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Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
By Megan Whitby 30 Sep 2020
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."


News
1 to 12 of 7718 news stories
01 Mar 2021
Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy. Resense, which was originally founded as a joint venture between Kempinski and spa consultancy ... More
01 Mar 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March. The annual event always produces a white paper that pinpoints the region’s ... More
28 Feb 2021
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys. Six Senses Botanique was opened after ... More
25 Feb 2021
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water-based recreation. The 80-hectare Ashwicken Lake site is situated ... More
24 Feb 2021
The Hot Springs Connection has announced its third-annual conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021. Established in 2018, the convention is claimed ... More
24 Feb 2021
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign. Christopher Cowdray, CEO of the Dorchester Collection – luxury operating company of the Beverly ... More
23 Feb 2021
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures. Heyday has ... More
22 Feb 2021
UK Prime Minister Boris Johnson has announced non-essential retail, including spas, salons, close-contact services and gyms, could reopen by 12 April 2021, at the very earliest. Johnson revealed the news today as part of step ... More
22 Feb 2021
A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures. These include a VAT cut for reopened salon and ... More
22 Feb 2021
Luxury Hawaiian wellness enclave, Sensei Lāna‘i, A Four Seasons Resort has launched an Optimal Wellbeing Programme in partnership with WHOOP, the human performance and wearable tech company. Located at the island resort on Lāna‘i, the ... More
18 Feb 2021
Aman is planning to debut its sister hotel brand Janu in the heart of Tokyo in an urban redevelopment project, called Toranomon-Azabudai development. Janu was unveiled in 2020 with a fresh philosophy based on social ... More
19 Feb 2021
As evidence grows around nature’s wellbeing and health benefits, the team behind the UK’s Lost Gardens of Heligan has created an initiative to demonstrate how its guests can harness nature to boost wellbeing. Heligan has ... More
     
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KLAFS GmbH & Co. KG
KLAFS GmbH & Co. KG
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Jobs   News   Products   Magazine
NEWS
Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
POSTED 30 Sep 2020 . BY Megan Whitby
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing Credit: Shutterstock: NDAB Creativity
It’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa
– Abi Selby
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."
RELATED STORIES
Over 220 spas register for new industry standard for cancer touch therapy, launched by Sue Harmsworth


Sue Harmsworth, industry influencer and founder of ESPA, has recently announced the launch of the Standards Authority for Touch in Cancer Care (SATCC).
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Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Expect a surge in demand for spas, says behavioural specialist, Daphne Metland


The Good Spa Guide has revealed the results to its online survey which asked 5,000 UK spa- goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.
Exclusive: Sue Harmsworth launches Standards Authority for Touch in Cancer Care


Sue Harmsworth, industry influencer and founder of ESPA, has brought together a group of owners and founders of leading training providers in the UK and Ireland to create the Standards Authority for Touch in Cancer Care (SATCC).
MORE NEWS
Kempinski buys Resense Spa as shareholders exit
Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy.
Asia Pacific Spa and Wellness Coalition gears up for first virtual Round Table in March 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March.
Six Senses transforms Brazilian resort previously backed by co-founders of The Body Shop and AOL
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys.
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
Montana hot springs resort unveils new bathing area in time to host global hot springs convention
The Hot Springs Connection conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021.
Beverly Hills Hotel unveils newly renovated spa with design details by Champalimaud Design
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign.
+ More news   
 
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DIRECTORY
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DIARY

 

28 Feb - 02 Mar 2021

World Spa & Wellness Online Conference

Online,
03-04 Mar 2021

Saltex

NEC, Birmingham, United Kingdom
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