distanced group wellness activities around the world, on 19-20 September 2020. Now in its fourth year, ... More
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| Hammamii |
| Driven by her passion for raw
ingredients and cosmetic chemistry,
Shawna Morneau founded the
[more] |
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