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We Work Well introduces virtual buyers event for Europe, the Middle East and Africa
By Megan Whitby 04 Sep 2020
Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events
Buyer event company, We Work Well, has announced the launch of We Work Well EMEA, expanding its recently debuted virtual meeting platform to Europe, the Middle East and Africa.

In response to the pandemic, We Work Well took its concept online in April 2020. Using its custom-built web-based We Work Well Virtual meeting platform, spa and wellness suppliers are able to be connected with key decision-makers from high volume luxury spas, through scheduled one-on-one meetings, education and networking.

Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events, and 95 per cent of surveyed attendees indicated they’re likely to book business as a result of their meetings.

Monica Helmstetter and Lucy Hugo, We Work Well founders, were so encouraged by the positive response to these virtual events that they began to consider the potential of expanding the new format.

“After hearing feedback from our customers in Europe and the Middle East, combined with travel restrictions continuing to hinder conferences and tradeshows worldwide, it made sense to broaden our reach and create new opportunities for the global spa community at this time,” said Helmstetter.

Though Helmstetter and Hugo, both born and raised in Europe, understand the complexity of these regions and their differences from the North American market, they believe the We Work Well virtual model is able to adapt to each market it enters.

“We cannot presume a one-size-fits-all approach will work,” explained Hugo “so in building our virtual platform from the ground up, we were conscious of creating a model adaptable to the evolving needs, of every market we enter, both now and into the future.”

The first We Work Well EMEA event will take place on February 4, 2021. For more information, contact We Work Well here.

To support this expansion, the We Work Well team has grown to include Stephen Pace-Bonello as event director of We Work Well EMEA.

Based in Malta, Pace-Bonello was most recently event director for SPATEC Europe and Middle East, and brings over fifteen years of experience in the spa, hospitality and hosted-buyer sectors.


News
1 to 12 of 7717 news stories
01 Mar 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March. The annual event always produces a white paper that pinpoints the region’s ... More
28 Feb 2021
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys. Six Senses Botanique was opened after ... More
25 Feb 2021
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water-based recreation. The 80-hectare Ashwicken Lake site is situated ... More
24 Feb 2021
The Hot Springs Connection has announced its third-annual conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021. Established in 2018, the convention is claimed ... More
24 Feb 2021
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign. Christopher Cowdray, CEO of the Dorchester Collection – luxury operating company of the Beverly ... More
23 Feb 2021
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures. Heyday has ... More
22 Feb 2021
UK Prime Minister Boris Johnson has announced non-essential retail, including spas, salons, close-contact services and gyms, could reopen by 12 April 2021, at the very earliest. Johnson revealed the news today as part of step ... More
22 Feb 2021
A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures. These include a VAT cut for reopened salon and ... More
22 Feb 2021
Luxury Hawaiian wellness enclave, Sensei Lāna‘i, A Four Seasons Resort has launched an Optimal Wellbeing Programme in partnership with WHOOP, the human performance and wearable tech company. Located at the island resort on Lāna‘i, the ... More
18 Feb 2021
Aman is planning to debut its sister hotel brand Janu in the heart of Tokyo in an urban redevelopment project, called Toranomon-Azabudai development. Janu was unveiled in 2020 with a fresh philosophy based on social ... More
19 Feb 2021
As evidence grows around nature’s wellbeing and health benefits, the team behind the UK’s Lost Gardens of Heligan has created an initiative to demonstrate how its guests can harness nature to boost wellbeing. Heligan has ... More
18 Feb 2021
Barefoot luxury hotel group Soneva has upgraded its secluded Maldivian island retreat, Soneva Jani. Developed by Eva and Sonu Shivdasani, Soneva’s philosophy is SLOW LIFE – sustainable, local, organic, wellness, learning, inspiring, fun experiences. The ... More
     
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NEWS
We Work Well introduces virtual buyers event for Europe, the Middle East and Africa
POSTED 04 Sep 2020 . BY Megan Whitby
Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events Credit: Shutterstock:fizkes
It made sense to broaden our reach and create new opportunities for the global spa community at this time
– Monica Helmstetter
Buyer event company, We Work Well, has announced the launch of We Work Well EMEA, expanding its recently debuted virtual meeting platform to Europe, the Middle East and Africa.

In response to the pandemic, We Work Well took its concept online in April 2020. Using its custom-built web-based We Work Well Virtual meeting platform, spa and wellness suppliers are able to be connected with key decision-makers from high volume luxury spas, through scheduled one-on-one meetings, education and networking.

Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events, and 95 per cent of surveyed attendees indicated they’re likely to book business as a result of their meetings.

Monica Helmstetter and Lucy Hugo, We Work Well founders, were so encouraged by the positive response to these virtual events that they began to consider the potential of expanding the new format.

“After hearing feedback from our customers in Europe and the Middle East, combined with travel restrictions continuing to hinder conferences and tradeshows worldwide, it made sense to broaden our reach and create new opportunities for the global spa community at this time,” said Helmstetter.

Though Helmstetter and Hugo, both born and raised in Europe, understand the complexity of these regions and their differences from the North American market, they believe the We Work Well virtual model is able to adapt to each market it enters.

“We cannot presume a one-size-fits-all approach will work,” explained Hugo “so in building our virtual platform from the ground up, we were conscious of creating a model adaptable to the evolving needs, of every market we enter, both now and into the future.”

The first We Work Well EMEA event will take place on February 4, 2021. For more information, contact We Work Well here.

To support this expansion, the We Work Well team has grown to include Stephen Pace-Bonello as event director of We Work Well EMEA.

Based in Malta, Pace-Bonello was most recently event director for SPATEC Europe and Middle East, and brings over fifteen years of experience in the spa, hospitality and hosted-buyer sectors.
RELATED STORIES
We Work Well to host webinar focused on European spa market landscape


Buyer event company, We Work Well, has announced it will run a webinar centred on the European spa market in a COVID-19 era.
We Work Well launches web-based meeting platform for digital buyers event


Due to the COVID-19 crisis, a plethora of industry events and conferences have been cancelled and rescheduled to avoid risk the spread of the virus.
Inaugural We Work Well event gets positive feedback


While there is no shortage of spa events on the calendar these days, an impactful newcomer arrived on the scene this month: We Work Well, which hosted its first event at The Langham Hotel in Pasadena, California.
Former Questex employees launch new hosted buyer event


Monica Helmstetter and Lucy Hugo, formerly of Questex Media, have announced the launch of a new event company this week, We Work Well Inc, which they describe as “the next generation of hosted buyer events”.
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Asia Pacific Spa and Wellness Coalition gears up for first virtual Round Table in March 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March.
Six Senses transforms Brazilian resort previously backed by co-founders of The Body Shop and AOL
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys.
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
Montana hot springs resort unveils new bathing area in time to host global hot springs convention
The Hot Springs Connection conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021.
Beverly Hills Hotel unveils newly renovated spa with design details by Champalimaud Design
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign.
Heyday secures US$20m in funding to underpin expansion plans
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures.
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28 Feb - 02 Mar 2021

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