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Lynne McNees: Spa visits will become part of broad approach to global wellbeing
By Megan Whitby 21 Dec 2020
For McNees, 2020 has reinforced that the spa industry is at its stronger when it works together.
“It’s tempting to think that 2020 changed everything in the spa and wellness industry,” said Lynne McNees, president of the International Spa Association (ISPA), “but in many ways, it also reaffirmed so much of the core of what our industry is about.”

Reflecting on 2020, she told Spa Business that spas’ commitment to healing and wellness has become crucial to so many during a tough 2020, as the pandemic illustrated how essential spa treatments and services can be to global health and wellness.

“Mindfulness, meditation, the importance and healing potential of human touch and the need to seek relief from stress – all of these were critical in the lives of so many people this year,” she explained.

In 2021, as the industry’s recovery continues, McNees is optimistic that visiting spas will continue to be seen not as a luxury, but as a vital part of that shift toward a broader approach to wellness.

Stronger together
ISPA has been busy supporting the industry throughout 2020, having created a comprehensive reopening toolkit, conducting industry research and surveys, along with hosting a plethora of virtual events to inspire and inform the industry.

“From the beginning of the pandemic, we believed collaboration and a unified response to those challenges was key,” she said, “ISPA’s HQ team, board and numerous volunteer committees came together quickly to establish priorities and develop the resources we knew so many in our industry would need.”

For McNees, 2020 has reinforced that the spa industry is at its stronger when it works together.

“That collaborative spirit was inspiring amid the turmoil of the pandemic, and we can’t lose sight of the value of working together as we move forward.

“When we do that, the industry benefits as a whole and individual spas and vendors share in those benefits as well.”

She illustrated her point by using the example of the strengthening of relationships between spas and resource partners throughout the year.

She said that because suppliers showed a willingness to help spas navigate things relating to products and services, these close partnerships will continue to bear fruit as spas recover from the pandemic.

A silver lining
In McNees’ opinion, the global crisis exemplified the industry’s strength and adaptability.

“The pandemic forced spas to innovate and react creatively to everything, ranging from occupancy restrictions to bans on indoor services to staffing overhauls.

“And even though some of the solutions to those challenges will likely disappear as the COVID-19 threat is reduced, so many spas have developed new treatment types, new ways of reaching and staying connected with guests and new retail initiatives that will stick around going forward.”

Recognising excellence
In 2021, ISPA will host its Innovate Awards to highlight the remarkable amount of creativity and adaptability the industry showed throughout the pandemic.

“We’ll be recognising organisations in four categories: New Business Practices, Spa & Resource Partner Partnerships, Technology and Philanthropy,” McNees said.

The submission window for ISPA members is open on ISPA’s website until 12 January 2021, and one organisation from each category will be honoured at the 2021 ISPA Conference & Expo in May.


News
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Massage and wellness franchise Massage Heights is under new leadership with Susan Boresow stepping up as new president and CEO. Boresow will succeed company co-founder Shane Evans, who launched the company 17 years ago and ... More
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The Isle of Mull Hotel & Spa, part of Crerar Hotels, will reveal its all-new wellness facility called the Driftwood Spa on 5 July 2021. Located on the picturesque Isle of Mull in West Scotland, ... More
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Scotland’s capital city of Edinburgh has welcomed its second hair and beauty salon operating as a social enterprise – named Brave, Strong, Beautiful (BSB). BSB has been operating as a community interest company (CIC) since ... More
10 Jun 2021
Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – ... More
09 Jun 2021
Premium skincare, makeup and fragrance brand Guerlain has opened an elegant new spa at the Waldorf Astoria Jerusalem. The 1,400sq m urban spa features nine treatment rooms including a couples’ suite – all of which ... More
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04 Jun 2021
Expanding its strong footprint in Mexico, Rosewood Hotels & Resorts has been appointed by real estate development firm Grupo Sordo Madaleno to operate Rosewood Mexico City, a new hotel expected to open in 2024 in ... More
03 Jun 2021
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of London’s Knightsbridge following an 18-month closure for refurbishment. The 17-story building has been redesigned, with an extensive makeover costing £100m ... More
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The Ritz-Carlton Hotel Company has opened its first Maldives resort with a tranquil overwater spa inspired by its natural surroundings, including the elements of swirling water and ocean breezes. Located on an archipelago on the ... More
02 Jun 2021
Throughout the pandemic, the International Spa Association (ISPA) has championed the strength of the spa community and strived to support, inform and inspire the industry as it grapples with the new challenges of operating in ... More
     
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Hydrafacial / Edge Systems Corporation
Hydrafacial / Edge Systems Corporation
Hydrafacial / Edge Systems Corporation
Hydrafacial / Edge Systems Corporation
Jobs   News   Products   Magazine
NEWS
Lynne McNees: Spa visits will become part of broad approach to global wellbeing
POSTED 21 Dec 2020 . BY Megan Whitby
For McNees, 2020 has reinforced that the spa industry is at its stronger when it works together. Credit: ISPA
“It’s tempting to think that 2020 changed everything in the spa and wellness industry,” said Lynne McNees, president of the International Spa Association (ISPA), “but in many ways, it also reaffirmed so much of the core of what our industry is about.”

Reflecting on 2020, she told Spa Business that spas’ commitment to healing and wellness has become crucial to so many during a tough 2020, as the pandemic illustrated how essential spa treatments and services can be to global health and wellness.

“Mindfulness, meditation, the importance and healing potential of human touch and the need to seek relief from stress – all of these were critical in the lives of so many people this year,” she explained.

In 2021, as the industry’s recovery continues, McNees is optimistic that visiting spas will continue to be seen not as a luxury, but as a vital part of that shift toward a broader approach to wellness.

Stronger together
ISPA has been busy supporting the industry throughout 2020, having created a comprehensive reopening toolkit, conducting industry research and surveys, along with hosting a plethora of virtual events to inspire and inform the industry.

“From the beginning of the pandemic, we believed collaboration and a unified response to those challenges was key,” she said, “ISPA’s HQ team, board and numerous volunteer committees came together quickly to establish priorities and develop the resources we knew so many in our industry would need.”

For McNees, 2020 has reinforced that the spa industry is at its stronger when it works together.

“That collaborative spirit was inspiring amid the turmoil of the pandemic, and we can’t lose sight of the value of working together as we move forward.

“When we do that, the industry benefits as a whole and individual spas and vendors share in those benefits as well.”

She illustrated her point by using the example of the strengthening of relationships between spas and resource partners throughout the year.

She said that because suppliers showed a willingness to help spas navigate things relating to products and services, these close partnerships will continue to bear fruit as spas recover from the pandemic.

A silver lining
In McNees’ opinion, the global crisis exemplified the industry’s strength and adaptability.

“The pandemic forced spas to innovate and react creatively to everything, ranging from occupancy restrictions to bans on indoor services to staffing overhauls.

“And even though some of the solutions to those challenges will likely disappear as the COVID-19 threat is reduced, so many spas have developed new treatment types, new ways of reaching and staying connected with guests and new retail initiatives that will stick around going forward.”

Recognising excellence
In 2021, ISPA will host its Innovate Awards to highlight the remarkable amount of creativity and adaptability the industry showed throughout the pandemic.

“We’ll be recognising organisations in four categories: New Business Practices, Spa & Resource Partner Partnerships, Technology and Philanthropy,” McNees said.

The submission window for ISPA members is open on ISPA’s website until 12 January 2021, and one organisation from each category will be honoured at the 2021 ISPA Conference & Expo in May.
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ISPA is hosting a virtual event series bringing together luminaries from a variety of backgrounds for in-depth conversations touching on topics that impact spa professionals both personally and professionally.
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Social enterprise salon launches to support young people interested in a future in beauty industry
Scotland’s capital city of Edinburgh has welcomed its second hair and beauty salon operating as a social enterprise – named Brave, Strong, Beautiful (BSB).
G7 Summit to be hosted at sustainable beachfront spa hotel in Cornwall
Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
Guerlain launches first spa in Israel with design inspired by Jerusalem’s architectural heritage
Premium skincare, makeup and fragrance brand Guerlain has opened an elegant new spa at the Waldorf Astoria Jerusalem.
Phytomer unveils second urban spa location in Paris
After an 18 month overhaul costing €500k (£431,100, US$609,200), marine skincare brand Phytomer has opened the doors of its second Parisian spa location.
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